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mSME Conversational Marketing for HR

Conversational Marketing for HR

Duration and Delivery Mode:
Full-time / Part Time 18 weeks

Conversational Marketing for HR

Duration and Delivery Mode:
Full-time / Part Time 18 weeks

Course Brief

In the ever-evolving landscape of Human Resources, mastering “Conversational Marketing” is a strategic imperative. This course provides HR professionals with a unique set of skills essential for effective talent acquisition, employer branding, and employee engagement. By contextualizing each module to the HR domain, participants gain the ability to leverage digital marketing tools, create compelling content, and implement marketing automation strategies tailored to HR practices. As organizations increasingly rely on digital channels for talent management, this course equips HR professionals with the expertise needed to navigate the digital era, fostering enhanced communication, and strategic engagement with both current and potential employees.

Embark on a transformative journey through the Digital Marketing module, equipping HR professionals with essential skills to amplify their online presence. Explore the nuances of Social Media Marketing with Facebook Ads, enabling HR practitioners to strategically showcase employer brand, engage with talent pools, and foster a vibrant professional community. Dive into the intricacies of Google Ads Foundation, laying the groundwork for targeted recruitment campaigns and optimizing talent acquisition efforts. Delve into the art of Search Engine Optimization (SEO) to ensure that HR content is discoverable and visible to potential candidates, enhancing the effectiveness of online job postings. Harness the power of Web Analytics to gain insights into the performance of HR campaigns, enabling data-driven decision-making in talent acquisition strategies. Lastly, master the craft of Email Marketing, utilizing personalized and engaging email campaigns for effective communication with candidates and employees.

Gain insights into Content Marketing, utilizing storytelling techniques to build a strong employer brand and communicate organizational culture. Develop skills in Content Creation for Brand Building, ensuring that HR content reflects the organization’s values and resonates with prospective talent. Acquire proficiency in Website Designing using WordPress, creating HR portals that serve as dynamic and informative platforms for prospective and current employees. Elevate your communication strategy with Video Production, creating visually impactful content to convey organizational culture, job roles, and employee testimonials.

The journey culminates with Marketing Automation & CRM Implementation, providing HR professionals with the tools to streamline and enhance talent management processes. Introduction to Marketing Automation empowers HR practitioners to automate repetitive tasks in recruitment, onboarding, and employee engagement, improving efficiency and reducing manual workload. Delve into Customer Relationship Management (CRM) Fundamentals, gaining insights into managing and nurturing relationships with current and potential employees. Learn the art of User Journey Mapping, facilitating a seamless and engaging candidate experience from application to onboarding. Integrate Marketing Automation with CRM to create a unified system that optimizes HR processes, fostering enhanced communication and engagement. This module equips HR professionals with the expertise to revolutionize talent management practices, making them indispensable strategic partners in the digital age of HR.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Identify key elements of Google Ads Foundation, applying strategies for targeted talent acquisition campaigns in HR.
  • Recognize effective Social Media Marketing techniques, crafting engaging content to showcase employer brand and engage with talent communities.
  • Explain the principles of Search Engine Optimization (SEO) in the context of HR, ensuring optimal visibility for online job postings.
  • Demonstrate proficiency in utilizing Web Analytics tools, extracting actionable insights for data-driven decision-making in talent acquisition strategies.
  • Summarize the essentials of Email Marketing, applying personalized and compelling email campaigns for strategic communication with candidates and employees.

Skills

  • Execute Social Media Marketing with Facebook Ads, strategically enhancing employer brand and fostering a vibrant professional community in HR.
  • Develop Engaging Email Content, demonstrating the ability to communicate effectively with candidates throughout the recruitment process.
  • Design informative HR portals using WordPress, creating dynamic platforms that showcase organizational culture and engage prospective and current employees.
  • Produce impactful videos, employing Video Production skills to convey organizational culture, job roles, and employee testimonials in HR communications.
  • Implement Marketing Automation strategies, streamlining repetitive HR tasks and optimizing efficiency in recruitment, onboarding, and employee engagement.
Ability
Strategically leverage digital marketing tools, create compelling content, and implement marketing automation strategies tailored to HR practices, positioning them as adept and indispensable contributors to modern talent management.

