Digital Business Developer - Lithan

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Acquire essential skills with Digital Sales Training

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  • Overview

    Online sales are growing 10x faster than offline sales. 70% of B2B buying process happens online while B2C sales will experience double digit growth till 2020. Sales professional who master online sales will secure future jobs and increase their income potential.  

     

    Our express digital sales course aims to deliver digital skills training to support sales of digital solutions via social media channels. You will learn how to apply your knowledge through a real-life project by executing omni-channel sales campaigns, with mentoring support from our digital sales practitioners. For pursuing a digital commerce career, we deliver specialist qualification training in digital sales management, campaign management, digital commerce strategy and design.

     

    You can receive up to 95% Skillsfuture funding for our digital commerce courses with job placement assistance to support your career transition.  

     

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Please register your interest.

 

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More Information

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PROGRAMME OVERVIEW
3 MONTHS EDSM

 

Express Digital Sales & Marketing (EDSM)

 

What is it

 

Our 3 months Express Digital Sales & Marketing training equips you with the following skills required to be a Digital Business Developer:

 

•  Define Product-Market Matrix

•  Customer Segmentation

•  Identifying Channels

•  Defining and Refining GTM Strategy

•  Product Branding

•  Prepare a Product Marketing Strategy and Plan

•  Prepare a Social Media Marketing Strategy and Execute it

 

What you will learn

 

Our Basic Digital Marketing training helps you to grip key understanding of various social media marketing platforms. You will be exposed to different methodologies & techniques and apply the following skills:

 

• Set up social media pages for business

• Create buyer personas for target audience

• Create an editorial calender for social media content

• Create landing pages and customised URL for tracking campaigns

• Set up and execute PPC campaign in Google Adwords

• Set up and execute a Facebook Ads campaign using Ads Manager

 

The Social Media Marketing module enables you to master skills required for social media strategy and planning. You will apply the skills for the following:

 

• Create, execute and monitor ad campaign various social media channels 

• Automate social media campaigns using campaign automation tools

 Use social media analytics tools to optimise campaign performance

• Use social listening tools

 

Our Product Marketing & Sales module equips you with the understanding to improve sales performance using structured methodology, and prepare sales scripts for different phases of selling. You will learn how to: 

 

• Define specific Customer Personas

• Construct a viable Product Market Fit Matrix 

• Develop a targeted marketing communication strategy

 Create a comprehensive one page summary of sales strategy 

• Create sales scripts for different phases of selling

• Craft an effective Sales Presentation

• Craft a customized sales kit for your organization 

 

Register above to receive more information. 

 

PROGRAMME FEES & FUNDING
(All fees stated below, are in SGD)

Government funding support for SG/PRs

• 70% fee subsidy for applicants 21 years old & above

• 90% fee subsidy for Singaporeans applicants 40 years & above

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9 MONTHS PDDSM

 

Professional Diploma in Digital Sales & Marketing (PDDSM)

 

What is it 

 

Our 9 months Professional Diploma in Digital Sales & Marketing provides you with the following essential skills to:

Learn how to define and use Product-Market Fit Matrix

Define and refine GTM Strategy

Prepare a Product Branding and Marketing Strategy

Identify suitable Digital Marketing Channels for GTM

Prepare a Digital Marketing Strategy and execute the Campaigns

Learn how to manage lean and global sales team apply relevant and suitable best practices to the Digital Sales and Marketing function

 

Innovation & Entrepreneurship - Capstone Project (Mandatory), is an all encompassing project in which the student will take at the end to apply the skills, and implement a project of his/ her own choice, under the guidance of experienced mentors.

 

Upon completion of the course, you will receive a certificate in Professional Diploma in Digital Sales and Marketing by Lithan.

 

What you will learn

 

Our Basic Digital Marketing training helps you to grip key understanding of various social media marketing platforms. You will be exposed to different methodologies & techniques and apply the following skills:

 

• Set up social media pages for business

• Create buyer personas for target audience

• Create an editorial calender for social media content

 Create landing pages and customised URL for tracking campaigns

• Set up and execute PPC campaign in Google Adwords

• Set up and execute a Facebook Ads campaign using Ads Manager

 

Our Product Marketing & Sales module equips you with the understanding to improve sales performance using structured methodology, and prepare sales scripts for different phases of selling. You will learn how to: 

 

 Define specific Customer Personas

• Construct a viable Product Market Fit Matrix 

 Develop a targeted marketing communication strategy

 Create a comprehensive one page summary of sales strategy 

• Create sales scripts for different phases of selling

• Craft an effective Sales Presentation

• Craft a customized sales kit for your organization 

 

Our Advanced Digital Marketing training will expose you to different methodologies & techniques to apply the following skills. You will learn how to:

 

Create a marketing strategy and plan 

Create effective landing pages and optimize them for conversion

• Develop plans for customer acquisition and engagement for all stages of the customer lifecycle

Create and set up dashboards, custom segments, goals and multi-channel funnels in Google Analytics to

enable analysis and optimization of campaigns

 

The Agile MVP Design module helps you grip the key understanding of MVP approach, and learn how to design and build a MVP. You will apply the following skills:

 

• Perform Customer need analysis for your proposed product / service 

• Perform Competitive Analysis by reviewing the feature list of competitive products and market response 

• Prepare and Prioritize features list for your MVP 

 Design your MVP

 

The Innovation and Entrepreneurship Insights module equips you with Business Model Innovation knowledge and implement it in your startup. You will apply the skills for the following:

 

 Learn differend types of business models from tech-startups case studies

 • Under what is Business Model Innovation

 • Improve your Business Model and update your Pitch Deck, based on lessons learnt from case studies

 

 

PROGRAMME FEES & FUNDING
(All fees stated below, are in SGD)

Government funding support for SG/PRs

 • 70% fee subsidy for applicants 21 years old & above

  90% fee subsidy for Singaporeans applicants 40 years & above

 

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DIGITAL SOLUTIONS & BEST PRACTICES IMPLEMENTATION
BLENDED LEARNING COMPONENTS
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