Higher Diploma in Digital Business
Higher Diploma in Digital Business
Higher Diploma in Digital Business (E-Learning)
Duration and Delivery Mode:
12 Months Full-time “Bootcamp” (1st Year) / 12 Months Part-time (2nd Year)
(Synchronous and Asynchronous E-Learning)
Higher Diploma in Digital Business
Higher Diploma in Digital Business (E-Learning)
Duration and Delivery Mode:
12 Months Full-time “Bootcamp” (1st Year) / 12 Months Part-time (2nd Year)
(Synchronous and Asynchronous E-Learning)
Course Brief
The Higher Diploma in Digital Business is 2 years course which follows a comprehensive work-study format, beginning with a First-year boot camp, followed by a Second year wherein eligible candidates engage in apprenticeships, while concurrently pursuing part-time academic studies. Upon successful completion of the program, participants become eligible to pursue a top-up bachelor’s degree program at esteemed universities.
This course provides a comprehensive grasp of the dynamic realm of digital marketing, furnishing learners with the tools to excel across diverse job roles. Upon finishing the course, students open doors to careers such as digital marketing manager, social media strategist, SEO specialist, web analyst, email marketing coordinator, and more. Given the mounting demand for digital marketing expertise in today’s digital sphere, graduates enjoy a competitive edge and a plethora of opportunities.
The course begins with Digital Marketing it covers crucial subjects including Google Ads Foundation, Social Media Marketing via Facebook Ads, SEO, Web Analytics, and Email Marketing. These essentials lay a solid groundwork for crafting potent digital marketing campaigns, optimizing websites for search engines, and leveraging social media and email marketing to propel business expansion. The Content Marketing & Video module focus on the significance of compelling content for brand development and crafting engaging email content. Here, students become proficient in WordPress website design and video production, understanding the nuances of video content strategy and marketing campaign execution.
The Marketing Automation & CRM Apps module delves into the realm of marketing automation and customer relationship management (CRM). Topics encompass user journey mapping, merging marketing automation with CRM, and refining these processes for peak efficiency. This module underscores how automation and CRM systems can streamline marketing tasks and amplify customer interactions. The Omni Commerce Campaign module takes on covering consumer behavior, tech utilization, and data-driven insights into executing and refining omni-channel campaigns, ensuring a seamless customer journey across platforms.
Marketing Venture Creation homes in on entrepreneurship, emphasizing lean startup methodologies, value proposition development, and business viability assessment. The Generative AI module plunges into the realm of AI models, particularly ChatGPT providing diverse applications in research, content generation, and business efficiency. Building a Chatbot with Microsoft Virtual Assistant imparts hands-on experience in skilling AI-marketing. Agile Project Management equips students with agile management principles, practical skills in Scrum, and collaboration techniques for efficient project delivery.
Throughout the course, students engage in an industry project spanning digital marketing plans, search ads, social media campaigns, content marketing, SEO activity, and website optimization. Automated marketing campaigns, product marketing strategies, and agile methodologies. The Data Analytics module introduces data analysis and Power BI, empowering students to extract insights for data-driven marketing choices. Coding Foundation imparts technical prowess with Python programming, data structures, object-oriented programming, and file handling essential skills for digital marketers. Finally, the Video Production module delves into video content strategy, engaging content creation, and distribution strategies.
With the Higher Diploma in Digital Business, students emerge as adept digital marketing professionals, armed with knowledge, skills, and hands-on experience to excel in the dynamic digital landscape.
This course provides a comprehensive grasp of the dynamic realm of digital marketing, furnishing learners with the tools to excel across diverse job roles. Upon finishing the course, students open doors to careers such as digital marketing manager, social media strategist, SEO specialist, web analyst, email marketing coordinator, and more. Given the mounting demand for digital marketing expertise in today’s digital sphere, graduates enjoy a competitive edge and a plethora of opportunities.
The course begins with Digital Marketing it covers crucial subjects including Google Ads Foundation, Social Media Marketing via Facebook Ads, SEO, Web Analytics, and Email Marketing. These essentials lay a solid groundwork for crafting potent digital marketing campaigns, optimizing websites for search engines, and leveraging social media and email marketing to propel business expansion. The Content Marketing & Video module focus on the significance of compelling content for brand development and crafting engaging email content. Here, students become proficient in WordPress website design and video production, understanding the nuances of video content strategy and marketing campaign execution.
The Marketing Automation & CRM Apps module delves into the realm of marketing automation and customer relationship management (CRM). Topics encompass user journey mapping, merging marketing automation with CRM, and refining these processes for peak efficiency. This module underscores how automation and CRM systems can streamline marketing tasks and amplify customer interactions. The Omni Commerce Campaign module takes on covering consumer behavior, tech utilization, and data-driven insights into executing and refining omni-channel campaigns, ensuring a seamless customer journey across platforms.
