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Be a Digital Marketer.
- OVERVIEW
With the constantly evolving digital landscape, with new channels to discover and conquer, digital marketers enjoy arguably the most engaging and rewarding niches in business today.
Our express digital marketing course helps you to discover essential elements of digital communication and analytics tools to engage customers and expand your reach via social media channels. You will also learn how to apply your knowledge through a real life projects by executing your digital marketing campaign with mentoring support from our digital marketing practitioners. To embark on a digital marketing career, we provide specialist training with deep dives into various digital marketing channels including e-mail & content marketing, mobile & video marketing, search engine optimization & marketing.
You can received up to 95% Skillsfuture funding for our digital marketing course and content marketing course, with job placement assistance to support your career transition.
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Please register your interest
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More Information
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Students learn to identify channels, define product-market matrix, about customer segmentation, product branding, campaign plans and digital marketing strategies to go to market. Learning how to optimize Google analytics helps students to refine campaigns to meet KPIs.
Our Express Digital Marketing training consists of Basic Digital Marketing, Social Media Marketing and Email & Content Marketing will equip you with essential Digital Marketing skills:
• Create a marketing plan using omni-channel digital marketing
• Create an omni-channel digital marketing plan for inbound and outbound marketing
• Learn digital marketing strategies, e-commerce strategies and a social media strategy and plan
• Be guided by experienced mentors to plan and execute a digital marketing campaign for lead generation
• Learn how to use tools to analyse and optimise the campaign performance
You may also want to study the following modular courses for bite-sized digital marketing skills learning:
• Search Engine Optimisation & Marketing
Register above to receive more information.
Professional Diploma in Digital Marketing
Lithan's Professional Diploma in Digital Marketing is a specialist level qualifcation which deep dives into various digital marketing channels. This programme covers Basic Digital Marketing, Advanced Digital Marketing, 3 elective modules out of 5, (Social Media Marketing, Search Engine Optimisation & Marketing, E-mail and Content Marketing, Mobile Marketing, Video Marketing) and a Capstone Project Module which is an all encompassing project in which you will apply all which you have learnt and implement it in a project of your choice.
The Professional Conversion Programme (PCP) is a place-and-train program administered by Lithan and funded by WSG. Individuals who are successfully hired, will be fully sponsored by your employer to undergo a mandatory 9 months training while working at the same time. This training will lead to WSQ qualifications and recognised industry skill sets to enhance your professional profile.
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Lithan delivers integrated learning and consulting services that support enterprise in their digital transformation journey to support digital engagement, tech-enabled operations, data intelligence, smart infrastructure & secured enterprise.
| Digital Engagement Singapore’s estimated E-commerce penetration is expected to hit 74.20% in 2020. Customers are now using a myriad of digital channels and devices to interact with companies. This has created new opportunities and challenges on how businesses engage with their customers. Lithan delivers digital marketing training and implements digital best practices to support enterprises in effective digital outreach and engagement with their customers and community. |  |
| Tech-Enabled Operations Future-ready businesses need to deliver a seamless “outside in” customer oriented tech-enabled services by leveraging on digital technology. Lithan support enterprises in adoption and implementation of tech-based applications in financial management, customer relationship management, enterprise resource planning and digital commerce support. |  |
| Data Intelligence Data is the new lifeblood of the modern business. Companies that can successfully utilize this new breed of intelligence have a critical competitive advantage. Lithan support enterprises in the adoption and implementation of data intelligence tools to make data-driven and evidence-based decisions, leveraging the use of data science, big data and artificial intelligence (AI) technology. |  |
| Smart Infrastructure Enhancing physical infrastructure with digital technology holds the potential to meet the mounting challenges from greater customer expectations, tighter budgets and nite resources. Smart infrastructure will allow owners and operators to increase capacity, reliability and resilience. Lithan support enterprises in adoption and implementation of smart infrastructure including cloud computing, Internet of Things and mobile networks. |  |
| Secured Enterprise A report by Retail Week and CISCO revealed that 72% of consumers said they would be unlikely to do business with a company that has experienced a data breach. We aid in the protection of data through the implementation of corporate cybersecurity solutions, information security strategic plan and data protection strategy, using industry best practices to safeguard you and your clients’ data. |  |
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"I am glad that my boss sent me to this course.”
John is an experienced graphic designer who was sent by his company to expand his skill set through this course. His mentor was very attuned to the students’ needs and always answered their queries. John indicated that the digital marketing course was exemplary and faultless. He was glad he took up this course as digital marketing is a useful skill to learn for his profession.
- John Edwards, Digital Marketing
"A necessary skill to acquire.”
Ian found his digital marketing skills lacking and took Lithan’s Digital Marketing course to gain more knowledge in the industry. He aims to implement the digital marketing knowledge from the course in SMEs and to start a business.
- Ian Goh, Digital Marketing
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