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Omnicom Sales & Marketing


5 weeks part time / 2 weeks full time for each module Online Synchronous Sessions by the Instructor & Mentor



Learn the functions supported by Omnicomm platform and acquire the skills to implement the Omnicomm Solution for an enterprise

What do I Get?

Acquire Omnicom Basics Skills

Learn the key concepts of of Omni-channel and its terminologies, end to end sales implementation process and how to accomplish the project deliverables along with timelines.  

Acquire Omnicom Contact Management and Marketing Skills

Learn the functionalities in Omnicom, Campaign Management using EDM (Mass emailing) and how to design, document and configure Content Management Processes and promote every customer-facing page using online mediums such as Facebook & LinkedIn.

Attain Omnicom Deal Life Cycle Management Skills

Learn how to configure features in Omnicom and how to manage the Deal Life Cycle configuration to achieve an automated and paperless sales order management process. 

Attain Omnicom Implementation Skills

Learn how to plan, configure and customise applications as per the plan and how to perform unit testing, user creation and prepare to go live for an Enterprise. 

Audience and Certificates

Target Audience

  • Entrepreneurs and relevant stakeholders responsible for designing, developing and re-engineering products/services promoting and selling strategy.
  • Leadership and management teams, mid-level managers of small and medium enterprises seeking to upskill their skills to promote and sell the products/services.

Prerequisite

O level or ITE or A level with minimum 1 credit and with minimum 1 year of work experiencein the relevant field.

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each module of the course
  • Should be assessed Competent (C) in each module of the course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: RET-DIO-3003-1.1 Website Design

  • Statement of Attainment by SSG, Singapore: RET-DIO-3002-1.1 User Interface and User experience optimisation

  • Statement of Attainment by SSG, Singapore: RET-PCM-4002-1.1 E Commerce Campaign Management

  • Statement of Attainment by SSG, Singapore: RET-CAR-2001-1.1 Customer Acquisition Management

  • Statement of Attainment by SSG, Singapore: RET-MKI-2002-1.1 Customer behaviour analysis

  • Statement of Attainment by SSG, Singapore: RET-CEX-4016-1.1 Service Planning and Implementation

  • Statement of Attainment by SSG, Singapore: RET-DIO-2004-1.1 Website performance Management

  • Statement of Attainment by SSG, Singapore: RET-DIO-3004-1.1 Website performance Management

  • Statement of Attainment by SSG, Singapore: RET-DIO-1003-1.1 Website design

Blended Learning Journey

(270 Hours)

E-Learning

27

Flipped Class/Mentoring

101

Projects / Assignments

140

Assessment

2

Modules

RETSF-OC Basics and Web-front Implementation

This module introduces the learner to the basic concepts of digital transformation and provides insight into the benefits of a customer-centric digital hub. Learners will understand the OC terminologies, the end to end sales implementation process and how to accomplish their project deliverables along with timelines. By the end of this module, the learner will be able to create an implementation plan for their company, learn how to navigate in an OC Cloud instance, design, document and configure the OC Cloud for an enterprise.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Elements of user experience such as visual design and usability which influence technical requirements of a website
  • Technical processes which enable dynamic functionalities of a website Processes for developing a detailed navigation chart for a dynamic website
  • Methodologies for working with relevant personnel in the team to plan, design and produce client and server-side frameworks and scripts needed to provide the functionalities of a dynamic website
  • Legal concerns pertaining to the rightful use of third- party digital media assets

Skills

By the end of this module, the Learner should be able to gain the following skills:

  • Prepare a full project lifecycle of OC implementation 
  • Set up and manage a  web portal using templates from the template library - with content in different languages - for multi-country presence while retaining capabilities for localisation
  • Deliver the content for desktops, smartphones and tablets from the same container, without having the need to maintain different contents for different form factors 
  • Define SEO enabling parameters on every page in the portal; leverage a single domain SEO for multiple country presence while retaining capabilities for localization. 
  • Track and measure the page and content analytics 
  • Configure the filter parameters & criteria

