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Basic Digital Marketing

NICF - Basic Digital Marketing Entrepreneurship

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Course Outcome

Acquire Basic Digital Marketing Skills
Acquire an understanding of digital marketing tools, concepts and channels and learn how to execute basic digital marketing campaigns

Get Trained

Understand the  digital marketing framework and learn how to create and implement basic digital marketing plans using Facebook & Google Adword

Get Experiential

With the guidance of experienced mentors, plan and execute a digital marketing campaign to create social media properties and acquire leads through Google Adwords and Facebook, while analyzing and improving the campaign performance 

Get Certified

Upon successful Module completion, learners will receive the following NICF Statement of Attainments (SOA):

  • IT-BD-402S-1 Establish and track the organisation's market position (2 CV)
  • IT-DIG-403S-1 Deploy content delivery network  (2 CV)

How You Learn

How You Learn?

Learning & Course Duration
When you enrol, you will commit to the following learning hours.

Learning Duration (GLH) - 42.5 Hour

On Campus Hours
12.5 hours
Off Campus Hours
30 hours

Course Duration with Study Options

Full time

2 weeks

5 days / week

6 hours / per day

 

Part Time 

5 weeks

12 hours / week

* Guided Learning Hours

Course Structure

Course Structure

NICF - Basic Digital Marketing

Lithan’s Basic Digital Marketing enables the Learner to master Basic Digital Marketing Skills by introduction to  various digital marketing channels and techniques. A Learner learns how to identify their customers’ profiles and conceptualize, plan, implement and monitor digital marketing campaigns on Google Adwords & Facebook, for their products and services.

 

The module consists of the following sessions:

 

Concept Sessions, in which the Learner will understand digital marketing principles, digital marketing channels, how to execute basic Social Media Marketing, basic AdWords & Facebook Ad campaigns and Content Marketing.  The Learner will also perform several assignments under the guidance of expert Instructors.

 

Mentoring Sessions, in which the Learner will create and execute Basic Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.

Course Modules :

Outline Schedule

DMB(2.2) - NICF - Basic Digital Marketing

Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Instructor will introduce the module by conducting the lecture on:

  • IU1: Understanding Digital Marketing

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IU's:

  • IU 2: Digital Marketing Mix
  • IU 3: Understanding Social Media Marketing

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live lecture of IU3, IU4 & IU5 if it is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - 5.  

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Adwords
  • IU 8: Search Ads on Google Adwords

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU6, 7 & 8 if it is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU6, 7 & 8. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Lecture of IU9 if it is  scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU9. 

The Instructor shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring- Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels for digital marketing
  • Social Media Marketing concepts
  • Email and Content marketing concepts
  • Principles of SEO and characteristics of effective landing pages
  • Basic Google Analytics
  • Google Adwords Concepts
  • Facebook Advertising Concepts

 

By the end of this module, the learner should be able to apply the following skills:

  • Set up social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for social media content
  • Create landing pages
  •  Create a customised URL for tracking campaigns
  • Set up and execute PPC campaign in Google Adwords
  • Set up and execute a Facebook Ads campaign using Ads Manager

 

Who Should Attend

Ideal Candidates

Entry requirements

Minimum Age : 21 years  

 

Academic Level : Minimum A level or its equivalent

 

Language Proficiency : IELTS 5.5 or its Equivalent  

Who Should Attend

  • Students, IT & Non IT Professionals (PME) who want to acquire digital marketing skills to promote their products / services

  • Students, IT & Non IT Professionals (PME) who want to acquire digital marketing skills to promote their products / services

Advance Your Career

Advance Your Career

SSG Funding Programme

Train only Programme (CAT B funding)

Acquire skills to get an understanding of digital marketing by enrolling into this modular course using SSG CAT B funding

Grad Requirements

Graduation Requirements

To graduate from this course, the learner should have completed the following:

  • Minimum attendance of 75% for all Sessions in the modular course
  • Should be assessed Competent (C) in the modular course

Certificates

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  1. Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  2. Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
SSG Grant 637.5 2125.0 2375.0
Nett Fee Payable 1862.5 375.0 125.0
GST Payable 175.0 175.0 175.0
Total Nett Course Fee 2037.5 550.0 300.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 2037.5 550.0 300.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
SSG Grant 637.5 2125.0 2375.0
Nett Fee Payable 1862.5 375.0 125.0
GST Payable 175.0 175.0 175.0
Total Nett Course Fee 2037.5 550.0 300.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 2037.5 550.0 300.0

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Refer to Modular course fee which is available on Lithan’s website
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 40
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 550.0
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 300.0
Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 2037.5

For Company sponsored

Type of Companies
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 550.0
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 300.0
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 2037.5

Miscellaneous Fees

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Refer to Modular course fee which is available on Lithan’s website
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request

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