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Basic Digital Marketing

NICF - Basic Digital Marketing Entrepreneurship

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Be a digital marketing executive
Acquire basic digital marketing skills and learn how to perform Google Adwords and Facebook Campaigns

Get Trained

Learn how to create a digital marketing plan for using several digital marketing channels and analyse the campaign outcomes

Get Experiential

With the guidance of experienced mentors, plan and execute a digital marketing campaign to create social media properties and acquire leads through Google Adwords and Facebook, while analyzing and improving the campaign performance 

Get Certified

After successfully completing the course, Students can get the following certificates:

  • Two (2) NICF Statements of Attainment

Register to Know more

How You Learn?

Personalised learning schedule
When you enrol, you will commit to the following learning hours.

Learning Duration

On-campus Hours
12.5 hours
Additional self-learning Hours
30 hours

Our campus study options

Full time

2 weeks

5 days / week

6 hours / per day

 

Part time 

5 weeks

12 hours / week

Mentoring support available on-campus and online as per published schedule

Learning Facilitation available on-campus as per published schedule

Course Structure

NICF - Basic Digital Marketing

Lithan’s Basic Digital Marketing enables the student to master Basic Digital Marketing Skills by introduction to  various digital marketing channels and techniques. A student learns how to identify their customers’ profiles and conceptualize, plan, implement and monitor digital marketing campaigns on Google Adwords & Facebook, for their products and services.

 

The module consists of the following sessions:

 

Applied Learning Sessions, in which the student will understand Applied Learning Sessions, in which the student will understand digital marketing principles, various channels for digital marketing, basic social media marketing, how to execute a search campaign in Google Adwords & Facebook Ad campaign and basic content & e-mail Marketing.  The student will also perform several assignments under the guidance of expert Learning Facilitators.

 

Project Sessions, in which the student will create and execute Basic Digital Marketing projects of his/ her own company or one provided by Lithan, under the guidance of Mentors, who are industry experts.

Course Modules :

Outline Schedule

DMB(2.2) - NICF - Basic Digital Marketing

Module Name

NICF - Basic Digital Marketing

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU1: Understanding Digital Marketing

Session 2: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN IU1 to IU3

  • IU2: Digital Marketing Mix
  • IU 3: Understanding Social Media

The Student should complete self-assessments Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU1 - IU3 if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU4: Executing Social Media Marketing
  • IU5: Facebook Ads

The student has an option to attend Live Flipped Class session of IU4 & 5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 4: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 - 5.  

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 5: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU 6: Landing Pages & Basic Analytics
  • IU 7: Fundamentals of Google Adwords
  • IU 8: Search Ads on Google Adwords

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU6, 7 & 8 if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to IU6, 7 & 8. 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 7: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU9: Fundamentals of Content Marketing

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU9 if the Learning Facilitation session is scheduled in the Published Schedule

Session 8: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 3 related to IU9. 

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

Session 9: Mentoring- Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines  

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 10: Mentoring- Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 12: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Basic Digital Marketing

Competency Unit

IT-BD-402S-1 : Establish and track the organisation's market position (2 Credit Values)

IT-DIG-403S-1 : Deploy content delivery network (2 Credit Values)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand the fundamentals of digital marketing
  • Understand the various channels in digital marketing
  • Understand the fundamentals of content marketing
  • Understand the fundamentals of social media marketing
  • Understand the principles of SEO and understand effective landing pages
  • Understand how Google Adwords works
  • Understand fundamentals of Google Analytics

By the end of this module, the learner should be able to apply the following skills:

  • Create a brand strategy
  • Set up and optimise social media pages for business
  • Create an editorial calendar for content 
  • Create landing pages
  • Create a customised URL for tracking campaigns
  • Set up and execute search campaigns  in Google Adwords and ad campaigns in Facebook

Ideal Candidates

Entry Requirements

This course is suitable for the following profiles:

  • Candidates with experience of at least 1 year in Marketing and/or Sales Job roles or
  • Students who want to pursue a career in Digital Marketing or
  • Entrepreneurs who want to acquire Digital Marketing knowledge and skills to promote their products / services

Who should attend

  • Individuals who want to gain skills in digital marketing, design and execute digital marketing campaigns

  • Individuals who want to gain skills in digital marketing, design and execute digital marketing campaigns

Advance Your Career

SSG Funding

Train only Program (CAT B funding)

Upgrade your skills to get an understanding of digital marketing and create and manage Digital Marketing campaigns

