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INSG-Higher Diploma in Digital Business

INSG-Higher Diploma in Digital Business

Higher Diploma in Digital Business

Duration and Delivery Mode:
Full Time – 12 months
Classroom & Asynchronous E-learning

INSG-Higher Diploma in Digital Business

Higher Diploma in Digital Business

Duration and Delivery Mode:
Full Time – 12 months
Classroom & Asynchronous E-learning

Course Brief

This course provides a comprehensive grasp of the dynamic realm of digital marketing, furnishing learners with the tools to excel across diverse job roles. Upon finishing the course, students open doors to careers such as digital marketing manager, social media strategist, SEO specialist, web analyst, email marketing coordinator, and more. Given the mounting demand for digital marketing expertise in today’s digital sphere, graduates enjoy a competitive edge and a plethora of opportunities.
 
The course begins with Digital Marketing it covers crucial subjects including Google Ads Foundation, Social Media Marketing via Facebook Ads, SEO, Web Analytics, and Email Marketing. These essentials lay a solid groundwork for crafting potent digital marketing campaigns, optimizing websites for search engines, and leveraging social media and email marketing to propel business expansion. The Content Marketing & Video module focus on the significance of compelling content for brand development and crafting engaging email content. Here, students become proficient in WordPress website design and video production, understanding the nuances of video content strategy and marketing campaign execution.
 
The Marketing Automation & CRM Apps module delves into the realm of marketing automation and customer relationship management (CRM). Topics encompass user journey mapping, merging marketing automation with CRM, and refining these processes for peak efficiency. This module underscores how automation and CRM systems can streamline marketing tasks and amplify customer interactions. The Omni Commerce Campaign module takes on covering consumer behavior, tech utilization, and data-driven insights into executing and refining omni-channel campaigns, ensuring a seamless customer journey across platforms.
 
Marketing Venture Creation homes in on entrepreneurship, emphasizing lean startup methodologies, value proposition development, and business viability assessment. The Generative AI module plunges into the realm of AI models, particularly ChatGPT providing diverse applications in research, content generation, and business efficiency. Building a Chatbot with Microsoft Virtual Assistant imparts hands-on experience in skilling AI-marketing. Agile Project Management equips students with agile management principles, practical skills in Scrum, and collaboration techniques for efficient project delivery.
 
Throughout the course, students engage in an industry project spanning digital marketing plans, search ads, social media campaigns, content marketing, SEO activity, and website optimization. Automated marketing campaigns, product marketing strategies, and agile methodologies. The Data Analytics module introduces data analysis and Power BI, empowering students to extract insights for data-driven marketing choices. Coding Foundation imparts technical prowess with Python programming, data structures, object-oriented programming, and file handling essential skills for digital marketers. Finally, the Video Production module delves into video content strategy, engaging content creation, and distribution strategies.
With the Higher Diploma in Digital Business, students emerge as adept digital marketing professionals, armed with knowledge, skills, and hands-on experience to excel in the dynamic digital landscape.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Identify key components of digital marketing campaigns, including Google Ads, social media marketing, SEO, web analytics, and email marketing.
  • Explain the significance of compelling content creation, website designing using WordPress, and video production in digital marketing.
  • Define the concepts and applications of marketing automation, CRM integration, and measurement in digital marketing.
  • Describe the principles and strategies of omni-channel marketing, consumer behavior, and leveraging data and analytics.
  • Recognize the fundamentals of agile project management, including Scrum methodology and agile team collaboration.

Skills

  • Develop effective digital marketing campaigns and optimize websites for search engines.
  • Create compelling content and design websites using WordPress to enhance brand building and engage audiences.
  • Implement marketing automation and integrate CRM systems to streamline marketing processes and improve customer relationships.
  • Execute and optimize omni-channel marketing campaigns, ensuring a seamless and integrated customer experience.
  • Apply agile project management methodologies, build agile teams, and communicate effectively in marketing projects.
Ability
Strategize, execute, and optimize digital marketing campaigns, leveraging various tools and techniques to drive business growth and enhance customer relationships in the ever-evolving digital landscape.

