{"id":4730,"date":"2023-08-29T06:38:56","date_gmt":"2023-08-29T06:38:56","guid":{"rendered":"https:\/\/www.lithan.com\/products\/?page_id=4730"},"modified":"2025-04-01T07:44:18","modified_gmt":"2025-04-01T07:44:18","slug":"master-in-digital-marketing","status":"publish","type":"page","link":"https:\/\/www.lithan.com\/products\/master-in-digital-marketing\/","title":{"rendered":"Master in Digital Marketing"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"4730\" class=\"elementor elementor-4730\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f13536b elementor-section-stretched elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f13536b\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64fb1f1\" data-id=\"64fb1f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c1fe22a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c1fe22a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-8f2b2e5\" data-id=\"8f2b2e5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8a4ca38 elementor-widget elementor-widget-heading\" data-id=\"8a4ca38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Master in Digital Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a933815 elementor-widget elementor-widget-heading\" data-id=\"a933815\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Master in Digital Marketing (E-Learning)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097ad45 elementor-widget elementor-widget-text-editor\" data-id=\"097ad45\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<strong>Duration and Delivery Mode:<\/strong>\n<br>\n12 Months (Full-time)\/ 18 Months (Part-time)\n<br>\n(Synchronous &amp; Asynchronous E-learning)\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bda37c3 elementor-widget elementor-widget-button\" data-id=\"bda37c3\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquiry<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e86a08b\" data-id=\"e86a08b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8c92c69 elementor-section-stretched elementor-hidden-desktop elementor-hidden-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8c92c69\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-aee73d4\" data-id=\"aee73d4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-723058a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"723058a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c538fa3\" data-id=\"c538fa3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-accaac3 elementor-widget elementor-widget-heading\" data-id=\"accaac3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Master in Digital Marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-559a267 elementor-widget elementor-widget-heading\" data-id=\"559a267\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Master in Digital Marketing (E-Learning)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71761f1 elementor-widget elementor-widget-text-editor\" data-id=\"71761f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Duration and Delivery Mode:<\/strong>\n<br\/>\n12 Months (Full-time)\/ 18 Months (Part-time)\n<br\/>\n(Synchronous &amp; Asynchronous E-learning)\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a86fc51 elementor-widget elementor-widget-button\" data-id=\"a86fc51\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Enquiry<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-809479b\" data-id=\"809479b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20cddf0 elementor-section-stretched subheader elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20cddf0\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0ab792\" data-id=\"b0ab792\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6cf759f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6cf759f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-76197d5\" data-id=\"76197d5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f016f3d elementor-align-right elementor-mobile-align-center elementor-widget elementor-widget-button\" data-id=\"f016f3d\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#coursebrief\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Course Brief<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-e3b814c\" data-id=\"e3b814c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6ea534 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"b6ea534\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#modulesummary\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Module Summary<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-2b28c2f\" data-id=\"2b28c2f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-86dec23 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"86dec23\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#audience\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Audience &amp; Prerequisite<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-c5b9b8d\" data-id=\"c5b9b8d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-254c06c elementor-align-center elementor-widget elementor-widget-button\" data-id=\"254c06c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#pricing\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Pricing &amp; Funding<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-24544ee elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"24544ee\" data-element_type=\"section\" id=\"coursebrief\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b70435\" data-id=\"3b70435\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bbe3fd4 elementor-widget elementor-widget-heading\" data-id=\"bbe3fd4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Course Brief<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2ca2af5 elementor-widget elementor-widget-text-editor\" data-id=\"2ca2af5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tDigital and social media, in the context of new technologies, are relatively new terms. For some, they have the potential to transform the relationship between consumers and companies by providing a more effective way to reach audiences and engage them in commercial transactions. Current trends in the marketing environment clearly indicate that social media professionals have significant opportunities to make an impact in their field.\n<br><br>\nThe<b> Master in Digital Marketing<\/b> is specially designed for both current and prospective marketing practitioners. Its curriculum equips students with an understanding of general marketing theory, as well as various contemporary digital marketing techniques. Students will have the chance to study major disciplines in marketing, advertising, and promotion on a global scale. Additionally, they will explore the broader context of their studies in relation to new technologies and advanced marketing tools.\n<br><br>\nThese disciplines and tools will encompass various areas, including consumer psychology and buying behavior, marketing strategy, people management, digital branding, social media, and advertising through new media. This approach allows students to acquire fundamental marketing knowledge while specializing in digital marketing. It also enables them to enhance their current knowledge, competencies, and skills in depth.&#8221;\n<br><br>\nThis qualification is awarded by Universit\u00e0 degli Studi Guglielmo Marconi, also recognized as Guglielmo Marconi University, this degree holds international acclaim. It stands as the first Italian Open University officially sanctioned by the Italian Ministry of Education. The university&#8217;s recognition underlines its compliance with Italian laws and the education system.\n<br><br>\nThe degree program encompasses five compulsory modules: Marketing Theory, Communication &#038; Media, Marketing Practice, Digital Marketing Management, culminating in a final thesis exam. Successful program completion requires a total of 60 credits.\n<br><br>\nThe program&#8217;s learning outcomes encompass various aspects of marketing and digital strategies. It aims to establish a strong foundation in marketing theory by introducing fundamental concepts and principles, emphasizing their application in a digital context. This includes exploring theories related to consumer psychology and behavior. The course also delves into digital marketing management, introducing concepts like e-marketing and digital strategies, as well as imparting insights into crafting and managing successful brands in the digital landscape. It extends its scope to virtual organization dynamics and effective employee management.\n<br><br>\nAdditionally, the curriculum addresses marketing practice, covering essential strategies, implementation of contemporary marketing plans within organizations, and the integration of advanced marketing techniques to tackle specific challenges. The learning outcomes further encompass communication and media aspects, elucidating Integrated Marketing Communication theory, contemporary digital advertising practices, and the analysis of strategies for impactful communication in social media platforms.\n<br><br>\nAfter successfully completing the 4 modules, learners will do the fifth module, Final Thesis. This Project Work is an active experimentation by the student of the learned contents throughout the training course and aims to provide the possibility of being able to apply, through a business case, the concepts learned during the Master. It also represents an opportunity to check the status of the own analytical, organizational, decision-making, relational and operational skills.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9fac814 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9fac814\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c5a311\" data-id=\"5c5a311\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f7593c6 elementor-widget elementor-widget-heading\" data-id=\"f7593c6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowledge, Skill, Ability Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a37cac1 elementor-widget elementor-widget-text-editor\" data-id=\"a37cac1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAt the end of the course, you will be able to acquire the following:\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-469aa62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"469aa62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-539b316\" data-id=\"539b316\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b617994 elementor-widget elementor-widget-heading\" data-id=\"b617994\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Knowledge<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a682148 elementor-widget elementor-widget-text-editor\" data-id=\"a682148\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Develop a comprehensive understanding of core marketing concepts and principles, along with their relevance in the digital landscape. Explore how these principles are adapted and applied in the context of digital marketing.