By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Know how human resources are managed. 
• Know the purpose of managing physical and technological resources. 
• Know how to access sources of finance. 
• Be able to interpret financial statements.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Describe the recruitment documentation used in a selected organisation.
• Describe the main employability, personal and communication skills required when applying for a specific job role.
• Describe the main physical and technological resources required in the operation of a selected organisation.
• Describe sources of internal and external finance for a selected business.
• Interpret the contents of a trading and profit and loss account and balance sheet for a selected company.
• Illustrate the use of budgets as a means of exercising financial control of a selected company.
• Illustrate the financial state of a given business.
• Explain how the management of human, physical and technological resources can improve the performance of a selected organisation.
• Assess the importance of employability, and personal skills in the recruitment and retention of staff in a selected organisation. 
• Interpret the contents of a trading and profit and loss account and balance sheet for a selected company explaining how accounting ratios can be used to monitor the financial performance of the organisation.
• Analyse the reasons why costs need to be controlled to budget.
• Evaluate how managing resources and controlling budget costs can improve the performance of a business.
• Evaluate the adequacy of accounting ratios as a means of monitoring the state of the business in a selected organisation, using examples.
• Evaluate the problems they have identified from unmonitored costs and budgets.

By the end of this BTEC unit, the learner should be able to gain the following knowledge: 

• Know the role of marketing in organisations
• Be able to use marketing research and marketing planning
• Understand how and why customer groups are targeted
• Be able to develop a coherent marketing mix.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Describe how marketing techniques are used to market products in two organisations.
• Describe the limitations and constraints of marketing.
• Describe how a selected organisation uses marketing research to contribute to the development of its marketing plans.
• Use marketing research for marketing planning.
• Explain how and why groups of customers are targeted for selected products. 
• Develop a coherent marketing mix for a new product or service.
• Compare marketing techniques used in marketing products in two organisations.
• Explain the limitations of marketing research used to contribute to the development of a selected organisation’s marketing plans. 
• Develop a coherent marketing mix that is targeted at a defined group of potential customers.
• Evaluate the effectiveness of the use of techniques in marketing products in one organisation.
• Make justified recommendations for improving the validity of the marketing research used to contribute to the development of a selected organisation’s marketing plans.

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Understand different types of business information. 
• Be able to present business information effectively.
• Understand the issues and constraints in relation to the use of business information in organisations.
• Know how to communicate business information using appropriate methods.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Explain different types of business information, their sources and purposes.
• Present complex internal business information using three different methods appropriate to the user’s needs.
• Produce corporate communications.
• Evaluate the external corporate communications of an existing product or service.
• Explain the legal and ethical issues in relation to the use of business information.
• Explain the operational issues in relation to the use of business information.
• Outline electronic and non-electronic methods for communicating business information, using examples for different types of audience.
• Analyse different types of business information and their sources.
• Analyse the legal, ethical and operational issues in relation to the use of business information, using appropriate examples.
• Evaluate the appropriateness of business information used to make strategic decisions.
• Evaluate the effectiveness of business information and its communication as key contributors to the success of an organisation, using examples to illustrate your points.

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Know the constituents of the promotional mix.
• Understand the role of promotion within the marketing mix.
• Understand the role of advertising agencies and the media.
• Be able to create a simple promotional campaign.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Describe the promotional mix used by two selected organisations for a selected product/service.
• Explain the role of promotion within the marketing mix for a selected product/service.
• Explain the role of advertising agencies in the development of a successful promotional campaign.
• Explain the reasons behind the choice of media in a successful promotional campaign.
• Design a promotional campaign for a given product/ service to meet the needs of a given campaign/creative brief.
• Explain how promotion is integrated with the rest of the marketing mix in a selected organisation to achieve its marketing aims and objectives.
• Explain the advantages and disadvantages of using professional agencies in ensuring promotional success.
• Provide a rationale for a promotional campaign.
• Evaluate and justify the use of an appropriate promotional mix in relation to marketing objectives for the selected organisation.
• Evaluate an existing, national marketing campaign.

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Know what role internet marketing has within a modern marketing context.
• Understand the benefits of internet marketing to customers.
• Understand the opportunities offered to businesses by internet marketing.
• Understand the challenges faced by businesses using internet marketing.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Describe the role internet marketing has within a modern marketing context.
• Describe how selected organisations use internet marketing.
• Explain the benefits to customers of a business using internet marketing.
• Describe the benefits and opportunities to the business of using internet marketing within the marketing mix of a selected business.
• Explain how internet marketing has made a selected business more efficient, effective and successful. 
• Explain the challenges of globalisation facing a selected business when using the internet as a marketing tool.
• Analyse the benefits of internet marketing to customers.
• Analyse the marketing opportunities and challenges faced by a selected business when using internet marketing.
• Evaluate the effectiveness of internet marketing in meeting customer needs for a selected business.

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Understand the features of object oriented programming.
• Be able to use the tools and techniques of an object oriented language.
• Be able to design object oriented applications.
• Be able to implement object oriented applications.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Explain the key features of procedural programs. §P2 demonstrate the use of procedural tools and techniques.
• Design a procedural application to meet defined requirements.
• Implement a working procedural application to meet defined requirements.
• Test a procedural application.
• Create onscreen help to assist the users of a computer program.
• Explain why modular elements are important for procedural programming.
• Give reasons for the tools and techniques used in the production of a procedural application.
• Analyse actual test results against expected results to identify discrepancies.
• Create technical documentation for the support and maintenance of a computer program.
• Evaluate the suitability of procedural programs for graphical applications.
• Evaluate a procedural application.

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Know how the internet operates and the facilities available.
• Be able to use the internet and related technology for a range of business activities.
• Understand how organisations adapt to trends in the use of e-business.
• Understand the key features of planning for the increased use of e-business at different levels.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Describe how the internet operates.
• Describe examples of how the internet is used by selected, contrasting businesses.
• Use the internet for different types of business activities.
• Describe the actions taken to reduce risks to security whilst using the internet for different types of business activities.
• Explain the competitive pressures on selected, contrasting business organisations to develop their use of e-business. 
• Explain how the government supports the development of e-business.
• Produce a personal development plan to help an individual prepare for increased use of e-business.
• Demonstrate how to solve problems in internet use for four different types of business activity.
• Explain how two selected, contrasting business organisations have responded to competitive pressures to develop their use of e-business.
• Evaluate how successful a selected business organisation has been in preparing for the growing use of e-business.

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

• Know the purposes of a range of websites.
• Understand the main elements in web design for usability and visual appeal.
• Be able to plan the development of a website for an organisation.

By the end of this BTEC unit, the learner should be able to apply the following skills:

• Describe how three contrasting organisations use their websites for business purposes.
• Explain the usability features of the websites of three contrasting organisations.
• Describe how the websites of three organisations have been designed to appeal visually to their users.
• Design a website for a specified organisation to meet stated purposes for a defined target group.
• Draw up plans to assess the design of a website aimed at meeting a specified purpose.
• Draw up a plan for the launch of a website for a specified organisation.
• Analyse how a selected website has been designed to meet the requirements of its target audience.
• Assess how own website design contributes to fulfilling the organisation’s purpose through meeting the requirements of the target audience.
• Explain the appropriateness of the plan for the launch of a website for a specified organisation.
• Evaluate the extent to which the design of a selected website helps the originating organisation to meet its objectives.
• Make justified recommendations for how a website design and launch plan could be improved.