Marketing Venture Creation homes in on entrepreneurship, emphasizing lean startup methodologies, value proposition development, and business viability assessment. The Generative AI module plunges into the realm of AI models, particularly ChatGPT providing diverse applications in research, content generation, and business efficiency. Building a Chatbot with Microsoft Virtual Assistant imparts hands-on experience in skilling AI-marketing. Agile Project Management equips students with agile management principles, practical skills in Scrum, and collaboration techniques for efficient project delivery.
Throughout the course, students engage in an industry project spanning digital marketing plans, search ads, social media campaigns, content marketing, SEO activity, and website optimization. Automated marketing campaigns, product marketing strategies, and agile methodologies. The Data Analytics module introduces data analysis and Power BI, empowering students to extract insights for data-driven marketing choices. Coding Foundation imparts technical prowess with Python programming, data structures, object-oriented programming, and file handling essential skills for digital marketers. Finally, the Video Production module delves into video content strategy, engaging content creation, and distribution strategies.
With the Higher Diploma in Digital Business, students emerge as adept digital marketing professionals, armed with knowledge, skills, and hands-on experience to excel in the dynamic digital landscape.
Knowledge, Skill, Ability Summary
At the end of the course, you will be able to acquire the following:
Knowledge
- Identify key components of digital marketing campaigns, including Google Ads, social media marketing, SEO, web analytics, and email marketing.
- Explain the significance of compelling content creation, website designing using WordPress, and video production in digital marketing.
- Define the concepts and applications of marketing automation, CRM integration, and measurement in digital marketing.
- Describe the principles and strategies of omni-channel marketing, consumer behavior, and leveraging data and analytics.
- Recognize the fundamentals of agile project management, including Scrum methodology and agile team collaboration.
Skills
- Develop effective digital marketing campaigns and optimize websites for search engines.
- Create compelling content and design websites using WordPress to enhance brand building and engage audiences.
- Implement marketing automation and integrate CRM systems to streamline marketing processes and improve customer relationships.
- Execute and optimize omni-channel marketing campaigns, ensuring a seamless and integrated customer experience.
- Apply agile project management methodologies, build agile teams, and communicate effectively in marketing projects.
Ability
Strategize, execute, and optimize digital marketing campaigns, leveraging various tools and techniques to drive business growth and enhance customer relationships in the ever-evolving digital landscape.Blended Learning Journey
(2186 Hours)
E-Learning
(Async)
220 Hours
Flipped Class
(Sync)
110 Hours
Mentoring Support
(Assignment Sync)
110 Hours
Mentoring Support
(Project Planning Sync)
230 Hours
Mentoring Support
(Project Implementation Async)
290 Hours
Additional Practice
(Async)
1220 Hours
Assessment
(Sync)
6 Hours
Module Summary
Module Brief
This module, “Basic Digital Marketing,” equips learners with comprehensive knowledge and practical skills to excel in the dynamic field of online marketing. Through interactive coursework and hands-on projects, participants will develop expertise in Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Web Analytics, and Email Marketing. They will learn to implement an integrated digital marketing strategy that maximizes online visibility, drives targeted traffic, and optimizes conversion rates.
By the end of the module, learners will gain a deep understanding of the key elements of digital marketing and their practical applications. They will be able to effectively create and manage online advertising campaigns using Google Ads, harness the power of Facebook Ads for targeted audience engagement, and employ SEO techniques to improve website visibility on search engines. Additionally, learners will acquire the skills to track and analyze website performance through web analytics, enabling them to make data-driven decisions and optimize marketing strategies. Furthermore, participants will learn how to design and execute compelling email marketing campaigns that drive customer engagement and conversions.
Other Information
This module, “Basic Digital Marketing,” equips learners with comprehensive knowledge and practical skills to excel in the dynamic field of online marketing. Through interactive coursework and hands-on projects, participants will develop expertise in Google Ads Foundation, Social Media Marketing with Facebook Ads, Search Engine Optimization (SEO), Web Analytics, and Email Marketing. They will learn to implement an integrated digital marketing strategy that maximizes online visibility, drives targeted traffic, and optimizes conversion rates.
