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NICF-Basic Digital Marketing (SF)

5 weeks part time / 2 weeks full time Instructor-led Live & Mentor-led Blended Learning NICF-Basic Digital Marketing (SF)

Master basic digital marketing strategies

What do I Get?

Master basic digital marketing strategies

Acquire basic internet marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns. Create a brand strategy, set up social media properties, create content plan, landing page and launch effective ad campaigns on Facebook and Google Ads.

Mentor-Led Blended Learning Delivery

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalised mentoring  with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Up to 90% Funding

Singapore Citizens / Permanent Residents can receive up to 90% funding* from SkillsFuture Singapore and further subsidies using your SkillsFuture credit and Post-Secondary Education Account.

*Terms and Conditions apply.

Audience and Certificates

Target Audience

  • Individuals who want to acquire basic digital marketing skills and successfully manage lead acquisition and conversion.

Prerequisite

Academic Qualification: 3 GCE A Level passes or Polytechnic Diploma, NITEC in any specialization or GCE O Level.

Work experience: minimum 1 year of relevant work experience.

 

Graduation Requirements

  • Minimum attendance of 75% in the modular course
  • Should be assessed Competent (C) in the modular course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

Blended Learning Journey

(60.5 Hours)

E-Learning

12

Projects / Assignments

27

Flipped Class/Mentoring

21

Assessment

0.5

Modules

NICF-Basic Digital Marketing (SF) (Synch & Asynch E-Learning)

Learn digital marketing principles, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • To create a brand strategy
  • To set up and optimise social media pages for business
  • To create an editorial calendar for content
  • To create landing pages. Create a customised URL for tracking campaigns
  • To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook. Create effective ads
  • To analyse campaign data in Google Analytics to optimise campaigns 

Other Information

Course Code: CRS-Q-0037005-ICT

Funding Validity Period: Until 23-Jan-2021

Course Developer: Lithan Academy

Pricing and Funding

SGD 3000.00

Pricing

Fee Description

Detailed Breakdown

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