Highly Affordable Master in Digital Marketing
Why pursue a Master in Digital Marketing?
Academic qualifications still matter
A quick scan of popular job portals shows that the prerequisite for many PME roles is minimally a bachelor’s or master’s degree qualification. Master’s holders certainly have the edge.
Higher degree graduates are 100 times more rare
33% of locals are bachelor’s degree holders whereas only 0.3% are graduates of higher degrees*, resulting in master’s degree graduates having an academic advantage over most workplace peers and job applicants.
*Source: Extracted from singstat.gov.sg
The IT & digital sector is booming post Covid
Singapore went through 5 years’ equivalent of digital transformation in the first 8 weeks of the pandemic*, resulting in the need of an additional 1.2 million digital experts in the country by 2025**. A master’s degree in digital marketing will help you capitalise on the high demand and secure lucrative management career opportunities in the future.
*Source: Mckinsey.com
**Source: Report from Amazon Web Services (AWS)
**Source: Report from Amazon Web Services (AWS)
Why pursue a Master in Digital Marketing?
Academic qualifications still matter
A quick scan of popular job portals shows that the prerequisite for many PME roles is minimally a bachelor’s or master’s degree qualification. Master’s holders certainly have the edge.
Higher degree graduates are 100 times more rare
33% of locals are bachelor’s degree holders whereas only 0.3% are graduates of higher degrees*, resulting in master’s degree graduates having an academic advantage over most workplace peers and job applicants.
*Source: Extracted from singstat.gov.sg
The IT & digital sector is booming post Covid
Singapore went through 5 years’ equivalent of digital transformation in the first 8 weeks of the pandemic*, resulting in the need of an additional 1.2 million digital experts in the country by 2025**. A master’s degree in digital marketing will help you capitalise on the high demand and secure lucrative management career opportunities in the future.
*Source: Mckinsey.com
**Source: Report from Amazon Web Services (AWS)
**Source: Report from Amazon Web Services (AWS)
Why choose us
High Affordability
Enjoy up to 95%
SSG funding
on SCTP course and offset unfunded fees by SkillsFuture Credit and PSEA
Non-invasive training schedule
Our blended learning delivery through a combination of self-paced learning, instructor-led flipped classes and personalised mentoring reduces in-class time commitment for work life balance.
More than 10 years of Job Placement Success
Tap on our job placement assistance, backed by more than 10 years of proven track record, to get into a digital marketing related job role for career changers and job seekers.
Why choose us
We have mapped our SCTP course and WSQ modules to the master's degree pathway. You will receive up to 95% funding for the SCTP course, and any unfunded fees can be offset by SkillsFuture Credit or PSEA to minimise any cash payment needed.
Profile | SSG Funding |
All Singapore citizens, permanent residents, and LTVP+ Holders | Up to 70% |
Singapore citizens, aged 40 and above | Up to 90% |
Singapore citizens who are jobseekers with greater needs*
only applicable for SCTP courses | Up to 95% |
*Individuals must be Singapore Citizens and meet one of the following eligibility criteria:
- Long-term unemployed individuals (unemployed for six months or more); or
- Individuals in need of financial assistance – ComCare, Short-to-Medium Term Assistance (SMTA) recipients or Workfare Income Supplement (WIS) recipients; or
- Persons with Disabilities
On top of course fee funding you can gain access to the following financial aid to help defray your out-of-pocket expenses when you enrol in our training programmes.
Singaporean aged 25 and above will receive SkillsFuture Credits which can be used to offset course fees of eligible courses after any applicable funding.
The table below shows the different types of SkillsFuture Credits available and all of them can be used for our training programmes:
Types of SkillsFuture Credit | Amount |
Opening SkillsFuture Credit:
For all Singaporeans aged 25 years and above
Claimable for a wide range of SkillsFuture credit-eligible courses
Does not expire | $500 |
One-off SkillsFuture Top-Up: | $500 |
Additional SkillsFuture Credit (Mid-Career): | $4,500 |
This is part of the Post-Secondary Education Scheme to help pay for the post-secondary education of Singaporeans.
It can be used for:
- Pay for your own or your siblings' approved programmes at approved institutions.
- Repay government education loans and financial schemes.
You can call 24-hour automated PSEA hotline at 6260 0777 to check your account balance and use them to offset course fees of eligible courses after any applicable funding.
