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Pearson BTEC International Level 3 Foundation Diploma in Business

SG-BTEC Level 3 Foundation Diploma in Business

Pearson BTEC International Level 3 Foundation Diploma in Business

Duration and Delivery Mode:
Full time – 6 months
Classroom & Asynchronous E-Learning

SG-BTEC Level 3 Foundation Diploma in Business

Pearson BTEC International Level 3 Foundation Diploma in Business

Duration and Delivery Mode:
Full time – 6 months
Classroom & Asynchronous E-Learning

Course Brief

The Pearson BTEC International Level 3 Foundation Diploma in Business is an excellent program designed to provide students with a comprehensive understanding of core business principles and practices. It is ideal for individuals who have completed their O-level or equivalent qualifications and are looking to pursue further academic studies or build a career in the business world. This diploma offers a strong foundation for learners who aim to advance to bachelor’s degrees in business-related fields or to enhance their career prospects in various business domains.

The first module, Digital Marketing, introduces students to the fundamentals of online marketing. Learners will study various digital marketing channels, such as social media, email, and search engine marketing. They will also gain practical skills in creating digital marketing campaigns, optimizing websites for conversions, and analyzing digital marketing performance through tools like Google Analytics.

The second module, Research and Plan a Marketing Campaign, delves into marketing strategies and campaign planning. Learners will develop an understanding of market research methods, customer journey mapping, and the use of analytics in marketing. This module also covers customer acquisition strategies and the creation of marketing automation plans, helping students learn how to design, execute, and evaluate marketing campaigns.

The third module, Sales Techniques and Business Processes, focuses on the sales aspect of business. This module teaches learners how to develop sales strategies, create sales scripts, and understand the customer journey. It also emphasizes ethical sales practices and post-sales processes, ensuring that learners are equipped to manage the full sales cycle, from lead generation to customer retention.

The fourth module, Exploring Business, introduces learners to the aims, objectives, and structures of various business organizations. It covers essential topics like internal and external environments, stakeholder relationships, and the influence of external factors on business operations. This module sets the stage for understanding how businesses operate and interact with their environments.

The fifth module, Business Decision Making, focuses on equipping students with the knowledge and skills necessary to make informed business decisions. Learners will explore concepts like business models, financial projections, emerging technologies, and risk management. The module emphasizes decision-making frameworks that help businesses navigate complex environments while optimizing their financial health.

The sixth and final module, Business Finance, is designed to provide a solid understanding of financial management in business. Students will learn to interpret financial statements, conduct break-even analyses, and develop cash flow forecasts. This module prepares learners to assess the financial performance of a business and make recommendations for improvement based on financial data.

Upon completion of the Pearson BTEC Level 3 Foundation Diploma in Business, learners will have developed a wide range of skills applicable to various business roles. These include decision-making, financial analysis, marketing strategy development, and sales management. The course provides a strong foundation for further academic studies or direct entry into the business world, where graduates can pursue careers in marketing, finance, sales, or general management.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Gain a comprehensive understanding of both internal and external factors affecting businesses, including market structures, stakeholder roles, and competitive environments
  • Acquire knowledge of key financial concepts such as cash flow, break-even analysis, financial forecasting, and how to interpret financial statements for business performance.
  • Explore essential marketing concepts, including market research methods, customer lifecycle, campaign planning, and the use of digital tools like Google Analytics for campaign evaluation.
  • Learn about the sales cycle, customer personas, and the importance of ethical sales practices, gaining insight into customer engagement strategies and post-sales processes.
  • Understand the various digital marketing channels, including social media, email marketing, and search engine optimization (SEO), and how to utilize these tools to build and measure online campaigns.

Skills

  • Develop the ability to use analytical tools and business models to make informed decisions, including financial projections, risk analysis, and scenario planning.
  • Acquire skills in designing, executing, and optimizing marketing campaigns, including creating landing pages, managing social media ads, and analyzing performance metrics.
  • Conduct financial analyses using cash flow forecasts, break-even charts, and financial ratios, and generate comprehensive financial reports for business evaluation.
  • Gain practical skills in developing sales strategies, preparing sales scripts, and managing customer relationships through effective sales techniques and post-sales activities
  • Develop hands-on skills in setting up and managing digital marketing campaigns using tools like Google Ads, Facebook Ads, and Google Analytics to drive business growth
Ability
Analyze business environments, make informed financial and marketing decisions, and design and implement effective digital marketing and sales strategies that align with organizational objectives and market needs.

Blended Learning Journey
(513 Hours)

E-Learning
(Async)

120 Hours

Flipped Class
(Sync)

117 Hours

Mentoring Support
(Assignment Sync)

147 Hours

Mentoring Support
(Project Sync)

48 Hours

Mentoring Support
(Project Implementation Async)

78 Hours

Assessment
(Sync)

3 Hours

Module Summary

The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
 
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
 
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
 
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
The module “Omni Commerce Campaign” equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behaviour, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
 
In the first set of IUs, learners will gain insights into consumer behaviour in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyse data, derive insights, and optimize campaigns based on data-driven strategies.
 
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behaviour analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
The “Omni-Channel Solution Sales” module equips learners with comprehensive knowledge and essential skills to excel in the Omni-Channel Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Omni-Channel Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.
 
