Product
Digital Sales Accelerator
5 weeks part time / 2 weeks full time per module Instructor-led Live & Mentor-led Blended Learning
Define and implement Go-to-Market Strategy for your Enterprise Products
What do I Get?
Acquire Skills to Develop Sales Kit
Learn how to use the sales canvas to create your sales strategy and develop a sales kit along with a sales engagement cycle.
Acquire Basic Digital Marketing Skills
Acquire basic internet marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns. Create a brand strategy, set up social media properties, create content plan, landing page and launch effective ad campaigns on Facebook and Google Ads.
Design, Develop and Implement Sales Project
Develop your sales project plan
Audience and Certificates
Target Audience
- Entrepreneurs and relevant stakeholders responsible for designing, developing, deploying and re-engineering sales process.
- Leadership and management teams, mid-level managers of small and medium enterprises seeking to lead their company into digital transformation.
Prerequisite
O level or ITE or A level with minimum 1 credit and with minimum 1 year of work experience in the relevant field.
Graduation Requirements
- Minimum attendance of 75% for all sessions in each module of the course
- Should be assessed Competent (C) in each module of the course
Certificate(s)
- Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research
- Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing
- Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research
- Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis
- Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development
- Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management
Blended Learning Journey
E-Learning
24
Projects / Assignments
78
Flipped Class/Mentoring
78
Assessment
1.5
Modules
NICF-Product Marketing and Sales (SF) (Synch & Asynch E-Learning)
Learn how to create a product marketing strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
- Understand what Customer Personas are
- Understand how to improve sales performance using the Sales Canvas
- Understand how to create Unique Value Proposition for product/services positioning
- Understand Customer Buying journey and anticipate objections
- Understand how to prepare sales scripts for different phases of selling
- Understand the importance of differentiated sales approaches for better customer engagement
Skills
By the end of this module, the learner should be able to apply the following skills:
- Define specific Customer Personas
- Create a comprehensive one page summary of sales strategy using Sales Canvas
- Craft an effective Sales Presentation
- Create sales scripts for different phases of selling
- Craft a customized sales kit for your organization
Other Information
Course Code: CRS-Q-0037080-ICT
Module Fee: SGD 3000
Funding Validity Period: Until 28-Jan-2021
Course Developer: Lithan Academy
NICF-Basic Digital Marketing (SF) (Synch & Asynch E-Learning)
You will learn digital marketing principles, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the Learner should be able to gain the following knowledge:
- Fundamentals of digital marketing
- Various channels for digital marketing
- Social Media and Content Marketing concepts
- Paid advertising on social media and search engine
- Principles of SEO and characteristics of effective landing pages
- Basic Google Analytics
Skills
By the end of this module, the Learner should be able to apply the following skills:
- Set up social media pages for business
- Create buyer personas for target audience
- Create a marketing and content plan
- Create landing pages Set up and execute PPC campaign in Google Ads and Facebook
Other Information
Course Code: CRS-Q-0037005-ICT
Module Fee: SGD 3000
Funding Validity Period: Until 23-Jan-2020
Module Duration: 5 Weeks Part time / 2 Weeks full time
Course Developer: Lithan Academy
NICF-Innovation and Entrepreneurship Capstone (SF) (Synch & Asynch E-L)
The learner will apply the knowledge and skills gained by performing a sales project.
Session Plan
Learning Outcome
Skills
By the end of this module, the learner should be able to:
- Finalise their Business Plans
- Analyse and Examine the stakeholder interest, power and impact on the organization
- Perform Customer Segmentation
- Define Distribution Channel Strategy
- Identify Product – Market fit
- Finalise their Sales Decks
- Create Sales Canvas for all or some of the products / solutions
- Finalise their MVP Design strategies
- Prepare Sales Presentation
- Prepare Go-To-Market Strategy and Plan
- Prepare Digital Marketing Strategy and Plan
- Prepare Campaign Plan
- Develop a stakeholder engagement plan
Other Information
Course Code: CRS-Q-0037083-ICT
Module Fee: SGD 3000
Funding Validity Period: Until 23-Jan-2021
Module Duration: 5 Weeks Part time / 2 Weeks full time
Course Developer: Lithan Academy