By the end of the module, learners will gain a deep understanding of the key elements of digital marketing and their practical applications. They will be able to effectively create and manage online advertising campaigns using Google Ads, harness the power of Facebook Ads for targeted audience engagement, and employ SEO techniques to improve website visibility on search engines. Additionally, learners will acquire the skills to track and analyze website performance through web analytics, enabling them to make data-driven decisions and optimize marketing strategies. Furthermore, participants will learn how to design and execute compelling email marketing campaigns that drive customer engagement and conversions.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Content Marketing and Video” equips learners with essential knowledge and skills for digital marketing success. Through instructional units, learners will gain expertise in key areas such as content marketing, brand-building content creation, email marketing, website design, and video production.
In the first set of units, learners will explore content marketing strategies and learn how to create valuable and engaging content to attract and connect with target audiences. They will understand the importance of brand building and develop skills in crafting compelling content across various channels. Additionally, learners will delve into email marketing, mastering the art of creating engaging email content and designing effective sequences for lead nurturing and conversions. The module’s second set of units focuses on website design using WordPress and video production. Learners will learn to design user-friendly and visually appealing websites, incorporating responsive design principles. They will also acquire skills in producing captivating promotional videos that effectively convey brand messages and engage the intended audience through compelling storytelling techniques.
By implementing various projects encompassing content marketing strategies, brand-building content creation, email marketing campaigns, WordPress website design, and promotional video production, learners will gain hands-on experience and practical skills necessary for success in the dynamic field of digital marketing.
Other Information
The module “Content Marketing and Video” equips learners with essential knowledge and skills for digital marketing success. Through instructional units, learners will gain expertise in key areas such as content marketing, brand-building content creation, email marketing, website design, and video production.
In the first set of units, learners will explore content marketing strategies and learn how to create valuable and engaging content to attract and connect with target audiences. They will understand the importance of brand building and develop skills in crafting compelling content across various channels. Additionally, learners will delve into email marketing, mastering the art of creating engaging email content and designing effective sequences for lead nurturing and conversions. The module’s second set of units focuses on website design using WordPress and video production. Learners will learn to design user-friendly and visually appealing websites, incorporating responsive design principles. They will also acquire skills in producing captivating promotional videos that effectively convey brand messages and engage the intended audience through compelling storytelling techniques.
By implementing various projects encompassing content marketing strategies, brand-building content creation, email marketing campaigns, WordPress website design, and promotional video production, learners will gain hands-on experience and practical skills necessary for success in the dynamic field of digital marketing.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Marketing Automation & CRM Apps” equips learners with the knowledge and skills to leverage marketing automation and customer relationship management (CRM) systems for enhanced marketing efficiency. Through instructional units, learners will explore the fundamentals of marketing automation, CRM principles, user journey mapping, integration, and optimization.
In the first set of units, learners will be introduced to marketing automation, understanding how it streamlines marketing processes and improves campaign effectiveness. They will then delve into CRM fundamentals, learning to manage customer interactions, maintain accurate customer data, and foster strong customer relationships. The module also covers user journey mapping, enabling learners to analyze customer behavior and optimize marketing strategies accordingly.
The second set of units focuses on integrating marketing automation with CRM systems to synchronize data and automate personalized campaigns. Learners will gain insights into measuring and optimizing marketing automation and CRM efforts, tracking key performance indicators (KPIs), and continuously improving marketing strategies. Through practical projects, learners will implement marketing automation, CRM fundamentals, user journey mapping, integration, and optimization, developing hands-on skills applicable in real-world marketing scenarios.
Other Information
The module “Marketing Automation & CRM Apps” equips learners with the knowledge and skills to leverage marketing automation and customer relationship management (CRM) systems for enhanced marketing efficiency. Through instructional units, learners will explore the fundamentals of marketing automation, CRM principles, user journey mapping, integration, and optimization.
In the first set of units, learners will be introduced to marketing automation, understanding how it streamlines marketing processes and improves campaign effectiveness. They will then delve into CRM fundamentals, learning to manage customer interactions, maintain accurate customer data, and foster strong customer relationships. The module also covers user journey mapping, enabling learners to analyze customer behavior and optimize marketing strategies accordingly.
The second set of units focuses on integrating marketing automation with CRM systems to synchronize data and automate personalized campaigns. Learners will gain insights into measuring and optimizing marketing automation and CRM efforts, tracking key performance indicators (KPIs), and continuously improving marketing strategies. Through practical projects, learners will implement marketing automation, CRM fundamentals, user journey mapping, integration, and optimization, developing hands-on skills applicable in real-world marketing scenarios.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Omni Commerce Campaign” equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
In the first set of IUs, learners will gain insights into consumer behavior in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
The module “Omni Commerce Campaign” equips learners with the knowledge and skills to create and execute effective omni channel marketing campaigns. Through instructional units (IUs), learners will explore consumer behavior, develop comprehensive strategies, integrate marketing technologies, utilize data analytics, and optimize campaign execution.
