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Pearson BTEC Level 5 Higher National Diploma in Business (Marketing)

24 months part time / 18 months full time Instructor-led Live & Mentor-led Blended Learning

Gain digital business, marketing and entrepreneurship skills

What do I Get?

Acquire Digital Sales & Marketing Skills

Learn applied appreciation of core business and develop commercial acumen with digital commerce foundations, digital marketing, and digital sales. Learn how to set up a ecommerce shop, use mainstream social media platforms to generate leads, create engagement and derive insights to improve digital marketing ROI.

Mentor-Led Blended Learning Delivery

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalised mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Start your own business

Get to start your own business while you are studying!

Career and Credential Outcomes

  • Earn work-ready skills in digital sales & marketing with 6 months internship or an equivalent project based on real-world scenarios which will prepare you for your future job as a digital marketer.
  • Get employed as digital sales/marketing apprentice for the entire degree pathway while earning a higher national diploma.
  • Receive a Pearson BTEC Level 5 Higher National Diploma in Business (Marketing) that provides accreditation towards internationally recognised degrees from across UK and Australia.   

Audience and Certificates

Target Audience

  • Individuals who want to acquire digital sales & marketing skills for induction into a digital entrepreneurship career.

Prerequisite

Minimum Age: 18

English Proficiency: IELTS 5.5 or its equivalent or candidate who has been taught at secondary school with English as medium of instruction.

Academic Qualification:

  • BTEC Level 3 Qualification in Business or a related vocational area
  • At least 2 GCE A level passes in any subject or GCSE grades at least 4 (a standard pass) in English and Mathematics or its equivalent.

Or

For Matured Learner: Minimum 30 years old with 8 years of working experience

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modular course
  • Should achieve minimum Pass Grade in all the 15 units of the program to get a Pearson HND Diploma Certificate.

Blended Learning Journey

(907.5 Hours)

E-Learning

180 hours

Projects / Assignments

405 hours

Flipped Class/Mentoring

315 hours

Assessment

7.5 hours

Modules

Unit 1: Business and the Business Environment

Learn about the functions of an organisation and the wider business environments in which organisations operate. Explore the relationships that organisations have with their various stakeholders and how the wider external environments influence and shape business decision-making.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • The different types, size and scope of organisations.
  • The relationship between different organisational functions and how they link to organisational objectives and structure.
  • PESTLE analysis framework to analyse and monitor the macro-environmental factors.
  • How the wider external environment can influence and shape the business decision-making.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Analyse the organizational structure, functions and their interrelationship.
  • Analyse the influence of macro-environment on the business operations by using PESTLE analysis.
  • Conduct SWOT/TOWS analysis and justify how it can influence the decision-making.
  • Evaluate the impact of macro and micro factors on business objectives and decision-making.

Unit 2: Marketing Essentials

Learn about the principles of marketing, how to develop a basic marketing plan and how to employ elements of the marketing mix to achieve results. Learn the underpinning theories and frameworks, to relate these to real-world examples, including products/services you are encountering in your daily lives.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • The principles of marketing and elements of marketing mix
  • The role of marketing and its relationship with other functional units of an organisation.
  • The concept of marketing mix (7Ps) to achieve overall business objectives.
  • How to develop and evaluate the marketing plan

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Develop and evaluate a basic marketing plan for an organisation.
  • Analyse and evaluate the key elements of the marketing function in relation with the other functional units of an organisation.
  • Design a strategic marketing plan by using 7Ps to achieve overall marketing objectives.

Unit 3: Human Resource Management

Learn about the principles of effective Human Resource Management (HRM). You will explore the tools and techniques used in HRM to maximise the employee contribution and how to use HR methods to gain competitive advantage. 

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • The principles of Human Resource Management.
  • The key elements of Human Resource Management in an organisation.
  • The concept of workforce planning and resourcing in an organisation.
  • How employment legislation can impact the HRM decision- making.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Able to apply HRM practices in a work-related context.
  • Analyse the tools and techniques of HRM in managing an organization.
  • Analyse the strengths and weaknesses of recruitment and selection approaches.
  • Analyse how HRM and employee relations can influence decision-making in an organisational context. 

