Digital Marketing
Go for a Full-Stack Conversational Marketing Job after 5 months
Suitable for beginners. Up to 90% funding & job placement available
Why pursue a career as a Full Stack Conversational Marketer ?
With over 2 billion active social media users in Asia-Pacific¹, it is
no surprise that the digital advertising market in the region will grow by 13.25% annually with a total addressable market cap of $2.8 trillion by 2031².
The rising digital ad spending, growing internet users, and the prevalence of digital media across the region have all contributed to the continuous high demand for Full Stack Conversational Marketer, the marketing experts who can plan, execute, and analyse marketing campaigns from offline to online, effectively capturing the entire target audience base.
¹Statista ²Business Wire
Future-ready your career as a Full-Stack Conversational Marketer to achieve growth in the digital economy
Pay & prospect of a Full-Stack Conversational Marketer
Digital Marketing Executive​​
($2,500 to $3,000)​
3-5 years
Digital Marketing Manager
($4,800 to $6,000)
8-10 years
Digital Marketing Head/Director​
($8,000 to $12,000)​
Source: Derived from PayScale, Glassdoor, and prevailing employment market rates
Job scope of a Full Stack Conversational Marketer
A Full-Stack Conversational Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
Course Overview
Our Professional Diploma in Digital Marketing is a train-and-place programme designed to help individuals transition into careers in digital marketing. This programme equips learners with industry-relevant skills in search engine optimisation, social media marketing, Google Ads, email marketing, web analytics, marketing automation, and content creation. Through a personalised, work-integrated, and outcome-based learning approach, learners gain hands-on experience in developing digital campaigns, managing marketing automation through CRM systems, and applying data-driven strategies to real-world marketing challenges across sectors such as retail, e-commerce, technology, and professional services.Â
The learning journey covers modules including Digital Marketing Fundamentals, Omni Commerce Campaign, Marketing Automation & CRM Application, Marketing Content Development & Video Marketing, Solution Sales, and Agile Project Management. Learners will also complete a Capstone Project in Digital Marketing that integrates campaign planning, content development, search ad optimisation, SEO activities, and website performance analysis, preparing them for roles such as Digital Marketing Specialist, Content Marketer, Marketing Automation Executive, and Digital Marketing Strategist.Â
Key Learning Outcomes
Build a strong foundation in digital marketing principles, content creation, and video marketing to effectively engage audiences across channels.
Gain skills in automating marketing workflows and managing customer relationships to drive efficiency and lead generation. Â
Plan and execute integrated campaigns across online and offline touchpoints to capture your full target audience base. Â
Apply ChatGPT, Microsoft Copilot, and prompt engineering strategies to create content, build chatbots, and boost productivity across marketing functions. Â
Learn to lead scrum meetings, manage campaign timelines, and develop solution-oriented sales skills to consistently deliver measurable marketing outcomes.Â
Master these tech tools
Your Diploma in Digital Marketing is also a pathway to a Master in Digital Marketing. This is a 12-month pathway* that prepares you to move towards a management position.
Professional Diploma in Digital Marketing
5 Months Digital Skilling and Commencement of Job Placement Assistance
* Total pathway duration is subject to programme schedules and depends on diploma completion and degree intake dates. The overall duration may be extended due to academic calendar gaps between programmes.Â
Only the Professional Diploma (which is an SCTP course) and the bridging modules are eligible for up to 95% funding support, including SkillsFuture Credit and PSEA. To provide high affordability for our learners, the master’s degree top-up modules are priced at just $2,000 (excluding GST and Fee Protection Scheme).
For Singaporeans aged 40 and above, the SkillsFuture Mid-Career Training Allowance — up to $3,000 per month — is available for the full-time version of our SCTP courses. For more information about the training allowance, please visit: SSG | SkillsFuture Mid-Career Training Allowance
Personalised, work-integrated & outcome-based learning journey to enable you to perform from day one of your new career
We designed our competency-based curriculum in alignment with Singapore’s skills framework for bridging digital skills gap to develop future ready talents with job specific knowledge, skills & abilities.
We adopt 70:20:10 work-integrated learning with industry experts mentoring on real-world projects to help learners obtained work-ready skills.
We deliver blended learning involving self-paced e-learning, live flipped classes, and project mentoring for a personalized learning journey to create work-study-life balance and learning efficiency.
Job Placement Assistance
More than 10 years of proven track record. Database of over 2,000 employers. More than 100 active hirers at any point in time.  
Career Builder Workshop
Get resume-building skills, interview coaching, and industry insights to prepare yourself for the interviews ahead. Â
1-to-1 Career Coaching Â
Receive personalised coaching to perfect your interview techniques and to plan and align your career aspirations with upcoming job opportunities.
Review of Career Development Resources
Curate job search and interview resources to ensure readiness before the commencement of job-seeking activities
Recruitment Activities and Interviews
Connect with our active pool of hiring employers through a mixture of physical recruitment drives, employers networking sessions, and online AI job matching to secure your digital job role.
Get employed by our hiring partners
Our Learners' Reviews
Real Stories. Real Struggles. Real Success.
by Lithan Academy
Welcome to our Learner Success Stories playlist — a collection of inspiring journeys from….more
Frequently Asked Question
Yes, our training programmes are mapped onto the Skills Framework (SFw). This is a national framework that companies are using to develop human resource capabilities that include the development of job profiles, recruitment and interview checklists among many others.
Our job placement assistance backed by more than 10 years of track record has helped an average of over 500 locals to transit to high-growth digital jobs each year, but we do not guarantee any job placement. We provide assistance that improves your chances of securing your desired digital job.
We have worked with thousands of hiring companies over the past decade and at any point in time should have more than 100 active hiring companies which consist of both SMEs & MNCs across multiple sectors.
Some of our employers preferred younger candidates and we also have employers who preferred mature ones. These employers recognised that mature candidates would cherish employment opportunities more than the younger ones and be more responsible and reliable at work.
Exemption will be on a case-by-case basis but largely for learners who already have the same certifications residing within our programmes.
Our intakes vary throughout the year. with us to get the details for the latest upcoming intakes.
The timing of the part-time training sessions is 7pm to 10pm, around 2 to 3 sessions per week. Please take note that there are self-learning components outside the training sessions which need an additional commitment of hours per week.
Hardware: Intel i5 or equivalent, 8 GB RAM, 500GB HDD. Operating System: Microsoft Windows 7. Application: Microsoft Office 2010, Google Chrome and Internet Explorer. Newer version of the above specifications is highly recommended.
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