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Basic Digital Marketing

NICF - Basic Digital Marketing Entrepreneurship

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Course Outcome

Be a digital marketing executive
Acquire basic digital marketing skills and learn how to perform Google Adwords and Facebook Campaigns

Get Trained

Learn how to create a digital marketing plan for using several digital marketing channels and analyse the campaign outcomes

Get Experiential

With the guidance of experienced mentors, plan and execute a digital marketing campaign to create social media properties and acquire leads through Google Adwords and Facebook, while analyzing and improving the campaign performance 

Get Certified

After successfully completing the course, Students can get the following certificates:

  • Two (2) NICF Statements of Attainment

How You Learn

How You Learn?

Personalised learning schedule
When you enrol, you will commit to the following learning hours.

Guided Learning Hours

On-campus Hours
12.5 hours
Additional self-learning Hours
30 hours

Study Options

Full time

2 weeks

5 days / week

6 hours / per day

 

Part time 

5 weeks

12 hours / week

Mentoring support available on-campus and online as per published schedule

Learning Facilitation available on-campus as per published schedule

Course Structure

Course Structure

NICF - Basic Digital Marketing

Lithan’s Basic Digital Marketing enables the student to master Basic Digital Marketing Skills by introduction to  various digital marketing channels and techniques. A student learns how to identify their customers’ profiles and conceptualize, plan, implement and monitor digital marketing campaigns on Google Adwords & Facebook, for their products and services.

 

The module consists of the following sessions:

 

Applied Learning Sessions, in which the student will understand Applied Learning Sessions, in which the student will understand digital marketing principles, various channels for digital marketing, basic social media marketing, how to execute a search campaign in Google Adwords & Facebook Ad campaign and basic content & e-mail Marketing.  The student will also perform several assignments under the guidance of expert Learning Facilitators.

 

Project Sessions, in which the student will create and execute Basic Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.

Course Modules :

Outline Schedule

DMB(2.2) - NICF - Basic Digital Marketing

Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU1: Understanding Digital Marketing
  • IU2: Digital Marketing Mix

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 & IU2

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU3: Understanding Social Media Marketing
  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live  session of IU3, IU4 & IU5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - 5.  

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Adwords
  • IU 8: Search Ads on Google Adwords

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live session of IU6, 7 & 8 if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU6, 7 & 8. 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live session of IU9 if the Learning Facilitation session is scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU9. 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring- Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of email and  content marketing
  • Understand the fundamentals of social media marketing
  • Learn the principles of SEO and understand effective landing pages and basic analytics
  • Learn about using Google Adwords for search engine marketing and Facebook for advertising

By the end of this module, the learner should be able to apply the following skills:

  • Set up and optimise social media pages for business
  • Create buyer personas for target audience
  • Create an editorial calendar for content
  • Create landing pages. Create a customised URL for tracking campaigns
  • Set up and execute PPC campaigns  in Google Adwords and Facebook. Create effective ads

Who Should Attend

Ideal Candidates

Entry Requirements

This course is suitable for the following profiles:

  • Candidates with experience of at least 1 year in Marketing and/or Sales Job roles or
  • Students who want to pursue a career in Digital Marketing or
  • Entrepreneurs who want to acquire Digital Marketing knowledge and skills to promote their products / services

Who should attend

  • Individuals who want to gain skills in digital marketing, design and execute digital marketing campaigns

  • Individuals who want to gain skills in digital marketing, design and execute digital marketing campaigns

Advance Your Career

Advance Your Career

SSG Funding

Train only Program (CAT B funding)

Upgrade your skills to get an understanding of digital marketing and create and manage Digital Marketing campaigns

Grad Requirements

Graduation Requirements

To graduate from this course, the participant should have completed the following:

  • Minimum attendance of 75% for all Sessions in the modular course
  • Should be assessed Competent (C) in the modular course

Certificates

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  • Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  • Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  • Statement of Attainment

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore Citizen & Singapore PR Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
SSG Grant 637.5 2125.0 2375.0
Nett Fee Payable 1862.5 375.0 125.0
GST Payable 175.0 175.0 175.0
Total Nett Course Fee 2037.5 550.0 300.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 2037.5 550.0 300.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen & Singapore PR Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
SSG Grant 637.5 2125.0 2375.0
Nett Fee Payable 1862.5 375.0 125.0
GST Payable 175.0 175.0 175.0
Total Nett Course Fee 2037.5 550.0 300.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Total Fee Payable to Lithan 2212.5 550.0 300.0

Miscellaneous Fee

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Per Module Course Fee
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 40
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 550.0
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 300.0
Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 2037.5

For Company sponsored

Type of Companies
SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 550.0
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 300.0
Non-SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Total Fee Payable to Lithan 2212.5

Miscellaneous Fee

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Per Module Course Fee
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request

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