Conversational Marketing Masterclaas
23 Oct 2024 | 2:00 – 5:00 PM SGT
Complimentary
AI-Powered Conversational Marketing masterCLaaS
by Waheedah Salim (Digital Practices Expert)
This masterCLaaS is designed to equip you with the skills and strategies to create impactful AI-driven conversational marketing campaigns. The hands-on implementation segment allows you to apply these concepts in real-time, creating a holistic learning experience.
By combining expert-led instruction with practical application, this masterclass empowers you to harness the power of AI in your marketing efforts, setting you apart in the rapidly evolving digital landscape.
By combining expert-led instruction with practical application, this masterclass empowers you to harness the power of AI in your marketing efforts, setting you apart in the rapidly evolving digital landscape.
Key Highlights:
AI-Powered Conversational Marketing Mastery: Gain in-depth knowledge of how AI transforms customer interactions and drives engagement in event marketing.
Hands-On AI Tool Proficiency: Gain practical experience with cutting-edge AI marketing tools through guided, real-time implementation.
End-to-End Campaign Lifecycle Management: Develop expertise in managing every aspect of an event campaign, from initial planning to post-event analysis.
Omnichannel Strategy Implementation: Learn to create seamless, integrated campaigns across multiple channels for maximum reach and impact
Content Creation for Full-Funnel Engagement: Master the art of crafting compelling content that addresses every stage of the customer journey.
Workflow Automation and Optimization: Understand how to streamline campaign processes using AI-driven workflow tools.
Data-Driven Decision Making: Acquire skills in leveraging campaign analytics to inform strategy and improve outcomes.
Learning Outcome:
Design and Execute AI-Driven Event Campaigns: Create comprehensive, AI-powered marketing campaigns for events from conception to completion.
Generate AI-Powered Marketing Assets: Employ AI tools to create various marketing materials, including emails, personalized content and more
Integrate AI Technologies in Marketing Ecosystems: Understand how to seamlessly incorporate AI-powered tools into existing marketing infrastructures for enhanced performance.
Implement Advanced Conversational Marketing Strategies: Apply sophisticated conversational marketing techniques to enhance customer engagement and drive conversions.
Create Targeted, Full-Funnel Content: Produce diverse content types tailored to each stage of the customer journey, ensuring consistent engagement.
Automate and Optimize Campaign Workflows: Utilize AI tools to streamline campaign processes, improving efficiency and effectiveness.
Analyze and Interpret Campaign Metrics: Effectively use analytics tools to assess campaign performance and make data-driven improvements.
Who Should Attend?
Department Head
Senior Lecturers
Lecturers
Date and time
Wednesday, 23rd October 2024
2:00 – 5:00 PM SGT
via MS Teams
Location
masterCLaaS Trainer
Muhammad Nasrullah Bin Radzwan
Digital Marketing Programme Manager
Muhammad Nasrullah Bin Radzwan is a seasoned Digital Marketing Programme Manager with a proven track record in driving exceptional results for clients across Singapore and Malaysia. As an ACLP-certified expert and former BCG Rise Adjunct, he possesses a deep understanding of the digital landscape and a knack for crafting and executing winning strategies. With a strong foundation in social media and digital marketing, Nas has successfully led campaigns that generated a staggering 500% increase in lead generation for his clients. His expertise extends to SEO, data-driven social media campaigns, and email marketing automation, making him a valuable asset to any organization seeking to enhance its digital footprint.
Nas’ passion for sharing knowledge is evident in his role as an instructor and mentor, where he has imparted his expertise to over 1000 participants. His practical advice – “Stay curious and continuously learn” – encapsulates his belief in the dynamic nature of the digital world.
Muhammad Nasrullah Bin Radzwan is a seasoned Digital Marketing Programme Manager with a proven track record in driving exceptional results for clients across Singapore and Malaysia. As an ACLP-certified expert and former BCG Rise Adjunct, he possesses a deep understanding of the digital landscape and a knack for crafting and executing winning strategies. With a strong foundation in social media and digital marketing, Nas has successfully led campaigns that generated a staggering 500% increase in lead generation for his clients. His expertise extends to SEO, data-driven social media campaigns, and email marketing automation, making him a valuable asset to any organization seeking to enhance its digital footprint.
Nas’ passion for sharing knowledge is evident in his role as an instructor and mentor, where he has imparted his expertise to over 1000 participants. His practical advice – “Stay curious and continuously learn” – encapsulates his belief in the dynamic nature of the digital world.
More about CLaaS@Work
Upcoming Event: AI-Powered Digital Skilling Open House
Join business leaders in action packed sessions for a digitally transformative journey.
Join business leaders in action packed sessions for a digitally transformative journey.
Learn in the Flow of Work
Our work-integrated learning augmented with implementation mentoring delivers tangible digital transformation outcomes.
Our work-integrated learning augmented with implementation mentoring delivers tangible digital transformation outcomes.