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Postgraduate Diploma in Digital Marketing & Implementation

Postgraduate Diploma in Digital Marketing and Implementation (E-Learning)

6 months full time & 12 months part time Instructor-led Live & Mentor-led Blended Learning



Be Competent in Digital Marketing Implementation Skills

What do I Get?

Attain Competent in the Digital Marketing Implementation Skills

Learn contents marketing & communication, SEO, web site development and omni marketing campaign to implement digital marketing and sales.

Mentor-Led Blended Learning Delivery

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalised mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Stackable–bite Sized Post Graduate Diploma

We offer stackable bite-sized post-graduate diploma leading to applied master degrees in digital business

Audience and Certificates

Target Audience

  • Bachelor’s Degree from a recognized university
  • Recognized Professional Qualification with relevant work experience
  • Matured candidates with relevant work experience
  • Who requires to transit their career into IT line

Prerequisite

Academic Qualification: Obtained at least a second-class bachelor’s degree or its equivalent. Non-graduates with appropriate professional qualifications will be considered on an individual bases by Programme Conveners

English proficiency: IELTS - 6.5 (with no elements lower than 5.5) [OR] C6 in English at GCE “O” Level [OR] Letter from College/University clearly stating the Medium of Instruction of the highest qualification to be English [OR] Its equivalent.

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modules of the course
  • Should achieve a minimum pass grade in the summative assessment of each module of the course

Certificate(s)

  • Postgraduate Diploma in Digital Marketing & Implementation

Blended Learning Journey

(481 Hours)

E-Learning

90 hours

Projects / Assignments

210 hours

Flipped Class/Mentoring

180 hours

Assessment

1 hours

Modules

Website Development

Website Development will introduce learners to the use of content management systems (Wix & Weebly) as website development tools. Learners will go through the process of planning the contents of the website, designing the user interface and setting it up for Search Engine Optimization. 

 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Basics of content management systems 
  • Different types of user requirements 
  • Different sales channels 
  • Content strategy basics 
  • Different testing phases 
  • Basics of SEO 

Skills

By the end of this module, you will acquire following skills:

  • Explain web design as a process 
  • Describe content management systems 
  • Collect user requirements 
  • Finalize suitable sales channels 
  • Prepare content strategy 
  • Conduct pre-build testing 
  • Optimize the website and content for SEO 

Digital Marketing

Learners will learn digital marketing principles, digital marketing channels and digital marketing technique to launch digital marketing campaigns with effective content for supporting each stage of the customer lifecycle using Facebook and google. 

 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels in digital marketing
  • Fundamentals of content marketing
  • Fundamentals of social media marketing
  • Marketing with Email

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create a brand strategy
  • Set up and optimize social media pages for business
  • Create an editorial calendar for content
  • Create landing pages
  • Create a customized URL for tracking campaigns

Marketing Analytics & SEO

Search Engine Marketing and Optimization module enables the learners to master SEO strategies and on page & off-page optimization and understand the role of content in SEO. The learners will be able to execute ad campaigns in Google Ads. The learners also learn how to set up Google Analytics and gain insights from various reports, set up dashboards, customize reports, create and track goals and perform conversion rate analysis and analysis of user behavior on websites.

 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Ads advanced features
  • Create innovative search strategies
  • Display, mobile and Video Ads campaigns
  • Remarketing campaigns
  • Campaign analysis

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Implement on page and off page optimization 
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimize paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyze Google Ads campaign effectiveness with Google Analytics

Contents Marketing & Communication

For this module, learners gained conceptual knowledge and skills for content marketing. It covers activities such as establishing customer journey, develop content plan, design and develop compelling content. Learners will also create and implement a content marketing campaign.

 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Active Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Marketing Business Development

This course focus on the role of the marketing in the business development for the B2B, B2C as well new and existing markets. Learners will learn the marketing strategies, planning and execution. Learners will define product market fit using sales canvas methodology to identify buyer persona, establish problems statement, design solution mapping, predict sales objections, formulate sales & marketing channels, and determine market viability.

