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Professional Diploma in Digital Marketing

Professional Diploma in Digital Marketing (PCP Bundle-Digital Marketing) Digital Business

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Course Outcome

Learn Digital Marketing Skills
Plan, Implement & Analyze Digital Marketing Campaigns for an Enterprise
Training

Get Trained

Learn how to Create and Execute a digital marketing plan for inbound and outbound marketing using several digital marketing channels and analyze the campaign outcomes
Training

Get Experiential

With the guidance of experienced mentors, Plan and Execute a digital marketing campaign to acquire leads, nurture and convert them using several digital marketing channels while analyzing and improving the campaign performance 
Training

Get Hired

After successfully completing the course, learners can be expected to take up a Digital Marketing Manager role
Training

Get Certified

Upon successful course completion, a learner will receive the following:

  • 10 NICF Statement of Attainments (SOA)
  • Lithan’s Certificate in “Professional Diploma in Digital Marketing”

Students also have the option of obtaining the world’s most widely recognized digital marketing certification; ‘Certified Digital Marketing Professional’ or ‘Certified Digital Marketing Specialist’ from the Digital Marketing Institute.

How You Learn

How You Learn?

Learning & Course Duration
When you enrol, you will commit to the following learning hours.

Learning Duration (GLH*) - 252 Hours

On Campus Hours
84 hours
Off Campus Hours
168 hours

Course Duration with Study Options

Full Time 

3 months

Part Time 

9 months

(9 Hours/week)

*GLH: Guided Learning Hours

Digital Marketing Institute’s Professional or Specialist Diploma Course:  Additional 30 e-learning hours and 3 hours certification exam.

Course Structure

Course Structure

Professional Diploma in Digital Marketing (PCP Bundle-Digital Marketing)

Lithan’s Professional Diploma in Digital Marketing enables the learner to acquire expertise in planning, executing and analyzing Digital Marketing campaigns. A learner will be able to perform the following activities for an enterprise:

  • Identify and analyze the prospects for the products/services offered by the enterprise
  • Select appropriate digital marketing channels for reaching out to the prospects
  • Plan, Implement and Monitor the campaigns across various channels
  • Analyze the campaigns using Google Analytics and improve the conversion rate of leads

This course consists of following modules which are aligned to Singapore's WSQ NICF Framework:

  • Basic Digital Marketing 
  • Advanced Digital Marketing 
  • At least three (3) Elective Modules out of the following:
    • Social Media Marketing
    • E-mail and Content Marketing
    • Search Engine Optimisation & Marketing
    • Video Marketing 
    • Mobile Marketing
  • Digital Marketing Capstone Project (Mandatory), an all-encompassing project in which the learner will apply the skills, and implement a project of his/ her own choice or a Lithan project, under the guidance of experienced mentors.

 

On completion of the PDDM, learners can also opt for a globally recognised and industry aligned Professional or Specialist Diploma from Digital Marketing Institute and become a Certified Digital Marketing Professional. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.

 

Certified professionals will gain the confidence needed to create and steer a revenue-generating digital marketing strategy for companies of any size. An internationally recognised certified professional badge will also be available to display upon their LinkedIn profile.

Course Modules :

Outline Outline Schedule Schedule

BDM-DBE - NICF - Basic Digital Marketing

Outline
Schedule
Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Understanding Digital Marketing
  • IU2: Digital Marketing Mix

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Understanding Social Media Marketing
  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 - IU5 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU5 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Adwords
  • IU 8: Search Ads on Google Adwords

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU6 - IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU6 - IU8 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU9 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU9 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Adwords Concepts
  • Facebook Advertising Concepts

 

By the end of this module, the learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for social media content
  • Create landing pages
  •  Create a customised URL for tracking campaigns
  • Set up and execute PPC campaign in Google Adwords
  • Set up and execute a Facebook Ads campaign using Ads Manager

 

DMA - NICF - Advanced Digital Marketing

Outline
Schedule
Module Name

NICF - Advanced Digital Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Business and Marketing Strategies
  • IU2: Marketing Plans

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Customer Acquisition
  • IU4: Customer Lifecycle Marketing and Marketing Automation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 & IU4 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU4 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU5: Introduction to Google Analytics
  • IU6: Google Analytics – Reports and Dashboards

