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BSc (Honours) in Business Management and Marketing (Top up)

Bachelor of Science (Honours) in Business Management and Marketing (TOP-UP)

12 months Full Time / 24 Months Part Time Instructor-led Live & Mentor-led Blended Learning



Earn an International Bachelor’s Degree Honours in Business Management and Marketing by University of Roehampton, UK

What do I Get?

Acquire Necessary Skills for a Successful Career in Marketing

This programme provides a firm understanding of business management and marketing, sales advertising and PR, and global marketing. You will be equipped to work in a wide range of marketing roles, in an agency or the marketing functions of an organisation. 

Acquire Business Management and Marketing Skills

This programme develops you as a confident, independent thinker with a comprehensive knowledge of business management and marketing, and equip you with the skills to rapidly adapt to changes. 

Innovative Delivery of Knowledge and Skills

We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes, and personalized mentoring with industry practitioners which greatly increases the efficiency and effectiveness of the learning process.   

Earn a Full Honours Award

This programme allows you to progress from a prior approved qualification or advanced standing to an honours level degree awarded by the University of Roehampton, UK. 

Audience and Certificates

Target Audience

  • Candidates who have completed Polytechnic Diploma in Business and related subjects or Lithan Higher Diploma in Digital Business or Pearson BTEC HND in Business (Marketing)
  • Candidates who want to earn a university bachelor’s degree
  • Experienced candidates who want to earn a bachelor’s degree

Prerequisite

Minimum Age: 20 years 

English Proficiency:

  • IELTS - 6.0 (with no elements lower than 5.5) [OR]
  • C6 in English at GCE “O” Level [OR]
  • A letter from your college/university clearly stating the medium of instruction of the highest qualification is English [OR] an equivalent.

Academic Qualification: 

  • Polytechnic Diploma (with an entry requirement of 10 years of formal education) in Business and related subjects [OR]
  • Pearson Higher National Diploma with an overall Merit of 60% or above in a relevant subject area [OR]
  • Lithan Higher Diploma/Lithan Diploma and Advanced Diploma/ Relevant PEI qualification in Business and related subjects (which are deemed by the university to be equivalent to Level-4 / Year-1 AND Level- 5 / Year 2 of the University Course) with an entry requirement of 12 years of formal education overall 'Pass' grade (minimum 50%) [OR]

Work Experience: Not Mandatory

Graduation Requirements

  • Minimum 75% attendance in all sessions
  • Minimum pass grade in the summative assessment of each module

Certificate(s)

  • Bachelor of Science (Honours) in Business Management and Marketing

Blended Learning Journey

(1200 Hours)

Flipped Class/Mentoring

60 hours

Projects / Assignments

158 hours

Self Learning

982 hours

Modules

Business Ethics and Responsible Management

This module introduces you to theories and tools enabling ethical thinking in business and business practices. Almost every day we see in the media how businesses, and business people, ‘behave unethically. But what is it to behave unethically in business – is it breaking the law, or is it transgressing a rule of acceptable behaviour? And if it is the latter, how do we agree what the ‘rules’ are and what ‘good behaviour’ is? 

 

In this module, you will be thinking and debating what it means to be a responsible manager. You will do this by critically exploring the moral and ethical challenges in managing organisations and you will examine how managers, who want to act socially responsibly and in sustainable manner, but also need to hit performance targets, can still approach their work ethically. You will look at how changing social attitudes and values have made organisations question their obligations to their direct stakeholders, as well as to the society. 

 

You will be introduced to concepts that will challenge your thinking such as what is a business for, who is the business run on behalf of, and what responsibility do you as an individual have within the organisation to stay true to your values. Each week you will be challenged to answer how you would act as an ethical business leader. 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • You will understand the importance of individual and organisational ethical and social responsibilities.

Skills

By the end of this module, you will acquire following skills:

  • You will be able to apply ethical decision making and responsible management to a range of situations and demonstrate criticality (independent thinking) in the evaluation and synthesis of information relating to the discipline or its practice.
  • You will be able to present the findings of your analysis in a professional or academic manner.

Sales, Advertising and PR

Advertising, sales, and PR are critical tools for effective marketing communication. The communication, engagement, and activation of customers, whether B2B or B2C is critical for SMEs as well as large organisations. This module will delve deeply into relevant models, concepts, and practices whilst also contextualising them within the wider portfolio of our Marketing Communications degree. 

 

This module brings together communications planning & strategy, advertising, PR, paid, owned, & earned media, and sales techniques, measurement techniques, & global media trends in order to engage with audiences and influencers, and carry out evaluation taking into account ethical and legal considerations. In doing so it builds on from Principles of Marketing (Level 4) and from Strategic Digital Communications, Branding, Digital Marketing, Project Management and Consumer Behavior at level 5 and complements other final modules such as Corporate Strategy, Ethics and Contemporary Issues in Marketing Communications. It will also scaffold students as they take on either the Dissertation or the Consultancy Project. 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • You will be able to develop and demonstrate deeper, critical understanding of key concepts across Marcom and sales disciplines and integrated marketing communication theory applicable to customers  (B2C and B2B) and organisations in complex situations.

