Digital Fluency CLaaS- Digital Marketing Capstone

Capstone Project - Digital Marketing

WSQ Capstone Project – Digital Marketing (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Capstone Project - Digital Marketing

WSQ Capstone Project – Digital Marketing (SF) (Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Course Brief

Embark on a transformative journey in the realm of digital marketing with our Capstone Project module. Upon completion, a myriad of job prospects and roles await you in the dynamic landscape of digital marketing. From crafting compelling digital marketing plans that seamlessly align with business objectives to optimizing diverse campaigns across platforms such as Search Ads, Facebook, Content, and Email Marketing, you’ll be equipped with the skills demanded by today’s industry. Delve into the intricacies of SEO activities, ensuring enhanced organic search visibility. As you analyze website data and implement optimization strategies, you will gain invaluable insights into elevating digital marketing campaigns to new heights. This module opens doors to opportunities where your expertise in reviewing and optimizing campaigns will be the key to unlocking unparalleled performance, making you an indispensable asset in the digital marketing arena.

In this comprehensive module, each module is meticulously designed to empower you with the practical skills needed for success in the digital marketing landscape. The project challenges you to enhance digital marketing plans, fostering an acute understanding of how to align them seamlessly with overarching business objectives. With a focus on precision and strategic thinking, this module prepares you to navigate the intricate interplay between digital strategies and organizational goals. It takes a deep dive into the world of campaign optimization, covering Search Ads, Facebook, Content, and Email Marketing. Through hands-on projects, you will refine your skills in crafting and executing campaigns that resonate with target audiences, maximizing impact and engagement. The project module also unravels the mysteries of SEO activities, providing you with the tools to significantly enhance organic search visibility. As you master the art of SEO, you will be poised to catapult digital assets to the forefront of online visibility, ensuring they stand out in the vast digital landscape.

In the data analysis and implementation strategies task. You will uncover actionable insights that drive optimization strategies, ensuring your digital presence is finely tuned for maximum effectiveness. The culmination of these modules leads to the fifth and final phase where you will become adept at reviewing and optimizing digital marketing campaigns. Armed with a discerning eye, you will fine-tune campaigns to perfection, elevating their performance to unprecedented levels. Through real-world projects mirroring industry scenarios, you will develop the critical thinking and problem-solving skills necessary to excel in the fast-paced world of digital marketing. This module is not just an education; it’s a roadmap to becoming a digital marketing maestro, ready to shape the future of the digital landscape with strategic prowess and analytical acumen.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:


  • Develop strategic initiatives aligning business objectives, showcasing proficiency in plan creation and strategic alignment.
  • Apply campaign optimization techniques for Search Ads, Facebook, Content, and Email Marketing, demonstrating mastery in diverse digital channels.
  • Implement advanced SEO activities to boost organic search visibility, showcasing expertise in maximizing online presence.
  • Scrutinize website data, extracting valuable insights to drive optimization strategies and ensuring data-driven decision-making proficiency.
  • Evaluate and fine-tune campaigns for elevated performance, demonstrating critical thinking and problem-solving skills in real-world digital marketing scenarios.
Strategically align digital marketing plans, optimize multi-channel campaigns, maximize organic search visibility, derive actionable insights from website data, and fine-tune campaigns for peak performance, showcasing expertise in the dynamic field of digital marketing

Blended Learning Journey
(60.5 Hours)


4 Hours

Flipped Class

4 Hours

Mentoring Support
Assignment (Sync)


Mentoring Support
Project Mentoring (Sync)

38 Hours

Mentoring Support
Project Implementation (Async)

14 Hours


0.5 Hours

Module Summary

Other Information
  • SSG Module Reference No: TGS-2023019816
  • Module Validity Date: 31 Jan 2025
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Candidates who would like to gain digital Marketing skills.
  • Candidates who would like to gain digital fluency skills to switch their career in Digital Marketing


  • Academic: Minimum one credit in N Level or its equivalent
  • English Proficiency: Minimum IELTS 5.5 or its equivalent
  • Age: Minimum 21 years
  • Work Experience: Not mandatory

Graduation Requirements

Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
  • Minimum 75% attendance in all sessions.
  • Minimum pass grade in the summative assessment of each module


Academic Qualification NIL
Statement of Attainment
WSQ Capstone Project -Digital Marketing (SF)
  • ICT-PMT-4026-1.1 Project Management
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

SSG Course Reference No: TGS-2023019816
Course Validity Date: 31 Jan 2025
Course Developer: Lithan Academy

Pricing & Funding