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Basic Digital Marketing

NICF - Basic Digital Marketing Entrepreneurship

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Be a digital marketing executive
Acquire basic digital marketing skills and learn how to perform Google Adwords and Facebook Campaigns

Get Trained

Learn how to create a digital marketing plan for using several digital marketing channels and analyse the campaign outcomes

Get Experiential

With the guidance of experienced mentors, plan and execute a digital marketing campaign to create social media properties and acquire leads through Google Adwords and Facebook, while analyzing and improving the campaign performance 

Get Certified

After successfully completing the course, Students can get the following certificates:

  • NICF Basic Digital Marketing
  • Two (2) NICF Statements of Attainment

Register to Know more

How You Learn?

Personalised learning schedule
When you enrol, you will commit to the following learning hours.

Learning Duration

On-campus Hours
24.5 hours
Additional self-learning Hours
30 hours

Our campus study options

Full time

2 weeks

5 days / week

6 hours / per day

 

Part time 

4 weeks

12 hours / week

Mentoring support available on-campus and online as per published schedule

Course Structure

NICF - Basic Digital Marketing

Lithan’s Basic Digital Marketing enables the student to master Basic Digital Marketing Skills by introduction to  various digital marketing channels and techniques. A student learns how to identify their customers’ profiles and conceptualize, plan, implement and monitor digital marketing campaigns on Google Adwords & Facebook, for their products and services.

 

The module consists of the following sessions:

 

Applied Learning Sessions, in which the student will understand Digital Marketing Principles, Digital Marketing Mix, Executing Basic Social Media Marketing, Executing Basic AdWords & Facebook Ads, Content Marketing, Social Listening.  The student will also perform several assignments under the guidance of expert Learning Facilitators.

 

Project Sessions, in which the student will create and execute Basic Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.

Core Modules :

Outline Schedule

DMB(2.2) - NICF - Basic Digital Marketing

Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU1: Understanding Digital Marketing

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 to IU3

  • IU2:Digital Marketing Mix
  • IU 3: Understanding Social Media Marketing 

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU1 - IU3 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU4: Fundamentals of Social Media Marketing
  • IU5: Facebook Ads

The student has an option to attend Live Flipped Class session of IU4 & 5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - 5.  

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Adwords
  • IU 8: Search Ads on Google Adwords

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU6, 7 & 8 if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU6, 7 & 8. 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU9 if the Learning Facilitation session is scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU9. 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring- Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Understand the principles of SEO and understand effective landing pages
  • Understand how Google Adwords works
  • Understand fundamentals of Google Analytics

By the end of this module, the learner should be able to apply the following skills:

  • Create a brand strategy
  • Set up and optimise social media pages for business
  • Create an editorial calendar for content and use online tools to automate social media posts
  • Create landing pages
  • Create a customised URL for tracking campaigns
  • Set up and execute search campaigns  in Google Adwords and ad campaigns in Facebook

Ideal Candidates

Entry Requirements

This course is suitable for the following profiles:

  • Candidates with experience of at least 1 year in Marketing and/or Sales Job roles or
  • Students who want to pursue a career in Digital Marketing or
  • Entrepreneurs who want to acquire Digital Marketing knowledge and skills to promote their products / services

Who should attend

  • Inidviduals who wants to gain skills in digital marketing, design and execute digital marketing campaigns

  • Inidviduals who wants to gain skills in digital marketing, design and execute digital marketing campaigns

Advance Your Career

SSG Funding

Train only Program (CAT B funding)

Upgrade your skills to get an understanding of digital marketing and create and manage Digital Marketing campaigns

Graduation Requirements

To graduate from this course, the participant should have completed the following:

  • Minimum attendance of 75% for Class Room Sessions
  • Score a minimum of 70% in Formative Assessments, to be eligible for Summative Assessment
  • Get Competent in Summative Assessment

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  • Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  • Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network
  • NICF - Basic Digital Marketing

Course Fees & Funding

Course Fees

Fee Component Amount (SGD)
Course Fee 2000.0
Goods & Service Tax 140.0
Processing Fee* 160.5
Re-module Fee* 2140.0
Deferment Admin Fee* 160.5
Re-sit Exam Fee* 107.0
Change of Assessment Date Fee* 64.2
* inclusive of GST

Funding

Learner Profile Fee Payable After Funding (incl of GST; excl Processing Fee) (SGD)
Singapore Citizen (Self Sponsored) >=21 years 1547.5
Singapore PR (Self Sponsored) >=21 years 1547.5
Singapore Citizen (Self Sponsored) >= 40 years 340.0
Singapore Citizen (Self Sponsored) >= 35 years and earning <=$1900/month (WTS) 240.0
Singapore Citizen (Non-SME Sponsored) >=21 years 1547.5
Singapore PR (Non-SME Sponsored) >=21 years 1547.5
Singapore Citizen (Non-SME Sponsored) >= 35 years and earning <=$1900/month (WTS) 240.0
Singapore Citizen (Non-SME Sponsored) >=40 years 340.0
Singapore Citizen (SME Sponsored) >=21 years 340.0
Singapore PR (SME Sponsored) >=21 years 340.0
Singapore Citizen (SME Sponsored) >= 35 years and earning <=$1900/month (WTS) 240.0