Master in Digital Marketing

Master in Digital Marketing

Master in Digital Marketing (E-Learning)

Duration and Delivery Mode:
12 Months Full-time/ 18 Months Part-time
(Synchronous & Asynchronous E-learning)

Master in Digital Marketing

Master in Digital Marketing (E-Learning)

Duration and Delivery Mode:
12 Months Full-time/ 18 Months Part-time
(Synchronous & Asynchronous E-learning)

Course Brief

Digital and social media, in the context of new technologies, are relatively new terms. For some, they have the potential to transform the relationship between consumers and companies by providing a more effective way to reach audiences and engage them in commercial transactions. Current trends in the marketing environment clearly indicate that social media professionals have significant opportunities to make an impact in their field.

The Master in Digital Marketing is specially designed for both current and prospective marketing practitioners. Its curriculum equips students with an understanding of general marketing theory, as well as various contemporary digital marketing techniques. Students will have the chance to study major disciplines in marketing, advertising, and promotion on a global scale. Additionally, they will explore the broader context of their studies in relation to new technologies and advanced marketing tools.

These disciplines and tools will encompass various areas, including consumer psychology and buying behavior, marketing strategy, people management, digital branding, social media, and advertising through new media. This approach allows students to acquire fundamental marketing knowledge while specializing in digital marketing. It also enables them to enhance their current knowledge, competencies, and skills in depth.”

This qualification is awarded by Università degli Studi Guglielmo Marconi, also recognized as Guglielmo Marconi University, this degree holds international acclaim. It stands as the first Italian Open University officially sanctioned by the Italian Ministry of Education. The university’s recognition underlines its compliance with Italian laws and the education system.

The degree program encompasses five compulsory modules: Marketing Theory, Communication & Media, Marketing Practice, Digital Marketing Management, culminating in a final thesis exam. Successful program completion requires a total of 60 credits.

The program’s learning outcomes encompass various aspects of marketing and digital strategies. It aims to establish a strong foundation in marketing theory by introducing fundamental concepts and principles, emphasizing their application in a digital context. This includes exploring theories related to consumer psychology and behavior. The course also delves into digital marketing management, introducing concepts like e-marketing and digital strategies, as well as imparting insights into crafting and managing successful brands in the digital landscape. It extends its scope to virtual organization dynamics and effective employee management.

Additionally, the curriculum addresses marketing practice, covering essential strategies, implementation of contemporary marketing plans within organizations, and the integration of advanced marketing techniques to tackle specific challenges. The learning outcomes further encompass communication and media aspects, elucidating Integrated Marketing Communication theory, contemporary digital advertising practices, and the analysis of strategies for impactful communication in social media platforms.

After successfully completing the 4 modules, learners will do the fifth module, Final Thesis. This Project Work is an active experimentation by the student of the learned contents throughout the training course and aims to provide the possibility of being able to apply, through a business case, the concepts learned during the Master. It also represents an opportunity to check the status of the own analytical, organizational, decision-making, relational and operational skills.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:


  • Develop a comprehensive understanding of core marketing concepts and principles, along with their relevance in the digital landscape. Explore how these principles are adapted and applied in the context of digital marketing.
  • Acquire knowledge about the fundamental theories related to consumer psychology and behavior, enabling the analysis of consumer motivations, decision-making processes, and interactions in digital environments.
  • Gain insights into the concepts of e-marketing and digital marketing, understanding various strategies and practices for effective online engagement. Learn to craft and manage successful digital brand strategies.
  • Familiarize yourself with contemporary marketing strategies, examining their implementation within modern organizations. Analyze real-world marketing challenges and learn how to integrate innovative techniques to address these challenges.
  • Develop a solid understanding of Integrated Marketing Communication theory, exploring its principles and practices. Dive into the realm of digital advertising and learn about various strategies for impactful communication across social media platforms.


