Digital Marketing
Why pursue a Master's in Digital Marketing ?
Academic qualifications still matter
Higher degree graduates are 100 times more rare
33% of locals are bachelor’s degree holders whereas only 0.3% are graduates of higher degrees*, resulting in master’s degree graduates having an academic advantage over most workplace peers and job applicants.
The IT & digital sector is booming post Covid
Singapore went through 5 years’ equivalent of digital transformation in the first 8 weeks of the pandemic¹, resulting in the need for an additional 1.2 million digital experts in the country by 2025². A master’s degree in digital marketing will help you take advantage of this sky-high demand, especially with 84.7% of Singaporeans being active social media users and on average spending 7 hours on the internet each day³.
²Source: Report from Amazon Web Services (AWS)
³wearesocial.com
Why pursue a Master's in Digital Marketing ?
Academic qualifications still matter
A quick scan of popular job portals shows that the prerequisite for many PME roles is minimally a bachelor’s or master’s degree qualification. Master’s holders certainly have the edge.
Higher degree graduates are 100 times more rare
33% of locals are bachelor’s degree holders whereas only 0.3% are graduates of higher degrees*, resulting in master’s degree graduates having an academic advantage over most workplace peers and job applicants.
The IT & digital sector is booming post Covid
Singapore went through 5 years’ equivalent of digital transformation in the first 8 weeks of the pandemic¹, resulting in the need for an additional 1.2 million digital experts in the country by 2025². A master’s degree in digital marketing will help you take advantage of this sky-high demand, especially with 84.7% of Singaporeans being active social media users and on average spending 7 hours on the internet each day³.
²Source: Report from Amazon Web Services (AWS)
³wearesocial.com
Why choose us
High Affordability
Enjoy up to 90% funding on selected modules and outstanding fees payable by SkillsFuture credit and PSEA.
Work-Life-Study Balance
Our blended learning delivery through a combination of self-paced learning, instructor-led flipped classes and personalised mentoring reduces in-class time commitment.
More than 10 years of Job Placement Success
Tap on our job placement assistance, backed by more than 10 years of proven track record, to gain digital marketing job opportunities even before you graduate!
Why choose us
Course Details
This is an 18-month master’s degree pathway. You will first go through 8 modules, funded up to 90% by SkillsFuture Singapore that will enable you to obtain a Post Graduate Diploma in Digital Marketing and Implementation. This will lead to 2 more top-up modules required to obtain your Master’s in Digital Marketing awarded by Guglielmo Marconi University, Italy.
Course Details
This is an 18-month master’s degree pathway. You will first go through 8 modules, funded up to 90% by SkillsFuture Singapore that will enable you to obtain a Post Graduate Diploma in Digital Marketing and Implementation. This will lead to 2 more top-up modules required to obtain your Master’s in Digital Marketing awarded by Guglielmo Marconi University, Italy.
Prerequisite
Minimum 21 years old with a bachelor’s degree in any field from a recognized university OR Mature candidate of 30 years and above with 8 years of relevant work experience.
Prerequisite
Minimum 21 years old with a bachelor’s degree in any field from a recognized university OR Mature candidate of 30 years and above with 8 years of relevant work experience.
Modules
This module is designed to teach learners about the different components of the digital marketing ecosystem. They will understand the full digital marketing landscape, including the latest trends and technologies. Learners will also develop skills in developing a comprehensive digital marketing plan for a business, including setting goals and identifying target audiences. Furthermore, the module will also cover setting up various digital marketing platforms, such as ad accounts, social media accounts, analytics accounts, and landing pages. Learners will also learn to create a content calendar and ensure consistency and relevancy in messaging. This module will help learners gain a solid foundation in digital marketing and prepare them for practical applications in the field.
Learners will gain expertise in key areas such as content marketing, brand-building content creation, email marketing, website design, and video production. They will explore content marketing strategies and learn how to create valuable and engaging content to attract and connect with target audiences.
Learners will gain insights into consumer behaviour in an omni-channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni-channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey.
Learners will be introduced to marketing automation, understanding how it streamlines marketing processes and improves campaign effectiveness. They will then delve into CRM fundamentals, learning to manage customer interactions, maintain accurate customer data, and foster strong customer relationships.
This course introduces learners to the fundamentals of sales methodology and how to effectively implement consultative selling. It begins by introducing the basics of the sales process and how to create an effective sales kit. Learners will then get exposure on the application of consultative selling to the discovery, solutioning, and closing phases of the sales process in order to optimize sales effectiveness. This course will also cover digital outbound prospecting channels and how to use them to find and engage potential customers. Lastly, learners will learn how to use various digital channels to create effective campaigns and use data to measure the success of the sales process.
