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Higher Diploma in Digital Business (E-Learning)

Higher Diploma in Digital Business (E-Learning)

24 months full time / part time Instructor-led Live & Mentor-led Blended Learning



Acquire digital marketing, social media marketing, and content marketing knowledge and skills to secure the Digital Marketer job

What do I Get?

Gain the Foundational Knowledge and Skills of Digital Marketing

We deliver this course to attain competent in the digital marketing ecosystem, online Channels, and digital media and learn how to use digital marketing tools and techniques to build an online brand.

Acquire Content Development Plan Skills

Learners will gain an understanding of content marketing strategies to develop a content plan for supporting seamless customer journey and engagement. 

Attain a Digital Marketing Campaign Implementation Skills

Gain exposure to different digital channels such as social media, search engines, and email flows and leverage self-serve advertising platforms to create, launch, and optimize ad campaigns.

Acquire Business Management Skills

Gain business management knowledge and skills for sustainable business management including  finance management, Enterprise & Innovation , and business accounting 

Audience and Certificates

Target Audience

  • Candidates who completed GCE A level or its equivalent
  • Candidates who have completed Foundation Diploma in Business, IT, and its related study
  • Candidates who would like to attain University Bachelor Degree
  • Matured candidates with relevant work experience and willing to get Bachelor’s degree.

Prerequisite

English Proficiency: IELTS 5.5  or its equivalent or candidate who has completed school education in English  as medium of instruction

Academic Qualification: Minimum 1 credit in ( Credit in English) GCE A level or its equivalent.

Foundation Diploma in Business, IT, or its related. This must be secured through 9 months full-time or 12 months part-time course. If the duration of the course is less than this, they are not eligible

Matured candidates with relevant work experience ( this selection is on case to case basis)

Experience: Not Mandatory 

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modules of the course
  • Should achieve a minimum pass grade in the summative assessment of each module of the course

Certificate(s)

  • Higher Diploma in Digital Business awarded by Lithan

Blended Learning Journey

(2187.5 Hours)

E-Learning

195 hours

Projects / Assignments

728 hours

Flipped Class

195 hours

Additional Practice

1062 hours

Assessment

7.5 hours

Modules

Website Development

Website Development will introduce learners to the use of content management systems (WordPress) as website development tools. Learners will go through the process of planning the contents of the website, designing the user interface

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Set up WordPress Website
  • Design a website according to business goals
  • Create content for the website
  • Website maintenance activities

Skills

By the end of this module, you will acquire following skills:

  • Develop end to end Website using WordPress
  • Implement website design according to the meeting customer objective
  • Implement plugins to extend the features of the website
  • Test and implement the changes on the website
  • Execute website maintenance, backup, and secure WordPress website activities

Digital Marketing

Learners will learn digital marketing principles, digital marketing channels and digital marketing technique to launch digital marketing campaigns with effective content for supporting each stage of the customer lifecycle using Facebook and google.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Fundamentals of digital marketing
  • Various channels in digital marketing
  • Fundamentals of organic and paid marketing
  • Fundamentals of email and content marketing
  • How to build an online presence with Social Media Marketing

Skills

By the end of this module, you will acquire following skills:

  • Create a brand strategy
  • Implement marketing techniques according to the business objectives
  • Create content according to copyright policies
  • Implement data collection according to the GDPR policies
  • Create an online presence with Social Media Marketing
  • Execute online and paid campaigns fundamentals strategy

Social Media Marketing

Learners will acquire social media marketing skills including strategies and techniques to build a strong presence on social media using LinkedIn, blogs, Instagram etc. They will also learn how to conduct social listening and influencer marketing and use various tools & techniques for executing campaigns and Social Analytics to measure results.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Processes to establish a sustainable presence on Facebook and Instagram
  • Social media strategy and planning
  • Social media content creation for your brand
  • Effective social media practices on various networks like Twitter, LinkedIn, Facebook & Influencer Marketing 
  • Overview of social media marketing tools for social listening and social media management 

Skills

By the end of this module, you will acquire following skills:

  • Establish a sustainable presence on Facebook and Instagram
  • Social media strategy and planning
  • Create social media content creation for your brand
  • Effective social media practices on various networks
  • Execute Influencer Marketing strategy
  • Social listening and social media management
  • Measure and optimise social media ROI

Marketing Analytics & SEO

Marketing Analytics is the foundational component of measuring, monitoring, and analyzing marketing performance. In this module, the learners will gain exposure to how to set up Google Analytics, User Events tracking, and Lifecycle reporting and gain meaningful insights to derive smart business decisions.  The search Engine Optimization module will help the learners to master SEO strategies and gain expertise on how to grow a website by leveraging organic traffic acquisition and conversion techniques. 