<\/li>\n \t<li>Acquire knowledge about the fundamental theories related to consumer psychology and behavior, enabling the analysis of consumer motivations, decision-making processes, and interactions in digital environments.<\/li>\n \t<li>Gain insights into the concepts of e-marketing and digital marketing, understanding various strategies and practices for effective online engagement. Learn to craft and manage successful digital brand strategies.<\/li>\n \t<li>Familiarize yourself with contemporary marketing strategies, examining their implementation within modern organizations. Analyze real-world marketing challenges and learn how to integrate innovative techniques to address these challenges.<\/li>\n \t<li>Develop a solid understanding of Integrated Marketing Communication theory, exploring its principles and practices. Dive into the realm of digital advertising and learn about various strategies for impactful communication across social media platforms.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-8d74253\" data-id=\"8d74253\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9767977\" data-id=\"9767977\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c42d05b elementor-widget elementor-widget-heading\" data-id=\"c42d05b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Skills<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6602866 elementor-widget elementor-widget-text-editor\" data-id=\"6602866\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Gain the skills to devise and implement effective e-marketing and digital marketing strategies, leveraging various tools and platforms to engage and convert target audiences.<\/li>\n \t<li>Acquire the skills to build and manage successful brands in the digital sphere. Understand how to maintain brand consistency and resonate with audiences in a dynamic online environment.<\/li>\n \t<li>Develop practical skills to execute contemporary marketing plans within organizations, considering market trends, consumer insights, and digital channels for effective campaign execution.<\/li>\n \t<li>Enhance your problem-solving skills by analyzing specific contemporary marketing challenges and devising creative solutions. Learn to adapt and apply cutting-edge marketing techniques to overcome industry-specific issues<\/li>\n \t<li>Cultivate skills for impactful communication in the digital realm, including crafting compelling digital advertisements and engaging content for social media platforms. Develop the ability to adapt messages for different audiences and contexts.<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdd33d elementor-widget elementor-widget-spacer\" data-id=\"4cdd33d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1fe6686 elementor-widget elementor-widget-text-editor\" data-id=\"1fe6686\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h5 style=\"font-family: Montserrat; font-size: 16px; font-weight: bold;\">Ability<\/h5>\nDemonstrate the ability to proficiently strategize and manage digital marketing initiatives, encompassing brand development, effective implementation of marketing plans, innovative problem-solving, and impactful communication across diverse digital media platforms.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-365454a elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"365454a\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7c42c89\" data-id=\"7c42c89\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36e136f elementor-widget elementor-widget-heading\" data-id=\"36e136f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><strong>Blended Learning Journey<\/strong>\n<br \/>\n(1500 Hours)<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-717cc67 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"717cc67\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5c824e3\" data-id=\"5c824e3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b7b6fd3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b7b6fd3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-widget-image-box .elementor-image-box-content{width:100%}@media (min-width:768px){.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper,.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{display:flex}.elementor-widget-image-box.elementor-position-right .elementor-image-box-wrapper{text-align:right;flex-direction:row-reverse}.elementor-widget-image-box.elementor-position-left .elementor-image-box-wrapper{text-align:left;flex-direction:row}.elementor-widget-image-box.elementor-position-top .elementor-image-box-img{margin:auto}.elementor-widget-image-box.elementor-vertical-align-top .elementor-image-box-wrapper{align-items:flex-start}.elementor-widget-image-box.elementor-vertical-align-middle .elementor-image-box-wrapper{align-items:center}.elementor-widget-image-box.elementor-vertical-align-bottom .elementor-image-box-wrapper{align-items:flex-end}}@media (max-width:767px){.elementor-widget-image-box .elementor-image-box-img{margin-left:auto!important;margin-right:auto!important;margin-bottom:15px}}.elementor-widget-image-box .elementor-image-box-img{display:inline-block}.elementor-widget-image-box .elementor-image-box-title a{color:inherit}.elementor-widget-image-box .elementor-image-box-wrapper{text-align:center}.elementor-widget-image-box .elementor-image-box-description{margin:0}<\/style><div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"62\" height=\"77\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/image-90.png\" class=\"attachment-full size-full wp-image-1479\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Mentoring Support <br \/>E-Learning<br \/> (Async)<\/h3><p class=\"elementor-image-box-description\">540 Hours<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bd1d0aa\" data-id=\"bd1d0aa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5cfb84a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5cfb84a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/image-94.png\" class=\"attachment-full size-full wp-image-1481\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Mentoring Support <br \/>Flipped Class \/ Project Planning <br \/> (Sync)<\/h3><p class=\"elementor-image-box-description\">300 Hours<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-876eec6\" data-id=\"876eec6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1bc97c6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1bc97c6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"62\" height=\"62\" src=\"https:\/\/www.lithan.com\/products\/wp-content\/uploads\/sites\/13\/2023\/07\/image-96.png\" class=\"attachment-full size-full wp-image-1488\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Assignment\/ Project Implementation<br>(Async)<\/h3><p class=\"elementor-image-box-description\">660 Hours<\/p><\/div><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8a8b110 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8a8b110\" data-element_type=\"section\" id=\"modulesummary\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d82db59\" data-id=\"d82db59\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93d5158 elementor-widget elementor-widget-heading\" data-id=\"93d5158\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Module Summary<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25d4fed elementor-widget elementor-widget-toggle\" data-id=\"25d4fed\" data-element_type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 17-10-2023 *\/\n.elementor-toggle{text-align:left}.elementor-toggle .elementor-tab-title{font-weight:700;line-height:1;margin:0;padding:15px;border-bottom:1px solid #d5d8dc;cursor:pointer;outline:none}.elementor-toggle .elementor-tab-title .elementor-toggle-icon{display:inline-block;width:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon svg{margin-inline-start:-5px;width:1em;height:1em}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-right{float:right;text-align:right}.elementor-toggle .elementor-tab-title .elementor-toggle-icon.elementor-toggle-icon-left{float:left;text-align:left}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-closed{display:block}.elementor-toggle .elementor-tab-title .elementor-toggle-icon .elementor-toggle-icon-opened{display:none}.elementor-toggle .elementor-tab-title.elementor-active{border-bottom:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-closed{display:none}.elementor-toggle .elementor-tab-title.elementor-active .elementor-toggle-icon-opened{display:block}.elementor-toggle .elementor-tab-content{padding:15px;border-bottom:1px solid #d5d8dc;display:none}@media (max-width:767px){.elementor-toggle .elementor-tab-title{padding:12px}.elementor-toggle .elementor-tab-content{padding:12px 10px}}.e-con-inner>.elementor-widget-toggle,.e-con>.elementor-widget-toggle{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3961\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-3961\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Digital Marketing Management<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3961\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-3961\"><strong>Module Brief<\/strong>\n<br>\n<br>\nIn the dynamic realm of the digital landscape, businesses and organizations are presented with a spectrum of captivating and innovative management tools. Facilitated by proficient digital marketing management, these entities can seamlessly engage with their customer base, foster and oversee thriving brands, navigate distribution channels, and exercise comprehensive control over their workforce, among other functions. Upon completion of this program, students will acquire the following proficiencies:\n<br>\n<br>\nThey will adeptly introduce the fundamental concepts underpinning e-marketing and digital marketing, comprehending their nuanced intricacies. Moreover, they will proficiently delineate specific e-marketing strategies and practices, equipping themselves to navigate the intricate web of digital marketing.\n<br>\n<br>\nFurthermore, participants will gain insightful expertise in crafting and nurturing successful brands within the digital sphere. Armed with this knowledge, they will navigate the digital landscape with finesse, ensuring brands thrive in this evolving arena.