Product
International Master Degree in Digital Marketing
Master in Digital Marketing (E learning)
6 months part time Instructor-led Live & Mentor-led Blended Learning
Earn an International Master’s Degree in Digital Marketing Awarded by Guglielmo Marconi University, Italy
What do I Get?
Attain Competent in The Digital Marketing Implementation Skills
Learn contents marketing & communication, SEO, web site development and omni marketing campaign to get the offshore apprenticeship job
Attain Marketing Theory Implementation Skills
Learn theories of marketing and their implementation while performing the assignments
Mentor-Led Blended Learning Delivery
We deliver blended learning through a combination of e-learning, instructor-led flipped classes and personalized mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills. .
Attain International University Master Degree
Acquire Master in Digital Marketing conferred by Guglielmo Marconi University
Audience and Certificates
Target Audience
- Bachelor’s degree from a recognized university
- Recognized professional qualification with relevant work experience
- Matured candidates with relevant work experience
Prerequisite
English Proficiency: IELTS - 6.5 (with no elements lower than 5.5) or its equivalent
Academic Qualification:
- Minimum second-class bachelor degree in any field from the recognized University
- Non-graduates with appropriate professional qualifications will be considered on an individual bases by the University
- Successfully complete Postgraduate diploma in digital marketing implementation and skills certificate in CRM
Age: Minimum 21 years
Experience: Not Mandatory
Graduation Requirements
- Minimum attendance of 75% for all sessions in each of the modules of the course
- Should achieve a minimum pass grade in the summative assessment of each module of the course
Certificate(s)
- Master in Digital Marketing by Guglielmo Marconi University (GMU)
Blended Learning Journey
Flipped Class/Mentoring
18 hours
Projects / Assignments
54 hours
Self Learning
168 hours
Modules
Marketing Theory
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- Recognize the importance and the most important theories of Marketing
- Deliberate several important consumer psychology and buyer behavior theories and models
- Know the basic principles and theories of electronic marketing
- Understand several brand management practices and tools and be able to implement them in a digital context
- Understand its implications of IMC for digital marketing plans and implement its main practices in a digital context
Skills
By the end of this module, you will acquire following skills:
- Analyse and compare various marketing and digital marketing strategies
- Apply the core marketing theories in digital context
- Analyse the concept of Integrated Marketing Communications (IMC)
- Use social media and other new media in order to advertise and promote products, services and ideas
