This course provides you with conceptual knowledge and practical skills to create an effective sales strategy and sales engagement plan for your organisation. You will learn how to apply a consultative sales approach, bringing products to market more effectively while revamping your sales pitch presentation. In addition, this module will equip you with invaluable skills to successfully position your products or services in competitive markets using best practice sales strategies.
The course is delivered using a blended learning pedagogy, characterised by a high degree of interaction with peers and faculty, personalised mentoring, self-paced e-learning, on-the-job training, and final assessment. On completion of the module, you will have crafted your Sales Kit (an effective sales strategy and engagement plan), validated by industry experts, and be in a position to implement your enhanced sales approach to your organisation.
Gather sales intelligence: systematic practices for the collection and analysis of relevant information to acquire and keep clients to grow the business
Direct sales methodology:how to sell directly to customers including generating leads, sales before sales, making approaches, presenting to individual buyer, post sales activities, and developing a personal selling plan
Corporate sales methodology:Corporate sales methodology: principles of corporate selling and steps to B2B selling, which includes: prospecting pipeline, qualifying and approaching leads, presentations and negotiation, and servicing of contracts
Students will be trained by industry professionals with minimum 5 years of domain experience. The background of trainers ensures that they can add value to the course by sharing expert industry insights. Trainers also have teaching experience and have been trained to conduct engaging sessions.
This course is delivered by Lithan Singapore, through a flipped classroom methodology comprising
Online learning where students review concepts and engage in peer to peer moderated discussions and
Active and highly interactive workshop sessions where students work on applying the learned concepts and methodologies to real-life case studies. The learning process is enhanced by constant peer-to-peer collaborative learning.
By the end of the course, students have not only acquired practical skills ready to be deployed in their job roles, but also a network of like-minded entrepreneurial professionals.
Students will be graded "Competent" (C) or "Not Yet Competent" (NYC). Students graded "Competent" (C)" will be awarded a Statement of Attainment (SOA).
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