  • Gain the skills to devise and implement effective e-marketing and digital marketing strategies, leveraging various tools and platforms to engage and convert target audiences.
  • Acquire the skills to build and manage successful brands in the digital sphere. Understand how to maintain brand consistency and resonate with audiences in a dynamic online environment.
  • Develop practical skills to execute contemporary marketing plans within organizations, considering market trends, consumer insights, and digital channels for effective campaign execution.
  • Enhance your problem-solving skills by analyzing specific contemporary marketing challenges and devising creative solutions. Learn to adapt and apply cutting-edge marketing techniques to overcome industry-specific issues
  • Cultivate skills for impactful communication in the digital realm, including crafting compelling digital advertisements and engaging content for social media platforms. Develop the ability to adapt messages for different audiences and contexts.
Demonstrate the ability to proficiently strategize and manage digital marketing initiatives, encompassing brand development, effective implementation of marketing plans, innovative problem-solving, and impactful communication across diverse digital media platforms.

Blended Learning Journey
(1500 Hours)

Mentoring Support

540 Hours

Mentoring Support
Flipped Class / Project Planning

300 Hours

Mentoring Support

660 Hours

Module Summary

Module Brief

In the dynamic realm of the digital landscape, businesses and organizations are presented with a spectrum of captivating and innovative management tools. Facilitated by proficient digital marketing management, these entities can seamlessly engage with their customer base, foster and oversee thriving brands, navigate distribution channels, and exercise comprehensive control over their workforce, among other functions. Upon completion of this program, students will acquire the following proficiencies:

They will adeptly introduce the fundamental concepts underpinning e-marketing and digital marketing, comprehending their nuanced intricacies. Moreover, they will proficiently delineate specific e-marketing strategies and practices, equipping themselves to navigate the intricate web of digital marketing.

Furthermore, participants will gain insightful expertise in crafting and nurturing successful brands within the digital sphere. Armed with this knowledge, they will navigate the digital landscape with finesse, ensuring brands thrive in this evolving arena.

The program will also empower students to undertake a comprehensive analysis of effective employee management within the context of virtual organizations. By delving into the intricacies of managing a remote workforce, graduates will be poised to optimize organizational performance even in a virtual setting

Other Information
  • SSG Module Reference No: MDM_E_M2
  • Module Validity Date: NA
Module Session Plan
Module Brief

In the context of contemporary organizations, marketing has evolved into a strategic endeavor greatly influenced by the dynamic shifts within the marketing environment. As a result, the formulation of successful strategic marketing plans hinges on marketers’ ability to stay attuned to evolving trends in marketing science and adeptly integrate cutting-edge marketing strategies.

Upon culmination of this program, students will acquire the proficiency to:Articulate a comprehensive understanding of the paramount marketing strategies that underscore effective organizational endeavors. This grasp of pivotal strategies will enable graduates to orchestrate targeted marketing initiatives.

Engage in thoughtful deliberation regarding the intricate process of implementing a marketing plan within a modern organizational framework. By assimilating contemporary methodologies, students will be well-equipped to steer their respective organizations toward marketing success.

Employ analytical acumen to dissect specific contemporary marketing quandaries and deftly expound upon the integration of modern marketing techniques that offer solutions to these challenges. This skillset will empower graduates to not only comprehend but also implement innovative marketing approaches to address real-world issues.

Other Information
  • SSG Module Reference No: MDM_E_M3
  • Module Validity Date: NA
Module Session Plan
Module Brief

In the ever-evolving digital landscape, the dynamics of corporate communication have undergone a revolutionary overhaul. Modern-day enterprises find themselves equipped with an expansive repertoire of innovative advertising and communication tools, ushering in new practices and strategies. This arsenal of resources empowers companies to meticulously tailor their messages, ensuring precise delivery to the intended recipients. As a result, businesses can forge deeper connections with their customers and stakeholders than ever before.