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Understand On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Search strategies including keyword research and competitor analysis
  • Customer journey map, user touch points, and the marketing activities
  • Customer lifecycle and the various user events that is important to track  
  • Understand how Google Analytics works and how to configure it for your website
  • How to use Google Analytics data to measure key performance indicators 
  • How to build effective reports in Google Analytics to track and monitor user acquisition, user engagement, monetization and retention

Skills

By the end of this module, you will acquire following skills:

  • Implement on-page and off-page optimization strategies
  • Use various SEO tools to conduct competitive SEO analysis and study SEO performance
  • Build a competitive content strategy based on Keyword Research and SEO opportunity assessment
  • Execute, monitor, and optimize website & digital marketing performance using Google Analytics
  • Create custom reports, track, and make marketing decisions using Google Analytics Data

Omni-Marketing Campaign    

This module introduces the learner to the techniques for the integration and cooperation of the various channels organizations use to interact with consumers, with the goal of creating a consistent brand experience. By the end of the course, the learner will be able to define the omnichannel strategy requires for integration at multiple levels of channels including distribution, marketing, and communication

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • How to integrate campaigns on multiple channels
  • How to scope customers to target for Omnichannel Marketing
  • Product market fit and customer funnel
  • Omni channel campaigns
  • How to align sales and marketing
  • Lead generation process and sales conversion
  • What is a Sales Canvas and how to use it
  • How to conduct marketing-related activities
  • Attribution modelling

Skills

By the end of this module, you will acquire following skills:

  • Conduct necessary research to support the identification of target customers' characteristics
  • Plan strategies to create Omni channel campaign planning
  • Create end to end funnel and sales marketing strategy
  • Implement a conversational framework to engage website visitors with automation
  • Implement strategies to accelerate sales through the growth hacking process
  • Implement strategies to close deal cycles
  • Develop and implement a Sales kit
  • Implement a marketing stack with tools like CRM, Email Marketing, chatbot, IoT in an integrated way
  • Measure ROI and effectively tracking campaigns

Digital Communication

Digital channels (search engines, websites, social media, email, mobile, etc.) and technology have transformed what it means to be a communication or marketing specialist. Learners will acquire advance communication skills for digital engagement across online to offline digital channels including visual design for compelling content, writing with embed keywords that deliver optimized search results.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Different types of digital communication skills
  • Basics of visual communication
  •  Techniques of user interface design
  •  Techniques of customer experience design
  •  Designing and implementing promotional campaigns
  •  Difference between professional speaking and public speaking
  •  Writing for the web

Skills

By the end of this module, you will acquire following skills:

  • Design promotional campaigns
  • Design and publish visuals
  • Execute good User Interface (UI) and Customer Experience Design (CX)
  • Execute key functions of corporate communications
  • Manage communication projects
  • Write effective copy for the web

Content Marketing

Learners will gain understanding on content marketing strategies to develop content plan for supporting seamless customer journey and engagement. Learners will learn inbound marketing planning and content creation, content promotion and optimization to include visual design for compelling content development.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Methodology to create a content marketing plan
  • How to identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • How to design and create effective email campaigns for lead nurturing using email marketing tools
  • Data analysis to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, you will acquire following skills:

  • Plan and create content
  • Create and execute email marketing strategy
  • Create and promote content for lead generation, nurturing, conversion, and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Active Campaign for all stages of customer lifecycle

Marketing Technology (Marketing & CRM Applications)

In this module, learners will gain exposure to different Marketing Technologies such as Customer Relationship Management (CRM) and Automation tools that can be used to manage day-to-day Marketing activities. Learners will learn how to leverage technology in marketing and improve marketing efficiency. In particular, the module will cover Marketing CRM Applications and give an overview of managing all aspects of a company's customer interaction, including prospecting, sales, and service. 

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Customer data management for marketing effectiveness using technology.
  • Stakeholder relationship management using CRM technology. 
  • Marketing communication tools and technologies to automate processes. 
  • Professional code of conduct for customers information management
  • Privacy and data policies, Service level agreements (SLAs) in customer information usage 
  • Automation of marketing communications of an organization 

Skills

By the end of this module, you will acquire following skills:

  • Create user data collection and management mechanisms using CRM tools
  • Set up rules and triggers for user data-based marketing communication
  • Use CRM tools for day-to-day marketing automation
  • Segment user data lists for personalized marketing communications and brand experience delivery
  • Build relationships with internal business functions for aligned service delivery
  • Identify customer needs and requirements to incorporate sales support and customer management programs.

Omni-Marketing Campaign Project    

To reach out to audiences and increase brand awareness it has become a need to do paid promotions. Google Marketing is the best solution as 90% of people access Google platform.  Google Ads is the best tool which provides to fulfil your Goals. Learn the skills to increase conversions, get more leads, increase brand awareness traffic, design different promotional strategies required to promote your brands, design the campaigns ensuring that you are fully benefited from the budget you are spending on your Ads.