Blended Learning Journey
(726 Hours)

E-Learning
(Async)

174 Hours

Flipped Class
(Sync)

174 Hours

Mentoring Support
(Assignment Sync)

186 Hours

Mentoring Support
(Project Mentoring (Sync))

72 Hours

Mentoring Support
(Project Implementation Async)

114 Hours

Additional Practice
(Async)
(only for Full Time)

0 Hours

Assessment
(Sync)

6 Hours

Module Summary

Module Brief
The “Digital Marketing” module equips learners with a comprehensive understanding of various aspects of digital marketing. Through a series of learning units, learners will develop the knowledge and skills necessary to thrive in the digital marketing landscape. They will explore the process of creating effective online strategies, master the fundamentals of Google Ads, delve into social media marketing using Facebook Ads, learn the intricacies of search engine optimization (SEO), and harness the power of email marketing.
 
By completing the “Digital Marketing” module, learners will gain essential knowledge and skills to excel in the field. They will develop the ability to create impactful online strategies that align with organizational goals and target audience preferences. They will be equipped to leverage Google Ads effectively, optimizing campaigns to drive website traffic, increase brand visibility, and achieve marketing objectives. Furthermore, learners will understand the nuances of social media marketing using Facebook Ads, enabling them to engage with target audiences, enhance brand awareness, and generate leads. The module also covers SEO, empowering learners to optimize website content and structure to improve search engine rankings and increase organic visibility. Finally, learners will acquire the expertise to implement successful email marketing campaigns, nurture leads, and drive conversions.
 
Through a series of hands-on projects, learners will apply their newfound knowledge and skills in real-world scenarios. They will implement diverse digital marketing projects encompassing online strategies, Google Ads, Facebook Ads, SEO, and email marketing. By actively engaging in these projects, learners will develop practical experience and hone their abilities to create, execute, and optimize digital marketing initiatives effectively.
 
The “Digital Marketing” module provides a comprehensive foundation in the dynamic field of digital marketing, empowering learners to navigate the ever-evolving digital landscape with confidence. By acquiring a diverse skill set and practical experience, learners will be well-prepared to pursue exciting career opportunities and make a significant impact in the digital marketing industry.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The “Content Marketing” Module equips learners with the knowledge and skills required to excel in the field of content marketing. Through a series of learning units, learners will develop a strong foundation in content marketing strategies, gain proficiency in creating compelling content for brand building, master the art of developing engaging email content and sequences, learn website designing using WordPress, and explore the world of video production.
 
By completing the “Content Marketing” Module, learners will attain essential knowledge and skills to thrive in the dynamic field of content marketing. They will understand the principles and best practices of content marketing, enabling them to develop effective strategies that resonate with target audiences. Additionally, learners will acquire the skills to create engaging and high-quality content that effectively communicates brand messages, enhances brand identity, and fosters meaningful connections with audiences. They will also learn how to develop compelling email content and sequences that drive customer engagement and generate results. The Module further covers website designing using WordPress, empowering learners to create professional websites that are visually appealing, user-friendly, and optimized for conversions. Lastly, learners will explore video production, learning how to produce captivating videos that tell brand stories, engage audiences, and drive online engagement.
 
Through a series of hands-on projects, learners will have the opportunity to apply their knowledge and skills in real-world scenarios. They will implement projects focusing on content marketing, brand building, email marketing, website design, and video production. By actively engaging in these projects, learners will gain practical experience and develop the ability to create, execute, and optimize content marketing initiatives effectively.
 
The “Content Marketing” Module provides learners with a comprehensive understanding of content marketing strategies and the practical skills needed to succeed in the field. By acquiring the ability to create compelling content, design engaging websites, and produce captivating videos, learners will be well-prepared to make a significant impact in the ever-evolving landscape of content marketing.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
In the “HubSpot CRM” module, learners will acquire essential knowledge and skills encompassing various facets of HubSpot CRM.
 
Introduction to HubSpot CRM will familiarize learners with the foundational aspects of HubSpot CRM, including its features and significance in modern marketing practices. Learners will be equipped with the expertise to manage and efficiently organize contacts within the CRM system, utilizing custom properties and dynamic lists for effective segmentation.
 
It will further delve into the intricacies of creating and overseeing a robust sales pipeline, empowering learners to track and optimize deals throughout the sales process. Marketing Integration and Lead Management unit will help to explore the seamless integration of marketing tools with HubSpot CRM, enabling learners to capture and monitor leads generated through marketing efforts.
 
Learners will learn to utilize the CRM system to handle customer support tasks proficiently, including ticket and case management. Learners will complete projects that reinforce their knowledge and practical abilities by incorporating the learning units. Upon successful completion of the module, participants will be proficient in optimizing HubSpot CRM, encompassing the importation and organization of contacts, efficient deal management, marketing integration for lead tracking, and the provision of exemplary customer support.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The module “Omni Commerce Campaign” equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behaviour, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
 
In the first set of IUs, learners will gain insights into consumer behaviour in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyse data, derive insights, and optimize campaigns based on data-driven strategies.
 