In the first set of IUs, learners will gain insights into consumer behavior in an omni channel world, understanding how customers interact across various channels and the impact on marketing strategies. They will then focus on building an omni channel strategy, learning to create cohesive and customer-centric approaches that provide seamless experiences throughout the customer journey. The second set of IUs delves into omni marketing tech, enabling learners to integrate innovative marketing technologies for personalized messaging, automation, and tracking across channels. Learners will also explore the importance of data and analytics in omni channel marketing, learning how to analyze data, derive insights, and optimize campaigns based on data-driven strategies.
Throughout the module, learners will have the opportunity to apply their knowledge and skills through practical projects, encompassing consumer behavior analysis, strategy development, technology integration, data analytics, and campaign execution. By the end of the module, learners will be equipped with the competencies to create and execute successful omni channel marketing campaigns, optimizing customer engagement and driving business growth.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
In the “Marketing Venture Creation” module will learners will gain valuable knowledge and skills through the Instructional units. They will be introduced to the Lean Startup Methodology and Lean Canvas, acquiring an understanding of efficient startup practices. It also focuses on the exploration of problems and their corresponding solutions, equipping learners with the ability to identify key challenges and devise effective strategies. Learners will delve into the concept of Unique Value Proposition (UVP) and Revenue Models, learning how to differentiate their ventures and generate sustainable revenue and get deep insights into the evaluation of business viability and cost structures, enabling learners to assess financial aspects and optimize resource allocation. Lastly, this module centers around marketing channels and scaling up, providing learners with the necessary insights to effectively promote their ventures and expand their reach.
Throughout the module, learners will engage in a series of projects to reinforce their learning outcomes and abilities. By creating a comprehensive startup project, learners will apply Lean methodologies, meticulously identifying problems, crafting compelling value propositions, evaluating business viability, and formulating strategic marketing plans. These practical projects will empower learners to synthesize their knowledge and develop the necessary skills to navigate the complexities of venture creation successfully.
In conclusion, the “Marketing Venture Creation” module aims to equip learners with a robust entrepreneurial toolkit, enabling them to conceptualize, develop, and execute innovative business ideas with confidence and efficiency.
Other Information
In the “Marketing Venture Creation” module will learners will gain valuable knowledge and skills through the Instructional units. They will be introduced to the Lean Startup Methodology and Lean Canvas, acquiring an understanding of efficient startup practices. It also focuses on the exploration of problems and their corresponding solutions, equipping learners with the ability to identify key challenges and devise effective strategies. Learners will delve into the concept of Unique Value Proposition (UVP) and Revenue Models, learning how to differentiate their ventures and generate sustainable revenue and get deep insights into the evaluation of business viability and cost structures, enabling learners to assess financial aspects and optimize resource allocation. Lastly, this module centers around marketing channels and scaling up, providing learners with the necessary insights to effectively promote their ventures and expand their reach.
Throughout the module, learners will engage in a series of projects to reinforce their learning outcomes and abilities. By creating a comprehensive startup project, learners will apply Lean methodologies, meticulously identifying problems, crafting compelling value propositions, evaluating business viability, and formulating strategic marketing plans. These practical projects will empower learners to synthesize their knowledge and develop the necessary skills to navigate the complexities of venture creation successfully.
In conclusion, the “Marketing Venture Creation” module aims to equip learners with a robust entrepreneurial toolkit, enabling them to conceptualize, develop, and execute innovative business ideas with confidence and efficiency.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The “Product Marketing & Sales” module equips learners with valuable knowledge and skills derived from a series of learning units. First, learners will delve into developing a Solution Sales Canvas, enabling them to visualize and plan effective sales strategies. They will then progress to the Sales & Marketing Funnel, starting with the Discovery & Prospecting Phase focuses on identifying potential customers and initiating contact. Subsequently, learners will explore the Lead Qualification & Solution Phase, where they will learn to assess leads and present appropriate solutions. The module Closing & Post Conversion Phase will be covered, providing insights into finalizing deals and managing post-conversion activities.
Additionally, the Sales & Marketing Funnel’s Closing & Post Conversion Phase, is included to further enhance learners’ understanding of this critical stage. Throughout the module, learners will engage in a series of projects that culminate in valuable learning outcomes and abilities. By implementing Lean methodologies, learners will create a comprehensive startup project, identifying problems, designing compelling value propositions, assessing market viability, and developing effective marketing strategies. These projects empower learners to apply theoretical concepts to practical scenarios, fostering the development of critical thinking, problem-solving, and strategic decision-making skills.