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU5 & IU6 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU5 & IU6 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU7: Google Analytics – Segmentation & Tracking
  • IU8: Conversion Rate Optimisation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU7 & IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU7 & IU8 are explained 

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Advanced Digital Marketing

Competency Unit

IT-DIG-501S-1 : Develop digital marketing campaign (3 Credit Values)

IT-DIG-401S-1 : Execute digital marketing campaign (3 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Creating marketing & campaign plans
  • Customer journey map and customer lifecycle
  • Overview of various tools available for marketing automation
  • Google Analytics reports, dashboards and various Analytics features used to improve campaigns and website
  • Conversion Rate Optimization Process & Implementation

By the end of this module, the learner should be able to apply the following skills:

  • Create a marketing strategy and plan
  • Create effective landing pages and optimise them for conversion
  • Develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimisation of campaigns

 

DMSMM - NICF - Social Media Marketing

Outline
Schedule
Module Name

NICF - Social Media Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Planning a Social Media Strategy
  • IU2: Social Media Content 
  • IU3: Social Media Listening & Influencer Marketing

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 - IU3 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU3 are explained 

Session 3: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IU:

  • IU4: Facebook & Instagram Marketing

The Learner should complete self-assessments Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU4 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU5: LinkedIn Marketing
  • IU6: Marketing on Twitter

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU5 & IU6 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU4 - IU6 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU7: Other social media channels: Google+, YouTube, Snapchat, Pinterest
  • IU8: Measuring ROI of social media marketing

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU7 & IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU7 & IU8 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Social Media Marketing

Competency Unit

IT-PMT-401S-1 : Manage product brands (2 Credit Values)

IT-BD-401S-1 : Analyse marketing strategy (2 Credit Values)

By the end of this module, the student should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

By the end of this module, the student should be able to apply the following skills:

  • Create content for customer acquisition, nurturing, conversion and engagement
  • Create, execute and monitor ad campaign on Facebook using Power Editor
  • Create, execute and monitor ad campaigns on various social media channels like LinkedIn, Instagram, Pinterest relevant to your B2B or B2C business
  • Automate social media campaigns using campaign automation tools
  • Use social listening tools
  • Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

DMECM - NICF - Email & Content Marketing

Outline
Schedule
Module Name

NICF - Email & Content Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 1: Content Planning
  • IU 2: Content Creation

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 3: Content Promotion
  • IU 4: Content Optimisation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 & IU4 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU4 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 5: Fundamentals of Email Marketing
  • IU 6: List Building Strategy & Segmentation
  • IU 7: Effective Email Content

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU5 - IU7 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU5 - IU7 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 8: Email Marketing Campaigns
  • IU 9: Email Marketing Optimisation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU8 & IU9 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU8 & IU9 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Email & Content Marketing

Competency Unit

IT-GSM-401S-1 (ECM) : Develop and plan sales and marketing (2 Credit Values)

IT-PMT-406S-1 : Develop product strategy (3 Credit Values)

By the end of this module, the student  should be able to gain the following knowledge:

  • How to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices for using content in inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

By the end of this module, the student should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan  
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

DMSEOM - NICF - Search Engine Optimisation & Marketing

Outline
Schedule
Module Name

NICF - Search Engine Optimisation & Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 1: Keywords for SEO
  • IU 2: On-page Optimisation

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 3: Role of Content
  • IU 4: Off-page Optimisation
  • IU 5: SEO Tools & Tracking

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 - IU5 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU5 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 6: Overview of Advanced Google Adwords
  • IU 7: Implementing Search Campaigns

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU6 & IU7 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU6 & IU7 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 8: Campaign Optimisation & Management
  • IU9: Remarketing with Google Adwords

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU8 & IU9 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU8 & IU9 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Search Engine Optimisation & Marketing

Competency Unit

IT-MC-402S-1 (SEOM) : Assess marketing opportunities within international and/or diverse markets (2 Credit Values)

IT-PM-404S-1 : Manage project timeline (2 Credit Values)

By the end of this module, the student should be able to gain the following knowledge:

  • Concepts of Search Engine Optimization
  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Adwords for search engine marketing & remarketing

By the end of this module, the student should be able to apply the following skills:

  • Implement on page and off page optimisation 
  • Use various SEO tools to conduct competitive SEO analysis
  • Create ROI-focused SEM (AdWords) campaigns
  • Analyse and optimize campaign metrics
  • Use advanced Google Adwords techniques to optimise campaigns

