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Digital Fluency CLaaS- Digital Marketing

Digital Marketing

WSQ Digital Marketing (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Digital Marketing

WSQ Digital Marketing (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Course Brief

In the dynamic realm of digital marketing, our module, “Digital Marketing,” serves as a gateway to a multitude of promising career prospects. Graduates of this program emerge well-equipped to embark on roles ranging from digital marketing specialists and social media managers to SEO analysts and email marketing coordinators. The module not only opens doors to these exciting career paths but also positions learners to capitalize on diverse opportunities, making it an invaluable investment in their professional journey.

The module unfolds across five integral modules, each meticulously designed to furnish learners with a robust foundation in digital marketing. Commencing with “Social Media Marketing with Facebook Ads,” students delve into the art of leveraging social media platforms for advertising. This module drives into the creativity and strategic thinking necessary to design and execute compelling Facebook Ads campaigns, equipping learners to harness the full potential of social media in the digital marketing landscape. Moving seamlessly, the journey progresses to “Google Ads Foundation,” immersing students in the principles of pay-per-click advertising. Learners acquire the skills needed to construct and optimize Google Ads campaigns effectively, ensuring a comprehensive understanding of online advertising strategies.

The exploration continues with “Search Engine Optimization (SEO),” where advanced techniques are unveiled to optimize website visibility on major search engines. Through a systematic approach to keyword strategies and website optimization, learners develop proficiency in navigating the intricate landscape of SEO, enhancing their ability to drive organic traffic and enhance online presence. The journey unfolds into the realm of “Web Analytics,” where students decipher the intricacies of user behavior tracking and data analysis. This module empowers learners not only to interpret web analytics data but also to translate it into actionable insights, fostering informed marketing decisions and strategy refinement.

The final module, “Email Marketing,” completes the module by immersing students in the nuances of crafting impactful email campaigns. From subscriber list management to designing visually appealing emails and analyzing campaign performance, learners emerge with practical skills to execute successful email marketing strategies. Throughout the module, emphasis is placed on hands-on experience, ensuring that learners not only comprehend theoretical concepts but also develop the practical proficiency to implement them effectively in real-world scenarios.

By the end of the module, graduates will possess a holistic understanding of digital marketing, seamlessly integrating skills from social media marketing, online advertising, SEO, web analytics, and email marketing. This integration equips them to formulate and execute comprehensive, data-driven marketing strategies across various online platforms with strategic precision, solidifying their position as adept digital marketing professionals in a competitive landscape.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:

Knowledge

  • Analyze social media platforms for advertising suitability, discerning effective strategies for Facebook Ads campaigns.
  • Evaluate principles of pay-per-click advertising, showcasing proficiency in constructing and optimizing Google Ads campaigns.
  • Apply advanced search engine optimization techniques, optimizing website visibility through strategic keyword strategies and optimization.
  • Interpret web analytics data, extracting actionable insights for informed marketing decisions and strategy refinement.
  • Demonstrate proficiency in crafting impactful email campaigns, encompassing subscriber list management, design, and performance analysis.

Skills

  • Develop strategic thinking in digital marketing, creating and optimizing Google Ads campaigns for maximum impact.
  • Apply creativity in social media marketing, exemplified through the design and execution of compelling Facebook Ads campaigns.
  • Execute advanced SEO techniques, showcasing the ability to enhance website rankings through effective keyword strategies and optimization.
  • Utilize analytical skills in web analytics, translating raw data into actionable insights for optimizing digital marketing strategies.
  • Apply practical skills in email marketing, exhibiting proficiency in building subscriber lists, designing engaging emails, and analyzing campaign performance.
Ability
Seamlessly integrate diverse digital marketing skills, enabling them to formulate and execute comprehensive, data-driven marketing strategies with strategic precision across various online platforms.

Blended Learning Journey
(60.5 Hours)

E-Learning
(Async)

18 Hours

Flipped Class
(Sync)

18 Hours

Mentoring Support
Assignment (Sync)

24 Hours

Mentoring Support
Project Mentoring (Sync)

0

Mentoring Support
Project Implementation (Async)

0

Assessment
(Sync)

0.5 Hours

Module Summary

Other Information
  • SSG Module Reference No: TGS-2023019819
  • Module Validity Date: 31 Jan 2025
 
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Individuals seeking to acquire digital marketing skills or transition into a career in digital marketing.

Prerequisite

  • Academic: Minimum one credit in N Level or its equivalent
  • English Proficiency: Minimum IELTS 5.5 or its equivalent
  • Age: Minimum 21 years
  • Work Experience: Not mandatory

Graduation Requirements

Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
  • Minimum 75% attendance in all sessions.
  • Minimum pass grade in the summative assessment of each module

Certificates

Academic Qualification NIL
Statement of Attainment
WSQ Digital Marketing (SF)
  • ICT-SNM-4006-1.1 Integrated Marketing
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

SSG Course Reference No: TGS-2023019819
Course Validity Date: 31 Jan 2025
Course Developer: Lithan Academy

Pricing & Funding