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Bundled Programme - Infocomm Sales & Marketing (SGUS)

Professional Diploma in Digital Business (Bundled Programme - Infocomm Sales & Marketing)

6 months Full Time Online Synchronous Sessions by the Instructor & Mentor



What do I Get?

Acquire Digital Business Skills

Learn how to create a lean canvas, derive your Minimum Viable Product (MVP), define customer segments, identify distribution channels, prepare sales and investor pitch decks, validate business models, execute digital marketing campaigns and understand various business analytical tools to prepare yourself for a Business Development Manager/ Sales Engineer/Sales Consultant /Digital Business Consultant job roles.

Online Synchronous Sessions

We deliver online synchronous sessions by the Instructor & Mentor through a combination of instructor-led flipped classes and personalised mentoring with industry practitioners for the assignments and projects to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Job Placement Assistance

We will assist you in getting hired with more than 50 hiring employers working with us.

SGUS Funding

Eligible Singapore Citizens / Permanent Residents can receive funding* under SGUS scheme.  

*Terms and conditions apply. Refer the price column

Audience and Certificates

Target Audience

  • PMETs who wants to acquire digital business skills to assume the Business Development Manager/ Sales Engineer/Sales Consultant /Digital Business Consultant job roles.

Prerequisite

Academic Qualification: O Level with good PC literacy and basic MS Excel skills

Experience: Candidate must be savvy with social media platforms and consumer technologies

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modules of the qualification
  • Should be assessed Competent (C) in each of the modules of the qualification

Certificate(s)

  • Professional Diploma in Digital Business by Lithan Academy

  • Statement of Attainment by SSG, Singapore: ICT-SNA-4018-1.1 Product Management

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNA-4012-1.1 Enterprise Architecture

  • Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development

  • Statement of Attainment by SSG, Singapore: ICT-DIT-4006-1.1 Data Visualisation

  • Statement of Attainment by SSG, Singapore: ICT-DES-4001-1.1 Data Design

Blended Learning Journey

(376 Hours)

E-Learning

108 hours

Projects / Assignments

153 hours

Flipped Class/Mentoring

111 hours

Assessment

4 hours

Modules

NICF-Agile Venture Creation (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

You will learn about various facets on how to improve on the existing business model as well as how to create an digital business model by applying key concepts of Lean Methodology.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand Business model design using Lean Canvas methodology
  • Learn Go-to-Market Strategies and channel development
  • Understand how to determine financial viability
  • Analyse and plan approaches in outsourcing strategies

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Design and deliver an investor brief pitch presentation
  • Craft a comprehensive investor ready business plan
  • Determine relevance of revenue models for your organisation

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NNICF-Solution Sales (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

You will learn how to create a solution sales strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.  

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to improve sales performance using the Sales Canvas
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • To create a brand strategy
  • To set up and optimise social media pages for business
  • To create an editorial calendar for content
  • To create landing pages, create a customised URL for tracking campaigns 
  • To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook
  • Create effective ads To analyse campaign data in Google Analytics to optimise campaigns 

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

You will learn digital marketing analytics and how to set up Google Analytics. You will also understand Google Analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website.

*This is an elective module.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the components of a business and marketing strategy and plan
  • Understand the customer journey map Understand customer lifecycle
  • Understand the various tools available for marketing automation
  • Understand Google Analytics reports, dashboards and various features for reporting and analysing to improve campaigns and website
  • Understand the various tools, processes and tests for Conversion Rate Optimisation

Skills

By the end of this module, the learner should be able to apply the following skills:

  • To create a marketing strategy and plan
  • To create effective landing pages and optimise for conversion
  • To develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • To create dashboards, custom segments, set up goals and use multi-channel funnels in Google Analytics

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NICF-Digital Business Insights (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

You will learn about new innovative business processes, different business strategies. You will also get to understand the experiences of various industries' business model and evaluate your own business model against other business models.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the different kinds of business models adopted by various tech enterprises
  • Understand how exemplary tech enterprises have planned product marketing strategy
  • Understand how exemplary tech enterprises have planned MVP strategy
  • Understand how exemplary tech enterprises have planned Digital Marketing strategy
  • Understand how exemplary tech enterprises have executed Facebook, email and content marketing campaigns 

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Opt for a business model that is suitable for them
  • Plan their own product marketing strategy
  • Plan their own MVP strategy
  • Plan their own digital marketing strategy
  • Execute their own Facebook, email and content marketing campaigns

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NICF-Digital Business Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning)

This course is based on the capstone project where you will apply your newly acquired knowledge and skills in creating and executing a digital business plan.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Finalise their Business Plans
  • Finalise their Sales Decks
  • Finalise their MVP Design strategies

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NICF-Data Queries and Visualization Basics(SF) (Synchronous and Asynchronous E-Learning)

You will get started on your Analytical journey by learning how to write queries and modify data using Transact-SQL as well as visualise data using Power BI. Learn the  skills and knowledge to analyze, visualize and report information using Microsoft Power BI along with basic concepts of Data Modelling , SQL Transformations, Statistical foundations and the various forms of Data Analysis

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Foundational statistics that can be used to analyze data
  • Learn Syntax of Transact-SQL, working with data types, tables and manipulating data using T-SQL
  • Understand how to program using Transact-SQL
  • Learn how to perform visual analysis to gather insights
  • Understand different types of data visualisation techniques using Power BI
  • Learn how to perform visual analysis to gather insights
  • Understand Data visualisation tools like Power BI
  • Understand Visualisation design methodology and process with Power BI

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create reports using the relevant Power BI visualisation techniques
  • Develop a data visualisation model that conveys the insights to the audience
  • Develop PowerBI dashboards 
  • Write programs using T-SQL
  • Implement error handling and transactions using T-SQL

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

NICF-Agile Leadership & Management (SF) (Synchronous and Asynchronous E-Learning)

The Agile Management module helps learners to understand the fundamentals and requirements of Agile Project Management​ and learn techniques to measure team performance, and methodologies to improve quality of product in a project. Learners will describe the Agile principles and mindset, as well as explain how value-driven delivery is accomplished in Agile projects.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:  

  •  An understanding of how agility can help you improve your organization's performance
  • An understanding of how you, as a manager or leader, can help your organization achieve the benefits of agility
  • An understanding of how culture and values influence your organization's ability to reap the benefits of agility
  •  An understanding of how to measure the benefits and impacts of agility in your organization

Skills

By the end of this module, the Learner should be able to apply the following skills:  

  • Practical skills for helping to guide and coach agile teams, and to help them remove impediments
  • Improve the team Performance
  • Quantify the benefits of improving the agility of your organization through concrete measures. 
  • Apply Agile Leadership Toolkit to create a thriving environment for a self-managing team  

Other Information

Funding Validity Period: Until 31-Mar-2022

Course Developer: Lithan Academy

Qualification Course Code: TGS-2020508769

Pricing and Funding

SGD 17000.00

Pricing

Fee Description

Detailed Breakdown

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