By the end of the “Solution Sales” module, learners will possess the necessary expertise to develop solution sales strategies, navigate the sales and marketing funnel, and optimize closing and post-conversion activities. They will have the ability to construct a startup project using Lean methodologies, ensuring a thorough understanding of customer needs, value creation, and market viability.
Other Information
The “Product Marketing & Sales” module equips learners with valuable knowledge and skills derived from a series of learning units. First, learners will delve into developing a Solution Sales Canvas, enabling them to visualize and plan effective sales strategies. They will then progress to the Sales & Marketing Funnel, starting with the Discovery & Prospecting Phase focuses on identifying potential customers and initiating contact. Subsequently, learners will explore the Lead Qualification & Solution Phase, where they will learn to assess leads and present appropriate solutions. The module Closing & Post Conversion Phase will be covered, providing insights into finalizing deals and managing post-conversion activities.
Additionally, the Sales & Marketing Funnel’s Closing & Post Conversion Phase, is included to further enhance learners’ understanding of this critical stage. Throughout the module, learners will engage in a series of projects that culminate in valuable learning outcomes and abilities. By implementing Lean methodologies, learners will create a comprehensive startup project, identifying problems, designing compelling value propositions, assessing market viability, and developing effective marketing strategies. These projects empower learners to apply theoretical concepts to practical scenarios, fostering the development of critical thinking, problem-solving, and strategic decision-making skills.
By the end of the “Solution Sales” module, learners will possess the necessary expertise to develop solution sales strategies, navigate the sales and marketing funnel, and optimize closing and post-conversion activities. They will have the ability to construct a startup project using Lean methodologies, ensuring a thorough understanding of customer needs, value creation, and market viability.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
In the “Generative AI” module, learners will acquire valuable knowledge and skills through a comprehensive exploration of various learning units. The module begins by providing an introduction to Generative AI Models, equipping learners with a fundamental understanding of this exciting field. They will delve into the principles, techniques, and applications of generative AI, laying the foundation for further exploration. Moving forward, learners will be introduced to OpenAI and its renowned ChatGPT technology. They will discover how ChatGPT can be applied in practical scenarios, gaining insights into its capabilities and potential applications. Through hands-on exercises, learners will develop the skills to effectively utilize ChatGPT for interactive conversations and communication.
The module then focuses on exploring the use cases of ChatGPT in research and content generation. Learners will examine real-world examples and understand how ChatGPT can be leveraged for generating high-quality content, aiding in research endeavours, and facilitating creative processes. Furthermore, learners will explore the use of ChatGPT in enhancing business productivity. They will discover how to employ ChatGPT to automate tasks, streamline workflows, and boost efficiency within a business environment. Through practical exercises, they will develop productivity tools that leverage generative AI models like ChatGPT. To consolidate their learning, learners will undertake a project-based approach. They will engage in diverse projects involving the development of tutorials, applications, research examples, productivity tools, and even building a Microsoft Virtual Assistant ChatBot. These projects will enable learners to apply their knowledge and skills in practical settings, enhancing their understanding and competence in generative AI.
Throughout this module, learners will emerge with the ability to harness generative AI models like ChatGPT effectively. They will acquire the skills to develop innovative solutions, facilitate research and content generation, and improve business productivity. The “Generative AI” module offers an immersive learning experience in this rapidly advancing field.
Other Information
In the “Generative AI” module, learners will acquire valuable knowledge and skills through a comprehensive exploration of various learning units. The module begins by providing an introduction to Generative AI Models, equipping learners with a fundamental understanding of this exciting field. They will delve into the principles, techniques, and applications of generative AI, laying the foundation for further exploration. Moving forward, learners will be introduced to OpenAI and its renowned ChatGPT technology. They will discover how ChatGPT can be applied in practical scenarios, gaining insights into its capabilities and potential applications. Through hands-on exercises, learners will develop the skills to effectively utilize ChatGPT for interactive conversations and communication.
The module then focuses on exploring the use cases of ChatGPT in research and content generation. Learners will examine real-world examples and understand how ChatGPT can be leveraged for generating high-quality content, aiding in research endeavours, and facilitating creative processes. Furthermore, learners will explore the use of ChatGPT in enhancing business productivity. They will discover how to employ ChatGPT to automate tasks, streamline workflows, and boost efficiency within a business environment. Through practical exercises, they will develop productivity tools that leverage generative AI models like ChatGPT. To consolidate their learning, learners will undertake a project-based approach. They will engage in diverse projects involving the development of tutorials, applications, research examples, productivity tools, and even building a Microsoft Virtual Assistant ChatBot. These projects will enable learners to apply their knowledge and skills in practical settings, enhancing their understanding and competence in generative AI.