\n<br>\n<br>\nThe program will also empower students to undertake a comprehensive analysis of effective employee management within the context of virtual organizations. By delving into the intricacies of managing a remote workforce, graduates will be poised to optimize organizational performance even in a virtual setting\n<br>\n<br>\n<strong>Other Information <\/strong>\n<ul>\n \t<li><strong>Module Validity Date:<\/strong> 2029-01-31<\/li>\n<\/ul>\n&nbsp;\n<div class=\"popmake-4724\" style=\"color: #fff; background-color: #8a194f; border-radius: 15px; padding: 7px; width: fit-content;\">Module Session Plan<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3962\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-3962\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Marketing Practice<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3962\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-3962\"><strong>Module Brief<\/strong>\n<br>\n<br>\nIn the context of contemporary organizations, marketing has evolved into a strategic endeavor greatly influenced by the dynamic shifts within the marketing environment. As a result, the formulation of successful strategic marketing plans hinges on marketers&#8217; ability to stay attuned to evolving trends in marketing science and adeptly integrate cutting-edge marketing strategies.\n<br>\n<br>\nUpon culmination of this program, students will acquire the proficiency to:Articulate a comprehensive understanding of the paramount marketing strategies that underscore effective organizational endeavors. This grasp of pivotal strategies will enable graduates to orchestrate targeted marketing initiatives.\n<br>\n<br>\nEngage in thoughtful deliberation regarding the intricate process of implementing a marketing plan within a modern organizational framework. By assimilating contemporary methodologies, students will be well-equipped to steer their respective organizations toward marketing success.\n<br>\n<br>\nEmploy analytical acumen to dissect specific contemporary marketing quandaries and deftly expound upon the integration of modern marketing techniques that offer solutions to these challenges. This skillset will empower graduates to not only comprehend but also implement innovative marketing approaches to address real-world issues.\n<br>\n<br>\n<strong>Other Information<\/strong>\n<ul>\n \t<li><strong>Module Validity Date:<\/strong> 2029-01-31<\/li>\n<\/ul>\n<div class=\"popmake-4726\" style=\"color: #fff; background-color: #8a194f; border-radius: 15px; padding: 7px; width: fit-content;\">Module Session Plan<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3963\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-3963\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Communication & Media<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3963\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-3963\"><strong>Module Brief<\/strong>\n<br>\n<br>\nIn the ever-evolving digital landscape, the dynamics of corporate communication have undergone a revolutionary overhaul. Modern-day enterprises find themselves equipped with an expansive repertoire of innovative advertising and communication tools, ushering in new practices and strategies. This arsenal of resources empowers companies to meticulously tailor their messages, ensuring precise delivery to the intended recipients. As a result, businesses can forge deeper connections with their customers and stakeholders than ever before.\n<br>\n<br>\nAt the culmination of this program, students will emerge with a profound comprehension of the foundational principles governing Integrated Marketing Communication theory. Their expertise will extend to encompass contemporary advertising methodologies, particularly accentuating the realm of digital advertising. Moreover, graduates will possess the analytical acumen to deconstruct and assess an array of strategies and approaches integral to effective communication within the dynamic sphere of social media.\n<br>\n<br>\n<strong>Other Information<\/strong>\n<ul>\n \t<li><strong>Module Validity Date:<\/strong> 2029-01-31<\/li>\n<\/ul>\n<div class=\"marconimdmmod3\" style=\"color: #fff; background-color: #8a194f; border-radius: 15px; padding: 7px; width: fit-content;\">Module Session Plan<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3964\" class=\"elementor-tab-title\" data-tab=\"4\" role=\"button\" aria-controls=\"elementor-tab-content-3964\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Marketing Theory<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3964\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"4\" role=\"region\" aria-labelledby=\"elementor-tab-title-3964\"><strong>Module Brief<\/strong>\n<br>\n<br>\nIn the realm of contemporary organizations, marketing managers face the intricate task of navigating intricate marketing decisions while keeping abreast of the ever-evolving marketing landscape. This demands an adept grasp of fundamental marketing theory principles. Equally imperative is a comprehensive understanding of consumer behavior, enabling marketing managers to align strategies with prevailing consumer preferences and foster customer-centric marketing approaches.\n<br>\n<br>\nUpon program completion, students will possess the ability to: Articulate the fundamental concepts and principles that underpin marketing theory, providing a solid foundation for informed decision-making. This proficiency empowers graduates to steer their organizations strategically within the marketing domain.