International bachelor’s degree in business management and marketing
International Bachelor’s Degree in Business Management and Marketing
Bachelor of Science (Honours) in Business Management and Marketing (Top Up) (E-Learning)
Duration and Delivery Mode:
12 Months (48 Weeks) Full-time / 24 months (96 weeks) Part-time
(Synchronous and Asynchronous E-Learning)
International Bachelor’s Degree in Business Management and Marketing
Bachelor of Science (Honours) in Business Management and Marketing (Top Up) (E-Learning)
Duration and Delivery Mode:
12 Months (48 Weeks) Full-time / 24 months (96 weeks) Part-time
(Synchronous and Asynchronous E-Learning)
Course Brief
The aim of the BSc programs offered by the Roehampton Business School is to develop the Roehampton Business Graduate as Business Ready. As such, Roehampton Business School BSc programs are guided by the University’s Mission to change lives by helping our students to develop the confidence, knowledge and adaptability they need for a successful graduate career and fulfilling life.
Roehampton Business School graduates are confident about their personal values; can apply their knowledge and analytical skills in order to solve business problems ethically and become the kind of graduates who can add value (to organizations and society) by becoming ‘Business Ready.’ The BSc programs therefore develop the student as a person alongside the development of knowledge and problem-solving skills.
The level 6 top-ups will particularly build on students’ prior knowledge and understanding of business management and related disciplines and further develop their critical skills to apply that knowledge to business decision making in different contexts. The program provides students with a firm understanding of responsible management and ethical leadership, corporate strategy and contemporary issues in management, and equips them with the ability to apply ethical decision making in business situations. It produces business-ready graduates with the skills they need for a successful career in financial organizations and multinational businesses.
Specifically, the programs aim to:
Upon completing their BSc programme students will have an in-depth knowledge and understanding of different types of business organisations and their environment and / or an in-depth knowledge of the specialism of their degree and its relationship to the wider organisation and society.
Roehampton Business School graduates are confident about their personal values; can apply their knowledge and analytical skills in order to solve business problems ethically and become the kind of graduates who can add value (to organizations and society) by becoming ‘Business Ready.’ The BSc programs therefore develop the student as a person alongside the development of knowledge and problem-solving skills.
The level 6 top-ups will particularly build on students’ prior knowledge and understanding of business management and related disciplines and further develop their critical skills to apply that knowledge to business decision making in different contexts. The program provides students with a firm understanding of responsible management and ethical leadership, corporate strategy and contemporary issues in management, and equips them with the ability to apply ethical decision making in business situations. It produces business-ready graduates with the skills they need for a successful career in financial organizations and multinational businesses.
Specifically, the programs aim to:
- Build students’ critical knowledge and skills required to operate in a range of business environments, and to develop a sound understanding of business and management in a global context.
- Equip students with analytical and problem-solving skills that can be applied in complex business situations.
- Produce business ready graduates who act professionally and ethically within cross-cultural teams and in diverse societies.
- Create reflective practitioners who are able to analyze and synthesize complex information and communicate realistic alternatives and solutions in a variety of contexts.
Upon completing their BSc programme students will have an in-depth knowledge and understanding of different types of business organisations and their environment and / or an in-depth knowledge of the specialism of their degree and its relationship to the wider organisation and society.
Learning Outcomes
At the end of the course, you will be able to acquire the following:
Knowledge
- Explain the concepts and principles of application design, development, and integration methodologies.
- List the advantages and disadvantages of various program paradigms, software development life cycles, and testing methods.
- Recognize UI/UX principles and to develop customer-centric, and data-driven applications.
- Articulate the use of design patterns, frameworks, and testing methods to ensure that the developed applications meet high standards of quality and reliability.
- Demonstrate strong problem-solving and critical thinking skills to analyze complex situations, identify innovative solutions, and make informed decisions.
Skills
- Assess software requirements to identify possible implementation obstacles and select the most suitable approach for resolving them.
- Choose suitable tools, techniques, design patterns, frameworks, and software methodologies to develop robust and efficient applications.
- Develop secure and scalable applications that prioritize customer satisfaction and align with business user requirements.
- Strategize and execute appropriate testing methods, procedures, and tools to ensure the software’s quality and reliability.
- Apply strong problem-solving and critical thinking skills to analyse complex situations, identify innovative solutions, and make informed decisions.
- Provide effective customer service and support, including IT issue troubleshooting and documentation.
- Apply critical thinking and problem-solving skills to identify and resolve operating system and network-related issues.
- Demonstrate current in-depth knowledge of business organizations and their environments and an in-depth knowledge of Business Management and its relationship to the wider organization.
- Critically understand and evaluate the nature and impact of cultural differences at a personal and business level.
- Critically examine markets and commercial sustainability.
- Understand the importance of individual and organizational ethical and social responsibility in a global context.
- Apply an appropriate methodology to an investigation, the results of which, through synthesis and evaluation, address a problem related to business, management, and marketing.
- Confidently and creatively apply appropriate procedures and techniques to the analysis of complex business situations.