Session Plan

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Learning Outcome

Skills

By the end of this module, you will acquire following skills:

  • Connect the right audience and show ads to people searching on Google or across the web with amazing granularity
  • Create effective campaigns with the right techniques to boost traffic and increase sales to your website by promoting your brands on Google Networks
  • Implement strategies and fits with what your business—and your customers to aligned with the campaigns
  • Optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI)
  • Apply skills to increase your click-through rate in less budget spent
  • Analyze Google Ads reporting and Google Analytics to monitor your campaign's performance
  • Apply skills to make more informed data-driven decisions, like spending more of our budget on campaigns that are performing well, while we simultaneously work to optimize the budget on campaigns that aren't

Digital Sales Methodology (Solution Marketing & Sales )

Learners will define product market fit using sales canvas methodology to identify buyer persona, establish problem statement, design solution mapping, predict sales objections, formulate sales & marketing channels, and determine market viability. Learners will prepare sales pitch and presentation guided by Sales Canvas developed to support full sales cycle engagement from sales discovery, solutioning & sales closing to customer advocacy.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Customer Personas
  • Learn the 9 essential components of a Sales Canvas.
  • Clearly understand the problem statements and UVPs of an enterprise solution.
  • Define customer segments, buyer personas and outreach channels.
  • Awareness of competitive landscape, potential objections and challenges.
  • Identify key metrics such as customer acquisition costs, expected revenue, RoI etc.

Skills

By the end of this module, you will acquire following skills:

  • Confidently analyse the key sales components of any enterprise solution.
  • Comprehensively develop the sales canvas for a good product-market fit.
  • Evaluate competitor landscape and product positioning.
  • Plan customer buying journey and anticipate objections
  • Prepare sales scripts for different phases of selling
  • Use different sales approaches for better customer engagement

Industry Projects 1

Learners will go through the following management concepts and its applications before taking up the industry project in digital marketing.

 

-Agile Project Management - you will learn how to apply agile project management principles, build agile teams, and improve organizational performance with Agile frameworks. Agile Management skills will help attain the agility to work in an ambiguous environment where one should aim for “Fail- Fast, Fail- Safe” for responsiveness rather than perfection.  


-Sales & marketing management - In this module, learners will gain exposure to the different sales and marketing techniques and will be able to plan the end-to-end operational process for the sales and marketing teams. The module covers the conceptual understanding of the different sales funnels, the sales communication flows, and inbound and outbound methodologies for successful lead management. 

Learners will apply the knowledge and skills that they gained in all the modules which they learned in the given real-time scenario of the organization. Learners who are attached to the client/workplace learning will do this project for the attached company. They will execute all the tasks given in the project brief into the real-time scenario of the organization. 

 

In this module, you will learn how to apply agile project management principles, build agile teams, and improve organizational performance with Agile frameworks. Agile Management skills will help attain the agility to work in an ambiguous environment where one should aim for “Fail- Fast, Fail- Safe” for responsiveness rather than perfection.  

 

During this course, learners will acquire knowledge in agile frameworks, agile principles, agile manifesto, agile development life cycle, agile personas, and scrum framework. They will also acquire skills such as the ability to cut through unproductive 'busy' work and focus only on essential 'productive' work, the ability to think and make decisions quickly as circumstances change rapidly, and gain adaptability in order to accept change and reduce unnecessary confusion and risk.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Agile Principles within your team and improve your project performance.
  • Use the right Agile Methodologies as per the business need.
  • Scrum framework for Agile project management.
  • Benefit from developing an Agile teamwork culture and values.
  • Identification of improvement opportunities
  • Agile transformation roadmap.
  • Critical success components of executing a successful Agile project and measure its impact.
  • Marketing Environment
  • Marketing Opportunities and Strategy
  • Marketing research
  • Pricing Strategies
  • Marketing & Distribution Channels
  • Integrated Marketing Communication
  • Selling Process
  • Sales Territory & Sales Quota

Skills

By the end of this module, you will acquire following skills:

  • Use Agile Management techniques to build, lead, and empower teams for enhanced performance.
  • Take the right business decisions at the right time with tools, techniques, and practice Agile Methodology for Project Management.
  • Quantify the benefits of improving the agility of your organization through concrete measures and optimize business process efficiency.
  • Improve team engagement, team productivity, and eliminate team conflict using Agile principles.
  • Apply Agile Leadership frameworks to create a thriving environment for a self-managed team, and boost workplace productivity.
  • Analysing Marketing Opportunities and Strategy (Organisational Construct)
  • Scanning Marketing Environment
  • Analysing consumer markets and Buying Behaviour (B to C)
  • Analysing Business Markets & Business Buying Behaviour (B to B)
  • Analysing Competition
  • Demonstrate the effective performance in sales environment
  • Demonstrate professional sales related skills that lead to success in the selling environments

Industry Projects 2

In this module, learners will continue doing the industry project which they started in the previous module. Learners will discuss with their industry mentor, the project requirements, milestone tasks, and the final deliverable. There must be a tangible outcome for the client after the completion of this project Learners need to prepare the project report which describes digital marketing solutions implemented  for the client and submit the same to the client and get  their signoff. 