\n<br>\n<br>\nDeftly analyze the implementation of these principles in the dynamic digital sphere, recognizing their application and adapting strategies to suit the modern digital landscape. Explore and grasp the core theories of consumer psychology and behavior, enabling a profound comprehension of the factors driving consumer choices. This insight equips graduates to craft marketing strategies that resonate with consumers on a psychological level, thus enhancing their effectiveness.\n<br>\n<br>\n<strong>Other Information<\/strong>\n<ul>\n \t<li><strong>Module Validity Date:<\/strong> 2029-01-31<\/li>\n<\/ul>\n<div class=\"marconimdmmod4\" style=\"color: #fff; background-color: #8a194f; border-radius: 15px; padding: 7px; width: fit-content;\">Module Session Plan<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-3965\" class=\"elementor-tab-title\" data-tab=\"5\" role=\"button\" aria-controls=\"elementor-tab-content-3965\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-right\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-chevron-down\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-chevron-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Final Thesis<\/a>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-3965\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"5\" role=\"region\" aria-labelledby=\"elementor-tab-title-3965\"><strong>Module Brief<\/strong>\n<br>\n<br>\nProject Work is an active experimentation by the student of the learned contents throughout the training course and aims to provide the possibility of being able to apply, through a business case, the concepts learned during the Master. It also represents an opportunity to check the status of the own analytical, organizational, decision-making, relational and operational skills.\n<br>\n<br>\nAt the end of the writing the tutor will evaluate based on the following criteria:\n<ul>\n \t<li style=\"margin-left: 1px;\">Relevance of the theme and originality of the subject matter;<\/li>\n \t<li style=\"margin-left: 1px;\">Quality of the data collected and analyzed;<\/li>\n \t<li style=\"margin-left: 1px;\">Value of the analysis tools adopted;<\/li>\n \t<li style=\"margin-left: 1px;\">Effectiveness of the proposed solutions;<\/li>\n \t<li style=\"margin-left: 1px;\">Ability to apply the knowledge acquired during the Master;<\/li>\n \t<li style=\"margin-left: 1px;\">Commitment and rigor demonstrated overall.<\/li>\n<\/ul>\nThe Project Work will then be sent to the instructor together with the assessment assigned. During the discussion of the Project Work during the final exam the assessor, taking into consideration the preliminary evaluation assigned, will evaluate the overall quality of the work as well as presentation skills and reasoning of the learner.\n<br>\n<br>\n<strong>Other Information<\/strong>\n<ul>\n \t<li><strong>Module Validity Date:<\/strong> 2029-01-31<\/li>\n<\/ul>\n<div class=\"marconimdmmod5\" style=\"color: #fff; background-color: #8a194f; border-radius: 15px; padding: 7px; width: fit-content;\">Module Session Plan<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae6c565 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae6c565\" data-element_type=\"section\" id=\"audience\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c7f5b67\" data-id=\"c7f5b67\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-47abf05 elementor-widget elementor-widget-heading\" data-id=\"47abf05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target Audience &amp; Prerequisite<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea78b0d elementor-widget elementor-widget-heading\" data-id=\"ea78b0d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Target Audience<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb89c4c elementor-widget elementor-widget-text-editor\" data-id=\"cb89c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li>Minimum second-class bachelor\u2019s degree from a recognized university<\/li>\n \t<li>Recognized professional qualification with relevant work experience.<\/li>\n \t<li>Polytechnic Diploma holders in business or management with minimum 5 years of relevant working experience<\/li>\n<li>Matured candidates with relevant work experience for minimum 8 years<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e728cb elementor-widget elementor-widget-heading\" data-id=\"7e728cb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Prerequisite<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f381d9 elementor-widget elementor-widget-text-editor\" data-id=\"7f381d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul>\n \t<li><strong>Academic Qualification:<\/strong>\n<ul>\n \t<li style=\"margin-left: 1px;\">Minimum second-class bachelor&#8217;s degree in any field from the recognized University<\/li>\n \t<li style=\"margin-left: 1px;\">Non-graduates with appropriate professional qualifications will be considered on a case-to-case basis.<\/li>\n \t<li style=\"margin-left: 1px;\">Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.<\/li>\n \t<li style=\"margin-left: 1px;\">Polytechnic Diploma in Business or Management with relevant 5 years of experience will be considered on a case-to-case basis<\/li>\n<\/ul>\n<\/li>\n \t<li><strong>English Proficiency:<\/strong> IELTS &#8211; 6.5 (with no elements lower than 5.5) or its equivalent.