- Demonstrate criticality (independent thinking) in the evaluation and synthesis of information relating to business and management.
- Confidently, effectively, and appropriately present the findings of their investigation in a professional or academic style.
- Manage their own learning to plan and execute work to a given standard and timescale.
- Apply ethical decision making and responsible management to a range of situations.
- Utilize a range of functional frameworks to inform business strategy.
- be able to apply contemporary research to the latest business issues, such as the growth in digital communications and the dynamic nature of the business environment.
- Develop the confidence, knowledge and adaptability they need for a successful graduate career and fulfilling life;
- Apply their knowledge and analytical skills in order to solve business problems ethically;
- Have an in-depth knowledge and understanding of different types of business organizations and their environment.
- Have in-depth knowledge of Business Management & Marketing and their relationship to the wider organization and society.
Blended Learning Journey
(1200 Hours)
Lecture
60 Hours
Workshop / Assignments
120 Hours
Others (Group Supervision)
10 Hours
GLH
190 Hours
Self-paced Learning
1010 Hours
Module Summary
Module Brief
This module introduces students to theories and tools for how to think ethically about business and business practice. Almost every day we see examples in the media of businesses, and businesspeople, that ‘behave badly’. But what is it to behave badly – is it breaking the law? Or is it transgressing some ‘rule’ on what is acceptable behaviour? And if it is the latter, how do (indeed can) we agree what the ‘rules’ are and what ‘good behaviour’ is? Students will be thinking about, and debating in this module, what it means to be a responsible manager. They will do this by critically exploring the moral and ethical challenges in managing organisations and will examine how managers, who are both under pressure to act in a more socially responsible and sustainable manner, and to hit performance targets, can approach their work through ethical thinking. Students will look at how changing social attitudes and values have made organisations question their obligations to their direct stakeholders, as well as to society.
Students will be introduced to some concepts that will challenge their thinking such as what is a business for, who is the business run on behalf of and what responsibility do they as individuals have within the organisation to stay true to their values? Each week they will be challenged to define how they would act as an ethical leader.
Other Information
This module introduces students to theories and tools for how to think ethically about business and business practice. Almost every day we see examples in the media of businesses, and businesspeople, that ‘behave badly’. But what is it to behave badly – is it breaking the law? Or is it transgressing some ‘rule’ on what is acceptable behaviour? And if it is the latter, how do (indeed can) we agree what the ‘rules’ are and what ‘good behaviour’ is? Students will be thinking about, and debating in this module, what it means to be a responsible manager. They will do this by critically exploring the moral and ethical challenges in managing organisations and will examine how managers, who are both under pressure to act in a more socially responsible and sustainable manner, and to hit performance targets, can approach their work through ethical thinking. Students will look at how changing social attitudes and values have made organisations question their obligations to their direct stakeholders, as well as to society.
Students will be introduced to some concepts that will challenge their thinking such as what is a business for, who is the business run on behalf of and what responsibility do they as individuals have within the organisation to stay true to their values? Each week they will be challenged to define how they would act as an ethical leader.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
Advertising, sales, and PR are critically linked to effective marketing communications. The communication, engagement, and activation of customers whether B2B or B2C is critical for SMEs as well as large organisations. This module will delve more deeply into relevant models, concepts and practices whilst also contextualising them within the wider portfolio of our Marketing Communications degree.
This module brings together communications planning and strategy, Advertising, PR, paid, owned, and earned media and sales techniques, measurement techniques and global media trends in order to engage with audiences and influencers, carry out evaluation taking into account ethical and legal considerations.
Other Information
Advertising, sales, and PR are critically linked to effective marketing communications. The communication, engagement, and activation of customers whether B2B or B2C is critical for SMEs as well as large organisations. This module will delve more deeply into relevant models, concepts and practices whilst also contextualising them within the wider portfolio of our Marketing Communications degree.
This module brings together communications planning and strategy, Advertising, PR, paid, owned, and earned media and sales techniques, measurement techniques and global media trends in order to engage with audiences and influencers, carry out evaluation taking into account ethical and legal considerations.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The Business Management Dissertation module is an essential component in allowing the students to meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration.
Dissertation is also a research project which tests the independent research skills and it employs gathering a first-hand empirical data OR using secondary data – both options are feasible, both come with their own specific challenges. Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or journal article and may make recommendations as to how to solve a business problem.
The short research proposal which constitutes a summative assessment in Part 1 of this module requires developing a clear outline for research which will be undertaken in Part 2.
Other Information
The Business Management Dissertation module is an essential component in allowing the students to meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration.
Dissertation is also a research project which tests the independent research skills and it employs gathering a first-hand empirical data OR using secondary data – both options are feasible, both come with their own specific challenges. Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or journal article and may make recommendations as to how to solve a business problem.
