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Product Product

Product Name

Professional Diploma in Digital Marketing

Module Name

NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504701)

# Activities Duration (Hours)
1

e-learning 1 

IU1: Understanding Digital Marketing

IU2: Digital Marketing Mix

3
2

Assignment 1

3
3

e-learning 2  

IU3: Understanding Social Media Marketing

IU4: Fundamentals of Social Media Marketing

IU5: Facebook Ads

3
4

Assignment 2

3
5

Flipped Class 1

3
6

e-learning 3 

IU6: Landing Pages & Basic Analytics

IU7: Fundamentals of Google Adwords

3
7

e-learning 4 

IU8: Search Ads on Google Adwords

IU9: Fundamentals of E-mail & Content Marketing

3
8

Assignment 3

3
9

Flipped Class 2

3
10

Project Mentoring 1

3
11

Project Implementation 1

3
12

Project Implementation 2

3
13

Project Mentoring 2

3
14

Project Implementation 3

3
15

Summative Assessment

0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing

Module Name

NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501552)

# Activities Duration (Hours)
1

e-learning 1 

IU1: Business and Marketing Strategies

IU2: Customer Strategies

3
2

Assignment 1

3
3

e-learning 2 

IU3: Marketing Plan

IU4: Customer Acquisition

IU5: Customer Lifecycle Marketing & Marketing Automation

3
4

Assignment 2

3
5

Flipped Class 1

3
6

e-learning 3 

IU6: Introduction to Google Analytics

IU7: Google Analytics - Reports and Dashboards

3
7

e-learning 4

IU8: Google Analytics – Segmentation and Tracking

IU9: Conversion Rate Optimisation

3
8

Assignment 3

3
9

Flipped Class 2

3
10

Project Mentoring 1

3
11

Project Implementation 1

3
12

Project Implementation 2

3
13

Project Mentoring 2

3
14

Project Implementation 3

3
15

Summative Assessment

0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing

Module Name

NICF-Social Media Marketing Tools and Techniques (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501592)

# Activities Duration (Hours)
1

Session 1: E-learning - Off campus (3 hrs.)

3
2

Session 2: Flipped Class – On campus (2 hrs.)

2
3

Session 3: E-learning- Off campus (3 hrs.)

3
4

Session 4: E-learning- Off campus (3 hrs.)

3
5

Session 5: Flipped Class – On campus (2 hrs.)

2
6

Session 6: E-learning- Off campus (3 hrs.)

3
7

Session 7: Flipped Class – On campus (2 hrs.)

2
8

Session 8: Mentoring- Live (2 hrs.)

2
9

Session 9: Mentoring- Live (2 hrs.)

2
10

Session 10: Mentoring- Live (2 hrs)

2
11

Session 11: Summative Assessment (30 mins)

2
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing

Module Name

NICF-Content Marketing (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501594)

# Activities Duration (Hours)
1

Session 1: E-learning - Off campus (3 hrs.)

3
2

Session 2: E-learning- Off campus (3 hrs.)

3
3

Session 3: Flipped Class – On campus (2 hrs.)

2
4

Session 4: E-learning- Off campus (3 hrs.)

3
5

Session 5: Flipped Class – On campus (2 hrs.)

2
6

Session 6: E-learning- Off campus (3 hrs.)

3
7

Session 7: Flipped Class – On campus (2 hrs.)

2
8

Session 8: Mentoring- Live (2 hrs.)

2
9

Session 9: Mentoring- Live (2 hrs.)

2
10

Session 10: Mentoring- Live (2 hrs)

2
11

Session 11: Summative Assessment (30 mins)

2
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing

Module Name

NICF-SEO and SEM (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501593)

# Activities Duration (Hours)
1

Session 1: E-learning - Off campus (3 hrs.)

3
2

Session 2: E-learning- Off campus (3 hrs.)

3
3

Session 3: Flipped Class – On campus (2 hrs.)

2
4

Session 4: E-learning- Off campus (3 hrs.)

3
5

Session 5: Flipped Class – On campus (2 hrs.)

2
6

Session 6: E-learning- Off campus (3 hrs.)

3
7

Session 7: Flipped Class – On campus (2 hrs.)

2
8

Session 8: Mentoring- Live (2 hrs.)

2
9

Session 9: Mentoring- Live (2 hrs.)

2
10

Session 10: Mentoring- Live (2 hrs)

2
11

Session 11: Summative Assessment (30 mins)

2
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing

Module Name

NICF-Digital Marketing Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504749)

# Activities Duration (Hours)
1

Session 1: Orientation & Lecture - Live (3 hrs)

3
2

Session 2: Mentoring - Live (3 hrs)

3
3

Session 3: Mentoring - Live (3 hrs)

3
4

Session 4: Mentoring - Live (3 hrs)

3
5

Session 5: Mentoring - Live (3 hrs)

3
6

Session 6: Mentoring - Live (3 hrs)

3
7

Session 7: Mentoring - Live (3 hrs)

3
8

Session 8: Summative Assessment (30 mins)

30
Total Duration
42.5