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Digital Fluency CLaaS- Content Marketing Capstone

Capstone Project – Content Marketing

WSQ Omni Commerce Campaign (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Capstone Project – Content Marketing

WSQ Omni Commerce Campaign (SF)
(Synchronous and Asynchronous E-Learning)

Duration and Delivery Mode:
Full-time 3 weeks

Course Brief

The Module “Omni Commerce Campaign –on content marketing- Capstone” focuses on equipping learners with the necessary knowledge and skills to excel in the field of content marketing. Through a series of project tasks, learners will develop a comprehensive understanding of various aspects of content marketing and gain practical experience in executing a successful campaign.

In this Module, learners will have the opportunity to engage in a range of project tasks, including designing and executing an integrated content marketing campaign, creating compelling content assets, nurturing leads, building a responsive website, and producing engaging videos. By undertaking these tasks, learners will develop a solid foundation in content marketing strategies and techniques.

Upon completion of the Module, learners will acquire a set of valuable learning outcomes and abilities. They will have a deep understanding of the principles and best practices of content marketing, enabling them to effectively engage with their target audience. Learners will also gain proficiency in creating impactful content assets that strengthen brand identity and engagement. Additionally, they will develop skills in lead nurturing through personalized email content sequences, which play a crucial role in converting leads into customers. Furthermore, learners will be equipped with the ability to design and build a responsive website using WordPress, a widely used platform for showcasing brand offerings. Lastly, learners will possess the expertise to produce and edit high-quality videos, enhancing brand storytelling and engagement.

By completing the Content Marketing Project, learners will be well-prepared to apply their knowledge and skills in real-world content marketing scenarios, making a positive impact on their respective organizations or clients.

Knowledge, Skill, Ability Summary

At the end of the course, you will be able to acquire the following:

Skills

  • Create an integrated content marketing campaign, showcasing proficiency in strategic planning and execution.
  • Develop impactful content assets, strengthening brand identity and enhancing audience engagement through compelling storytelling.
  • Execute personalized email content sequences for lead nurturing, converting prospects into loyal customers through effective communication strategies.
  • Design and build a responsive website using WordPress, demonstrating expertise in utilizing a widely adopted platform for brand showcasing.
  • Demonstrate the ability to produce and edit high-quality videos, elevating brand storytelling and enhancing overall audience engagement.
Ability
Capability to execute end-to-end content marketing strategies, fostering brand growth, and making a substantial impact on organizational success.

Blended Learning Journey
(60.5 Hours)

E-Learning
(Async)

4 Hours

Flipped Class
(Sync)

4Hours

Mentoring Support
Assignment (Sync)

0

Mentoring Support
Project Mentoring (Sync)

38 Hours

Mentoring Support
Project Implementation (Async)

14 Hours

Assessment
(Sync)

0.5 Hours

Module Summary

Other Information
  • SSG Module Reference No: TGS-2023019820
  • Module Validity Date: 31 Jan 2025
 
Module Session Plan

Target Audience & Prerequisite

Target Audience

  • Individuals seeking to acquire digital marketing skills or transition into a career in digital marketing.

Prerequisite

  • Academic: Minimum one credit in N Level or its equivalent
  • English Proficiency: Minimum IELTS 5.5 or its equivalent
  • Age: Minimum 21 years
  • Work Experience: Not mandatory

Graduation Requirements

Each learner must meet the following requirements to secure academic qualifications and eduCLaaS job role certification.
  • Minimum 75% attendance in all sessions.
  • Minimum pass grade in the summative assessment of each module

Certificates

Academic Qualification NIL
Statement of Attainment
WSQ Omni Commerce Campaign (SF)
  • ICT-SNM-4008-1.1 Marketing Strategy
Industry Skills Certification
  • WSQ Install and Configure Server (SF)
    AZ-104: Microsoft Azure Administrator
  • WSQ Administer Server (SF)
    AZ-800: Administering Windows Server Hybrid Core Infrastructure
  • WSQ Configure Advanced Server (SF)
    AZ-801: Configuring Windows Server Hybrid Advanced Services
  • WSQ Cloud Administration (SF)
    AZ-140: Configuring and Operating Microsoft Azure Virtual Desktop
  • WSQ Security Administration (SF)
    SC-300: Microsoft Identity and Access Administrator
EduCLaaS Job Role Certification
Associate Cloud Administrator

Other Information

SSG Course Reference No: TGS-2023019820
Course Validity Date: 31 Jan 2025
Course Developer: Lithan Academy

Pricing & Funding