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Digital Marketing Implementation


5 weeks part time / 2 weeks full time per module Online Synchronous Sessions by the Instructor & Mentor



Gain the full suite of digital marketing techniques to plan, implement and analyse digital marketing campaigns for your enterprise.

What do I Get?

Acquire Basic Digital Marketing Skills

Acquire basic internet marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns. Create a brand strategy, set up social media properties, create content plan, landing page and launch effective ad campaigns on Facebook and Google Ads.

Acquire Email and Inbound Marketing Skills

Acquire email and inbound content marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns.

Acquire Search Optimisation and Marketing Skills

Acquire Search Optimisation and Marketing skills and prepare yourself to successfully launch profitable search marketing campaigns.

Acquire Advanced Digital Marketing Strategies

Acquire advanced analytical skills on conversion rate and user behavior on websites as well as analyse digital marketing and SEO campaigns and make strategic decisions on where to focus marketing efforts and dollars.

Develop and Implement a Digital Marketing Plan

Develop and implement a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.

Audience and Certificates

Target Audience

  • Enterprise level managers and key decision makers looking to implement digital marketing for their business.

Prerequisite

2 GCE A level passes / NITEC / Diploma in any specialization with 2 credits with min. 1-year experience in the relevant field or O level with minimum 2 credits with 3 years’ experience in the relevant field or Mature learner : 30 years old and older with at least 8 years of work experience in the relevant field 

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each module of the course
  • Should be assessed Competent (C) in each module of the course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research

  • Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management

  • Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis

Blended Learning Journey

(290.5 Hours)

E-Learning

48

Flipped Class/Mentoring

120

Projects / Assignments

120

Assessment

2.5

Modules

NICF-Basic Digital Marketing (SF) (Synch & Asynch E-Learning)

Learn digital marketing principles, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • To create a brand strategy
  • To set up and optimise social media pages for business
  • To create an editorial calendar for content
  • To create landing pages. Create a customised URL for tracking campaigns
  • To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook. Create effective ads
  • To analyse campaign data in Google Analytics to optimise campaigns 

Other Information

Course Code: CRS-Q-0037005-ICT

Funding Validity Period: Until 23-Jan-2021

Course Developer: Lithan Academy

NICF-Advanced Digital Marketing (SF) (Synch & Asynch E-Learning)

Learns how to set up Google Analytics and gain insights from various reports, set up dashboards, customise reports, create and track goals and perform conversion rate analysis. 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Create marketing & campaign plans
  • Customer journey map and customer lifecycle
  • Google Analytics reports, dashboards and various Analytics features used to improve campaigns and website
  • Understand the key metrics to monitor in a measurement plan
  • Understand customer engagement and behavior on your website
  • Conversion Rate Optimization Process & Implementation

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create a marketing strategy and plan
  • Create effective landing pages and optimize them for conversion
  • Develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimization of campaigns
  • Analyse traffic to website from various channels
  • Analyze content and provide recommendations on improving customer engagement
  • Measure and optimise ROI

Other Information

Course Code: CRS-Q-0037003-ICT

Module fee: SGD 3000 

Funding validity until: 23/1/2021

Module duration: 5 Weeks Part time /  2 Weeks full time  

Course developer: Lithan Academy

NICF-Email and Content Marketing (SF) (Synch & Asynch E-Learning)

Acquire email and inbound content marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Other Information

Course Code: CRS-Q-0036999-ICT

Module Fee: SGD 3,000  

Funding validity period: Until 23-Jan-2021.

Module Duration: 5 Weeks part time /  2 Weeks full time   

Course developer: Lithan Academy.

NICF-Search Engine Optimisation and Marketing (SF) (Synch & Asynch E-L)

Acquire Search Optimisation and Marketing skills and prepare yourself to successfully launch profitable search marketing campaigns.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Ads advanced features
  • Create innovative search strategies
  • Display, mobile and Video Ads campaigns
  • Remarketing campaigns
  • Campaign analysis

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Implement on page and off page optimisation
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimise paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyse Google ads campaign effectiveness with Google Analytics

Other Information

Course Code: CRS-Q-0037004-ICT 

Module Fee: SGD 3,000

Funding Validity Period: Until 23-Jan-2021 

Module Duration: 5 Weeks part time /  2 Weeks full time

Course developer: Lithan Academy

NICF-Digital Marketing Implementation Project (SF) (Synch & Asynch E-L)

Develop and implement a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Create a Digital Marketing Plan
  • Create social media channels
  • Create a content marketing plan
  • Plan, implement and monitor a Google Ads Search campaign
  • Plan, implement and monitor a Facebook Ads campaign and campaigns on relevant social media channels
  • Plan, implement and monitor an Email Marketing campaign
  • Analyse and optimise campaigns and website using Google Analytics

Other Information

Course Code: CRS-Q-0037001-ICT

Module Fee: SGD 3,000

Funding validity period: until 23-Jan-2021 

Module Duration: 5 Weeks part time /  2 Weeks full time

Course developer: Lithan Academy

Pricing and Funding

SGD 15000.00

Pricing

Fee Description

Detailed Breakdown

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