Personalized, work-integrated & outcome-based learning journey to enable you to acquire work-ready skills
We designed our competency-based curriculum in alignment with Singapore’s skills framework for bridging digital skills gap to develop future ready talents with job specific knowledge, skills & abilities.
We adopt 70:20:10 work-integrated learning with industry experts mentoring on real-world projects to help learners obtained work-ready skills.
We deliver blended learning involving self-paced e-learning, live flipped classes, and project mentoring for a personalized learning journey to create work-study-life balance and learning efficiency.
We adopt 70:20:10 work-integrated learning with industry experts mentoring on real-world projects to help learners obtained work-ready skills.
We deliver blended learning involving self-paced e-learning, live flipped classes, and project mentoring for a personalized learning journey to create work-study-life balance and learning efficiency.
Our Job Placement Assistance, with a proven track record of more than 10 years, is built upon a strong relationship with over 2,000 companies, with more than 100 of them actively hiring at any point in time.
You will go through a career-builder workshop which consists of resume-building, interview coaching, and industry insights sharing to prepare yourself for the interviews ahead. You will then go into a 1-to-1 coaching session to plan and align your personal career aspirations and expectations with the upcoming job opportunities. Once we have ensured that all your job search and interview resources are ready, you will begin to connect with our active pool of hiring employers through a mixture of physical recruitment drives, employers networking sessions, and online AI job matching to secure your digital job role.
Career Builder Workshop
1-to-1 Career Coaching
Review of Career Development Resources
Recruitment Activities & Interviews
Career Builder Workshop
1-to-1 Career Coaching
Review of Career Development Resources
Recruitment Activities & Interviews
Course Details
This is a 13-month master’s degree pathway. You will first go through a digital marketing SCTP track consisting of 7 modules, funded up to 95% by SkillsFuture Singapore and receive a (SCTP) Professional Diploma in Digital Marketing (E-Learning). You will then need to complete a non-SCTP module, WSQ Generative AI. All these will lead to 2 top-up modules required to obtain your Master in Digital Marketing awarded by Guglielmo Marconi University, Italy.
Course Details
This is a 13-month master’s degree pathway. You will first go through a digital marketing SCTP track consisting of 7 modules, funded up to 95% by SkillsFuture Singapore and receive a (SCTP) Professional Diploma in Digital Marketing (E-Learning). You will then need to complete a non-SCTP module, WSQ Generative AI. All these will lead to 2 top-up modules required to obtain your Master in Digital Marketing awarded by Guglielmo Marconi University, Italy.
Prerequisite
Minimum 21 years old with a bachelor’s degree in any field from a recognized university OR
Mature candidate of 30 years and above with 8 years of relevant work experience.
Prerequisite
Minimum 21 years old with a bachelor’s degree in any field from a recognized university OR
Mature candidate of 30 years and above with 8 years of relevant work experience.
Modules Overview
(SCTP) Professional Diploma in Digital Marketing (E-Learning)
Module Brief
The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Other Information
- SSG Module Reference No: TGS-2023019833
- Module Validity Date: 2025-01-31
Module Brief
The “Content Marketing” Module equips learners with the knowledge and skills required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn to design a website using WordPress, and explore the world of video production.
By completing the “Content Marketing” Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.
Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.
The “Content Marketing” Module provides learners with a comprehensive understanding of content marketing strategies and the practical skills needed to succeed in the field. By acquiring the ability to create compelling content, design engaging websites, and produce captivating videos, learners will be well-prepared to make a significant impact in the ever-evolving landscape of content marketing.
By completing the “Content Marketing” Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.
Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.
The “Content Marketing” Module provides learners with a comprehensive understanding of content marketing strategies and the practical skills needed to succeed in the field. By acquiring the ability to create compelling content, design engaging websites, and produce captivating videos, learners will be well-prepared to make a significant impact in the ever-evolving landscape of content marketing.
Other Information
- SSG Module Reference No: TGS-2023019831
- Module Validity Date: 2025-01-31
Module Brief
In the “Marketing Automation and CRM Apps” module, learners will acquire essential knowledge and skills encompassing various facets of HubSpot CRM.
Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.
It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. The Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.
Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.
Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.
It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. The Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.
Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.
