Content Marketing
Adopt content marketing for trusted brand building and enhanced sales conversion
16 weeks Part-time
Content Marketing
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eduCLaaS
Course Overview
This content marketing course equips learners with essential skills for dynamic content development in digital marketing, facilitating reskilling and career progression. Participants gain expertise to seize redeployment opportunities and diversify their career prospects.
The course covers foundational content marketing principles including effective content creation, email marketing, WordPress website design, and video production. Learners apply these skills in a capstone project, executing integrated campaigns to create compelling assets and develop practical expertise in implementing comprehensive content strategies for real-world success.
The course covers foundational content marketing principles including effective content creation, email marketing, WordPress website design, and video production. Learners apply these skills in a capstone project, executing integrated campaigns to create compelling assets and develop practical expertise in implementing comprehensive content strategies for real-world success.
Develop effective content marketing campaigns that integrate various channels and tactics.
Create engaging and persuasive content assets, such as articles, videos, and social media posts.
Implement personalized email content sequences that effectively nurture leads and drive customer engagement.
Design responsive websites using WordPress, considering user experience and branding guidelines.
Produce and edit high-quality videos that effectively communicate brand stories and enhance audience engagement.
Master these tech tools
E-Learning
20 hours
20 hours
Projects / Assignments
78 hours
78 hours
Flipped Class / Mentoring
22 hours
22 hours
Additional Practice
0 hours
0 hours
Assessment
1 hours
1 hours
Prerequisites
Target Audience
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. This course is ideal for candidates who wish to acquire digital marketing skills.
Candidates must have a minimum of an O level or its equivalent. Those with qualifications less than an O level will be considered on a case-by-case basis. This course is ideal for candidates who wish to acquire digital marketing skills.
Admission Prerequisite
Academic Qualification:
Minimum 1 credit in N Level or its equivalent
English Proficiency:
IELTS 5.5 or its equivalent
Minimum 1 credit in N Level or its equivalent
English Proficiency:
IELTS 5.5 or its equivalent
Graduation Requirements
Minimum attendance of 75% in all the sessions of each module
Should be assessed as ‘Competent (C)’ in each module
Should be assessed as ‘Competent (C)’ in each module
Module Summary
Module 1
Module 2
Module 1
Content Marketing & Video
Session Plan Details
Develop your skills in the “Content Marketing” Module, which equips learners with the knowledge and expertise required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn website designing using WordPress, and explore the world of video production.
What You’ll Learn
- Introduction to content marketing
- Content creation for brand building
- Developing engaging email content and sequence
- Website designing using WordPress
- Video production
Module 2
Capstone Project – Content Marketing
Session Plan Details
Develop your skills in the “Capstone Project – Content Marketing” module, which focuses on equipping learners with the necessary knowledge and skills to excel in the field of content marketing. Through a series of project tasks, learners will develop a comprehensive understanding of various aspects of content marketing and gain practical experience in executing successful campaigns.
What You’ll Learn
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Module 1
Module 2
Module 1
Content Marketing & Video
Session Plan Details
Develop your skills in the “Content Marketing” Module, which equips learners with the knowledge and expertise required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn website designing using WordPress, and explore the world of video production.
What You’ll Learn
- Introduction to content marketing
- Content creation for brand building
- Developing engaging email content and sequence
- Website designing using WordPress
- Video production
Module 2
Capstone Project – Digital Marketing
Session Plan Details
Develop your skills in the “Capstone Project Digital Marketing” module, which serves as the culmination of the Basic Digital Marketing module topics. This module allows learners to apply their acquired knowledge and skills in real-world scenarios. Through a series of project tasks, students will have the opportunity to demonstrate their expertise in devising and implementing an integrated digital marketing strategy.
What You’ll Learn
- Identify Product, User Persona
- User Stories, Product Backlog
- Sprint Planning
- User Requirements
- Project Design & Architecture
- Project Planning
Certification(s)
Certification(s) Earned
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*Taking this certification is not mandatory. However, if the learner wishes to pursue it, they need to register for the examination after paying the necessary fees wherever it is applicable. Please note some certification is free. You can find out from the respective website about this info.
About Lithan Academy (eduCLaaS)
Lithan Academy is an accredited training organization endorsed by various government agencies under Singapore’s ministry of education. We are EduTrust certified by the Committee for Private Education (CPE) and a Centre for Continuous Education and Training (CET) appointed by SkillsFuture (SSG) Singapore. We are also an accredited international training center for Pearson UK.
We are recognized for our learning innovation with local and international awards including the Microsoft Global Learning Partner of the Year Award (Top 3) in 2018, Asia’s Pearson’s College of the Year (Bronze) Award in 2019, and AsiaPac CIO’s Top 10 Edutech Solution Provider Award in 2020, amongst others.
Our innovation CLaaS® delivers Competency Learning as a Service to bridge the digital skills gap with competency-based curriculum, work-based learning pedagogy, and blended work2learn journey. CLaaS® courses have received accreditations from education regulatory bodies and over 100 international universities. We have served over 50,000 learners and 2000 enterprises with an above 90% completion rate.
Learn more lithan.com
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