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Digital Commerce Foundations

1 month part time / 2 weeks full time Instructor-led Live & Mentor-led Blended Learning RETSF-Digital Commerce Foundations

Be a digital seller with a solid foundation in digital strategy and e-commerce.

What do I Get?

Acquire e-commerce skills

Learn e-commerce and digital marketing skills and prepare yourself to build, launch, operate, optimise and scale an e-commerce store.

Mentor Led Blending Learning Delivery

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalised mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Up to 90% Funding

Singapore Citizens / Permanent Residents can receive up to 90% funding* from SkillsFuture Singapore and further subsidies using your SkillsFuture credit and Post-Secondary Education Account.

*Terms and conditions apply.   

Audience and Certificates

Target Audience

  • Individuals who want to acquire e-commerce skills and want to transit into an e-commerce role or want to launch their own e-commerce business.

Prerequisite

Academic Qualification: 3 GCE A Level passes or Polytechnic Diploma, NITEC in any specialization or GCE O Level.

Work experience: minimum 1 year of relevant work experience.

Graduation Requirements

  • Minimum attendance of 75% across the course sessions.
  • Should be assessed Competent (C) in the module assessment.

Certificate(s)

  • Statement of Attainment by SSG, Singapore: RET-PCM-4002-1.1 E Commerce Campaign Management

  • Statement of Attainment by SSG, Singapore: RET-CAR-2001-1.1 Customer Acquisition Management

Blended Learning Journey

(60.5 Hours)

E-Learning

15 hours

Projects / Assignments

30 hours

Flipped Class/Mentoring

15 hours

Assessment

0.5 hours

Modules

RETSF-Digital Commerce Foundations (CRS-Q-0032672-RET)

Lithan’s Digital Commerce Foundations enables the Learner to master basic digital marketing & ecommerce Skills by introduction to  various digital marketing channels and ecommerce platforms. A Learner learns the requisites of an ecommerce business and ecommerce management, including uploading product details online, setting up online payments, inventory and supply-chain management and delivery of products. They will also be able to set up ad campaigns on Google Ads & Facebook and e-mail marketing campaigns, to promote their products.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Understand the profile data and it’s expandable profile capability (i.e. expandable profile with custom field) 
  • Understand the process to upload/import contacts from the external system 
  • Understand the structure of the Customer-Centric Campaign (mini-sites) and how to deploy and track the performance of this mini-site 
  • Understand the concept of multi-country, multi-fees structure product catalogue
  • Understand the Forms Builder Engine and its application 
  • Understand the features of WordPress to create a website
  • Understand the concept of EDM campaigns (e.g. Drip Marketing), a configuration of email templates and EDM blast management
  • Promote every customer-facing page using social mediums such as Facebook & LinkedIn

Skills

By the end of this module, learner should be able to gain the following skills:

  • Add contacts/profile through the bulk upload of records from an external system to the contact database 
  • Configure the search filter for the Member Directory
  • Create a website using WordPress features 
  • Construct the mini-sites with the custom form build from the Forms Builder Engine. 
  • Launch mini-sites to drive campaigns to promote various courses to target segments based on Personas
  • Track and monitor the leads originated from the minisite
  • Define a multi-stage EDM campaign thematic plan, followed by the respective EDM campaign activities corresponding to the theme/plan 
  • Define an email template with content for each of the EDM campaign activities 
  • Schedule the EDM blast and track the response for the EDMs sent
     

Other Information

Course Code: CRS-Q-0032672-RET

Funding Validity Period: Until 04-Aug-2022

Course developer: Lithan Academy

Pricing and Funding

SGD 3000.00

Pricing

Fee Description

Detailed Breakdown

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