Unit 4: Management and Operations

Learn how management and operations make a positive, efficient and effective contribution to an organisation. Learn how to consider the characteristics, behaviours and traits which support effective management and leadership. 

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Relationship between leadership and management.
  • Difference between the role of a leader and the function of a manager.
  • Different leadership theories and models of approaches.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Assess the factors within the business environment that impact upon operational management and decision-making by leaders and managers.
  • Assess the strengths and weaknesses of different leadership and management approaches to situations within the work environment.
  • Evaluate how leaders and managers can improve operational management efficiency to successfully meet the business objectives.
  • Analyse and evaluate the different theories and approaches of leadership in a given context.  

Unit 5: Management Accounting

Learn about the fundamentals of management accounting which apply to the wider business environment and the organisations which operate within that environment. Explore how management accounting uses financial data to aid planning decisions, and the monitoring and control of finance within organisations.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • How management accounting systems works.
  • Management accounting techniques.
  • Different methods used for management accounting reporting.
  • How organisations can use management accounting to respond to financial problems.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Apply management accounting systems in an organisation context
  • Evaluate how management accounting systems and management accounting reporting is integrated with organisational processes.
  • Prepare financial reports by interpreting the data from a range of business activities. 
  • Analyse how management accounting is helping organisations to resolve their financial problems.

Unit 6: Managing a Successful Business Project (Pearson-set)

The aim of this unit is to offer learners an opportunity to demonstrate the skills required for managing and implementing a project. Learner will undertake independent research and investigation for carrying out and executing a business project which meets appropriate business aims and objectives.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Practices to manage a successful business project. 
  • How to prepare a project management plan. 
  • Importance of project aims, objectives and timeframes for a project. 
  • How to execute a small-scale research by information gathering and data collection.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Develop a project management plan.
  • Set project aims, objectives and timeframes for a project.
  • Evaluate the project management process and appropriate research methodologies. 
  • Execute a small-scale research by information gathering and data collection.

Unit 8: Innovation and Commercialisation

Learn about innovation and commercialisation. Gain cutting-edge knowledge as well as practical application of the key ways organisations become more innovative while remaining commercially driven.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Concept of invention and innovation with their importance to organisations.
  • 4Ps of innovation to examine and shape innovative ideas.
  • How organisational vision, leadership, culture and teamwork can shape innovation and commercialisation.
  • Importance of the commercial funnel and the application of New Product Development (NPD) for commercialisation of innovation.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Evaluate the different innovation tools that organisations can use to develop, retain and protect knowledge and intellectual property.
  • Analyse different sources of innovation to foster and develop an environment and culture of innovation.
  • Evaluate the nature of innovation to develop successful innovations.
  • Analyse and apply the innovation funnel in an organisational context. 

Unit 9: Entrepreneurship and Small Business Management

Learn the definition and scope of entrepreneurship and an understanding of the enablers and barriers to business start-up. Learn about the influence of national culture and economy on entrepreneurship.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Key aspects of Entrepreneurship and entrepreneurial mindset.
  • Impact of small businesses on the economy.
  • Business model design using Lean Canvas methodology.
  • Go-to-Market Strategies and channel development.
  • How to determine financial viability and develop approaches in outsourcing strategies.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Design and deliver an investor brief pitch presentation.
  • Craft a comprehensive investor ready business plan.
  • Determine relevance of revenue models for your organization.
  • Assess how aspects of the entrepreneurial personality reflect entrepreneurial motivation and mindset.
  • Examine how small businesses have an impact on different levels of the economy (local, regional, national) and in an international context.

Unit 11: Research Project (Pearson-set)

The aim of this unit is to offer learners the opportunity to engage in sustained research in a specific field of study. The unit also encourages learners to reflect on their engagement in the research process during which recommendations for future, personal development are key learning points.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Research methodologies and approaches for conducting a research.
  • How to defines a research question or hypothesis for preparing a research proposal.
  • How to analyse the research outcomes and make valid, justified recommendations.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Design and define research questions or hypothesis supported.
  • Evaluate different research approaches and methodologies to conduct a research.
  • Analyse the research outcomes and make valid, justified recommendations. 

