Digital Marketing
Adopt digital marketing and deliver unified customer journey
16 weeks Part-time
Digital Marketing
-
eduCLaaS
Course Overview
This “Digital Marketing” course equips professionals with essential skills to thrive in today’s dynamic digital landscape. It prepares them for diverse job roles and redeployment opportunities, empowering career growth and adaptation in the digital marketing field.
Through two comprehensive modules, gain hands-on experience in crafting impactful campaigns and optimizing digital marketing efforts with variety tools.
Upon completion, learners acquire a comprehensive skill set essential for success in the digital marketing field. They gain proficiency in creating online strategies, managing Google Ads and Facebook Ads, implementing SEO techniques, and executing strategic email marketing campaigns.
Through two comprehensive modules, gain hands-on experience in crafting impactful campaigns and optimizing digital marketing efforts with variety tools.
Upon completion, learners acquire a comprehensive skill set essential for success in the digital marketing field. They gain proficiency in creating online strategies, managing Google Ads and Facebook Ads, implementing SEO techniques, and executing strategic email marketing campaigns.
Develop and execute effective digital advertising campaigns using Google Ads.
Create compelling and targeted ad campaigns on Facebook using Facebook Ads, leveraging ad tools and measuring campaign performance.
Apply SEO techniques and best practices to improve a website’s organic search visibility and drive targeted traffic.
Evaluate the data, track user behavior, interpret key metrics, and optimize campaign performance.
Design and implement personalized and targeted email marketing campaigns, including audience segmentation and performance measurement.
Master these tech tools
E-Learning
20 hours
20 hours
Projects / Assignments
78 hours
78 hours
Flipped Class / Mentoring
22 hours
22 hours
Additional Practice
0 hours
0 hours
Assessment
1 hours
1 hours
Prerequisites
Target Audience
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. This course is ideal for candidates who wish to acquire digital marketing skills.
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. This course is ideal for candidates who wish to acquire digital marketing skills.
Admission Prerequisite
Academic Qualification:
Minimum 1 credit in N Level or its equivalent
English Proficiency:
IELTS 5.5 or its equivalent
Minimum 1 credit in N Level or its equivalent
English Proficiency:
IELTS 5.5 or its equivalent
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Should be assessed as ‘Competent (C)’ in each module
Should be assessed as ‘Competent (C)’ in each module
Module Summary
Module 1
Module 2
Module 1
Digital Marketing
Session Plan Details
Develop your skills in crafting impactful online strategies aligned with organizational goals, optimizing Google Ads for optimal campaign outcomes, excelling in Facebook Ads for enhanced brand engagement, mastering SEO techniques for improved website visibility, and implementing effective email marketing campaigns for successful lead conversion.
What You’ll Learn
- Online strategies creation
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Email marketing
Module 2
Capstone Project – Digital Marketing
Session Plan Details
Develop your skills in the “Capstone Project Digital Marketing” module, which serves as the culmination of the Basic Digital Marketing module topics. This module allows learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate their expertise in devising and implementing an integrated digital marketing strategy.
What You’ll Learn
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Module 1
Module 2
Module 1
Digital Marketing
Session Plan Details
Develop your skills in crafting impactful online strategies aligned with organizational goals, optimizing Google Ads for optimal campaign outcomes, excelling in Facebook Ads for enhanced brand engagement, mastering SEO techniques for improved website visibility, and implementing effective email marketing campaigns for successful lead conversion.
What You’ll Learn
- Online strategies creation
- Google Ads foundation
- Social media marketing with Facebook Ads
- Search Engine Optimization (SEO)
- Email marketing
Module 2
Capstone Project – Digital Marketing
Session Plan Details
Develop your skills in the “Capstone Project Digital Marketing” module, which serves as the culmination of the Basic Digital Marketing module topics. This module allows learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate their expertise in devising and implementing an integrated digital marketing strategy.
What You’ll Learn
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Certification(s)
Certification(s) Earned
- Google Ads Search Certification*
- Digital Marketing Associate Certification*
*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.
About Lithan Academy (eduCLaaS)
Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others.
Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.
Learn more lithan.com
Get your Self-Service Roadmap with our Digitalization Advisory Consultation now!
Transform your enterprise and gain a comprehensive Self-Service Digitalization Roadmap tailored to your business needs.
- Understand Your Business & Growth Plan
- Evaluate Your Digital Maturity Indices
- Briefing on Self-Service Digitalization Roadmap