Other Information

Course Code: CRS-Q-0032673-RET

Funding Validity Period: Until 04-Aug-2022 

Course developer: Lithan Academy

RETSF-OC Contact Management and Marketing

This module introduces the learner to the functionalities in OC that grow and nurture your community (Content Marketing). The learner will learn how to manage profile data and the process to upload/import contacts from external systems. The learner will also learn about Campaign Management using EDM (Mass emailing). By the end of the modular course, the learner will be able to design, document and configure Content Management Processes and promote every customer-facing page using online mediums such as Facebook & LinkedIn.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the profile data and it’s expandable profile capability (i.e. expandable profile with custom field) 
  • Understand the process to upload/import contacts from the external system 
  • Understand the structure of the Customer-Centric Campaign (mini-sites) and how to deploy and track the performance of this mini-site 
  • Understand the concept of multi-country, multi-fees structure product catalogue
  • Understand the Forms Builder Engine and its application 
  • Understand the features of WordPress to create a website
  • Understand the concept of EDM campaigns (e.g. Drip Marketing), a configuration of email templates and EDM blast management
  • Promote every customer-facing page using social mediums such as Facebook & LinkedIn

Skills

By the end of this module, learner should be able to gain the following skills:

  • Add contacts/profile through the bulk upload of records from an external system to the contact database 
  • Configure the search filter for the Member Directory
  • Create a website using WordPress features 
  • Construct the mini-sites with the custom form build from the Forms Builder Engine. 
  • Launch mini-sites to drive campaigns to promote various courses to target segments based on Personas
  • Track and monitor the leads originated from the minisite
  • Define a multi-stage EDM campaign thematic plan, followed by the respective EDM campaign activities corresponding to the theme/plan 
  • Define an email template with content for each of the EDM campaign activities 
  • Schedule the EDM blast and track the response for the EDMs sent
     

Other Information

Course Code: CRS-Q-0032672-RET

Funding Validity Period: Until 04-Aug-2022

Course developer: Lithan Academy

RETSF-OC Deal Life Cycle Management

This module introduces the learner to configurable features in OC and how to manage the Deal Life Cycle configuration to achieve an automated and paperless sales order management process. This module will explain how to review marketing analytics of various visit statistics on OC. By the end of this module, the learner will be able to set up company information, sales business flow, service process & currencies as well as enablement of standard features and services and configure sales and service processes.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the entire sales order management process (i.e. lead & opportunity process) that has multi-actor support across learner/student, marketing, product team, sales and sales operations 
  • Understand the real-time tracking of deals by processes, status, stages and sales person
  • Understand the auto lead assignment matrix 
  • Understand the definition of Sales Opportunity Pipeline & Opportunity Tracking 
  • Understand the product-specific sales process that is linked to pipeline stages 
  • Understand the structure of the dashboard for pipeline analytics & Mini-site analytics  

Skills

By the end of this module, the Learner should be able to gain the following skills:

  • Develop service operations plan that is in line with the organisation’s customer-focused strategy
  • Communicate service operations plan to team
  • Evaluate performance of service operations against organisation’s key performance indicators Implement corrective actions to improve service operations performance

Other Information

Course Code: CRS-Q-0032671-RET

Funding Validity Period: Until 04-Aug-2022

Course developer: Lithan Academy

RETSF-OC Implementation

This modular course introduces the learner to planning, configuring and customising applications as per the plan and also performing unit testing, user creation and preparing to go live for an Enterprise. By the end of this module, the learner can help their enterprise go-live on the OC and perform activities related to Sales, Marketing, and Service.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the Learner should be able to gain the following skills:

  • Upgrade web performance by conferring with vendors and services, developing, evaluating and installing enhancements and new software
  • Manage website troubleshooting
  • Evaluate actual website performance against performance benchmarks in key areas and record the outcomes
  • Implement improvements according to the business requirements
  • Escalate website problems to relevant parties

Other Information

Course Code: CRS-Q-0032674-RET

Funding Validity Period: Until 04-Aug-2022

Course developer: Lithan Academy

Pricing and Funding

SGD 12000.00

Pricing

Fee Description

Detailed Breakdown

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