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Digital Sales Accelerator


5 weeks part time / 2 weeks full time per module Instructor-led Live & Mentor-led Blended Learning



Define and implement Go-to-Market Strategy for your Enterprise Products

What do I Get?

Acquire Skills to Develop Sales Kit

Learn how to use the sales canvas to create your sales strategy and develop a sales kit along with a sales engagement cycle.

Acquire Basic Digital Marketing Skills

Acquire basic internet marketing skills and prepare yourself to successfully launch profitable digital marketing campaigns. Create a brand strategy, set up social media properties, create content plan, landing page and launch effective ad campaigns on Facebook and Google Ads. 

Design, Develop and Implement Sales Project

Develop your sales project plan

Audience and Certificates

Target Audience

  • Entrepreneurs and relevant stakeholders responsible for designing, developing, deploying and re-engineering sales process.
  • Leadership and management teams, mid-level managers of small and medium enterprises seeking to lead their company into digital transformation.

Prerequisite

O level or ITE or A level with minimum 1 credit and with minimum 1 year of work experience in the relevant field.

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each module of the course
  • Should be assessed Competent (C) in each module of the course

Certificate(s)

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4011-1.1 Sales Strategy

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research

  • Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3007-1.1 Market Research

  • Statement of Attainment by SSG, Singapore: ICT-PMT-3001-1.1 Business Needs Analysis

  • Statement of Attainment by SSG, Singapore: ICT-SNM-3003-1.1 Business Development

  • Statement of Attainment by SSG, Singapore: ICT-SCM-4004-1.1 Stakeholder Management

Blended Learning Journey

(181.5 Hours)

E-Learning

24

Projects / Assignments

78

Flipped Class/Mentoring

78

Assessment

1.5

Modules

NICF-Product Marketing and Sales (SF) (Synch & Asynch E-Learning)

Learn how to create a product marketing strategy through the use of a sales canvas, how to engage in sales through the use of a sales pitch, and how to develop and implement a sales kit.  

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to improve sales performance using the Sales Canvas
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

Skills

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Other Information

Course Code: CRS-Q-0037080-ICT

Module Fee: SGD 3000 

Funding Validity Period: Until 28-Jan-2021

Course Developer: Lithan Academy 

NICF-Basic Digital Marketing (SF) (Synch & Asynch E-Learning)

You will learn digital marketing principles, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media and Content Marketing concepts
  • Paid advertising on social media and search engine
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience 
  • Create a marketing and content plan
  • Create landing pages Set up and execute PPC campaign in Google Ads and Facebook

Other Information

Course Code: CRS-Q-0037005-ICT   

Module Fee: SGD 3000  

Funding Validity Period: Until 23-Jan-2020 

Module Duration: 5 Weeks Part time /  2 Weeks full time   

Course Developer: Lithan Academy 

NICF-Innovation and Entrepreneurship Capstone (SF) (Synch & Asynch E-L)

The learner will apply the knowledge and skills gained by performing a sales project.

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the learner should be able to:

  • Finalise their Business Plans
  • Analyse and Examine the stakeholder interest, power and impact on the organization
  • Perform Customer Segmentation
  • Define Distribution Channel Strategy
  • Identify Product – Market fit
  • Finalise their Sales Decks
  • Create Sales Canvas for all or some of the products / solutions
  • Finalise their MVP Design strategies
  • Prepare Sales Presentation
  • Prepare Go-To-Market Strategy and Plan
  • Prepare Digital Marketing Strategy and Plan
  • Prepare Campaign Plan
  • Develop a stakeholder engagement plan

Other Information

Course Code: CRS-Q-0037083-ICT

Module Fee: SGD 3000  

Funding Validity Period: Until 23-Jan-2021  

Module Duration: 5 Weeks Part time /  2 Weeks full time   

Course Developer: Lithan Academy 

Pricing and Funding

SGD 9000.00

Pricing

Fee Description

Detailed Breakdown

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