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behaviour analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
In the “Marketing Venture Creation” module will learners will gain valuable knowledge and skills through the Instructional units. They will be introduced to the Lean Startup Methodology and Lean Canvas, acquiring an understanding of efficient startup practices. It also focuses on the exploration of problems and their corresponding solutions, equipping learners with the ability to identify key challenges and devise effective strategies. Learners will delve into the concept of Unique Value Proposition (UVP) and Revenue Models, learning how to differentiate their ventures and generate sustainable revenue and get deep insights into the evaluation of business viability and cost structures, enabling learners to assess financial aspects and optimize resource allocation. Lastly, this module centers around marketing channels and scaling up, providing learners with the necessary insights to effectively promote their ventures and expand their reach.
 
Throughout the module, learners will engage in a series of projects to reinforce their learning outcomes and abilities. By creating a comprehensive startup project, learners will apply Lean methodologies, meticulously identifying problems, crafting compelling value propositions, evaluating business viability, and formulating strategic marketing plans. These practical projects will empower learners to synthesize their knowledge and develop the necessary skills to navigate the complexities of venture creation successfully.
 
In conclusion, the “Marketing Venture Creation” module aims to equip learners with a robust entrepreneurial toolkit, enabling them to conceptualize, develop, and execute innovative business ideas with confidence and efficiency.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The “Omni-Channel Solution Sales” module equips learners with comprehensive knowledge and essential skills to excel in the Omni-Channel Solution Sales landscape. Through engaging with instructional units such as Sales Canvas Development, Customer Persona and Product Market Fit, Sales Discovery and Omni-Channel Solution Sales, Sales Closure, and After Sales Engagement, learners will gain a deep understanding of key concepts and strategies crucial for successful Omni-Channel Solution Sales.
 
In this module, learners will develop a strong foundation in Omni-Channel Solution Sales by acquiring skills in creating effective sales strategy plans. They will learn to identify target market segments through the creation of customer persona profiles and validate product-market fit through market research and analysis. Additionally, learners will design a structured process for the discovery phase of the sales cycle and implement closing techniques to secure successful sales deals. The module will also emphasize the importance of after-sales engagement, focusing on building long-term customer relationships, higher customer lifetime value, and ensuring customer satisfaction.
 
This module also contains project tasks such as developing Sales Canvas templates, creating customer persona profiles, conducting market research, designing a structured discovery process, and implementing closing techniques, where learners will have the opportunity to apply their knowledge and enhance their skills in practical scenarios. This module empowers learners with a comprehensive skill set to thrive in the dynamic world of Omni-Channel Solution Sales, enabling them to achieve sales success and effectively navigate the digital era.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
In the “Generative AI” module, learners will learn about different AI models and how they’re used in real life. We’ll start with the basics of these AI models, understanding how they work. We’ll also explore practical tools like ChatGPT, Microsoft Copilot 365, and Microsoft Copilot Studio. By using these tools, learner will discover how Generative AI can be applied in various ways, like creating marketing contents and performing data analysis.
 
In this module, learners will explore the practical applications of ChatGPT and Microsoft Copilot 365. They’ll uncover how ChatGPT is used in real life, such as in creating content, data analysis, boosting business productivity, and assisting with customer support. Through hands-on experiences, participants will learn how to use AI tools like ChatGPT and Microsoft Copilot 365 to craft engaging and interactive content. Furthermore, the module will equip learners with the skills to create functional Chatbots using Microsoft Copilot Studio with generative AI, facilitating smooth interactions with users.
 
By the end of this module, participants will have a solid grasp of AI models, as well as practical expertise in effectively utilizing ChatGPT, Microsoft Copilot 365 and Microsoft Copilot Studio for tasks like content creation, multimedia presentations, improving business productivity, and enhancing customer support.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The Agile Management course offers a transformative experience, equipping businesses with essential skills and tools to thrive in today’s dynamic environment. Participants gain proficiency in Agile principles, fostering adaptability, collaboration, and continuous improvement. Comprehensive Instructional Units shape agile leaders capable of navigating complexity, employing Scrum methodology, leading teams, and delivering value-driven outcomes. The Agile Management Capstone provides a framework for implementing agility in business-as-usual activities, ensuring efficient and customer-centric delivery while reducing risk.
 
