SCTP Digital Marketing
Get employed as a Full-Stack Conversational Marketer in just 3 months with up to 90% funding even though you are a total beginner
Why pursue a career as a Full Stack Conversational Marketer ?
With over 2 billion active social media users in Asia-Pacific¹, it is
no surprise that the digital advertising market in the region will grow by 13.25% annually with a total addressable market cap of $2.8 trillion by 2031².
The rising digital ad spending, growing internet users, and the prevalence of digital media across the region have all contributed to the continuous high demand for Full Stack Conversational Marketer, the marketing experts who can plan, execute, and analyse marketing campaigns from offline to online, effectively capturing the entire target audience base.
¹Statista ²Business Wire
Course Overview
The digital fluency with Generative AI programme equips learners with essential digital and AI skills to thrive in today’s workplace. Through practical, hands-on learning, participants gain exposure to collaboration platforms, automation tools, data analytics dashboards, and AI-powered applications. This foundation builds confidence in leveraging technology for productivity, creativity, and decision-making.
Learners will explore tools such as Microsoft Teams, Power Apps, Power Automate, Power BI, ClickUp, and ChatGPT to design solutions, streamline workflows, and create digital content. With guided mentorship, projects, and industry-aligned training, graduates emerge career-ready, able to apply digital fluency and generative AI skills in real business contexts.
Identify key components of digital marketing campaigns, including Google Ads, social media marketing, SEO, web analytics, and email marketing.
Explain the significance of compelling content creation, website designing using WordPress, and video production in digital marketing.
Define the concepts and applications of marketing automation, CRM integration, and measurement in digital marketing.
Describe the principles and strategies of omni-channel marketing, consumer behavior, and leveraging data and analytics.
Recognize the fundamentals of agile project management, including Scrum methodology and agile team collaboration.
Master these tech tools
Digital Marketing Executive
($2,500 to $3,000)
2-3 years
3-5 years
Digital Innovation Consultant
($130,000+/hour)
8-10 years
Digital Marketing Head/Director
($8,000 to $12,000)
Source: Jobstreet, Glassdoor, and prevailing employment market rates
Future-ready your career as a Full-Stack Conversational Marketer to achieve growth in the digital economy
A Full-Stack Conversational Marketer is responsible for developing and executing marketing strategies and campaigns that leverage various online and offline channels to reach and engage target audiences. This could include social media, email marketing, content marketing, search engine optimization (SEO), and physical outreach events among many others.
This modern marketer can also create marketing automation from CRM systems, highly skilled in generative AI tools such as ChatGPT for content creation and well equipped with agile project management skills to plan and conduct scrum meetings to meet the projected leads target or any other marketing outcome.
Your digital career conversion journey from A 13-month integrated work-study pathway from your first digital job to a Master’s in Digital Marketing, preparing you to become an industry-accredited Full Stack Conversational Marketer ready for management roles.
Gain practical skills in SEO, social media, automation, CRM, omni-channel campaigns, content creation, and agile project management for diverse digital marketing careers.
What You’ll Learn
- Digital Marketing Fundamentals
- Content and Video Marketing
- Automation and CRM Applications
- Omni Channel Campaigns
- Solution Sales
- Agile Project Management
- Capstone Project
Gain practical skills in ChatGPT, Microsoft Copilot, and Power Virtual Agents to enhance productivity, create content, build chatbots, and apply AI responsibly across business functions.
What You’ll Learn
- Understanding Generative AI Models & Tools
- Fundamentals of Prompt Engineering
- Exploring Diverse Prompt Strategies for Effective AI Interactions 1
- Exploring Diverse Prompt Strategies for Effective AI Interactions 2
Acquire advanced digital marketing expertise through immersive modules, practical projects, and AI-powered tools. Learners gain skills in omni-channel campaigns, content creation, automation, CRM, analytics, and agile project management, preparing them to drive growth and innovation in today’s competitive digital landscape.
What You’ll Learn
- Digital Marketing Fundamentals
- Marketing Content Development
- Marketing Automation & CRM Apps
- Omni Commerce Campaign Implementation
- Solution Sales
- Agile Project Management
- Capstone Project Digital Marketing
Gain practical skills in SEO, social media, automation, CRM, omni-channel campaigns, content creation, and agile project management for diverse digital marketing careers.
