Digital Fluency CLaaS- Content Marketing_V1.0

Content Marketing & Video

WSQ Content Marketing & Video (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Content Marketing & Video

WSQ Content Marketing & Video (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Course Brief

Embark on a transformative journey into the dynamic realm of Content Marketing, where the convergence of creativity and strategy unfolds various opportunities for aspiring professionals. Upon completing this comprehensive module, learners will find themselves well-equipped for diverse roles in the digital landscape, ranging from content strategists and creators to email marketing specialists. The burgeoning demand for skilled content marketers is underscored by the module’s emphasis on honing the craft of creating compelling narratives, building brand identity through content, mastering email marketing strategies, and delving into the intricacies of website design using WordPress. As businesses increasingly rely on digital channels to connect with their audience, the skill set acquired in this module becomes invaluable, opening doors to a world where innovation meets market relevance.

The module commences with an insightful exploration in “Introduction to Content Marketing,” offering a foundational understanding of the discipline. Learners will delve into the principles that underpin successful content marketing strategies, gaining insights into target audience analysis, competitor benchmarking, and the art of crafting content that resonates across platforms. Transitioning seamlessly, the journey continues into “Content Creation for Brand Building,” where learners will refine their ability to create impactful content that not only communicates brand values but also establishes a lasting connection with the audience. Through hands-on exercises and real-world examples, participants will master the art of storytelling, understanding how to weave narratives that captivate and convert.

The module then ventures into the pivotal realm of email marketing with “Developing Engaging Email Content and Sequence.” Here, learners will unravel the intricacies of creating compelling email content, optimizing for engagement, and designing sequences that nurture leads through the sales funnel. With a focus on measurable outcomes, participants will explore key metrics and analytics to refine their strategies, ensuring that every email serves as a strategic touchpoint in the customer journey. The journey culminates in “Website Designing using WordPress,” a module designed to equip learners with the technical acumen needed to bring their content to life on the digital stage. From understanding the fundamentals of WordPress to hands-on website design projects, participants will gain proficiency in creating user-friendly, visually appealing websites that serve as the cornerstone of a robust online presence.

As the module unfolds, participants will also immerse themselves in the transformative world of “Video Production.” This module goes beyond the basics, providing a comprehensive understanding of video creation, editing, and optimization for different platforms. With the surge in video consumption, this skill becomes paramount, enabling learners to harness the power of visual storytelling to elevate brand presence and engagement.

In essence, this Content Marketing module transcends traditional boundaries, offering a holistic and practical approach to navigating the intricacies of the digital landscape. By marrying creativity with strategic thinking, learners will emerge not just as content creators but as architects of compelling brand narratives, equipped to drive meaningful engagement and growth in the ever-evolving digital ecosystem.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:


  • Identify key components of successful content strategies, including audience analysis and competitor benchmarking.
  • Summarize principles of effective brand communication through content creation and storytelling techniques.
  • Recognize metrics and analytics to evaluate and optimize email marketing campaigns for enhanced engagement.
  • Outline the fundamentals of website design using WordPress, demonstrating proficiency in building user-friendly online platforms.
  • Define the principles of video production, encompassing creation, editing, and platform-specific optimization.


  • Craft compelling content across platforms, showcasing mastery in storytelling and brand-centric communication.
  • Develop engaging email content and sequences, integrating metrics to refine strategies for optimal audience response.
  • Design user-friendly websites using WordPress, demonstrating proficiency in creating visually appealing and functional online interfaces.
  • Produce impactful videos, showcasing proficiency in video creation, editing, and platform-specific optimization for enhanced audience engagement.
  • Apply strategic thinking to content marketing, translating creative concepts into measurable outcomes for business growth.
Create a comprehensive content marketing strategies, seamlessly integrating creativity and strategy to drive meaningful engagement and growth in the digital landscape.

Blended Learning Journey
(60.5 Hours)


18 Hours

Flipped Class

18 Hours

Mentoring Support
Assignment (Sync)

24 Hours

Mentoring Support
Project Mentoring (Sync)


Mentoring Support
Project Implementation (Async)



0.5 Hours

Module Summary

Other Information
  • SSG Module Reference No: TGS-2023019818
  • Module Validity Date: 31 Jan 2025
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Individuals seeking to acquire content marketing and video marketing skills or transition into a career in digital marketing.


  • Academic: Minimum one credit in N Level or its equivalent
  • English Proficiency: Minimum IELTS 5.5 or its equivalent
  • Age: Minimum 21 years
  • Work Experience: Not mandatory


Academic Qualification NIL
Statement of Attainment
WSQ Content Marketing & Video (SF)
  • ICT-SNM-4004-1.1 Content Strategy
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

SSG Course Reference No: TGS-2023019818
Course Validity Date: 31 Jan 2025
Course Developer: Lithan Academy

Pricing & Funding