CCP – Infocomm Sales and Marketing Specialist

CCP – Infocomm Sales and Marketing Specialist

Duration and Delivery Mode:
4 weeks Full-time/ 20 weeks Part-time
(Synchronous & Asynchronous E-learning)

CCP – Infocomm Sales and Marketing Specialist

Duration and Delivery Mode:
4 weeks Full-time/ 20 weeks Part-time
(Synchronous & Asynchronous E-learning)

Course Brief

Career Conversion Programmes (CCPs) facilitate the skilling and placement of mid-career professionals by providing skills conversion training and employment opportunities with good prospects for progression. With up to 90% funding support from WSG, employers can participate in CCPs, which can be stacked with the Jobs Growth incentive, benefiting both employers and mid-career individuals seeking career transitions.

CCP-InfoComm Sales and Marketing Specialist is a comprehensive course that prepares learners for promising job prospects and exciting opportunities in the field of sales and marketing within the Information and Communication Technology (ICT) industry. Upon completing this course, learners can pursue roles such as Sales Specialist, Marketing Specialist, or Account Manager, where they can leverage their knowledge and skills to drive business growth and success in the ICT sector. This course equips learners with the necessary expertise to excel in the dynamic world of sales and marketing, providing them with a competitive edge in the industry.

The course comprises two modules that cover essential topics in sales and marketing within the ICT industry. The first module, Basic Digital Marketing, focuses on equipping learners with fundamental knowledge and skills in digital marketing strategies. They will gain an understanding of key concepts such as search engine optimization (SEO), social media marketing, content marketing, and email marketing. Through practical exercises and case studies, learners will learn how to develop and execute digital marketing campaigns, analyze marketing data, and optimize marketing strategies for maximum impact. This module provides learners with a solid foundation in digital marketing, enabling them to effectively reach and engage target audiences in the digital space (IUs: Digital marketing strategies, SEO, social media marketing, content marketing, email marketing).

In the second module, Solution Sales, learners will explore the principles and techniques of solution selling within the ICT industry. They will develop an understanding of the customer’s needs and pain points, and learn how to identify and position the right ICT solutions to address those needs. Learners will gain insights into the sales process, including prospecting, qualifying leads, conducting effective sales presentations, handling objections, and closing deals. Through real-world case studies and simulations, learners will have the opportunity to apply their knowledge and practice their solution selling skills. By the end of this module, learners will possess the expertise to effectively engage with customers, build long-term relationships, and drive sales success within the ICT industry (IUs: Solution selling, customer needs analysis, sales presentations, objection handling, closing deals).

CCP- InfoComm Sales and Marketing Specialist course empowers learners with the knowledge and skills required to thrive in sales and marketing roles within the ICT industry. By mastering digital marketing strategies and solution selling techniques, learners will be well-prepared to navigate the competitive landscape of the ICT sector and contribute to the growth and success of their organizations. This course offers a comprehensive and practical learning experience that equips learners with the essential tools to excel as Sales and Marketing Specialists, opening doors to a world of exciting career opportunities within the ICT industry.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:


  • Explain key concepts and strategies in digital marketing, including SEO, social media marketing, content marketing, and email marketing.
  • Describe the principles and techniques of solution selling within the Information and Communication Technology (ICT) industry.
  • Identify customer needs and pain points to effectively position and recommend appropriate ICT solutions.
  • Understand the sales process, including lead prospecting, qualification, sales presentations, objection handling, and deal closure.
  • Discuss the importance of data analysis in digital marketing and sales, and its role in optimizing strategies.


  • Develop and execute digital marketing campaigns using SEO, social media marketing, content marketing, and email marketing strategies.
  • Apply solution selling techniques to identify customer needs, recommend relevant ICT solutions, and build customer relationships.
  • Conduct effective sales presentations that showcase the value and benefits of ICT solutions to potential customers.
  • Handle customer objections and address concerns to overcome barriers and close sales deals successfully.
  • Analyze marketing and sales data to evaluate the effectiveness of strategies and make data-driven decisions for optimization.
Strategically leverage digital marketing and solution selling techniques to drive business growth and success in the ICT industry.

Blended Learning Journey
(121 Hours)


24 Hours

Flipped Class

24 Hours

Mentoring Support

60 Hours

Mentoring Support

12 Hours


1 Hour

Module Summary

Module Brief

The “Basic Digital Marketing” module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.

By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.

Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.

The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.

Other Information
  1. SSG Module Reference No: TGS-2023019819
  2. Module Validity Date: 31 Jan 2025
Module Session Plan
Module Brief

The “Solution Sales” module equips learners with comprehensive knowledge and essential skills to excel in the digital sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful digital sales.

In this module, learners will develop a strong foundation in digital sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.

This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of digital sales, enabling them to achieve sales success and effectively navigate the digital era.

Other Information
  1. SSG Module Reference No: TGS-2023019830
  2. Module Validity Date: 31 Jan 2025
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Enterprises who would like to send their employees for reskill/ re-deploy them into Infocomm Sales and Marketing Specialist roles.
  • Enterprises who would like to hire fresh candidates and send them for training to acquire iInfocomm Sales and Marketing skills


  • Academic: Minimum one credit in N Level or its equivalent
  • English Proficiency: Minimum IELTS 5.5 or its equivalent
  • Age: Minimum 21 years
  • Work Experience: Currently Employed

Graduation Requirements

Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
  • Minimum 75% attendance in all sessions.
  • Minimum pass grade in the summative assessment of each module


Academic Qualification
Statement of Attainment
  • WSQ Basic Digital Marketing (SF)
  • ICT-SNM-4006-1.1 Integrated Marketing
  • WSQ Solution Sales (SF)
  • ICT-SNM-4011-1.1: Sales Strategy
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

Course Developer: Lithan Academy

Pricing & Funding