Awarded by:
Gain practical skills in ChatGPT, Microsoft Copilot, and Power Virtual Agents to enhance productivity, create content, build chatbots, and apply AI responsibly across business functions.
Awarded by:
Acquire advanced digital marketing expertise through immersive modules, practical projects, and AI-powered tools. Learners gain skills in omni-channel campaigns, content creation, automation, CRM, analytics, and agile project management, preparing them to drive growth and innovation in today’s competitive digital landscape.
Awarded by:
Only the SCTP course and WSQ modules within the Digital Skilling Bootcamp and Industry Project training with up to 95% funding and are applicable for SkillsFuture Credit and PSEA. To provide high affordability for our learners, the master’s degree top-up modules are priced at just $2,000 (excluding GST and Fee Protection Scheme), payable in 6 monthly instalments.
For Singaporeans aged 40 and above, the SkillsFuture Mid-Career Training Allowance — up to $3,000 per month — is available for the full-time version of our SCTP courses. For more information about the training allowance, please visit:
SSG | SkillsFuture Mid-Career Training Allowance
Personalized, work-integrated & outcome-based learning journey to enable you to perform from day one of your new career
We designed our competency-based curriculum in alignment with Singapore’s skills framework for bridging digital skills gap to develop future ready talents with job specific knowledge, skills & abilities.
We adopt 70:20:10 work-integrated learning with industry experts mentoring on real-world projects to help learners obtained work-ready skills.
We deliver blended learning involving self-paced e-learning, live flipped classes, and project mentoring for a personalized learning journey to create work-study-life balance and learning efficiency.
We adopt 70:20:10 work-integrated learning with industry experts mentoring on real-world projects to help learners obtained work-ready skills.
We deliver blended learning involving self-paced e-learning, live flipped classes, and project mentoring for a personalized learning journey to create work-study-life balance and learning efficiency.
Job Placement Assistance
More than 10 years of proven track record. Database of over 2,000 employers. More than 100 active hirers at any point in time.
Career Builder Workshop
Get resume-building skills, interview coaching, and industry insights to prepare yourself for the interviews ahead.
1-to-1 Career Coaching
Receive personalized coaching to perfect your interview techniques and to plan and align your career aspirations with upcoming job opportunities.
Review of Career Development Resources
Curate job search and interview resources to ensure readiness before the commencement of job-seeking activities
Recruitment Activities and Interviews
Connect with our active pool of hiring employers through a mixture of physical recruitment drives, employers networking sessions, and online AI job matching to secure your digital job role.
Get employed by our hiring partners
Our Learners' Reviews
Real Stories. Real Struggles. Real Success.
by Lithan Academy • Playlist • 6 videos • 49 views
Welcome to our Learner Success Stories playlist — a collection of inspiring journeys from….more
Frequently Asked Question
Yes, our training programmes are mapped onto the Skills Framework (SFw). This is a national framework that companies are using to develop human resource capabilities that include the development of job profiles, recruitment and interview checklists among many others.
Our job placement assistance backed by more than 10 years of track record has helped an average of over 500 locals to transit to high-growth digital jobs each year, but we do not guarantee any job placement. We provide assistance that improves your chances of securing your desired digital job.
We have worked with thousands of hiring companies over the past decade and at any point in time should have more than 100 active hiring companies which consist of both SMEs & MNCs across multiple sectors.
Some of our employers preferred younger candidates and we also have employers who preferred mature ones. These employers recognised that mature candidates would cherish employment opportunities more than the younger ones and be more responsible and reliable at work.
Exemption will be on a case-by-case basis but largely for learners who already have the same certifications residing within our programmes.
Our intakes vary throughout the year. with us to get the details for the latest upcoming intakes.
The timing of the part-time training sessions is 7pm to 10pm, around 2 to 3 sessions per week. Please take note that there are self-learning components outside the training sessions which need an additional commitment of hours per week.
Hardware: Intel i5 or equivalent, 8 GB RAM, 500GB HDD. Operating System: Microsoft Windows 7. Application: Microsoft Office 2010, Google Chrome and Internet Explorer. Newer version of the above specifications is highly recommended.
Learn More
×