DMVM - NICF - Video Marketing

Outline
Schedule
Module Name

NICF - Video Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 1: Video Marketing Strategy
  • IU 2: Video Marketing Platforms
  • IU 3: Creating Video Content

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 - IU3 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 4: Video Production Basics: Pre-production
  • IU 5: Video Production Basics: Production
  • IU 6: Video Production Basics: Post Production

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU4 - IU6 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU6 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 7: Implementing Video Marketing using YouTube
  • IU 8: Amplifying Video Content on Social Media

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU7 & IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU 7 & IU8 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 9: Distributing Video  content with Paid media
  • IU10: Measuring & Optimising  Video Marketing campaigns

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU9 & IU10 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU9 & IU10 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring - Live (2 hrs)

Learner should present the project up to milestone 2 and seek mentor’s feedback. Learner can seek support & guidance for  milestones 3 & 4  of the project Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Video Marketing

Competency Unit

IT-DIG-402S-1 : Prepare digital video/audio assets for digital distribution (3 Credit Values)

IT-GSM-302S-1 : Use information systems to support sales & marketing Activities (1 Credit Value)

By the end of this module, the student should be able to gain the following knowledge:

  • Video content and film styles
  • Video content plan creation
  • Fundamentals and stages of video production
  • Techniques in filming and editing
  • Distribution channels for video content
  • YouTube advertising

By the end of this module, the student should be able to apply the following skills: 

  • Create a video content strategy
  • Create a YouTube channel and optimise it for SEO
  • Complete all stages in producing a film – budget, creating script & storyboard, producing and post production
  • Set up and execute an ad campaign on YouTube
  • Measure key metrics for content and campaign performance

DMMM - NICF - Mobile Marketing

Outline
Schedule
Module Name

NICF - Mobile Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

The Instructor will introduce the module by discussing the topics in:

  • IU1: Introduction to Mobile Marketing
  • IU 2: Mobile Messaging
  • IU3: Mobile Site & Search
  • IU 4: Mobile Marketing & Social Media

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 to IU4

 The Student should complete self-assessments Student can approach Online Support for any queries or guidance

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 5: Content & E-mail Marketing for Mobile
  • IU 6: Mobile Advertising
  • IU 7: Mobile Tools

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU5, 6 & 7 if it is scheduled in the Published Schedule

Session 4: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - IU7  (3 hrs)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 8: Mobile Apps
  • IU 9: Mobile Marketing Measurement & Analytics

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU8 & 9 if it is scheduled in the Published Schedule

Session 6: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU8 & 9. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 10: Mobile Games Marketing
  • IU 11: mCommerce
  • IU12: Creating a Mobile Strategy
The Student should complete self-assessments 

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU10, IU11 & IU12 if it is scheduled in the Published Schedule

Session 8: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU10, IU11 & IU12. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring - Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)
  • Student can seek online support if needed

Session 10: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Mobile Marketing

Competency Unit

IT-EMM-401S-1 : Manage process innovation of enterprise mobility (2 Credit Values)

IT-PM-403S-1 (MM) : Manage project scope (2 Credit Values)

By the end of this module, the student should be able to gain the following knowledge:

  • Mobile marketing concepts and multiple device customer journeys
  • Best practices for User Experience on mobile devices
  • Configurations of a mobile site, auditing site for mobile readiness and ranking factors for mobile SEO
  • Create mobile messaging campaigns  and build subscriber lists
  • Overview of various tools for mobile marketing
  • Development of simple mobile apps
  • Ad campaigns for customer acquisition, engagement & retention through mobile affiliate networks, Real Time Bidding platforms,  Google Adwords & Facebook
  • Concepts of mobile gamification and mCommerce ecosystem

 

By the end of this module, the student should be able to apply the following skills:

  • Create a mobile marketing strategy
  • Audit website for mobile responsiveness
  • Develop and launch a mobile/web application using simple drag-and-drop mobile dev environment ShoutEm and create push notifications for your app
  • Set up, execute and optimise mobile ad campaigns on Google AdWords and Facebook
  • Create a mobile messaging campaign

 

CDM - Capstone Project – Digital Marketing

Outline
Schedule
Module Name

Capstone Project – Digital Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus The Mentor will explain the project brief,  guidelines and expectations.

