Be a Digital Business Developer.
Online sales are growing 10x faster than offline sales. 70% of B2B buying process happens online. The line between physical and digital commerce is becoming increasingly blurred and winners will undoubtedly be those who master omnichannel sales.
Our express omni-channel sales course aims to deliver digital skills required to support sales of digital solution via social media channels. You will also learn how to apply your knowledge through a real life project by executing your omni-channel sales campaign with mentoring support from our digital sales practitioner. For pursuing a digital commerce career, we deliver specialist qualification in digital sales management, campaign management, digital commerce strategy and design.
You can received up to 95% Skillsfuture funding for our digital commerce courses with job placement assistance to support your career transition.
Please register your interest.
Our Express Digital Business Development training consists of Basic Digital Marketing, Product Marketing & Sales and Innovation Venture Creation will equip you with the skills required to be a Digital Business Developer:
• Define Product-Market Matrix
• Customer Segmentation
• Identify Channels
• Define and refine GTM Strategy
• Product Branding
• Prepare a Product Marketing strategy and plan
• Prepare a Digital Marketing strategy and execute it
• Identify suitable Digital marketing Channels to support a GTM strategy
• Prepare a campaign plan and execute it
• Analyse and optimize campaigns using Google Analytics
• Manage your enterprise using lean principles
• Apply globally relevant and suitable Sales & Marketing best practices for your startup / enterprise
Learn how to define customer segments, Identify suitable distribution channels, plan and execute Digital Marketing campaigns using appropriate Digital Channels and use Google Analytics for monitoring and optimizing Digital marketing campaigns.
To begin with, the learner will learn how to define and use Product-Market Fit Matrix, segment the markets and customers, Identify Channels, define and refine GTM Strategy and Prepare a Product Branding and Marketing Strategy. Subsequently, the learner will Identify suitable Digital marketing Channels for GTM, Prepare a Digital Marketing Strategy and execute the Campaigns.
The Professional Conversion Programme (PCP) is a place-and-train program administered by Lithan and funded by WSG. Individuals who are successfully hired, will be fully sponsored by your employer to undergo a mandatory 9 months training while working at the same time. This training will lead to WSQ qualifications and recognised industry skill sets to enhance your professional profile.
Our Blended Learning solution combines online content and e-learning with offline, face-to-face learning.
Online, learners can engage in self-paced e-learning with 24/7 access to econtent. For learners who need more help, virtual tutors will be available to provide 1-on-1 support regarding course materials or technical matters.
Offline, learners will attend flipped class lectures. By preparing for class, learning will be more active and effective as guidance can be given to ensure the correct skills are learnt. Through mentoring workshops which range from group mentoring sessions to 1-on-1 mentoring sessions, learners can be assured that assignments and projects can be completed effectively using relevant skills.
With access to our virtual labs, learners will be able to practice on proprietary software hands-on. Each learner will also be part of our peer-2-peer forums to engage in guided peer to peer learning with additional help from mentors and learning facilitators.
Finally, through assessments, learners can ensure that their knowledge is retained, learning outcomes are achieved and progress towards skills mastery.
We have 5 delivery modes to provide a complete online and offline learning experience. First, face-to-face delivery with campus lectures, mentoring sessions and short group work sessions. Second, livestream delivery for online flipped classroom and online live mentoring. Third, self-paced delivery as leaners have access to learning materials and video lessons online. Fourth, helpdesk support for 1-on-1 guidance for course material questions and technical issues and finally, peer-2-peer delivery with forums for discussions with coursemates.