Be a Digital Marketer.
With the constantly evolving digital landscape, with new channels to discover and conquer, digital marketers enjoy arguably the most engaging and rewarding niches in business today.
Our express digital marketing course helps you to discover essential elements of digital communication and analytics tools to engage customers and expand your reach via social media channels. You will also learn how to apply your knowledge through a real life projects by executing your digital marketing campaign with mentoring support from our digital marketing practitioners. To embark on a digital marketing career, we provide specialist training with deep dives into various digital marketing channels including e-mail & content marketing, mobile & video marketing, search engine optimization & marketing.
You can received up to 95% Skillsfuture funding for our digital marketing course and content marketing course, with job placement assistance to support your career transition.
Please register your interest
Students learn to identify channels, define product-market matrix, about customer segmentation, product branding, campaign plans and digital marketing strategies to go to market. Learning how to optimize Google analytics helps students to refine campaigns to meet KPIs.
• Create a marketing plan using omni-channel digital marketing
• Create an omni-channel digital marketing plan for inbound and outbound marketing
• Learn digital marketing strategies, e-commerce strategies and a social media strategy and plan
• Be guided by experienced mentors to plan and execute a digital marketing campaign for lead generation
• Learn how to use tools to analyse and optimise the campaign performance
You may also want to study the following modular courses for bite-sized digital marketing skills learning:
Register above to receive more information.
Lithan's Professional Diploma in Digital Marketing is a specialist level qualifcation which deep dives into various digital marketing channels. This programme covers Basic Digital Marketing, Advanced Digital Marketing, 3 elective modules out of 5, (Social Media Marketing, Search Engine Optimisation & Marketing, E-mail and Content Marketing, Mobile Marketing, Video Marketing) and a Capstone Project Module which is an all encompassing project in which you will apply all which you have learnt and implement it in a project of your choice.
The Professional Conversion Programme (PCP) is a place-and-train program administered by Lithan and funded by WSG. Individuals who are successfully hired, will be fully sponsored by your employer to undergo a mandatory 9 months training while working at the same time. This training will lead to WSQ qualifications and recognised industry skill sets to enhance your professional profile.
Our Blended Learning solution combines online content and e-learning with offline, face-to-face learning.
Online, learners can engage in self-paced e-learning with 24/7 access to econtent. For learners who need more help, virtual tutors will be available to provide 1-on-1 support regarding course materials or technical matters.
Offline, learners will attend flipped class lectures. By preparing for class, learning will be more active and effective as guidance can be given to ensure the correct skills are learnt. Through mentoring workshops which range from group mentoring sessions to 1-on-1 mentoring sessions, learners can be assured that assignments and projects can be completed effectively using relevant skills.
With access to our virtual labs, learners will be able to practice on proprietary software hands-on. Each learner will also be part of our peer-2-peer forums to engage in guided peer to peer learning with additional help from mentors and learning facilitators.
Finally, through assessments, learners can ensure that their knowledge is retained, learning outcomes are achieved and progress towards skills mastery.
We have 5 delivery modes to provide a complete online and offline learning experience. First, face-to-face delivery with campus lectures, mentoring sessions and short group work sessions. Second, livestream delivery for online flipped classroom and online live mentoring. Third, self-paced delivery as leaners have access to learning materials and video lessons online. Fourth, helpdesk support for 1-on-1 guidance for course material questions and technical issues and finally, peer-2-peer delivery with forums for discussions with coursemates.
"I am glad that my boss sent me to this course.”
John is an experienced graphic designer who was sent by his company to expand his skill set through this course. His mentor was very attuned to the students’ needs and always answered their queries. John indicated that the digital marketing course was exemplary and faultless. He was glad he took up this course as digital marketing is a useful skill to learn for his profession.
- John Edwards, Digital Marketing
"A necessary skill to acquire.”
Ian found his digital marketing skills lacking and took Lithan’s Digital Marketing course to gain more knowledge in the industry. He aims to implement the digital marketing knowledge from the course in SMEs and to start a business.
- Ian Goh, Digital Marketing