Learners will learn to identify and comprehend different Agile management frameworks, including their principles, values, and methodologies. They will gain the skills to implement Agile project management practices, including Scrum ceremonies, artifact management, and iterative planning. Additionally, they will develop the expertise to build high-performing Agile teams, fostering collaboration, communication, and continuous improvement. Learners will also acquire the ability to effectively plan and implement Agile projects, breaking down requirements, prioritizing work, and adapting plans based on feedback and changing project needs.
Learn the principles, techniques, and applications of generative AI with ChatGPT technology as the main case study and discover how ChatGPT can be applied in practical scenarios, such as generating impactful marketing content and more.
This module will enable learners to develop and implement a full-stack digital marketing plan, design and launch paid media campaigns, optimize web assets with SEO strategies, build the inbound marketing ecosystem with content plans, scale marketing communications with email automation campaigns, and devise performance improvement strategies using web analytics.
This module teaches the management of complex marketing decisions in contemporary organizations through the core principles of the marketing theory which include consumer psychology, behaviour and the analysis of how these principles can be implemented in the digital context.
This is the final project which would need the learner to apply all the skills learned in the learning pathway to a chosen case study. It will verify the learner’s analytical, organisational, decision-making, relational and operating abilities.
Course fee and funding breakdown
Guglielmo Marconi University
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
To find out more about the university, please visit https://www.unimarconi.com/ Or Download the brochure here
Guglielmo Marconi University
Today UniMarconi is chosen by over 80,000 students and considered among the best institutions for e-learning, for its overall learning level, for its relationship with the professional and labour market as well as the international benchmark for research and scientific cooperation agreements.
To find out more about the university, please visit https://www.unimarconi.com/ Or Download the brochure here
Achievements and Rankings
Ranked 79th overall by the Complete University Guide 2022
Ranked as the best modern university in London in the Times Good University Guide 2022
Ranked 2nd in London for Food Science in the 2021 Times and Sunday Times Good University Guide
Ranked 5th in London for overall student satisfaction in the National Student Survey 2020
Ranked 801-1000th in World University Rankings 2021 according to Times Higher Education
Top 300 European Teaching rankings 2019 by the Times Higher Education
Ranked 201-250th by Young University Rankings 2020
Jointly ranked as the best modern university in the country for research quality (Research Excellence Framework 2021)
¹Source: 2014 Research Excellence Framework
Achievements and Rankings
Ranked 79th overall by the Complete University Guide 2022
Ranked as the best modern university in London in the Times Good University Guide 2022
Ranked 2nd in London for Food Science in the 2021 Times and Sunday Times Good University Guide
Ranked 5th in London for overall student satisfaction in the National Student Survey 2020
Ranked 801-1000th in World University Rankings 2021 according to Times Higher Education
Top 300 European Teaching rankings 2019 by the Times Higher Education
Ranked 201-250th by Young University Rankings 2020
Jointly ranked as the best modern university in the country for research quality (Research Excellence Framework 2021)
¹Source: 2014 Research Excellence Framework
About Lithan
100 campuses across Asia
Accredited by the Singapore government as a CET Centre (Continuing Education and Training)
Edutrust certified by Committee for Private Education (CPE)
Internationally accredited by Pearson UK and Scottish Qualifications Authority (SQA)
About Lithan
100 campuses across Asia
Accredited by the Singapore government as a CET Centre (Continuing Education and Training)
Edutrust certified by Committee for Private Education (CPE)
Internationally accredited by Pearson UK and Scottish Qualifications Authority (SQA)
Awards and Accreditations
Microsoft Global Learning Partner of the Year Award (Finalist)
Pearson’s BTEC College of the Year 2019 Award for Asia
Dun&bradstreet’s Business Eminence Award 2020
Flame Innovation Award 2019 by SkillsFuture Singapore
APAC CIO Outlook’s Top 10 Provider of Education Tech Solution
Awards and Accreditations
Microsoft Global Learning Partner of the Year Award (Finalist)
Pearson’s BTEC College of the Year 2019 Award for Asia
Dun&bradstreet’s Business Eminence Award 2020
Flame Innovation Award 2019 by SkillsFuture Singapore
APAC CIO Outlook’s Top 10 Provider of Education Tech Solution
Student Testimonials