At the culmination of this program, students will emerge with a profound comprehension of the foundational principles governing Integrated Marketing Communication theory. Their expertise will extend to encompass contemporary advertising methodologies, particularly accentuating the realm of digital advertising. Moreover, graduates will possess the analytical acumen to deconstruct and assess an array of strategies and approaches integral to effective communication within the dynamic sphere of social media.

Other Information
  • SSG Module Reference No: MDM_E_M4
  • Module Validity Date: NA
Module Session Plan
Module Brief

In the realm of contemporary organizations, marketing managers face the intricate task of navigating intricate marketing decisions while keeping abreast of the ever-evolving marketing landscape. This demands an adept grasp of fundamental marketing theory principles. Equally imperative is a comprehensive understanding of consumer behavior, enabling marketing managers to align strategies with prevailing consumer preferences and foster customer-centric marketing approaches.

Upon program completion, students will possess the ability to: Articulate the fundamental concepts and principles that underpin marketing theory, providing a solid foundation for informed decision-making. This proficiency empowers graduates to steer their organizations strategically within the marketing domain.

Deftly analyze the implementation of these principles in the dynamic digital sphere, recognizing their application and adapting strategies to suit the modern digital landscape. Explore and grasp the core theories of consumer psychology and behavior, enabling a profound comprehension of the factors driving consumer choices. This insight equips graduates to craft marketing strategies that resonate with consumers on a psychological level, thus enhancing their effectiveness.

Other Information
  • SSG Module Reference No: MDM_E_M1
  • Module Validity Date: 31 Jan 2025
Module Session Plan
Module Brief

Project Work is an active experimentation by the student of the learned contents throughout the training course and aims to provide the possibility of being able to apply, through a business case, the concepts learned during the Master. It also represents an opportunity to check the status of the own analytical, organizational, decision-making, relational and operational skills.

At the end of the writing the tutor will evaluate based on the following criteria:
  • Relevance of the theme and originality of the subject matter;
  • Quality of the data collected and analyzed;
  • Value of the analysis tools adopted;
  • Effectiveness of the proposed solutions;
  • Ability to apply the knowledge acquired during the Master;
  • Commitment and rigor demonstrated overall.
  The Project Work will then be sent to the instructor together with the assessment assigned. During the discussion of the Project Work during the final exam the assessor, taking into consideration the preliminary evaluation assigned, will evaluate the overall quality of the work as well as presentation skills and reasoning of the learner.

Other Information
  • SSG Module Reference No: MDM_E_M5
  • Module Validity Date: NA
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Minimum second-class bachelor’s degree from a recognized university
  • Recognized professional qualification with relevant work experience.
  • Polytechnic Diploma holders in business or management with minimum 5 years of relevant working experience Matured candidates with relevant work experience for minimum 8 years


  • Academic:
    • Minimum second-class bachelor’s degree in any field from the recognized University
    • Non-graduates with appropriate professional qualifications will be considered on a case-to-case basis.
    • Polytechnic Diploma in Business or Management with relevant 5 years of experience will be considered on a case-to-case basis
    • Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
  • English Proficiency: IELTS – 6.5 (with no elements lower than 5.5) or its equivalent.
  • Age: Minimum 21 years
  • Work Experience: Not Mandatory other than matured candidates & Polytechnic diploma holders


Academic Qualification
Master’s in Digital Marketing awarded by Universidad Catolica De Murcia, Spain
Statement of Attainment
  • WSQ Applied machine learning (SF) ICT-DIT-4001-1.1 Analytics & Computational Modelling
  • WSQ Applied Python programming (SF) ICT-DIT-4022-1.1: Computer Vision Technology
  • WSQ Deep learning (SF) ICT-DIT-4026-1.1: Pattern Recognition Systems
  • WSQ Generative AI (SF) ICT-DIT-4029-1.1: Text Analytics and Processing
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

SSG Course Reference No:
Course Validity Date: NA
Course Developer: Lithan Academy

Pricing & Funding