Throughout this module, learners will emerge with the ability to harness generative AI models like ChatGPT effectively. They will acquire the skills to develop innovative solutions, facilitate research and content generation, and improve business productivity. The “Generative AI” module offers an immersive learning experience in this rapidly advancing field.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The Agile Project Management module provides learners with a comprehensive understanding of project management and Scrum methodology implementation. The module covers essential topics such as Agile Project Management, Project Management using Scrum, Building a Scrum Team, and Scrum Planning & Implementation. Learners develop expertise in implementing Project Management using Scrum, including project planning, user story prioritization, role assignment, sprint execution, and defining sprints and success measures.
The unit incorporates real-world case studies to enhance practical understanding. Case Study 1 focuses on the implementation of Scrum within a product team, providing learners with authentic scenarios and challenges. Case Study 2 explores overcoming obstacles in Scrum implementation, equipping learners with hands-on experience in managing project complexities. Case Study 3 examines the impact of organizational and team structures on Agile project management, offering valuable insights for optimizing project performance. Learners will also gain hands on exposure to using ClickUp tool to create and manage the scrum.
By combining theory and practical experience, the unit equips learners to apply Agile principles and leverage Scrum methodology effectively. Upon completion, learners possess the skills needed to navigate project management intricacies and drive successful outcomes.
Other Information
The Agile Project Management module provides learners with a comprehensive understanding of project management and Scrum methodology implementation. The module covers essential topics such as Agile Project Management, Project Management using Scrum, Building a Scrum Team, and Scrum Planning & Implementation. Learners develop expertise in implementing Project Management using Scrum, including project planning, user story prioritization, role assignment, sprint execution, and defining sprints and success measures.
The unit incorporates real-world case studies to enhance practical understanding. Case Study 1 focuses on the implementation of Scrum within a product team, providing learners with authentic scenarios and challenges. Case Study 2 explores overcoming obstacles in Scrum implementation, equipping learners with hands-on experience in managing project complexities. Case Study 3 examines the impact of organizational and team structures on Agile project management, offering valuable insights for optimizing project performance. Learners will also gain hands on exposure to using ClickUp tool to create and manage the scrum.
By combining theory and practical experience, the unit equips learners to apply Agile principles and leverage Scrum methodology effectively. Upon completion, learners possess the skills needed to navigate project management intricacies and drive successful outcomes.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The Industry Project module focuses on providing learners with hands-on experience in optimizing digital marketing strategies and campaigns for real-world scenarios. Through a project-based approach, learners will apply their knowledge and skills in reviewing, improving, and optimizing various aspects of digital marketing, including website optimization, search ads, social media campaigns, email marketing, SEO activities, automated marketing, and utilizing data analytics. This module offers learners an opportunity to work on a practical industry project, allowing them to gain valuable insights and practical experience in optimizing digital marketing efforts to achieve business goals.
By working on a real-world project, learners gain valuable insights into industry best practices, problem-solving skills, and the ability to make data-driven decisions. Through the module, learners develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Other Information
The Industry Project module focuses on providing learners with hands-on experience in optimizing digital marketing strategies and campaigns for real-world scenarios. Through a project-based approach, learners will apply their knowledge and skills in reviewing, improving, and optimizing various aspects of digital marketing, including website optimization, search ads, social media campaigns, email marketing, SEO activities, automated marketing, and utilizing data analytics. This module offers learners an opportunity to work on a practical industry project, allowing them to gain valuable insights and practical experience in optimizing digital marketing efforts to achieve business goals.
By working on a real-world project, learners gain valuable insights into industry best practices, problem-solving skills, and the ability to make data-driven decisions. Through the module, learners develop a deep understanding of digital marketing optimization techniques and acquire the skills required to meet business objectives effectively in today’s competitive digital landscape.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module “Data Analytics” provides learners with the knowledge and skills necessary to perform effective data modelling and visualization using Power BI. By engaging with the instructional units (IU) listed below, learners will gain a comprehensive understanding of data analytics and the capabilities of Power BI.
The module begins with an Introduction to Data Analytics and Power BI, equipping learners with a foundational understanding of key concepts and techniques used in data analysis. Subsequently, learners will explore Power BI Transformation, where they will acquire skills to clean and prepare data for analysis, ensuring data quality and reliability. The Power BI Data Modelling unit focuses on creating data models that establish relationships and hierarchies, enabling efficient data exploration and analysis. Moving forward, learners will delve into Power BI Reports, learning how to design and develop visually appealing and insightful reports to communicate data findings effectively. In the final IU, Power BI Dashboards, learners will discover techniques to create interactive dashboards, allowing users to interact with data, gain insights, and make data-driven decisions.