Blended Learning Journey
(181.5 Hours)

E-Learning
(Async)

54 Hours

Flipped Class
(Sync)

54 Hours

Mentoring Support
(Assignment Sync)

72 Hours

Mentoring Support
(Project Planning Sync)

0 Hours

Mentoring Support
(Project Implementation Async)

0 Hours

Assessment
(Sync)

1.5 Hours

Module Summary

Module Brief

In the Digital Marketing module, participants will develop expertise in Social Media Marketing, particularly with Facebook Ads, to strategically engage audiences, cultivate vibrant online communities, and enhance brand visibility in the HR context. Learners will attain a thorough grasp of the Google Ads Foundation, enabling them to architect and execute targeted online advertising campaigns that align with HR objectives. The module explores the nuances of Search Engine Optimization (SEO), empowering participants to optimize online HR content for heightened visibility and organic reach. Through Web Analytics, learners will acquire the skills to extract actionable insights, facilitating data-driven decision-making in HR-specific digital marketing strategies. The Email Marketing unit focuses on crafting compelling campaigns tailored to effective communication with HR target audiences.

As the module concludes, participants will showcase their newfound HR-specific digital marketing knowledge and skills through assignments. These assignment challenge learners to integrate digital marketing tools such as Google Ads, Facebook Ads, SEO, web analytics, and email marketing into a cohesive HR strategy. The outcomes highlight participants’ abilities to maximize online visibility, drive targeted HR traffic, and optimize conversion rates, demonstrating proficiency in orchestrating effective and results-driven digital marketing campaigns in the HR domain.

Other Information
  • SSG Module Reference No: TGS-2023019819
  • Module Validity Date: NA
 
Module Session Plan
Module Brief

In the Content Marketing module tailored for the HR domain, learners will acquire a nuanced understanding of content creation and strategic communication. Introduction to Content Marketing provides the groundwork, imparting the principles of leveraging content to build a strong employer brand. Content Creation for Brand Building delves into the art of crafting HR-specific content that resonates with the target audience, fostering a positive and compelling employer image. Developing Engaging Email Content equips participants with the skills to create impactful email campaigns for effective communication throughout the recruitment process. The module extends to Website Designing using WordPress, enabling HR professionals to create informative and visually appealing portals that reflect organizational culture. Lastly, Video Production imparts the ability to produce compelling videos showcasing job roles, organizational culture, and employee testimonials.

The culmination of these learning units is manifested in projects where learners implement strategies spanning content marketing, brand building, email marketing, website design, and video production. Through these projects, participants will showcase their ability to strategically integrate these elements, ultimately enhancing HR communications, employer branding, and talent engagement. The practical application of these skills empowers HR professionals to create a dynamic and impactful online presence, fostering a strong and appealing employer identity in the competitive Talent acquisition landscape.

Other Information
  • SSG Module Reference No: TGS-2023019818
  • Module Validity Date:NA
Module Session Plan
Module Brief

In the CRM Marketing and Automation module tailored for HR professionals, learners will acquire a comprehensive understanding of HubSpot CRM, a pivotal tool in streamlining and enhancing talent management processes. The module begins with an Introduction to HubSpot CRM, providing participants with the foundational knowledge required to navigate and leverage the CRM system effectively. Managing your contact with CRM delves into the intricacies of organizing and optimizing HR-related contacts, fostering efficient communication and relationship management. Sales Pipeline and Deal Management equips learners with skills to effectively manage and track talent acquisition processes, ensuring a seamless flow from candidate identification to onboarding.

Further, the module explores Marketing Integration and Lead Management, enabling HR professionals to integrate marketing strategies seamlessly into the CRM system for enhanced talent engagement. The learning journey concludes with Customer Support and Service Management, emphasizing the importance of providing exceptional support to both internal and external clients within the HR domain.

The culmination of these learning units is manifested in projects where learners optimize HubSpot CRM functionalities. Through these projects, participants will showcase their ability to import and manage HR-related contacts, handle deals, integrate marketing strategies, and provide excellent customer support. The practical application of these skills empowers HR professionals to orchestrate seamless and efficient talent management processes, positioning them as strategic contributors the digital age of HR.

Other Information
  • SSG Module Reference No: TGS-2023020590
  • Module Validity Date:NA
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Enterprises who would like to implement Conversational Marketing for virtually Unlimited HR
  • Individuals who are working in HR department

Prerequisite

  • Academic: Minimum one credit in N Level or its equivalent
  • English Proficiency: Minimum IELTS 5.5 or its equivalent
  • Age: Minimum 21 years
  • Work Experience: Working in HR division of the company.

Graduation Requirements

Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
  • Minimum 75% attendance in all sessions.
  • Minimum pass grade in the summative assessment of each module

Certificates

Academic Qualification : NIL
Statement of Attainment
WSQ Digital Marketing (SF)
  • ICT-SNM-4006-1.1 Integrated Marketing
WSQ Content Marketing & Video (SF)
  • ICT-SNM-4004-1.1 Content Strategy
WSQ Marketing Automation & CRM Applications (SF)
  • ICT-MKI-4002-1.1 : Customer Behaviour Analysis
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

Course Developer: Lithan Academy

Pricing & Funding