Beginning with “Adapt to Complexity using Empiricism and Scrum,” participants delve into core Agile Management principles, mastering complexity and Scrum. Subsequent units cover leadership, organizational agility, growth strategies, metrics, and creating an agile culture. Participants learn to create efficient workspaces, facilitate Scrum events, and plan releases predictably. “Build Effective Scrum Teams & Prioritize Valuable Business Outcomes” focuses on team dynamics and product backlog management. “Conduct Effective Scrum Events for High Performing Teams” refines skills in sprint planning and daily scrum ceremonies. The core units conclude with “Implement Continuous Growth and Development,” exploring the learning loop concept within the broader Agile ecosystem.
 
Hands-on projects engage participants in applying learned skills, integrating Scrum framework and agile leadership. The Agile Management Capstone integrates real-world business applications, allowing participants to map out business value, define strategic outcomes, and use Scrum for impactful project delivery. Completing the course, participants emerge as Agile Management champions, adept at navigating business complexities, optimizing outcomes, and propelling organizations toward sustainable success in an agile world.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The Industry Project module focuses on providing learners with hands-on experience in optimizing digital marketing strategies and campaigns for real-world scenarios. Through a project-based approach, learners will apply their knowledge and skills in reviewing, improving, and optimizing various aspects of digital marketing, including website optimization, search ads, social media campaigns, email marketing, SEO activities, automated marketing, and utilizing data analytics. This module offers learners an opportunity to work on a practical industry project, allowing them to gain valuable insights and practical experience in optimizing digital marketing efforts to achieve business goals.
 
By working on a real-world project, learners gain valuable insights into industry best practices, problem-solving skills, and the ability to make data-driven decisions. Through the module, learners develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The module “Data Analytics” provides learners with the knowledge and skills necessary to perform effective data modelling and visualization using Power BI. By engaging with the instructional units (IU) listed below, learners will gain a comprehensive understanding of data analytics and the capabilities of Power BI.
 
The module begins with an Introduction to Data Analytics and Power BI, equipping learners with a foundational understanding of key concepts and techniques used in data analysis. Subsequently, learners will explore Power BI Transformation, where they will acquire skills to clean and prepare data for analysis, ensuring data quality and reliability. The Power BI Data Modelling unit focuses on creating data models that establish relationships and hierarchies, enabling efficient data exploration and analysis. Moving forward, learners will delve into Power BI Reports, learning how to design and develop visually appealing and insightful reports to communicate data findings effectively. In the final IU, Power BI Dashboards, learners will discover techniques to create interactive dashboards, allowing users to interact with data, gain insights, and make data-driven decisions.
 
Through project tasks, learners will implement data modelling and visualization using Power BI. By completing these tasks, learners will gain practical experience in transforming and modelling data, generating informative reports, and developing interactive dashboards. This hands-on approach enables learners to apply their knowledge in real-world scenarios, enhancing their skills in data modelling and visualization techniques using Power BI.
 
By mastering the concepts and techniques covered in this module, learners will be well-prepared to leverage the power of Power BI in their data analytics and visualization tasks, enabling them to extract valuable insights and drive data-informed decision-making within organizations.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
Embark on a transformative journey into app development through our “Robotic Process Automation” module designed to cultivate essential skills for success in the dynamic low-code development landscape. Graduates emerge as adept tech practitioners, ready for roles like Low-Code Developer, Power Platform Developer, or specialized positions such as HR Tech Practitioner. In the latter role, they are valued for their ability to streamline HR processes, automate workflows, and efficiently create robust applications.
 
The program not only refines technical skills but also fosters a profound understanding of the business value embedded in low-code solutions, positioning our graduates as indispensable assets in the ever-evolving tech industry.
 
The course begins by exploring the “Business value of Power Platform,” providing insights into the strategic advantages of low-code solutions. Subsequently, learners dive into “Power Automate Core Components,” unraveling the complexities of this powerful workflow automation tool. The focus then shifts to “Dynamic Decision-Making in Power Automate Workflows,” equipping students to create responsive workflows that adapt to changing conditions, enhancing overall application efficacy.
 
Advancing through the curriculum, the course covers “Unlocking Power Automate Potential with Excel and Document Generation,” empowering learners to leverage Excel and document generation for enhanced Power Automate capabilities. “Data Modelling and Model-Driven App” delves into data modeling intricacies, imparting theoretical foundations and practical skills for crafting user-friendly, business-specific model-driven applications.
 
