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Digital Marketing Express

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Course Outcome

Learn Digital Marketing Strategy, Analytics & Social Media Marketing Skills
Create and execute a digital marketing strategy along with a social media marketing campaign
Training

Get Trained

Understand the capabilities of various digital marketing channels, learn how to create & implement digital marketing strategies & campaigns and learn how to execute & optimize social media campaigns
Training

Get Experiential

With the guidance of experienced mentors, plan and execute Search, Facebook Ads & SMM campaigns to acquire leads, nurture and convert them while analyzing and improving the campaign performance
Training

Get Certified

After successfully completing the course, learners will receive the following NICF Statements of Attainment (SOA):

  • IT-BD-402S-1 Establish and track the organization's market position (2 Credit Values)
  • IT-DIG-403S-1 Deploy content delivery network (2 Credit Values)
  • IT-DIG-501S-1 Develop digital marketing campaign (3 Credit Values)
  • IT-DIG-401S-1 Execute digital marketing campaign (3 Credit Values)
  • IT-PMT-401S-1 Manage product brands (2 CV)
  • IT-BD-401S-1 Analyse marketing strategy (2 CV)

How You Learn

How You Learn?

Learning & Course Duration
When you enrol, you will commit to the following learning hours.

Learning Duration (GLH*) - 42.5 Hours / Module

On Campus Hours
Up to 12.5 hours / module
Off Campus Hours
Up to 30 hours / module

Course Duration with Study Options

Full Time

6 Weeks

8 hrs a day (3 days/week)

 

Part Time

12 Weeks

3 hrs a day (4 days/week)

 

* Guided Learning Hours

Course Structure

Course Structure

Digital Marketing Express

Lithan’s Digital Marketing Express  enables a learner to master Digital Marketing Skills & strategies by introduction to various digital marketing channels and Social Media Marketing techniques.

 

A Learner learns how to conceptualize marketing strategies for various touch points in the customer journey and plan, implement & monitor digital marketing campaigns on social media channels, for their products and services. A learner will also be able to discover and analyse data to generate insights and recommendations for action.

 

This course is aligned with Singapore’s NICF IT Framework (WSQ) and consists of the following module(s):

  • Basic Digital Marketing
  • Social Media Marketing
  • Advanced Digital Marketing

Course Modules :

Outline Outline Schedule Schedule

BDM-DBE - NICF - Basic Digital Marketing

Outline
Schedule
Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Understanding Digital Marketing
  • IU2: Digital Marketing Mix

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Understanding Social Media Marketing
  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 - IU5 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU5 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Ads
  • IU 8: Search Ads on Google Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU6 - IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU6 - IU8 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU9 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU9 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Ads Concepts
  • Facebook Advertising Concepts

 

By the end of this module, the learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for social media content
  • Create landing pages
  •  Create a customised URL for tracking campaigns
  • Set up and execute PPC campaign in Google Adwords
  • Set up and execute a Facebook Ads campaign using Ads Manager

 

DMSMM - NICF - Social Media Marketing

Outline
Schedule
Module Name

NICF - Social Media Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Planning a Social Media Strategy
  • IU2: Social Media Content 
  • IU3: Social Media Listening & Influencer Marketing

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 - IU3 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU3 are explained 

Session 3: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IU:

  • IU4: Facebook & Instagram Marketing

The Learner should complete self-assessments Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU4 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU5: LinkedIn Marketing
  • IU6: Marketing on Twitter

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU5 & IU6 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU4 - IU6 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU7: Other social media channels: Google+, YouTube, Snapchat, Pinterest
  • IU8: Measuring ROI of social media marketing

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU7 & IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU7 & IU8 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Social Media Marketing

Competency Unit

IT-PMT-401S-1 : Manage product brands (2 Credit Values)

IT-BD-401S-1 : Analyse marketing strategy (2 Credit Values)

By the end of this module, the student should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

By the end of this module, the student should be able to apply the following skills:

  • Create content for customer acquisition, nurturing, conversion and engagement
  • Create, execute and monitor ad campaigns on Facebook 
  • Create, execute and monitor ad campaigns on various social media channels like LinkedIn, Instagram, Pinterest relevant to your B2B or B2C business
  • Automate social media campaigns using campaign automation tools
  • Use social listening tools
  • Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

DMA - NICF - Advanced Digital Marketing

Outline
Schedule
Module Name

NICF - Advanced Digital Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Business and Marketing Strategies
  • IU2: Marketing Plans

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Customer Acquisition
  • IU4: Customer Lifecycle Marketing and Marketing Automation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 & IU4 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU4 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU5: Introduction to Google Analytics
  • IU6: Google Analytics – Reports and Dashboards