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, you will acquire following skills:

  • Segment and create targeted email campaigns, using Mailchimp or Active Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content
  • Implement on page and off page optimization 
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimize paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyze Google Ads campaign effectiveness with Google Analytics
  • Define specific Customer Personas
  • Create a comprehensive one-page summary of sales strategy using Sales Canvas
  • Create Unique Value Proposition for product/services positioning
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization

Entrepreneurship & Innovation  

Learners will gain understanding on digital transformation and learn how it has disrupted and redefined conventional business model and practices. Learners will acquire digital entrepreneurship knowhow and through experience sharing from tech entrepreneurs. Learners will also learn innovation skills using the Design Thinking Process. Using this methodology, learners will find user-centric solutions to problems by working closely with end-users.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • How to assess consumer need, market demand, and innovation opportunities
  • How to use Design Thinking to drive product and service innovation
  • How to nurture a culture of business innovation and support continuous development
  • Various innovation management concepts relevant to B2B, B2C, B2B2C business models
  • How to use Design Thinking to drive product and service innovation
  • How to nurture a culture of business innovation and support continuous development 

Skills

By the end of this module, you will acquire following skills:

  • Use Innovation Management Techniques to build, lead and empower teams for improved performance
  • Competent to develop innovative models for B2B, B2C, and B2B2C business models
  • Equipped with systems and structures that support an ongoing innovation
  • Cognizant of the innovation project requirements and be able to address new opportunities
  • Apply design thinking to your problems in order to generate innovative and user-centric solutions
  • Prototype early and fast, as well as test your prototypes so as to reduce risks and accelerate organizational learning

Business Accounting

Accounting is an introductory course in financial and managerial accounting. It provides an understanding of fundamental concepts used in accounting and their role in business. Students will learn the basic knowledge and skills to analyze and apply accounting information to support decision-making.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Understand the objectives & Limitations of accounting
  • Describe Accounting Terms, Concepts and Principles
  • Illustrate Double entry system and Equation
  • Know about vouching and books
  • Understand process of Bank transaction- Reconciliation – Bill of Exchange – Promissory note
  • Identify & Classify Depreciation and Amortization
  • Summarize Books of accounts
  • Identify Prepayment & Provision
  • Understand the Tools for analysis
  • Will know the fundamentals of Computerized accounting system

Skills

By the end of this module, you will acquire following skills:

  • Prepare journal voucher for recording transaction
  • Prepare Special Books / Ledgers
  • Verify the Cash and Bank Balance – reconciliation
  • Prepare and manage Bill of Exchange
  • Evaluate and modify Fixed asset value
  • Prepare Annual accounts – Financial Statements
  • Rectification of Accounting Errors
  • Create provisions and rectify prepayments
  • Asses the Performance of Company
  • Formulate Management accounting structure.

Financial Management

Financial Management introduces key concepts in finance such as time value of money and risk, and applies these concepts to value financial assets in order to make sound business decisions such as how a firm decides on its long-term expenditures and how it finances them, as well as how it manages its short-term operating activities. Emphasis is placed on the creation of shareholder value as a unifying principle for all of the business finance decisions.

Session Plan

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Learning Outcome

Knowledge

By the end of this module, you will gain following knowledge:

  • Understand scope & requirement of financial management
  • Able to Identify the decision-making components
  • Understand Types of Investment & evaluation
  • Types of Capital Budgeting analysis and cost
  • To explore Sources of Fund raising and selection
  • Understand the relevance of Dividend
  • To understand Working Capital importance and factors
  • To evaluate working capital options
  • To study Control mechanism of finance
  • Financial statement analysis and reporting

Skills

By the end of this module, you will acquire following skills:

  • Able to devise the Financial Goals
  • Able to design decision making process based on goals
  • Verify and devise Investment decision
  • To prepare Capital Budget
  • To plan Financing method and cost for it
  • To propose Dividend options to management
  • Derive plan for Working Capital Requirement
  • Able to formulate Working capital model (Structure)
  • To setup Financial control methods
  • To Assess/Analyse the Financial statement

Pricing and Funding

USD 7200.00

Total Course Fee

Detailed Breakdown

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