<\/li>\n \t<li><strong>Age:<\/strong> Minimum 21 years<\/li>\n \t<li><strong>Work Experience:<\/strong> Not Mandatory other than matured candidates &amp; Polytechnic diploma holders<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37688bc elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37688bc\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32a0768\" data-id=\"32a0768\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-541b42a elementor-widget elementor-widget-heading\" data-id=\"541b42a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Certificates<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ac5b679 elementor-widget elementor-widget-text-editor\" data-id=\"ac5b679\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Academic Qualification<\/strong>\n<br>\nMaster\u2019s in Digital Marketing awarded by Universita Degli Studi Guglielmo Marconi (GMU) Italy\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c90276 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-text-editor\" data-id=\"4c90276\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Statement of Attainment<\/strong>\n<ul class=\"optimizedulclass\">\n \t<li>WSQ Applied machine learning (SF)\nICT-DIT-4001-1.1 Analytics &amp; Computational Modelling<\/li>\n \t<li>WSQ Applied Python programming (SF)\nICT-DIT-4022-1.1: Computer Vision Technology<\/li>\n \t<li>WSQ Deep learning (SF)\nICT-DIT-4026-1.1: Pattern Recognition Systems<\/li>\n \t<li>WSQ Generative AI (SF)\nICT-DIT-4029-1.1: Text Analytics and Processing<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d9a0487 elementor-hidden-desktop elementor-hidden-tablet elementor-hidden-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d9a0487\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3f78475\" data-id=\"3f78475\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0949ffd elementor-widget elementor-widget-text-editor\" data-id=\"0949ffd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Industry Skills Certification<\/strong>\n<ul>\n \t<li>WSQ Install and Configure Server (SF)<br \/> AZ-104: Microsoft Azure Administrator<\/li>\n \t<li>WSQ Administer Server (SF) <br \/>AZ-800: Administering Windows Server Hybrid Core Infrastructure<\/li>\n \t<li>WSQ Configure Advanced Server (SF)<br \/> AZ-801: Configuring Windows Server Hybrid Advanced Services<\/li>\n \t<li>WSQ Cloud Administration (SF)<br \/> AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop<\/li>\n \t<li>WSQ Security Administration (SF) <br \/>SC-300: Microsoft Identity and Access Administrator<\/li>\n<\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-98d9995\" data-id=\"98d9995\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-0352ff2\" data-id=\"0352ff2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d714309 elementor-widget elementor-widget-text-editor\" data-id=\"d714309\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>EduCLaaS Job Role Certification<\/strong><br \/>\nAssociate Cloud Administrator\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9e2dc52 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9e2dc52\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-27afdc6\" data-id=\"27afdc6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-eca9dca elementor-widget elementor-widget-heading\" data-id=\"eca9dca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Other Information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed27564 elementor-widget elementor-widget-text-editor\" data-id=\"ed27564\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<strong>Course Validity Date:<\/strong> 2029-01-31\n<br>\n<strong>Course Developer: <\/strong> Unimarconi, Italy\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ad8f9f6 elementor-section-stretched elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ad8f9f6\" data-element_type=\"section\" id=\"pricing\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00c3b04\" data-id=\"00c3b04\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f0256eb elementor-widget elementor-widget-heading\" data-id=\"f0256eb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Pricing &amp; Funding<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6866aa popmake-4722 elementor-widget elementor-widget-button\" data-id=\"a6866aa\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-size-md\" role=\"button\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Detailed Breakdown<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Master in Digital Marketing Master in Digital Marketing (E-Learning) Duration and Delivery Mode: 12 Months (Full-time)\/ 18 Months (Part-time) (Synchronous &amp; Asynchronous E-learning) Enquiry Master in Digital Marketing Master in Digital Marketing (E-Learning) Duration and Delivery Mode: 12 Months (Full-time)\/ 18 Months (Part-time) (Synchronous &amp; Asynchronous E-learning) Enquiry Course Brief Module Summary Audience &amp; Prerequisite <a href=\"https:\/\/www.lithan.com\/products\/master-in-digital-marketing\/\" class=\"more-link\"> [&#8230;]<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v17.4 (Yoast SEO v20.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Master in Digital Marketing - Products<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.lithan.com\/products\/master-in-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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