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Digital Marketing

Adopt DIGITAL MARKETING
and deliver unified customer journey

Adopt DIGITAL MARKETING
and deliver unified customer journey

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LEARNING NEEDS
Digital marketing utilizes cost-effective online channels and strategies to effectively promote your products, services, and brand to your target audience. By implementing digital marketing techniques, you can greatly enhance your online visibility, expand your customer base, and connect with your desired audience in a measurable and impactful manner.
Google Ads and Facebook Ads offer powerful advertising solutions for businesses of all sizes. With Google Ads, you can target potential customers actively searching for products or services similar to yours. Facebook Ads enable you to reach a highly targeted audience based on demographics, interests, and behaviors. Both platforms provide budget flexibility and measurable results, making them valuable tools for businesses seeking effective online advertising.
Knowledge:
  1. Digital marketing strategies: Google Ads, Facebook Ads, SEO, email marketing.
  2. Importance of keyword research, on-page optimization, link building, technical SEO for website visibility.
  3. Effective email marketing.
  4. Components of a comprehensive digital marketing plan aligned with business objectives.
  5. Analyzing key metrics for actionable insights in optimizing campaigns.
Skills:
  1. Execute Google Ads campaigns: ad creation, keyword targeting, optimization.
  2. Create targeted Facebook Ads campaigns, utilize ad tools, measure performance.
  3. Apply SEO techniques for improved organic search visibility and targeted traffic.
  4. Set up analytics, interpret metrics, optimize campaigns.
  5. Design personalized email marketing: audience segmentation, performance measurement.
Digital Marketing CLaaS The module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives. Digital Marketing ProjectThe project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.
Digital marketing utilizes cost-effective online channels and strategies to effectively promote your products, services, and brand to your target audience. By implementing digital marketing techniques, you can greatly enhance your online visibility, expand your customer base, and connect with your desired audience in a measurable and impactful manner.
Google Ads and Facebook Ads offer powerful advertising solutions for businesses of all sizes. With Google Ads, you can target potential customers actively searching for products or services similar to yours. Facebook Ads enable you to reach a highly targeted audience based on demographics, interests, and behaviors. Both platforms provide budget flexibility and measurable results, making them valuable tools for businesses seeking effective online advertising.
Knowledge:
  1. Digital marketing strategies: Google Ads, Facebook Ads, SEO, email marketing.
  2. Importance of keyword research, on-page optimization, link building, technical SEO for website visibility.
  3. Effective email marketing.
  4. Components of a comprehensive digital marketing plan aligned with business objectives.
  5. Analyzing key metrics for actionable insights in optimizing campaigns.
Skills:
  1. Execute Google Ads campaigns: ad creation, keyword targeting, optimization.
  2. Create targeted Facebook Ads campaigns, utilize ad tools, measure performance.
  3. Apply SEO techniques for improved organic search visibility and targeted traffic.
  4. Set up analytics, interpret metrics, optimize campaigns.
  5. Design personalized email marketing: audience segmentation, performance measurement.
Digital Marketing CLaaS
The module equips you with the knowledge of various aspects of digital marketing, including online strategies, Google Ads, Facebook Ads, SEO, and email marketing. You will acquire the skills to create impactful online strategies, optimize campaigns, engage with target audiences, and implement successful email marketing campaigns. Through project tasks, you will be able to develop practical experience in executing and optimizing digital marketing initiatives.

Digital Marketing Project
The project aims to implement a comprehensive and effective digital marketing campaign that maximizes brand awareness, engagement, and ultimately achieved the desired marketing outcome.

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