Session 2: Mentoring - Live (3 hrs)

The Student will present the project what they have completed until Milestone 1 to the Mentor  and seek feedback & support  

Before session: The student will IMPLEMENT tasks related to milestone 1 of the project (off campus - 3 hrs)

Session 3: Mentoring - Live (3 hrs)

The Student will present the project what they have completed until Milestone 2 to the Mentor  and seek feedback & support 

Before session: The student will IMPLEMENT tasks related to milestone 2 of the project (off campus - 3 hrs)

Session 4: Mentoring - Live (3 hrs)

The Student will present the project what they have completed until Milestone 3 to the Mentor  and seek feedback & support 

Before session: The student will IMPLEMENT tasks related to milestone 3 of the project  (off campus - 3 hrs)

Session 5: Mentoring - Live (3 hrs)

The Student will present the project what they have completed until Milestone 4 to the Mentor and seek feedback & support 

Before session: The student will IMPLEMENT tasks related to milestone 4 of the project (off campus - 3 hrs)

Session 6: Mentoring - Live (3 hrs)

The Student will present the project what they have completed until Milestone 5 to the Mentor and seek feedback & support Session Description

Before session: The student will IMPLEMENT tasks related to milestone 5 of the project (off campus - 3 hrs)

Session 7: Mentoring - Live (3 hrs)

The Student will present the project what they have completed until Milestone 6 to the Mentor  and seek feedback & support

Before session: The student will IMPLEMENT tasks related to milestone 6 of the project (off campus - 3 hrs)

Session 8: Summative Assessment (30 mins)

Assessor will provide feedback and assess the student

During session: The Student should make the final presentation and answer questions posed by the Assessor

Module Name

Capstone Project – Digital Marketing

Competency Unit

DMC_SG : Digital Marketing Capstone

By the end of this module, the student should be able to apply the following skills:

  • Create a brand strategy and marketing plan to meet business goals
  • Create an effective website / landing page
  • Make a content plan for inbound marketing on website and various channels
  • Identify influencers for the brand
  • Create a media plan for a paid advertising campaign using various channels
  • Define KPI and monitor key metrics  to optimise website and campaigns
  • Present the project outcome

Who Should Attend

Ideal Candidates

Entry requirements

No minimum age is required    

Academic Qualification and Work Experience: GCE A Level OR Polytechnic Diploma, NITEC in any specialization OR GCE O Level with minimum 3 years of relevant experience      

Language Proficiency: IELTS 5.0       

Who Should Attend

  • Persona

    IT & Non-IT Professionals and Students who want to learn how to Plan, Implement & Analyze Digital Marketing Campaigns for an enterprise

  • Persona

    IT & Non-IT Professionals and Students who want to learn how to Plan, Implement & Analyze Digital Marketing Campaigns for an enterprise

Advance Your Career

Advance Your Career

SSG Funding Programme Options

Career

Place and Train Program (PCP)

Based on a pre-course assessment, you will get an opportunity to attend interviews with prospective employers. On selection, you can avail the course fee grant from SSG, and join as a Digital Marketing Specialist roles during the course.

Career

Train and Place Program

After qualifying through a pre-course assessment, you can join the course, with a course free grant from SSG. After completing the course, you will get opportunities to attend interviews with prospective employers for Digital Marketing Specialist job role

Grad Requirements

Graduation Requirements

To graduate from this course, the learner should meet the following criteria:

  • Minimum attendance of 75% for all Sessions in each of the modules of the qualification
  • Should be assessed Competent (C) in each of the modules of the qualification

Certificates

Certificates

Following certifications will be awarded to the learner upon meeting graduation requirements, depending on the chosen Electives:

  1. Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  2. Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  3. Statement of Attainment by SSG, Singapore: IT-DIG-501S-1 - Develop digital marketing campaign
  4. Statement of Attainment by SSG, Singapore: IT-DIG-401S-1 - Execute digital marketing campaign
  5. Statement of Attainment by SSG, Singapore: IT-PMT-401S-1 - Manage product brands
  6. Statement of Attainment by SSG, Singapore: IT-BD-401S-1 Analyse marketing strategy
  7. Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing
  8. Statement of Attainment by SSG, Singapore: IT-PMT-406S-1 - Develop product strategy
  9. Statement of Attainment by SSG, Singapore: IT-MC-402S-1 - Assess marketing opportunities within international and/or diverse markets
  10. Statement of Attainment by SSG, Singapore: IT-PM-404S-1 - Manage project timeline
  11. Statement of Attainment by SSG, Singapore: IT-DIG-402S-1 - Prepare digital video/audio assets for digital distribution
  12. Statement of Attainment by SSG, Singapore: IT-GSM-302S-1 - Use information systems to support sales & marketing Activities
  13. Statement of Attainment by SSG, Singapore: IT-EMM-401S-1 - Manage process innovation of Enterprise mobility
  14. Statement of Attainment by SSG, Singapore: IT-PM-403S-1 Manage Project Scope
  15. Lithan’s Certificate in “Professional Diploma in Digital Marketing”