Skills

By the end of this module, you will acquire following skills:

  • You will use your critical understanding of communication to identify communication objectives & needs, analyse customer & market context, and pitch a relevant marketing communication mix that can engage and activate a target audience, considering ethical considerations. 

Business Management Dissertation (Part 1)

The Business and Management Dissertation and Business Readiness module is an essential component helping the student meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or an issue selected by the student. The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration.

Dissertation is also a research project which tests the independent research skills and employs gathering a firsthand empirical data or using secondary data – both options are feasible, both come with their own specific challenges. Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or a journal article and may make recommendations on how to solve a business problem.

The short research proposal which constitutes a summative assessment in Part 1 of this module requires developing a clear outline for research which will be undertaken in Part 2.

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • You will be able to plan how you will conduct a dissertation based on your own area of investigation which will consolidate your in depth knowledge of business and management or of the specialism of your business degree and its relationship to the wider organisation.

Skills

By the end of this module, you will acquire following skills:

  • You will be able to identify and outline an appropriate methodology you will use to conduct an investigation, the results of which, through synthesis and evaluation, address a problem related to your degree discipline and/or its practice; plan which range of sources of information you will draw upon to support the investigation and which procedures and techniques will be appropriate to the analysis of a complex business situation.
  • You will be able to plan how you will demonstrate criticality (independent thinking) in the evaluation and synthesis of information relating to the discipline and/or its practice. You will be able to present your plans/proposal in a professional or academic manner.

Applied Corporate Strategy

This module will give you a clear understanding of what Strategy is all about and how organisations develop it. You will also learn how to apply the essential concepts and tools of strategy that will be useful in your business career whichever sector you choose. Major topics revolve around strategic positioning of organisations, the concept of competitive advantage (how to gain and sustain long term competitive advantage) and evaluation of business strategies. After a closer look at the business and corporate levels of strategy, the module ends with selected aspects of implementation focused on culture. Throughout this module, the emphasis is on application rather than the discussion of covered models and frameworks.

During the seminars you will apply critical analysis of real-life cases to address a range of strategic problems. This way, you will develop commercial awareness and recognise drivers for business success. You will collaborate with your peers and share opinions. Formative assessment of these seminar cases will help in preparing the final assessment task.  

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • You will be able to develop an in depth knowledge of corporate strategy within the context of the organisation’s markets and commercial sustainability

Skills

By the end of this module, you will acquire following skills:

  • You will be able to utilise a wide range of frameworks and techniques to the analysis of complex business situations to inform corporate strategy; and demonstrate criticality (independent thinking) in the evaluation and synthesis of information.
  • You will be able to present the findings of your analysis in an academic manner.

Global Marketing

This module will provide you with practical and valuable marketing skills that can be deployed in a globalizing world. The module responds to frequent calls for more UK small and medium sized enterprises (SMEs) to grow via export and cross-border partnerships to improve UK’s balance of trade in goods. This need has become especially acute for the successful transition to a post-EU membership economy. 

This challenge presents a real opportunity for graduate level employment with companies seeking to capture new foreign markets. Students work independently to research and develop a customized marketing plan addressed to the CEO of a UK SME of the student’s own choice.  Marketing in an international context is a highly valued skill and likely to be essential for all types of careers in a rapidly globalising world. This module completes your journey towards becoming a Roehampton Business Graduate. 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • You will gain an in-depth knowledge of marketing in a globalizing economy. You will understand international operations within the context of an organization’s strategy for growth and commercial sustainability. 

Skills

By the end of this module, you will acquire following skills:

  • You will be able to utilise a wide range of frameworks and techniques to the analysis of complex business situations in cross border global marketing; and demonstrate criticality (independent thinking) in the evaluation and synthesis of information.
  • You will be able to present the findings of your analysis in a professional level business report that demonstrates business readiness.

Business Management Dissertation (Part 2)

The Business and Management Dissertation and Business Readiness module is an essential component helping the student meet the goals that underpin the degree programme. It consists of an individual student-led investigation into an applied business problem or an issue selected by the student. 

The dissertation is an individual piece of work that presents a thorough and critical review of literature relevant to the research area under consideration. Dissertation is also a research project which tests the independent research skills and employs gathering a firsthand empirical data or using secondary data (both options are feasible, both come with their own specific challenges). 

Finally, while dissertation is a piece of academic work that will draw on existing theory and practice, it should also make sense to a business practitioner. It will have academic references like a good essay or a journal article and may make recommendations on how to solve a business problem. 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • You will be able to demonstrate an in depth knowledge of business and management or an in depth knowledge of the specialism of your business degree and its relationship to the wider organisation

Skills

By the end of this module, you will acquire following skills:

  • You will be able to apply an appropriate methodology to an investigation, the results of which, through synthesis and evaluation, address a problem related to the discipline or its practice; utilise a wide range of sources of information to support the investigation; apply appropriate procedures and techniques to the analysis of complex business situations and demonstrate criticality (independent thinking) in the evaluation and synthesis of information relating to the discipline or its practice.
  • You will be able to present the findings of your analysis in a professional (project) or academic manner (dissertation).

Pricing and Funding

SGD 9000.00

Total Course Fee

Detailed Breakdown

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