Through project tasks, learners will implement data modelling and visualization using Power BI. By completing these tasks, learners will gain practical experience in transforming and modelling data, generating informative reports, and developing interactive dashboards. This hands-on approach enables learners to apply their knowledge in real-world scenarios, enhancing their skills in data modelling and visualization techniques using Power BI.
By mastering the concepts and techniques covered in this module, learners will be well-prepared to leverage the power of Power BI in their data analytics and visualization tasks, enabling them to extract valuable insights and drive data-informed decision-making within organizations.
Other Information
The module “Data Analytics” provides learners with the knowledge and skills necessary to perform effective data modelling and visualization using Power BI. By engaging with the instructional units (IU) listed below, learners will gain a comprehensive understanding of data analytics and the capabilities of Power BI.
The module begins with an Introduction to Data Analytics and Power BI, equipping learners with a foundational understanding of key concepts and techniques used in data analysis. Subsequently, learners will explore Power BI Transformation, where they will acquire skills to clean and prepare data for analysis, ensuring data quality and reliability. The Power BI Data Modelling unit focuses on creating data models that establish relationships and hierarchies, enabling efficient data exploration and analysis. Moving forward, learners will delve into Power BI Reports, learning how to design and develop visually appealing and insightful reports to communicate data findings effectively. In the final IU, Power BI Dashboards, learners will discover techniques to create interactive dashboards, allowing users to interact with data, gain insights, and make data-driven decisions.
Through project tasks, learners will implement data modelling and visualization using Power BI. By completing these tasks, learners will gain practical experience in transforming and modelling data, generating informative reports, and developing interactive dashboards. This hands-on approach enables learners to apply their knowledge in real-world scenarios, enhancing their skills in data modelling and visualization techniques using Power BI.
By mastering the concepts and techniques covered in this module, learners will be well-prepared to leverage the power of Power BI in their data analytics and visualization tasks, enabling them to extract valuable insights and drive data-informed decision-making within organizations.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The “Coding Foundation” module provides learners with a solid introduction to the fundamental concepts and skills in coding. Through a series of instructional units, learners will acquire essential knowledge and abilities in various areas of programming.
The module begins with Python Programming, where learners will develop a strong foundation in the Python programming language. They will gain proficiency in writing Python code, understanding syntax and data types, and implementing control flow structures. Next, learners will explore Data Structures, learning how to efficiently organize and manage data. They will study concepts such as arrays, lists, stacks, queues, and trees, and understand how to manipulate and utilize these structures effectively. The module then progresses to Object-Oriented Programming (OOP), which is a fundamental paradigm in modern programming. Learners will learn how to create classes, objects, and methods, and understand the principles of encapsulation, inheritance, and polymorphism.
The unit on File Handling and Input/Output in Python focuses on teaching learners how to interact with files, read and write data, and handle exceptions in file operations. They will also learn about input/output streams and various file formats. Lastly, the module covers Python Libraries and Modules, providing learners with an understanding of how to leverage existing libraries and modules to enhance their coding capabilities. They will explore popular Python libraries for tasks such as data analysis, visualization, and web development.
Through hands-on projects, learners will implement tasks based on the instructional units, allowing them to gain practical experience and reinforce their learning. By the end of the module, learners will have acquired the skills to effectively program in Python, utilize data structures, implement OOP principles, handle files, and leverage Python libraries and modules.
Other Information
The “Coding Foundation” module provides learners with a solid introduction to the fundamental concepts and skills in coding. Through a series of instructional units, learners will acquire essential knowledge and abilities in various areas of programming.
The module begins with Python Programming, where learners will develop a strong foundation in the Python programming language. They will gain proficiency in writing Python code, understanding syntax and data types, and implementing control flow structures. Next, learners will explore Data Structures, learning how to efficiently organize and manage data. They will study concepts such as arrays, lists, stacks, queues, and trees, and understand how to manipulate and utilize these structures effectively. The module then progresses to Object-Oriented Programming (OOP), which is a fundamental paradigm in modern programming. Learners will learn how to create classes, objects, and methods, and understand the principles of encapsulation, inheritance, and polymorphism.
The unit on File Handling and Input/Output in Python focuses on teaching learners how to interact with files, read and write data, and handle exceptions in file operations. They will also learn about input/output streams and various file formats. Lastly, the module covers Python Libraries and Modules, providing learners with an understanding of how to leverage existing libraries and modules to enhance their coding capabilities. They will explore popular Python libraries for tasks such as data analysis, visualization, and web development.
