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Email and Content Marketing

NICF-Email and Content Marketing (SF) (Synchronous and Asynchronous E-Learning)

5 weeks part time / 2 weeks full time Instructor-led Live & Mentor-led Blended Learning

Acquire skills for effective implementation of Email and Content marketing campaigns

What do I Get?

Acquire Skills in Content and Email Marketing

Learn to create a strategic approach focused on creating and distributing valuable, relevant, and consistent content. Understand how to segment the audience and create targeted emails using Mailchimp for all stages of the customer lifecycle.

Gain Expertise in Content and Email Marketing

Learn to measure the effectiveness of your Email and Content Marketing initiatives. Using storytelling principles, acquire the important skill of capturing the audience's attention through the strategies like inbound and automation marketing

Develop Skills in Content and Email Marketing

Gain the expertise to create a lead magnet, and nurture, generate and increase leads. Analyze data to improve content performance, distribution of content, and customer engagement. Use Google Analytics to understand the effectiveness of campaigns

Audience and Certificates

Target Audience

  • Individuals who want to acquire email and content marketing skills and successfully manage lead acquisition and conversion.


Academic Qualification: 3 GCE A Level passes or Polytechnic Diploma, NITEC in any specialization or GCE O Level.

Work experience: minimum 1 year of relevant work experience.


Graduation Requirements

  • Minimum attendance of 75% in the modular course
  • Should be assessed Competent (C) in the modular course


  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

Blended Learning Journey

(60.5 Hours)



Projects / Assignments


Flipped Class/Mentoring





NICF-Email and Content Marketing (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019502840)

Learn conceptual knowledge and the skills needed for creating and promoting content on social media, communities & other channels and creation, implementing, and monitoring effective email campaigns. 

Session Plan

More Details

Learning Outcome


By the end of this module, you will gain following knowledge:

  • Learn how to do content research, assess audience needs and interests, and determine content objectives for all stages of the customer lifecycle
  • Learn how to create a content marketing plan based on target audience segments and marketing channel mix
  • Learn how to build a complete sales funnel and inbound marketing ecosystem with targeted content buckets
  • Learn how to use the various tools for content planning, content marketing, and email marketing automation
  • Learn how to plan, design, and launch effective email marketing campaigns
  • Learn how to leverage content performance data to improve content creation, distribution, and engagement


By the end of this module, you will acquire the following skills:

  • Gain hands-on exposure to content and email marketing tools and techniques
  • Attain confidence on how to build a content planning, production, and marketing strategy
  • Achieve experience in how to use content marketing to accelerate user acquisition, user engagement, user nurturing, and lead generation goals
  • Be competent to design email campaigns and set up email marketing funnel automation
  • Gain the knowledge of Email Marketing Analytics to create Audience Segments and build tailored behavioral and event-based email marketing campaigns

Other Information

Funding Validity Period: Until 23-Jan-2023

Course Developer: Lithan Academy


Pricing and Funding

SGD 3000.00

Fee Description

Detailed Breakdown


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