Graduation Requirements

To graduate from this course, the participant should have completed the following:

  • Minimum attendance of 75% for Class Room Sessions
  • Score a minimum of 70% in Formative Assessments, to be eligible for Summative Assessment
  • Get Competent in Summative Assessment

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  • Statement of Attainment by SSG, Singapore: IT-BD-402S-1 - Establish and track the organisation's market position
  • Statement of Attainment by SSG, Singapore: IT-DIG-403S-1 - Deploy content delivery network

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
SSG Grant 637.5 2125.0 2375.0
Nett Fee Payable 1862.5 375.0 125.0
GST on Nett Fee Payable 175.0 175.0 175.0
Total Nett Course Fee 2037.5 550.0 300.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Processing Fee with GST 160.5 160.5 160.5
Total Fee Payable to Lithan 2198.0 710.5 460.5
Note : 95% WTS funding. Link to WDA site
Category of Individuals
Type Other Residence Age >= 20 Singapore Citizen & Singapore PR Age >= 21 Singapore Citizen Age >= 40
Course Fee 2500.0 2500.0 2500.0
SSG Grant 0.0 637.5 2125.0
Nett Fee Payable 2500.0 1862.5 375.0
GST on Nett Fee Payable 175.0 175.0 175.0
Total Nett Course Fee 2675.0 2037.5 550.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Processing Fee with GST 160.5 160.5 160.5
Total Fee Payable to Lithan 2835.5 2198.0 710.5

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0 2500.0 2500.0
SSG Grant 637.5 2125.0 2375.0
Nett Fee Payable 1862.5 375.0 125.0
GST on Nett Fee Payable 175.0 175.0 175.0
Total Nett Course Fee 2037.5 550.0 300.0
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Processing Fee with GST 160.5 160.5 160.5
Total Fee Payable to Lithan 2198.0 710.5 460.5
Note : 95% WTS funding. Link to WDA site
Type of Companies
Type Non-SME & Other Residence Age >= 20 SME & Other Residence Age >= 20 Non-SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0 2500.0 2500.0
SSG Grant 0.0 0.0 637.5
Nett Fee Payable 2500.0 2500.0 1862.5
GST on Nett Fee Payable 175.0 175.0 175.0
Total Nett Course Fee 2675.0 2675.0 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0 0.0 0.0
Processing Fee with GST 160.5 160.5 160.5
Total Fee Payable to Lithan 2835.5 2835.5 2198.0

Miscellaneous Fee

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Per Module Course Fee
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 40
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 710.5
Singapore Citizen Age >= 40
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 710.5
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 460.5
Note : 95% WTS funding. Link to WDA site
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 460.5
Note : 95% WTS funding. Link to WDA site
Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2198.0
Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2198.0
Other Residence Age >= 20
Course Fee 2500.0
SSG Grant 0.0
Nett Fee Payable 2500.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2675.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2835.5

For Company sponsored

Type of Companies
SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 710.5
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 460.5
Note : 95% WTS funding. Link to WDA site
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2500.0
SSG Grant 2375.0
Nett Fee Payable 125.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 300.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 460.5
Note : 95% WTS funding. Link to WDA site
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2198.0
Non-SME & Singapore Citizen & Singapore PR Age >= 21
Course Fee 2500.0
SSG Grant 637.5
Nett Fee Payable 1862.5
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2037.5
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2198.0
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2500.0
SSG Grant 2125.0
Nett Fee Payable 375.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 550.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 710.5
Non-SME & Other Residence Age >= 20
Course Fee 2500.0
SSG Grant 0.0
Nett Fee Payable 2500.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2675.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2835.5
SME & Other Residence Age >= 20
Course Fee 2500.0
SSG Grant 0.0
Nett Fee Payable 2500.0
GST on Nett Fee Payable 175.0
Total Nett Course Fee 2675.0
Fee Protection Scheme (inclusive of GST)* 0.0
Processing Fee with GST 160.5
Total Fee Payable to Lithan 2835.5

Miscellaneous Fee

Miscellaneous Fee (applicable to all individuals)
Medical Insurance (option)* 96.00 - Payable upon approval of request
Deferment Admin Fee* 160.50 - Payable upon approval of request
Re-module Fee* 2675.00 - Per Module Course Fee
Re-sit Exam Fee* 107.00 - Payable upon approval of request
Change of Assessment Date Fee* 64.20 - Payable upon approval of request