Other Information
- SSG Module Reference No: TGS-2023019832
- Module Validity Date: 2025-01-31
Module Brief
The module “Omni Commerce Campaign Implementation” equips learners with the knowledge and skills to create and execute effective omni-channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
In the first set of IUs, learners will gain insights into consumer behavior in an omni-channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni-channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni-marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni-channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni-channel marketing campaigns, optimizing customer engagement and driving business growth.
In the first set of IUs, learners will gain insights into consumer behavior in an omni-channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni-channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni-marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni-channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni-channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
- SSG Module Reference No: TGS-2023019821
- Module Validity Date: 2025-01-31
Module Brief
The “Solution Sales” module equips learners with comprehensive knowledge and essential skills to excel in the Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.
In this module, learners will develop a strong foundation in Solution Sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.
This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Omni-Channel Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.
In this module, learners will develop a strong foundation in Solution Sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.
This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Omni-Channel Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.
Other Information
- SSG Module Reference No: TGS-2023019823
- Module Validity Date: 2025-01-31
Module Brief
The Agile Management course offers a transformative experience, equipping businesses with essential skills and tools to thrive in today”s dynamic environment. Participants gain proficiency in Agile principles, fostering adaptability, collaboration, and continuous improvement. Comprehensive Instructional Units shape agile leaders capable of navigating complexity, employing Scrum methodology, leading teams, and delivering value-driven outcomes. The Agile Management Capstone provides a framework for implementing agility in Business-as-Usual activities, ensuring efficient and customer-centric delivery while reducing risk.
Beginning with “Adapt to Complexity using Empiricism and Scrum,” participants delve into core Agile Management principles, mastering complexity and Scrum. Subsequent units cover leadership, organizational agility, growth strategies, metrics, and creating an agile culture. Participants learn to create efficient workspaces, facilitate Scrum events, and plan releases predictably. “Build Effective Scrum Teams & Prioritize Valuable Business Outcomes” focuses on team dynamics and product backlog management.
“Conduct Effective Scrum Events for High Performing Teams” refines skills in sprint planning and daily scrum ceremonies. The core units conclude with “Implement Continuous Growth and Development,” exploring the learning loop concept within the broader Agile ecosystem.
Completing the course, participants emerge as Agile Management champions, adept at navigating business complexities, optimizing outcomes, and propelling organizations toward sustainable success in an agile world.
Other Information
- SSG Module Reference No: TGS-2024043439
- Module Validity Date: 2025-01-31
Module Brief
The “Capstone Project Digital Marketing” module serves as the culmination of the Basic Digital Marketing module topics, allowing learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate their expertise in devising and implementing an integrated digital marketing strategy.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Throughout the module, learners will tackle project tasks that involve leveraging key digital marketing tools and platforms, including Google Ads, Facebook Ads, SEO, and email marketing. By combining these elements, students will gain the necessary knowledge and skills to maximize online visibility, drive targeted traffic, and optimize conversion rates.
The projects within the module are designed to provide learners with practical experience in creating comprehensive digital marketing campaigns. By implementing an integrated approach, students will have the opportunity to showcase their ability to synchronize various channels and strategies for maximum impact.
Upon completion of the “Capstone Project Digital Marketing” module, learners will not only have successfully completed the project tasks but will also have developed a range of valuable learning outcomes and abilities. These include the ability to align a digital marketing plan with business objectives, optimize campaigns utilizing different tools, and drive measurable results in terms of online visibility, targeted traffic, and conversion rates.
Overall, the “Capstone Project Digital Marketing” module equips learners with the practical skills and knowledge required to excel in the dynamic world of digital marketing, enabling them to create and implement effective digital marketing strategies that achieve tangible and measurable results.
Other Information
- SSG Module Reference No: TGS-2023019822
- Module Validity Date: 2025-01-31
Additional Non-SCTP Module
Module Brief
In the “Generative AI” module, learners will learn about different AI models and how they”re used in real life. We”ll start with the basics of these AI models, understanding how they work. We”ll also explore practical tools like ChatGPT, Microsoft Copilot 365, and Microsoft Copilot Studio. By using these tools, learner will discover how Generative AI can be applied in various ways, like research and creating content. In this module, learners will explore the practical applications of ChatGPT and Microsoft Copilot 365. They”ll uncover how ChatGPT is used in real life, such as in research, creating content, boosting business productivity, and assisting with customer support. Through hands-on experiences, participants will learn how to use AI tools like ChatGPT and Microsoft Copilot 365 to craft engaging and interactive content. Furthermore, the module will equip learners with the skills to create functional ChatBots using Microsoft Copilot Studio with generative AI, facilitating smooth interactions with users.
