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Digital Business Express

Digital Business

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Course Outcome

Become a Startup Entrepreneur
Learn how to conceptualize, plan and build an innovative venture around a validated business idea. Craft and implement a sales and marketing strategy for a product through the use of various channels including digital marketing channels.
Training

Get Trained

Learn how to craft business models using lean canvas, craft investor pitches, perform customer segmentation, Identify suitable distribution channels, plan and execute product marketing campaigns through digital sales channels and social media marketing.
Training

Get Experiential

While completing these 3 modular courses, learner shall build a business model, an investor pitch, a GTM strategy and execute social media marketing through digital channels.
Training

Get Certified

Upon successful course completion, learners will receive the following NICF Statement of Attainments (SOA):

  • IT-CIO-405S-1 Select new technology models for business (2 CV)
  • IT-MC-401S-1 Perform competitive analysis (1 CV)
  • IT-BD-402S-1 Establish and track the organization’s market position (2 CV)
  • IT-DIG-403S-1 Deploy content delivery network (2 CV)
  • IT-SA-401S-1 Develop Sales Proposal & Quotation (2 CV)
  • IT-GSM-401S-1 Develop and plan sales and marketing activities (2 CV)

How You Learn

How You Learn?

Learning & Course Duration 
When you enrol, you will commit to the following learning hours.

Learning Duration (*GLH) - 42.5 Hours / Module

On Campus Hours
Up to 12.5 hours / module
Off Campus Hours
Up to 30 hours / module

Course Duration with Study Options

Full Time

6 Weeks

8 hrs a day (3 days/week)

 

Part Time

12 Weeks

3 hrs a day (4 days/week)

 

*Guided Learning Hours

Course Structure

Course Structure

Digital Business Express

Lithan’s Digital Business Express course provides the learner with the knowledge and skills to start and run a Tech-Enterprise or be a Start-up Professional in the areas of Entrepreneurship, Digital marketing and, Product Marketing and Sales.

 

By end of this course, the learner will be able to perform the following activities:

  • Build a Business model using techniques like Lean Canvas
  • Pitch the Business Plan to Investors
  • Define Product-Market Matrix
  • Customer Segmentation
  • Identifying Channels Defining and Refining GTM Strategy
  • Product Branding
  • Prepare a Product Marketing Strategy and Plan
  • Prepare a Digital Marketing Strategy and Execute it

The Course consists of the following three (3) modules which are aligned with WSQ NICF competency units:

  • Innovative Venture Creation
  • Basic Digital Marketing
  • Product Marketing and Sales

Course Modules :

Outline Outline Schedule Schedule

IVC - DBE - NICF - Innovative Venture Creation

Outline
Schedule
Module Name

NICF - Innovative Venture Creation

Session Outline Activities

Session 9: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

Session 10: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

IU 1: Introduction to Lean Start up concepts

IU2: Lean Startup Methodology: Build Measure Learn

The student has to attend Live Flipped Class session of IU1 - IU2 if the Learning Facilitation session is scheduled in the Published Schedule

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU3, IU4 & IU5:

  • IU 3: Define Problem & Solution
  • IU 4: Buyer Persona
  • IU 5: Unique Value Proposition

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU3, IU4 & IU5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Revenue Stream
  • IU 7: Channels

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - IU4.

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

Session 5: Assignment – Off campus (3 hrs)

The Student will PERFORM the Assignment related to the following IU's

  • IU6 : Revenue Streams
  • IU7 : Channels

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

The student has an option to attend Live Flipped Class session of IU6 & IU7  if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will PERFORM the Assignment related to the following IU's

  • IU8 : Business Viability & Cost Structures
  • IU9 : Pitch for Fund Raising 

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

The student has an option to attend Live Flipped Class session of IU6, IU7, IU8 & IU9 if the Learning Facilitation session is scheduled in the Published Schedule

Session 7: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)
  • Student can seek online support if needed

Session 8: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 9: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 10: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Innovative Venture Creation

Competency Unit

IT-CIO-405S-1 (ESE) : Select new technology models for business (2 CV)

IT-MC-401S-1 (ESE) : Perform competitive analysis (1 CV)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand Business model design using Lean Canvas methodology
  • Learn Go-to-Market Strategies and channel development
  • Understand how to determine financial viability
  • Analyse and plan approaches in outsourcing strategies

By the end of this module, the learner should be able to apply the following skills:

  • Design and deliver an investor brief pitch presentation
  • Craft a comprehensive investor ready business plan
  • Determine relevance of revenue models for your organisation

BDM-DBE - NICF - Basic Digital Marketing

Outline
Schedule
Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: E-learning - Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU1: Understanding Digital Marketing
  • IU2: Digital Marketing Mix

The Learner should complete self-assessments Student can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 1 related to IU1 & IU2 (2 hrs.)  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 2: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU3: Understanding Social Media Marketing
  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 2 related to IU3 - IU5 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 3: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU1 - IU5 are explained 

Session 4: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Ads
  • IU 8: Search Ads on Google Ads

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 3 related to IU6 - IU8 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU6 - IU8 are explained 

Session 6: E-learning- Off campus (3 hrs.)

The Learner will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Learner should complete self-assessments

Learner can approach Online Support for any queries or guidance

After Session:

The Learner will  PERFORM the Assignment 4 related to IU9 (2 hrs.)

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: Flipped Class – On campus (2 hrs.)

Learners will attend the Live Lecture in which Complex topics and Assignments of IU9 are explained 

Session 8: Mentoring- Live (2 hrs.)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Learner should complete the tasks up to the milestone 2 (off campus – 4 hrs.)
  • Learner can seek online support if needed

Session 9: Mentoring- Live (2 hrs.)

