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Social Media Marketing

NICF-Social Media Marketing (SF) (Synchronous and Asynchronous E-Learning)

5 weeks part time / 2 weeks full time Instructor-led Live & Mentor-led Blended Learning



Acquire skills to create strong brand presence and manage brands reputation on Social Media channels

What do I Get?

Aspire Social Media Marketing Skills

Learn the skills to engage your audience by creating awesome content, increasing brand awareness, executing influencer marketing, and reaching through effective practices of Social Media Marketing. Communicate and engage with the consumers using Facebook, Twitter, LinkedIn, and Instagram. 

Implement Social Media Marketing Strategies

Learn to establish a sustainable presence, execute, monitor ads, and retargeting campaigns on social media channels like Facebook, and Instagram by targeting the right audience. Gain knowledge for social media management through social listening and automation tools.

Execute Social Media Marketing

Learn how you can succeed by defining the right strategies to scale up the brand through social media successfully. Use social media analytics tools for analyzing visitor behavior, conversions and optimizing campaign performance. 

Audience and Certificates

Target Audience

  • Individuals who want to acquire digital marketing skills and successfully manage lead acquisition and conversion.

Prerequisite

Academic Qualification: 3 GCE A Level passes or Polytechnic Diploma, NITEC in any specialization or GCE O Level.

Work experience: minimum 1 year of relevant work experience.

 

Graduation Requirements

  • Minimum attendance of 75% in the modular course
  • Should be assessed Competent (C) in the modular course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 Brand Management

Blended Learning Journey

(60.5 Hours)

E-Learning

12

Projects / Assignments

27

Flipped Class/Mentoring

21

Assessment

0.5

Modules

NICF-Social Media Marketing (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502838)

Learn to create and plan strategies on Social Media platforms , Gain insights on different tools and techniques to sucesfully implement 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain the following knowledge:

  • Understand the processes to establish a sustainable presence on Facebook, Instagram, LinkedIn, Twitter, Youtube, Pinterest and Snapchat social media channels
  • Learn to create Social media strategy and planning
  • Understand how to create social media content, distribute it on different channels and promote your brand
  • Understand how Influencer marketing works
  • Understand social media marketing tools for social carrying out different social media activities
  • Learn how to do social media management and use effectively social media listening tools for brand reputation
     

Skills

By the end of this module, you will acquire the following skills:

  • Create the content on Social media platforms for customer acquisition, nurturing, conversion, and engagement
  • Create, execute, and monitor ad campaigns on Facebook, Instagram, and other social media channels
  • Create retargeting campaigns
  • Gain insights on automating, scheduling, and publishing social media posts through tools
  • Gain insights on how to use competitor analysis tools, use social listening tools to monitor the brand's reputation
  • Gain insights on how to analyze visitor behavior and conversions using social media analytics tools
  • Create an optimization plan and strategy for optimal campaign performance
     

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy

Pricing and Funding

SGD 3000.00

Fee Description

Detailed Breakdown

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