By the end of this module, participants will have a solid grasp of AI models, as well as practical expertise in effectively utilizing ChatGPT, Microsoft Copilot 365 and Microsoft Copilot Studio for tasks like content creation, multimedia presentations, improving business productivity, and enhancing customer support.
Other Information
In the “Generative AI” module, learners will learn about different AI models and how they”re used in real life. We”ll start with the basics of these AI models, understanding how they work. We”ll also explore practical tools like ChatGPT, Microsoft Copilot 365, and Microsoft Copilot Studio. By using these tools, learner will discover how Generative AI can be applied in various ways, like research and creating content. In this module, learners will explore the practical applications of ChatGPT and Microsoft Copilot 365. They”ll uncover how ChatGPT is used in real life, such as in research, creating content, boosting business productivity, and assisting with customer support. Through hands-on experiences, participants will learn how to use AI tools like ChatGPT and Microsoft Copilot 365 to craft engaging and interactive content. Furthermore, the module will equip learners with the skills to create functional ChatBots using Microsoft Copilot Studio with generative AI, facilitating smooth interactions with users.
By the end of this module, participants will have a solid grasp of AI models, as well as practical expertise in effectively utilizing ChatGPT, Microsoft Copilot 365 and Microsoft Copilot Studio for tasks like content creation, multimedia presentations, improving business productivity, and enhancing customer support.
Other Information
- SSG Module Reference No: TGS-2023020397
- Module Validity Date: 2025-01-31
Master’s Degree Top-up Modules
This module teaches the management of complex marketing decisions in contemporary organizations through the core principles of the marketing theory which include consumer psychology, behaviour and the analysis of how these principles can be implemented in the digital context.
This is the final project which would need the learner to apply all the skills learned in the learning pathway to a chosen case study. It will verify the learner’s analytical, organisational, decision-making, relational and operating abilities.
Course fee and funding breakdown
For a full detailed course fee breakdown of the SCTP course and any applicable WSQ modules, please visit the respective product pages:
Guglielmo Marconi University
Guglielmo Marconi University, often abbreviated as UniMarconi, was founded and recognized by the Italian Ministry of Education in 2004. It was the first university to seize the opportunity of the ongoing digital revolution and the progressive dematerialization of teaching forms and methods, and developed, in over 15 years of activities, a series of cutting-edge training technologies and tools.
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
To find out more about the university, please visit https://www.unimarconi.com/ Or Download the brochure here
Guglielmo Marconi University
Guglielmo Marconi University, often abbreviated as UniMarconi, was founded and recognized by the Italian Ministry of Education in 2004. It was the first university to seize the opportunity of the ongoing digital revolution and the progressive dematerialization of teaching forms and methods, and developed, in over 15 years of activities, a series of cutting-edge training technologies and tools.
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
To find out more about the university, please visit https://www.unimarconi.com/ Or Download the brochure here
About Lithan
Accredited by the Singapore government as a CET Centre (Continuing Education and Training)
Edutrust certified by Committee for Private Education (CPE)
Internationally accredited by Pearson UK and Scottish Qualifications Authority (SQA)
Edutrust certified by Committee for Private Education (CPE)
Internationally accredited by Pearson UK and Scottish Qualifications Authority (SQA)
About Lithan
Accredited by the Singapore government as a CET Centre (Continuing Education and Training)
Edutrust certified by Committee for Private Education (CPE)
Internationally accredited by Pearson UK and Scottish Qualifications Authority (SQA)
Awards and Accreditations
Microsoft Global Learning Partner of the Year Award (Finalist)
Pearson’s BTEC College of the Year 2019 Award for Asia
Dun&bradstreet’s Business Eminence Award 2020
Flame Innovation Award 2019 by SkillsFuture Singapore
APAC CIO Outlook’s Top 10 Provider of Education Tech Solution
What They Say About Us
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