The short research proposal which constitutes a summative assessment in Part 1 of this module requires developing a clear outline for research which will be undertaken in Part 2.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
This module will give students a clear understanding of what strategy is all about and how organisations develop it. They will also learn how to apply the essential concepts and tools of strategy that will be useful in their business career whichever sector they choose. Main topics revolve around strategic position of organisations, the concept of competitive advantage (how to gain and sustain competitive advantage for longer) and evaluation of business strategies. After a closer look at the business and corporate levels of strategy, the module ends with selected aspects of implementation focused on culture. Throughout this module, the emphasis is on application rather than critical discussion of covered models and frameworks.
During the seminars students will apply critical analysis of real-life cases to address a range of strategic problems. In this way, they will develop commercial awareness and recognise drivers for business success. They will also have the opportunity to work with others and communicate their views. Formative assessment of these seminar cases will help in preparing the final assessment task.
Other Information
This module will give students a clear understanding of what strategy is all about and how organisations develop it. They will also learn how to apply the essential concepts and tools of strategy that will be useful in their business career whichever sector they choose. Main topics revolve around strategic position of organisations, the concept of competitive advantage (how to gain and sustain competitive advantage for longer) and evaluation of business strategies. After a closer look at the business and corporate levels of strategy, the module ends with selected aspects of implementation focused on culture. Throughout this module, the emphasis is on application rather than critical discussion of covered models and frameworks.
During the seminars students will apply critical analysis of real-life cases to address a range of strategic problems. In this way, they will develop commercial awareness and recognise drivers for business success. They will also have the opportunity to work with others and communicate their views. Formative assessment of these seminar cases will help in preparing the final assessment task.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
This module will provide students with practical and valuable marketing skills that can be deployed in a globalizing world. The module responds to frequent calls for more small and medium sized enterprises (SMEs) to grow via export and cross-border partnerships to improve a country’s balance of trade in goods. This need has become especially acute in, for example, the UK for the successful transition to a post-EU membership economy.
This challenge presents a real opportunity for graduate level employment in commercial organisations seeking to capture new foreign markets. Students work independently to research and develop a customized marketing plan addressed to the CEO of an SME of the student’s own choice. Marketing in an international context is a highly valued skill and likely to be essential for all types of careers in a rapidly globalizing world
Other Information
This module will provide students with practical and valuable marketing skills that can be deployed in a globalizing world. The module responds to frequent calls for more small and medium sized enterprises (SMEs) to grow via export and cross-border partnerships to improve a country’s balance of trade in goods. This need has become especially acute in, for example, the UK for the successful transition to a post-EU membership economy.
This challenge presents a real opportunity for graduate level employment in commercial organisations seeking to capture new foreign markets. Students work independently to research and develop a customized marketing plan addressed to the CEO of an SME of the student’s own choice. Marketing in an international context is a highly valued skill and likely to be essential for all types of careers in a rapidly globalizing world
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The Business Management Dissertation module is an essential component in allowing the student to meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration.
A dissertation is also a research project which tests the independent research skills, and it employs gathering a first-hand empirical data OR using secondary data (both options are feasible, both come with their own specific challenges). Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or journal article and may make recommendations as to how to solve a business problem.
Other Information
The Business Management Dissertation module is an essential component in allowing the student to meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration.
A dissertation is also a research project which tests the independent research skills, and it employs gathering a first-hand empirical data OR using secondary data (both options are feasible, both come with their own specific challenges). Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or journal article and may make recommendations as to how to solve a business problem.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Target Audience & Prerequisite
Target Audience
- Higher Diploma/ Advanced Diploma in Business and its related
- Higher National Diploma in Business related from Pearson.
- Polytechnic Diploma holders in relevant studies
- Matured candidates with relevant work experience for minimum 8 years
Prerequisite
- Academic:
- Polytechnic diploma (with an entry requirement of 10 years of formal education) in Business and related subjects [OR]
- Pearson Higher National Diploma with an overall Merit (60%) or above in a relevant subject area [OR]
- Lithan Higher Diploma / Lithan Diploma and Advanced Diploma/ Relevant PEI qualification in Business and related subjects (which are deemed by the University to be equivalent to Level-4 / Year-1 AND Level- 5 / Year 2 of the University Course) with an entry requirement of 12 years of formal education overall Pass grade (minimum 50%) [OR]
- Mature candidate of 30 years and above with 8 years of relevant work experience.
- English Proficiency:
- IELTS – 6.0 (with no elements lower than 5.5) [OR]
- Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English [OR]
- Its equivalent.
- Age: Minimum 18 years
Graduation Requirements
Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
- Minimum 75% attendance in all sessions.
- Minimum pass grade in the summative assessment of each module
Certificates
Academic Qualification
Bachelor of Science (Honours) in Business Management and Marketing awarded by University of Roehampton, United Kingdom
Statement of Attainment
NA
Industry Skills Certification
NIL
NIL
EduCLaaS Job Role Certification
Digital Transformation Executive
Digital Transformation Executive
Other Information
SSG Course Reference No: NA
Course Validity Date: NA
Course Developer: University of Roehampton, UK
Course Validity Date: NA
Course Developer: University of Roehampton, UK