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 13000.0 13000.0 13000.0
Less: SkillsFuture Funding 9100.0 9100.0 9100.0
Course Fee after SkillsFuture Funding 3900.0 3900.0 3900.0
Add: GST (7%) 273.0 273.0 273.0
Course Fee after GST 4173.0 4173.0 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Less: Workfare Training Scheme (WTS) 0.0 0.0 3250.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0 2600.0 0.0
Total Fee Payable to Lithan 4173.0 1573.0 923.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 13000.0 13000.0 13000.0
Less: SkillsFuture Funding 9100.0 9100.0 9100.0
Course Fee after SkillsFuture Funding 3900.0 3900.0 3900.0
Add: GST (7%) 273.0 273.0 273.0
Course Fee after GST 4173.0 4173.0 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Less: Workfare Training Scheme (WTS) 0.0 0.0 3250.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0 0.0 0.0
Total Fee Payable to Lithan 4173.0 4173.0 923.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma Note : SME can claim additional 20% of full gross fee under Enhanced Training Support Subsidy (ETSS) where applicable.
Fee Description

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Fee 160.50 - Payable upon approval of request
Re-module Fee* 0.00 - Refer to Modular course fee which is available on Lithan’s website
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request
Course StructureNote : where applicable + GST

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 13000.0
Less: SkillsFuture Funding 9100.0
Course Fee after SkillsFuture Funding 3900.0
Add: GST (7%) 273.0
Course Fee after GST 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Less: Workfare Training Scheme (WTS) 3250.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0
Total Fee Payable to Lithan 923.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma
Singapore Citizen Age >= 40
Course Fee 13000.0
Less: SkillsFuture Funding 9100.0
Course Fee after SkillsFuture Funding 3900.0
Add: GST (7%) 273.0
Course Fee after GST 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Less: Workfare Training Scheme (WTS) 0.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 2600.0
Total Fee Payable to Lithan 1573.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma
Singapore PR & Singapore Citizen Age >= 21
Course Fee 13000.0
Less: SkillsFuture Funding 9100.0
Course Fee after SkillsFuture Funding 3900.0
Add: GST (7%) 273.0
Course Fee after GST 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Less: Workfare Training Scheme (WTS) 0.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0
Total Fee Payable to Lithan 4173.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma

For Company sponsored

Type of Companies
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 13000.0
Less: SkillsFuture Funding 9100.0
Course Fee after SkillsFuture Funding 3900.0
Add: GST (7%) 273.0
Course Fee after GST 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Less: Workfare Training Scheme (WTS) 3250.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0
Total Fee Payable to Lithan 923.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 13000.0
Less: SkillsFuture Funding 9100.0
Course Fee after SkillsFuture Funding 3900.0
Add: GST (7%) 273.0
Course Fee after GST 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Less: Workfare Training Scheme (WTS) 0.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0
Total Fee Payable to Lithan 4173.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma Note : SME can claim additional 20% of full gross fee under Enhanced Training Support Subsidy (ETSS) where applicable.
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 13000.0
Less: SkillsFuture Funding 9100.0
Course Fee after SkillsFuture Funding 3900.0
Add: GST (7%) 273.0
Course Fee after GST 4173.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Less: Workfare Training Scheme (WTS) 0.0
Less: SkillsFuture Mid-Career Enhanced Subsidy (SFMCES) 0.0
Total Fee Payable to Lithan 4173.0
Note : Additional Fees applicable for Digital Marketing Institute's Professional or Specialist Diploma

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Fee 160.50 - Payable upon approval of request
Re-module Fee* 0.00 - Refer to Modular course fee which is available on Lithan’s website
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request
Note : where applicable + GST

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