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Express-Digital Marketing

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Course Outcome

Learn Social Media, Email & Content Marketing Skills
Create and execute a social media marketing strategy and inbound marketing campaigns

Get Trained

Understand the capabilities of various digital marketing channels, learn how to create & implement PPC campaigns and social media marketing strategies and plans and create content for inbound and e-mail marketing

Get Experiential

With the guidance of experienced mentors, plan and execute ad campaigns and inbound marketing campaigns on Facebook and other social media channels to acquire leads, nurture and convert them while analyzing and improving the campaign performance 

Get Hired

After successfully completing the course, Learners can be expected to take up a Digital Marketing Manager role

Get Certified

After successfully completing the course, learners will receive the following NICF Statements of Attainment (SOA):

  • IT-BD-402S-1 Establish and track the organization's market position (2 Credit Values)
  • IT-DIG-403S-1 Deploy content delivery network (2 Credit Values)
  • IT-PMT-401S-1 Manage product brands (2 Credit Values)
  • IT-BD-401S-1 Analyse marketing strategy (2 Credit Values)
  • IT-GSM-401S-1 Develop and plan sales and marketing activities (2 Credit Values)
  • IT-PMT-406S-1 Develop product strategy (2 Credit Values)

How You Learn

How You Learn?

Personalised learning schedule
When you enrol, you will commit to the following learning hours.

Guided Learning Hours:

On - Campus Hours
Up to 12.5 hours / module
Off- Campus Hours
Up to 36 hours / module

Study Options

Full Time

6 Weeks

(3 days a week, 8 hrs a day)

Part-time

12 Weeks

(4 days a week, 3 hrs a day)

Mentoring  support available on-campus and online as per published schedule

Live Lectures available on-campus as per published schedule

Course Structure

Course Structure

Express Digital Marketing

Lithan’s Express Digital Marketing enables a learner to master Digital Marketing Skills by introduction to various digital marketing channels and advanced Social Media, Content and E-mail Marketing techniques.

 

A Learner learns how to plan, implement, monitor and optimise digital marketing campaigns on e-mail and social media channels, for their products and services. A learner will also be able to discover and analyse data to generate insights and recommendations for action.

 

This course is aligned with Singapore’s NICF IT Framework (WSQ) and consists of the following module(s):

  • Basic Digital Marketing
  • Social Media Marketing
  • E-mail and Content Marketing

Course Modules :

Outline Schedule

DMB(2.2) - NICF - Basic Digital Marketing

Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Instructor will introduce the module by conducting the lecture on:

  • IU1: Understanding Digital Marketing
  • IU2: Digital Marketing Mix

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IU's:

  • IU 2: Digital Marketing Mix
  • IU 3: Understanding Social Media Marketing

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live lecture of IU3, IU4 & IU5 if it is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - 5.  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Adwords
  • IU 8: Search Ads on Google Adwords

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU6, 7 & 8 if it is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU6, 7 & 8. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU9 if it is  scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU9. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring- Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Adwords Concepts
  • Facebook Advertising Concepts

 

By the end of this module, the learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for social media content
  • Create landing pages
  •  Create a customised URL for tracking campaigns
  • Set up and execute PPC campaign in Google Adwords
  • Set up and execute a Facebook Ads campaign using Ads Manager

 

DMSMM - NICF - Social Media Marketing

Module Name

NICF - Social Media Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Instructor will introduce the module by conducting the lecture on:

  • IU 1: Introduction to Social Media Marketing
  • IU2: Social Media Marketing Strategy

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 & IU2

The Student should complete self-assessments 

Student can approach Online Support for any queries or guidance

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU3: Social Media Content Strategy
  • IU4: Social Media Listening & Influencer Marketing
The Student should complete self-assessments
Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU3 & IU4 if it is scheduled in the Published Schedule

Session 4: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - IU4  (3 hrs)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU5: Facebook & Instagram Marketing
  • IU6: LinkedIn Marketing 

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU5 & IU6 if it is scheduled in the Published Schedule

Session 6: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU5 & IU6. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU7: Marketing on Twitter
  • IU8: Other Social Media Channels: Snapchat, YouTube, Google+, Pinterest
  • IU9: Measuring ROI of Social Media Marketing
The Student should complete self-assessments 

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IIU7, U8 & IU9 if it is scheduled in the Published Schedule

Session 8: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU7, IU8 & IU9. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Project Orientation +Mentoring Session 1- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)
  • Student can seek online support if needed

Session 10: Mentoring Session 2 - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring Session 3 - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Social Media Marketing

Competency Unit

IT-PMT-401S-1 : Manage product brands (2 Credit Values)

IT-BD-401S-1 : Analyse marketing strategy (2 Credit Values)

By the end of this module, the student should be able to gain the following knowledge:

  • Processes to establish a sustainable presence on the social media platforms relevant to your B2B or B2C business
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks
  • Influencer Marketing
  • Overview of Social media marketing tools for social listening and social media management