In this module, learners will develop a strong foundation in Omni-Channel Solution Sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.
 
This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Omni-Channel Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
This module offers an in-depth exploration of the fundamental components that shape business organisations. It provides learners with a detailed understanding of the purposes, features, structures, and environments of various business entities, and examines the critical role of innovation in ensuring the long-term survival and success of businesses.
 
The unit begins by helping learners explore the various types of business organisations, from private companies like sole traders and partnerships to public entities and not-for-profit organisations. Learners will also investigate the characteristics that contribute to business success, such as clear vision, innovative products, and effective management of stakeholder relationships.
 
An essential part of this unit is understanding how businesses are structured and organised. Learners will study different organisational models, including hierarchical, flat, and matrix structures, as well as the various functional areas within a business, such as human resources, marketing, and finance. The unit also covers how businesses set and pursue their goals, including profit maximisation, growth, and market leadership.
 
Additionally, learners will examine the internal and external environments in which businesses operate. They will gain insights into how factors like government policies, economic conditions, technological advancements, and corporate culture influence business decisions. Situational analysis techniques such as SWOT and PESTLE will be introduced to help learners assess these influences effectively.
 
This module emphasises the significance of innovation and enterprise in business success, highlighting both the benefits (such as smarter working, niche market creation, and enhanced reputation) and the associated risks (such as operational challenges and cultural resistance to change). By the end of the module, learners will have acquired the foundational knowledge needed to progress into employment, vocational training, higher apprenticeships, or further education in business-related disciplines.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
The “Business Decision Making” module focuses on equipping learners with the necessary skills to interpret business data, apply business concepts, and make informed decisions. Learners will use knowledge from various business areas, including financial analysis, market research, and business models, to address real-world business problems.
 
In this unit, learners will explore how business principles, operations, and environmental factors influence business decisions. They will examine how internal and external factors affect the development of business ideas and objectives. Learners will also gain an understanding of operational decision-making related to human, physical, and financial resources. The course covers the use of business models such as Porter’s Five Forces and SWOT analysis to support decision-making.
 
As part of their learning, students will review and interpret business data. They will explore primary and secondary data sources and use statistical methods such as frequency distribution, quartiles, and correlation coefficients to make data-driven decisions. Learners will also explore financial data, using ratio analysis, cash flow projections, and break-even analysis to assess business performance and guide decisions.
 
Finally, students will formulate decisions and solutions based on their analysis and present them through professional business documents, applying skills in report writing and presentations. The unit emphasizes decision-making tools like sensitivity analysis and “what-if” scenarios to help predict business outcomes and manage risks.
 
This unit supports progression to employment, self-employment, higher education, or further training in business-related disciplines.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
The “Business Finance” module equips learners with the skills and knowledge to interpret financial data and assess the financial health of a business. Learners will explore various sources of finance, both internal and external, and understand how businesses make decisions about financing at different stages of their growth.
 
In this unit, learners will study the different types of business finance available to organisations, including the advantages and disadvantages of various financing methods such as owner’s capital, bank loans, crowdfunding, and venture capital. They will also learn about sources of revenue, including cash sales, credit sales, rental income, and interest on investments.
 
Learners will be introduced to key financial planning tools, such as cash flow forecasts and break-even analyses. These tools help businesses assess their financial situation and identify risks, allowing them to take proactive steps to ensure stability and growth. The unit also covers business risks related to costs, revenue streams, and market conditions.
 
In the latter part of the module, learners will focus on preparing and interpreting financial statements for a sole trader, including the statement of comprehensive income and the statement of financial position. They will learn to calculate and interpret key financial ratios to assess profitability, liquidity, and efficiency. The unit will culminate in learners using these financial reports to evaluate a business’s performance and suggest improvements.
 
This module provides a strong foundation in business finance, preparing learners for employment or further study in business, finance, or accounting.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Candidates who have interested in academic progression
  • Candidates who have planned to join Pearson BTEC HND Level 5 or Lithan’ s Higher Diploma in Business (Marketing) courses
  • Candidates who have planned to pursue degree in Digital Business
  • Candidates who would like to join UoR bachelor’s degree in business management & Marketing

Prerequisite

  • Academic:
    • BTEC qualification(s) at Level 2 in any discipline OR
    • Complete O Level and submit O Level mark sheets with minimum 1 grade English OR
    • Complete Sec 4 and submit final exam / Last Prelim Exam results with English Pass Grade
  • English Proficiency: IELTS 5.5 or its equivalent shall be met upon exit from HND Diploma
  • Age: Must have completed minimum 16 years
  • Work Experience: NA

Graduation Requirements

Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
  • Minimum 75% attendance in all sessions
  • Minimum pass grade in the summative assessment of each module

Certificates

Academic Qualification: Pearson BTEC International Level 3 Foundation Diploma in Business Awarded by Pearson Education Ltd
Statement of Attainment: NA
Industry Skills Certification
NIL
EduCLaaS Job Role Certification
Digital Transformation Executive

Other Information

SSG Course Reference No: NA
Course Validity Date: NA
Course Developer: Lithan Academy

Pricing & Funding