Through hands-on projects, learners will implement tasks based on the instructional units, allowing them to gain practical experience and reinforce their learning. By the end of the module, learners will have acquired the skills to effectively program in Python, utilize data structures, implement OOP principles, handle files, and leverage Python libraries and modules.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Module Brief
The module on “Video Production” equips learners with the knowledge and skills necessary to excel in creating impactful and engaging video content. By exploring the instructional units listed below, participants will gain a comprehensive understanding of video content strategy, defining target audiences and objectives, creating captivating video content, distribution channels and strategies, and video marketing campaign planning and execution.
Throughout this module, learners will acquire a range of valuable learning outcomes and abilities. They will develop proficiency in designing effective video content strategies, enabling them to align their creative efforts with specific marketing goals and target audiences. Learners will also gain the skills to define target audiences and objectives, ensuring their video productions resonate with the intended viewers and achieve desired outcomes. Furthermore, participants will master the art of creating engaging video content that captures attention, tells compelling stories, and evokes emotions. They will learn the technical aspects of video production, including cinematography, editing, sound design, and visual effects, to create high-quality and professional videos.
In addition, learners will explore distribution channels and strategies, understanding how to effectively reach and engage their target audiences through various platforms and mediums. They will learn about video SEO, social media distribution, video hosting, and other techniques to maximize the visibility and impact of their video content. Lastly, participants will delve into the planning and execution of video marketing campaigns. They will learn how to develop comprehensive campaign strategies, set goals, measure success, and optimize their campaigns for maximum results.
By engaging in this module, learners will be well-equipped to produce compelling video content, effectively target audiences, leverage distribution channels, and plan and execute successful video marketing campaigns, empowering them to create impactful videos that drive business objectives.
Other Information
The module on “Video Production” equips learners with the knowledge and skills necessary to excel in creating impactful and engaging video content. By exploring the instructional units listed below, participants will gain a comprehensive understanding of video content strategy, defining target audiences and objectives, creating captivating video content, distribution channels and strategies, and video marketing campaign planning and execution.
Throughout this module, learners will acquire a range of valuable learning outcomes and abilities. They will develop proficiency in designing effective video content strategies, enabling them to align their creative efforts with specific marketing goals and target audiences. Learners will also gain the skills to define target audiences and objectives, ensuring their video productions resonate with the intended viewers and achieve desired outcomes. Furthermore, participants will master the art of creating engaging video content that captures attention, tells compelling stories, and evokes emotions. They will learn the technical aspects of video production, including cinematography, editing, sound design, and visual effects, to create high-quality and professional videos.
In addition, learners will explore distribution channels and strategies, understanding how to effectively reach and engage their target audiences through various platforms and mediums. They will learn about video SEO, social media distribution, video hosting, and other techniques to maximize the visibility and impact of their video content. Lastly, participants will delve into the planning and execution of video marketing campaigns. They will learn how to develop comprehensive campaign strategies, set goals, measure success, and optimize their campaigns for maximum results.
By engaging in this module, learners will be well-equipped to produce compelling video content, effectively target audiences, leverage distribution channels, and plan and execute successful video marketing campaigns, empowering them to create impactful videos that drive business objectives.
Other Information
- SSG Module Reference No: NA
- Module Validity Date: NA
Module Session Plan
Target Audience & Prerequisite
Target Audience
- Candidates who completed GCE A level or its equivalent
- Candidates who have completed Foundation Diploma in Business, IT, and its related study.
- Candidates who would like to attain University bachelor’s degree.
- Matured candidates with relevant work experience and willing to get bachelor’s degree.
Prerequisite
- Academic Qualification:
- Minimum 1 credit in (Credit in English) GCE A level or its equivalent
- Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12-month part-time course. If the duration of the course is less than this, they are not eligible.
- Polytechnic Diploma in Business or Management will be considered on a case-to-case basis
- Matured candidates with relevant experience for minimum of 8 years and above will be considered on a case-to-case basis.
- English Proficiency:IELTS – 5.5 (with no elements lower than 4.5) or its equivalent. candidate who has completed school education in English as medium of instruction
- Age: Minimum 18 years
- Work Experience: Not Mandatory other than matured candidates
Graduation Requirements
Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
- Minimum 90 % attendance in all sessions during the first year bootcamp
- Minimum 75% attendance in all sessions during the second year part time
- Minimum pass grade in the summative assessment of each module.
Certificates
Academic Qualification
Higher Diploma in Digital Business awarded by Lithan Academy
Statement of Attainment
NA
Industry Skills Certification
NIL
NIL
EduCLaaS Job Role Certification
Digital Transformation Executive
Digital Transformation Executive
Other Information
SSG Course Reference No: NA
Course Validity Date: NA
Course Developer: Lithan Academy
Course Validity Date: NA
Course Developer: Lithan Academy