  • Learner should present the project up to milestone 2 and seek mentor’s feedback.
  • Learner can seek support & guidance for  milestones 3 & 4  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Learner should complete the tasks up to the milestone 4 (off campus – 4 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 10: Mentoring- Live (2 hrs)

  • Learner should present the project up to milestone 4 and seek mentor’s feedback.
  • Mentor will provide necessary feedback & guidance

After session:

  • The Learner shall consolidate project report and presentation for the Module (off campus – 2 hrs.) 
  • Learner can seek online support if needed
  • Learners should use the feedback  given by the mentor & peers to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Learner should submit the project report on the LMS

During session: Learner will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Ads Concepts
  • Facebook Advertising Concepts

 

By the end of this module, the learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for social media content
  • Create landing pages
  •  Create a customised URL for tracking campaigns
  • Set up and execute PPC campaign in Google Adwords
  • Set up and execute a Facebook Ads campaign using Ads Manager

 

PMS - DBE - NICF - Product Marketing & Sales

Outline
Schedule
Module Name

NICF - Product Marketing & Sales

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU 1: Introduction to Sales canvas

Session 2: E-learning- Off campus (3 hrs)8

The Student will engage in e-learning to LEARN IU2 

  • IU 2: Develop Sales Canvas

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU2 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 & IU2

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

Session 4: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU3: Customer Persona & product Market fit
  • IU4: Discovery Phase

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU3 & IU4 if the Learning Facilitation session is scheduled in the Published Schedule

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU5: Solutioning Phase
  • IU6: Closing Phase

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU5 & IU6  if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU3 - IU6

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to the following IU's:

  • IU7: After Sales Engagement
  • IU8: Develop & Implement Sales Kit

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

The student has an option to attend Live Flipped Class session of IU7 & IU8  if the Learning Facilitation session is scheduled in the Published Schedule

Session 8: Project Orientation + Mentoring - Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 9: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback given by the mentor & peer learners to enhance the project

Session 10: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Product Marketing & Sales

Competency Unit

IT-SA-401S-1 (ESE) : Develop Sales Proposal & Quotation (2 CV)

IT-GSM-401S-1 (ESE) : Develop and plan sales and marketing activities (2 CV)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to validate Product-Market Fit
  • Understand how to improve sales performance using structured methodology
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling Craft a customized sales kit for your organization

Who Should Attend

Ideal Candidates

Entry requirements

Minimum Age: 18 Years

 

Academic Level: Minimum A level or its equivalent

 

Language Proficiency: IELTS 5.5 or its equivalent

Who Should Attend

  • Persona

    Individuals who want to acquire skills to run their own startup enterprise

  • Persona

    Individuals who want to acquire skills to run their own startup enterprise

Advance Your Career

Advance Your Career

Programme Options

Career

Train only Programme (CAT B funding)

Acquire Digital Business Skills in an simulated environment by enrolling to 3 modular courses availing SSG CAT B funding. 

Grad Requirements

Graduation Requirements

To graduate from these 3 modules, the learner should meet the following criteria:

  • Minimum attendance of 75% for all Sessions in each of the modular courses
  • Should be assessed Competent (C) in all the 3 modules

Certificates

Certificates

Following certifications will be awarded to the learner upon meeting the graduation requirements

  1. Statement of Attainment by SSG, Singapore: IT-CIO-405S-1 - Select new technology models for business
  2. Statement of Attainment by SSG, Singapore: IT-MC-401S-1 - Perform competitive analysis
  3. Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  4. Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  5. Statement of Attainment by SSG, Singapore: IT-SA-401S-1 - Develop sales proposals and quotations
  6. Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 6400.0 6400.0 6400.0
Less: SkillsFuture Funding 1717.5 5475.0 6080.0
Course Fee after SkillsFuture Funding 4682.5 925.0 320.0
Add: GST (7%) 448.0 448.0 448.0
Course Fee after GST 5130.5 1373.0 768.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 5130.5 1373.0 768.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 6400.0 6400.0 6400.0
Less: SkillsFuture Funding 1717.5 5475.0 6080.0
Course Fee after SkillsFuture Funding 4682.5 925.0 320.0
Add: GST (7%) 448.0 448.0 448.0
Course Fee after GST 5130.5 1373.0 768.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 5130.5 1373.0 768.0

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 6400.0
Less: SkillsFuture Funding 6080.0
Course Fee after SkillsFuture Funding 320.0
Add: GST (7%) 448.0
Course Fee after GST 768.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 768.0
Singapore Citizen Age >= 40
Course Fee 6400.0
Less: SkillsFuture Funding 5475.0
Course Fee after SkillsFuture Funding 925.0
Add: GST (7%) 448.0
Course Fee after GST 1373.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 1373.0
Singapore PR & Singapore Citizen Age >= 21
Course Fee 6400.0
Less: SkillsFuture Funding 1717.5
Course Fee after SkillsFuture Funding 4682.5
Add: GST (7%) 448.0
Course Fee after GST 5130.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 5130.5

For Company sponsored

Type of Companies
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 6400.0
Less: SkillsFuture Funding 6080.0
Course Fee after SkillsFuture Funding 320.0
Add: GST (7%) 448.0
Course Fee after GST 768.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 768.0
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 6400.0
Less: SkillsFuture Funding 5475.0
Course Fee after SkillsFuture Funding 925.0
Add: GST (7%) 448.0
Course Fee after GST 1373.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 1373.0
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 6400.0
Less: SkillsFuture Funding 1717.5
Course Fee after SkillsFuture Funding 4682.5
Add: GST (7%) 448.0
Course Fee after GST 5130.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 5130.5

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