By the end of this module, the student should be able to apply the following skills:

  • Create content for customer acquisition, nurturing, conversion and engagement
  • Create, execute and monitor ad campaign on Facebook using Power Editor
  • Create, execute and monitor ad campaigns on various social media channels like LinkedIn, Instagram, Pinterest relevant to your B2B or B2C business
  • Automate social media campaigns using campaign automation tools
  • Use social listening tools
  • Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance

DMECM - NICF - Email & Content Marketing

Module Name

NICF - Email & Content Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Instructor will introduce the module by conducting the lecture on:

  • IU1 - Content Planning
  • IU2: Content Creation

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 & IU2

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

Activity Description

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 3: Content Promotion
  • IU 4: Content Optimisation
The Student should complete self-assessments Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU3 & 4 if it is scheduled in the Published Schedule

Session 4: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - IU4  (3 hrs)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 5: Fundamentals of Email Marketing 
  • IU 6: List Building Strategy & Segmentation
  • IU 7: Effective Email Content

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU5, 6 & 7 if it is scheduled in the Published Schedule

Session 6: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU5, 6 & 7. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 8: Email Marketing Campaigns
  • IU 9: Email Marketing Optimisation

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU8 & IU9 if it is scheduled in the Published Schedule

Session 8: Assignment - Off Campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU8 & IU9. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)
  • Student can seek online support if needed

Session 10: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Email & Content Marketing

Competency Unit

IT-GSM-401S-1 (ECM) : Develop and plan sales and marketing (2 Credit Values)

IT-PMT-406S-1 : Develop product strategy (3 Credit Values)

By the end of this module, the student  should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

By the end of this module, the student should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan  
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Who Should Attend

Ideal Candidates

Entry Requirements

Minimum Age: 20 years

Academic Level : 2 GCE A Level passes or ITE or Diploma any specialization with 2 credits or any 1 of its equivalent and minimum 1 year work experience in the relevant field

Language proficiency: IELTS 5.5 or its equivalent 

Who should attend

  • IT & Non-IT Professionals (PME) and students who want to learn inbound and social media marketing

  • IT & Non-IT Professionals (PME) and students who want to learn inbound and social media marketing

Advance Your Career

Advance Your Career

Programme Options

Train only Program (CAT B funding)

Acquire Digital marketing Skills in an simulated environment by enrolling to 3 modular courses availing SSG CAT B funding. After the completion of these 3 modular courses acquire deeper digital marketing skills by enrolling into Lithan’s Diploma in Digital Marketing.

Grad Requirements

Graduation Requirements

To graduate from each of the modular courses, learner should meet the following criteria:

  • Minimum attendance of 75% for all Sessions in each of the modular courses
  • Should be assessed Competent (C) in each of the modular courses

Certificates

Certificates

Following certifications will be awarded to the participant upon meeting the graduation requirements

  • Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  • Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  • Statement of Attainment by SSG, Singapore: IT-PMT-401S-1 - Manage product brands
  • Statement of Attainment by SSG, Singapore: IT-BD-401S-1 - Analyse marketing strategy
  • Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing
  • Statement of Attainment by SSG, Singapore: IT-PMT-406S-1 - Develop product strategy

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore Citizen & Singapore PR Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 8100.0 8100.0 8100.0
SSG Grant 1912.5 6375.0 7695.0
Nett Fee Payable 6187.5 1725.0 405.0
GST Payable 567.0 567.0 567.0
Total Nett Course Fee 6754.5 2292.0 972.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 6754.5 2292.0 972.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 8100.0 8100.0 8100.0
SSG Grant 1912.5 6375.0 7695.0
Nett Fee Payable 6187.5 1725.0 405.0
GST Payable 567.0 567.0 567.0
Total Nett Course Fee 6754.5 2292.0 972.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 6754.5 2292.0 972.0

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 40
Course Fee 8100.0
SSG Grant 6375.0
Nett Fee Payable 1725.0
GST Payable 567.0
Total Nett Course Fee 2292.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 2292.0
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 8100.0
SSG Grant 7695.0
Nett Fee Payable 405.0
GST Payable 567.0
Total Nett Course Fee 972.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 972.0
Singapore Citizen & Singapore PR Age >= 21
Course Fee 8100.0
SSG Grant 1912.5
Nett Fee Payable 6187.5
GST Payable 567.0
Total Nett Course Fee 6754.5
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 6754.5

For Company sponsored

Type of Companies
SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 8100.0
SSG Grant 6375.0
Nett Fee Payable 1725.0
GST Payable 567.0
Total Nett Course Fee 2292.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 2292.0
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 8100.0
SSG Grant 7695.0
Nett Fee Payable 405.0
GST Payable 567.0
Total Nett Course Fee 972.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 972.0
Non-SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 8100.0
SSG Grant 1912.5
Nett Fee Payable 6187.5
GST Payable 567.0
Total Nett Course Fee 6754.5
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 6754.5

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