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU5 & IU6 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU5 & IU6 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU7: Google Analytics – Segmentation & Tracking
  • IU8: Conversion Rate Optimisation

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU7 & IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU7 & IU8 are explained 

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Advanced Digital Marketing

Competency Unit

IT-DIG-501S-1 : Develop digital marketing campaign (3 Credit Values)

IT-DIG-401S-1 : Execute digital marketing campaign (3 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Creating marketing & campaign plans
  • Customer journey map and customer lifecycle
  • Overview of various tools available for marketing automation
  • Google Analytics reports, dashboards and various Analytics features used to improve campaigns and website
  • Conversion Rate Optimization Process & Implementation

By the end of this module, the learner should be able to apply the following skills:

  • Create a marketing strategy and plan
  • Create effective landing pages and optimise them for conversion
  • Develop plans for customer acquisition and engagement for all stages of the customer lifecycle
  • Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to enable analysis and optimisation of campaigns

 

Who Should Attend

Ideal Candidates

Entry requirements

Minimum Age: 21 years

Academic Level: Minimum A level or its equivalent

Language proficiency: IELTS 5.5 or its equivalent 

Who Should Attend

  • Persona

    IT & Non-IT Professionals (PME) and students who want to learn digital marketing, analytics & social media marketing

  • Persona

    IT & Non-IT Professionals (PME) and students who want to learn digital marketing, analytics & social media marketing

Advance Your Career

Advance Your Career

Programme Options

Career

Train only Programme (CAT B funding)

Acquire Digital marketing Skills  by enrolling to 3 modular courses availing SSG CAT B funding. After the completion of these 3 modular courses enhance those skills by enrolling into Lithan’s Diploma in Digital Marketing.

Grad Requirements

Graduation Requirements

To graduate from each of the modular courses, learner should meet the following criteria:

  • Minimum attendance of 75% for all Sessions in each of the modular courses
  • Should be assessed Competent (C) in each of the modular courses

Certificates

Certificates

Following certifications will be awarded to the participant upon meeting the graduation requirements

  1. Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  2. Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  3. Statement of Attainment by SSG, Singapore: IT-PMT-401S-1 - Manage product brands
  4. Statement of Attainment by SSG, Singapore: IT-BD-401S-1 Analyse marketing strategy
  5. Statement of Attainment by SSG, Singapore: IT-DIG-501S-1 - Develop digital marketing campaign
  6. Statement of Attainment by SSG, Singapore: IT-DIG-401S-1 - Execute digital marketing campaign

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 7300.0 7300.0 7300.0
Less: SkillsFuture Funding 1912.5 6050.0 6935.0
Course Fee after SkillsFuture Funding 5387.0 1250.0 365.0
Add: GST (7%) 511.0 511.0 511.0
Course Fee after GST 5898.5 1761.0 876.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 5898.5 1761.0 876.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 7300.0 7300.0 7300.0
Less: SkillsFuture Funding 1912.5 6050.0 6935.0
Course Fee after SkillsFuture Funding 5387.5 1250.0 365.0
Add: GST (7%) 511.0 511.0 511.0
Course Fee after GST 5898.5 1761.0 876.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 5898.5 1761.0 876.0
Fee Description

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 7300.0
Less: SkillsFuture Funding 6935.0
Course Fee after SkillsFuture Funding 365.0
Add: GST (7%) 511.0
Course Fee after GST 876.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 876.0
Singapore Citizen Age >= 40
Course Fee 7300.0
Less: SkillsFuture Funding 6050.0
Course Fee after SkillsFuture Funding 1250.0
Add: GST (7%) 511.0
Course Fee after GST 1761.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 1761.0
Singapore PR & Singapore Citizen Age >= 21
Course Fee 7300.0
Less: SkillsFuture Funding 1912.5
Course Fee after SkillsFuture Funding 5387.0
Add: GST (7%) 511.0
Course Fee after GST 5898.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 5898.5

For Company sponsored

Type of Companies
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 7300.0
Less: SkillsFuture Funding 6935.0
Course Fee after SkillsFuture Funding 365.0
Add: GST (7%) 511.0
Course Fee after GST 876.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 876.0
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 7300.0
Less: SkillsFuture Funding 6050.0
Course Fee after SkillsFuture Funding 1250.0
Add: GST (7%) 511.0
Course Fee after GST 1761.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 1761.0
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 7300.0
Less: SkillsFuture Funding 1912.5
Course Fee after SkillsFuture Funding 5387.5
Add: GST (7%) 511.0
Course Fee after GST 5898.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 5898.5

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