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Bundled Programme - Digital Marketing (SGUS)

6 Months Full Time Online Synchronous Sessions by the Instructor & Mentor Professional Diploma in Digital Marketing (Bundled Programme - Digital Marketing)

What do I Get?

Acquire Digital Marketing Skills

Learn social media marketing for platforms such as Facebook, Instagram and LinkedIn, as well as Google Analytics, SEO, SEM, email and content marketing to prepare yourself for a Digital Marketer job role.

Online Synchronous Sessions

We deliver online synchronous sessions by the Instructor & Mentor through a combination of instructor-led flipped classes and personalised mentoring with industry practitioners for the assignments and projects to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Job Placement Assistance

We will assist you in getting hired with more than 50 hiring employers working with us.

SGUS Funding

Eligible Singapore Citizens / Permanent Residents can receive funding* under SGUS scheme.  

*Terms and conditions apply. Refer the price column

Audience and Certificates

Target Audience

  • PMETs who wants acquire digital marketing skills to implement digital marketing campaigns to assume the Digital Marketer job role.

Prerequisite

Academic Level: At least 1 GCE 'O' Level pass

Graduation Requirements

  • Minimum attendance of 75% for all Sessions in each of the modules of the qualification
  • Should be assessed Competent (C) in each of the modules of the qualification

Certificate(s)

  • Professional Diploma in Digital Marketing by Lithan Academy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 - Brand Management

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management

  • Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management

  • Statement of Attainment by SSG, Singapore: ICT-DES-4001-1.1 Data Design

  • Statement of Attainment by SSG, Singapore: ICT-DIT-4006-1.1 Data Visualisation

Blended Learning Journey

(376 Hours)

E-Learning

108 hours

Projects / Assignments

153 hours

Flipped Class/Mentoring

111 hours

Assessment

4 hours

Modules

NICF-Digital Marketing Fundamentals (Bundled) (SF) (CRS-Q-0036118-ICT)

You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • To create a brand strategy
  • To set up and optimise social media pages for business
  • To create an editorial calendar for content
  • To create landing pages, create a customised URL for tracking campaigns 
  • To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook
  • Create effective ads To analyse campaign data in Google Analytics to optimise campaigns 

Other Information

Funding Validity Period: Until 23-Jan-2021

Course Developer: Lithan Academy 

NICF-Social Media Marketing Tools & Techniques (SF) (CRS-Q-0036589-ICT)

You will learn how to master social media marketing strategies and execute, monitor and optimise social media marketing plans as well as  understand how to develop a social media marketing strategy and a content strategy to build a strong presence on social media and engage with the target audience.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on Facebook and Instagram
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of social media marketing tools for social listening and social media management

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create content for customer acquisition, nurturing, conversion and engagement
  • Create, execute and monitor ad campaigns on Facebook, Instagram and other social media channels
  • Create retargeting campaigns
  • Automate social media campaigns using campaign automation tools
  • Use social listening tools
  • Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

Other Information

Funding Validity Period: Until 30-July-2021

Course Developer: Lithan Academy

NICF-Digital Marketing Analytics (Bundled) (SF) (CRS-Q-0036591-ICT)

You will learn digital marketing analytics and how to set up Google Analytics. You will also understand Google Analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website.

*This is an elective module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the components of a business and marketing strategy and plan
  • Understand the customer journey map
  • Understand customer lifecycle
  • Understand the various tools available for marketing automation
  • Understand Google Analytics reports, dashboards and various features for reporting and analysing to improve campaigns and website
  • Understand the various tools, processes and tests for Conversion Rate Optimisation

Skills

By the end of this module, the learner should be able to apply the following skills:

  • To create a marketing strategy and plan
  • To create effective landing pages and optimise for conversion
  • To develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • To create dashboards, custom segments, set up goals and use multi-channel funnels in Google Analytics

Other Information

Funding Validity Period: Until 30-July-2021

Course Developer: Lithan Academy

NICF-Content Marketing (PCP) (SF) (CRS-Q-0036523-ICT)

You will learn how to master content strategies, understand the role of content in inbound marketing and execute content & email marketing campaigns. You will understand inbound marketing planning and content creation, content promotion and optimization, email marketing fundamentals & Implementation & optimisation of email campaigns.

*Please note this is an elective module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Other Information

Funding Validity Period: Until 30-July-2021

Course Developer: Lithan Academy

NICF-SEO and SEM (PCP) (SF) (CRS-Q-0036588-ICT)

You will lean SEO strategies and on-page & off-page optimisation and understand the role of content in SEO. You will be able to execute ad campaigns in Google Ads by end of this module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Ads advanced features
  • Create innovative search strategies
  • Display, mobile and Video Ads campaigns
  • Remarketing campaigns
  • Campaign analysis

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Implement on page and off page optimisation
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimise paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyse Google ads campaign effectiveness with Google Analytics

Other Information

Funding Validity Period: Until 30-July-2021

Course Developer: Lithan Academy

NICF-Digital Marketing Capstone (PCP) (SF) (CRS-Q-0036508-ICT)

You will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.

 

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Create a Digital Marketing Plan
  • Create social media channels
  • Create a content marketing plan
  • Plan, implement and monitor a Google Ads Search campaign
  • Plan, implement and monitor a Facebook Ads campaign and campaigns on relevant social media channels
  • Plan, implement and monitor an Email Marketing campaign
  • Analyse and optimise campaigns and website using Google Analytics

Other Information

Funding Validity Period: Until 30-July-2021

Course Developer: Lithan Academy

NICF-Data Queries and Visualization Basics (SF) (Bridging module)

You will get started on your Analytical journey by learning how to write queries and modify data using Transact-SQL as well as visualise data using Power BI. Learn the  skills and knowledge to analyze, visualize and report information using Microsoft Power BI along with basic concepts of Data Modelling , SQL Transformations, Statistical foundations and the various forms of Data Analysis.

Course Code: CRS-Q-0037588-ICT

Session Plan

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Learning Outcome

Agile Leadership & Management (Bridging module)

The Agile Management module helps learners to understand the fundamentals and requirements of Agile Project Management​ and learn techniques to measure team performance, and methodologies to improve quality of product in a project. Learners will describe the Agile principles and mindset, as well as explain how value-driven delivery is accomplished in Agile projects.

Session Plan

More Details

Learning Outcome

Pricing and Funding

SGD 17000.00

Pricing

Fee Description

Detailed Breakdown

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