Unit 12: Organisational Behaviour

Learn how to apply the principles of organisational behaviour to a variety of business situations. Gain awareness of key influences which affect the behaviour of individuals, teams and organisations as a whole. 

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Concept of effective team and ineffective team.
  • How culture, politics and power of an organisation can influence individual and team behaviour and performance.
  • How to motivate individuals and teams to achieve a goal. Motivation theories and techniques to enable effective achievement of goals in an organisational context.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Analyse how the culture, politics and power of an organisation can influence individual and team behaviour and performance.
  • Implementation of motivation theories and techniques to enable effective achievement of goals in an organisational context.
  • Evaluate the relevance of team development theories in context of organisational behaviour.

Unit 22: Product and Service Development

This unit explores the journey from ideas generation through to the launch of a new product or service. It examines the processes behind new product development (NPD) and it also considers the potential risks involved. Through the combination of theory and practice learners will develop knowledge and understanding and be able to apply that knowledge within either an organisational or entrepreneurial context.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Concept of new product or service development. §Product life-cycle stages for the products or services.
  • The levels of customer integration in development of products and services.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Assess the product life-cycle stage for the products or services in a company’s portfolio.
  • Design a creative and detailed pitch covering evidence of a well planned, developed and evaluated product or service.

Unit 23: Integrated Marketing Communications

Learn the underpinning theories and frameworks of marketing communications. Learn the techniques and appropriate methods of promoting new product or service to the target audiences

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Concept of marketing channels.
  • Types of marketing channels.
  • Marketing communications plans to meets communication objectives for a given organisational situation.
  • Importance of content appropriateness to the channel and communication objectives.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Assess the product life-cycle stage for the products or services in a company’s portfolio.
  • Design a creative and detailed pitch covering evidence of a well planned, developed and evaluated product or service.
  • Develop a marketing communications plan that effectively meets communication objectives for a given organisational situation.

Unit 24: Digital Marketing

Learn how organisations use various digital tools and techniques to engage their customers and maintain a competitive advantage. This unit is designed to provide learners with the knowledge and tools to work at part of a digital marketing team or go on to study more in this specific area.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Overview of the digital marketing landscape with online and offline marketing concepts.
  • Key digital tools and hardware available to marketers in contrast to ‘bricks and mortar’ and other physical channels.
  • Concept of e-commerce and digital marketing platforms and channels.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Analyse the key consumer trends and insights to fuel the growth of digital marketing.
  • Develop a digital marketing plan and strategy to build multi-channel capabilities.
  • Analyse the opportunities and challenges facing at the digital marketing landscape.

Unit 39: E-Commerce & Strategy

Learn how to develop E-Commerce strategies: to remain competitive in the global market and examine the impact of E-Commerce on society and on the global market for consumers, buyers and sellers in terms of the benefits and drawbacks of online purchasing. 

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • E-Commerce solution and strategy.
  • Importance of communications technology in E-Commerce design.
  • SWOT analysis for E-Commerce design implementation.
  • Importance of hardware, software, web-based and database technologies in setting up a secure E-Commerce site.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Develop an E-Commerce solution based on a specified requirement or strategy.
  • Review the benefits and drawbacks of an organisation utilising E-Commerce.
  • Implement an E-Commerce strategy plan to foster digital economy.

Unit 69: Social Media Practice

Learn how to analyse a market to plan and develop strategic communication campaigns through social media. Learn about the new cultural ecosystem, where we use new practices of communication and social interaction through social media.

Session Plan

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Learning Outcome

Knowledge

By the end of this BTEC unit, the learner should be able to gain the following knowledge:

  • Key concepts and features of social media.
  • Impact of social media on market and audience.
  • The use of social media platforms for different communication objectives.
  • Impact of different forms of social media on brand awareness and consumer engagement.

Skills

By the end of this BTEC unit, the learner should be able to apply the following skills:

  • Perform market and user research to define aims and objectives for a social media strategy.
  • Develop a social media strategy to address client needs and meet customer expectations.
  • Select a suitable technology platforms and tools for developing a social media strategy.
  • Evaluate the social media strategy plan of an organisation.

Pricing and Funding

USD 7200.00

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