Progressing further, the course explores the “Power Apps” domain, where learners master creating visually engaging, interactive applications. This unit provides hands-on experience in designing apps with a focus on user interfaces and experiences. Each instructional unit builds a comprehensive skill set, expanding job opportunities and enabling graduates to contribute meaningfully to organizations in today’s fast-paced, technology-driven world.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan
Module Brief
The “Coding Foundation” module provides learners with a solid introduction to the fundamental concepts and skills in coding. Through a series of instructional units, learners will acquire essential knowledge and abilities in various areas of programming.
 
The module begins with Python Programming, where learners will develop a strong foundation in the Python programming language. They will gain proficiency in writing Python code, understanding syntax and data types, and implementing control flow structures. Next, learners will explore Data Structures, learning how to efficiently organize and manage data. They will study concepts such as arrays, lists, stacks, queues, and trees, and understand how to manipulate and utilize these structures effectively. The module then progresses to Object-Oriented Programming (OOP), which is a fundamental paradigm in modern programming. Learners will learn how to create classes, objects, and methods, and understand the principles of encapsulation, inheritance, and polymorphism.
 
The unit on File Handling and Input/Output in Python focuses on teaching learners how to interact with files, read and write data, and handle exceptions in file operations. They will also learn about input/output streams and various file formats. Lastly, the module covers Python Libraries and Modules, providing learners with an understanding of how to leverage existing libraries and modules to enhance their coding capabilities. They will explore popular Python libraries for tasks such as data analysis, visualization, and web development.
 
Through hands-on projects, learners will implement tasks based on the instructional units, allowing them to gain practical experience and reinforce their learning. By the end of the module, learners will have acquired the skills to effectively program in Python, utilize data structures, implement OOP principles, handle files, and leverage Python libraries and modules.
Other Information
  1. SSG Module Reference No: NA
  2. Module Validity Date: NA
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Candidates who completed GCE A level or its equivalent
  • Candidates who have completed Foundation Diploma in any discipline
  • Candidates who would like to attain University bachelor’s degree
  • Matured candidates with relevant work experience and willing to get bachelor’s degree

Prerequisite

  • Academic:
    • Minimum 1 credit in (Credit in English) GCE A level or its equivalent
    • Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible
    • Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
    Matured candidates with a minimum of 30 years old 8 years of relevant experience will be considered on a case-to-case basis
  • English Proficiency: IELTS – 5.5 (with no elements lower than 4.5) or its equivalent. candidate who has completed school education in English as medium of instruction
  • Age: Minimum 18 years
  • Work Experience: Not Mandatory other than matured candidates

Certificates

Academic Qualification Higher Diploma in Digital Business awarded by Lithan Academy
Statement of Attainment
1.WSQ Digital Marketing (SF)
  • ICT-SNM-4006-1.1 Integrated Marketing
2. WSQ Content Marketing & Video (SF)
  • ICT-SNM-4004-1.1 Content Strategy
3.WSQ Marketing Automation & CRM Applications (SF)
  • ICT-MKI-4002-1.1 : Customer Behaviour Analysis
4.WSQ Omni Commerce Campaign (SF)
  • ICT-SNM-4008-1.1 Marketing Strategy
5.WSQ Capstone Project -Digital Marketing (SF)
  • ICT-PMT-4026-1.1 Project Management
6.Innovative Venture Creation (Marketing Venture Creation)
  • ICT-SNA-3011-1.1 Emerging Technology Synthesis
  • ICT-SNA-4018-1.1 Product Management
7.WSQ Solution Sales (SF)
  • ICT-SNM-4011-1.1: Sales Strategy
  • ICT-DES-4005-1.1 Software Design
8.WSQ Generative AI (SF)
  • ICT-DIT-4029-1.1: Text Analytics and Processing
9.Agile Project Management (Implementation) (SF)
  • ICT-PMT-4026-1.1 Project Management
  • ICT-PMT-3026-1.1 Project Management
10.Business Analytics
  • ICT-DIT-3006-1.1: Data Visualization
11.WSQ Programming Foundations (SF)
  • ICT-DES-3005-1.1 Software Design
Industry Skills Certification
NIL
EduCLaaS Job Role Certification
Digital Transformation Executive

Other Information

Course Validity Date: NA
Course Developer: Lithan Academy

Pricing & Funding