 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Marketing processes of an enterprise
  • Different methodologies to generate leads and qualify leads
  • How to do inside sales calling
  • How to generate appointments
  • How to do telemarketing
  • How to manage Events, Networking and Door Canvassing activities
  • Various effective selling methodologies
  • How to get advocates of products / solutions
  • How to do online demos of your solutions and products

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Design and Implement the marketing Process
  • Generate and Qualify Leads using different methodologies
  • Perform Inside sales calling activities, generate appointments and do telemarketing
  • Manage Events, Networking and Door Canvassing activities
  • Perform Email Marketing Activities using CRM tool
  • Seek advocates of products/solutions offered by the enterprise
  • Perform online demonstrations of solutions and products 

Marketing & CRM Applications   

This module describes the marketing theories, Develop sales support and customer management programs Implement sales and marketing activities.

 

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Industry standards and professional codes of practice on management of customers and their information 
  • Legislations related to the delivery of sales support and customer management, such as data protection, health, safety etc. 
  • Concept of key customers, marketing and sales support, and customer services and how they add value to key customers of the organization 
  • Competitor activities in sales support and customer management 
  • Knowledge of developing service standards and how to use them as measures to improve performance 
  • Service Level Agreements and how they are monitored and evaluated 
  • How to use information communication technology to manage customer relationship and information 

Skills

By the end of this module, you will acquire following skills:

  • Contribute to the planning and preparation of sales support and customer management programs by providing constructive ideas and insights into the efficient and effective management of customers based on market segment 
  • Establish resource requirements to deliver excellent sales support and customer service to key customers 
  • Build relationships with internal business functions where there are strong links with service delivery, communicating, and consulting them on a proactive basis 
  • Identify customer needs and requirements to incorporate into the sales support and customer management programs  
  • Supply accurate and up-to-date customer service information to marketing and sales 
  • Personnel via various communication methods 
  • Develop customer service plan to support customer 
  • Develop customer management programs for key customers 

Omni-Marketing Campaign Development

This module introduces the learner to the functionalities in Omni Comm that grow and nurture your community (Content Marketing). The learner will learn how to manage profile data and the process to upload/import contacts from external systems. The learner will also learn about Campaign Management using EDM (Mass emailing). By the end of the modular course, the learner will be able to design, document and configure Content Management Processes and promote every customer-facing page using online mediums such as Facebook & LinkedIn.

 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • The profile data and it’s expandable profile capability (i.e. expandable profile with custom field)
  • The process to upload/import contacts from external system
  • The structure of the Customer Centric Campaign (mini-sites) and how to deploy and track the performance of this mini-site
  • The concept of multi-country, multi-fees structure product catalog
  • The Forms Builder Engine and its application
  • The concept of EDM campaigns (e.g. Drip Marketing), configuration of email templates and EDM blast management
  • Promote every customer-facing page using social mediums such as Facebook & LinkedIn

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Conduct necessary research to support identification of target customers' characteristics
  • Prepare and generate customer acquisition reports
  • Identify customer preferences and needs
  • Identify special events and anticipating customer demands
  • Gather data from current database and other relevant sources to identify personal preferences of target customers
  • Participate in tasks relating to generating and preparing customer acquisition reports
  • Add contacts/profile through bulk upload of records from external system to the contact database
  • Configure the search filter for the Member Directory
  • Construct the mini-sites with the custom form build from the Forms Builder Engine
  • Launch mini-sites to drive campaigns to promote various courses to target segments based on Personas
  • Track and monitor the leads originated from the minisite
  • Define a multi-stage EDM campaign thematic plan, followed by the respective EDM campaign activities corresponding to the theme/plan
  • Define an email template with content for each of the EDM campaign activities
  • Schedule the EDM blast and track the response for the EDMs sent

Digital Marketing Capstone

Learners will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimize campaigns and provide recommendations for improving ROI.

 

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the Learner should be able to apply the following skills:  

  • Perform Customer Segmentation
  • Define Distribution Channel Strategy
  • Identify Product – Market fit
  • Create Sales Canvas for all or some of the products / solutions
  • Prepare Sales Presentation
  • Prepare Go-To-Market Strategy and Plan
  • Prepare Digital Marketing Strategy and Plan
  • Prepare Campaign Plan

Pricing and Funding

USD 4200.00

Pricing

Fee Description

Detailed Breakdown

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