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Applied Master in Digital Business (Digital Marketing & Sales)

Work Based


6 Months Full Time Bootcamp and18 Months Part Time Instructor-led Live & Mentor-led Blended Learning



Be Competent in Digital Marketing and Solution Sales Skills

What do I Get?

Attain Competent in the Digital Marketing Implementation Skills

Learn contents marketing & communication, SEO, web site development and omni marketing campaign to get the offshore apprenticeship job.

Attain Solution Marketing & Sales

Learn sales canvas and business model design using lean canvas and digital sales implementation during the 18 months of part time while doing the offshore apprenticeship job.

Mentor-Led Blended Learning Delivery

We deliver blended learning through a combination of e-learning, instructor-led flipped classes and personalized mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.

Audience and Certificates

Target Audience

  • Bachelor’s Degree from a recognized university
  • Recognized Professional Qualification with relevant work experience
  • Matured candidates with relevant work experience
  • Who requires to transit their career into IT line

Prerequisite

Academic Qualification: Bachelor Degree from a recognized university or its equivalent 

English Proficiency: IELTS 6.5 or it's equivalent or candidate who has been completed a Bachelor's Degree in English as a medium of instruction.  

Graduation Requirements

  • Minimum attendance of 75% for all sessions in each of the modules of the course
  • Should achieve a minimum pass grade in the summative assessment of each module of the course

Certificate(s)

  • Post-Graduate Certificate in Digital Marketing

  • Post-Graduate Certificate in Digital Marketing Implementation

  • Post-Graduate Certificate in Solution Marketing & Sales

  • Applied Masters in Digital Business (Digital Marketing & Sales)

    *All the above credentials will be conferred by University Partner

Blended Learning Journey

(1295 Hours)

E-Learning

135 hours

Projects / Assignments

393 hours

Flipped Class/Mentoring

279 hours

Self Learning

485 hours

Assessment

3 hours

Modules

Website Development

Website Development will introduce learners to the use of content management systems (Wix & Weebly) as website development tools. Learners will go through the process of planning the contents of the website, designing the user interface and setting it up for Search Engine Optimization. 

*This module is part of Post-Graduate Certificate in Digital Marketing 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Basics of Content Management Systems
  • Different types of User Requirements
  • Different Sales Channels
  • Content Strategy basics
  • Different testing phases
  • Basics of SEO

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Explain Web Design as a Process
  • Describe Content Management Systems
  • Collect the User Requirements
  • Finalize the suitable Sales Channels
  • Prepare the Content Strategy
  • Conduct the Pre-Build Testing
  • Optimising for SEO

Digital Marketing

Learners will learn digital marketing principles, digital marketing channels and digital marketing technique to launch digital marketing campaigns with effective content for supporting each stage of the customer lifecycle using Facebook and google. 

*This module is part of Post-Graduate Certificate in Digital Marketing

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Fundamentals of digital marketing
  • Various channels in digital marketing
  • Fundamentals of content marketing
  • Fundamentals of social media marketing
  • Marketing with Email

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create a brand strategy
  • Set up and optimize social media pages for business
  • Create an editorial calendar for content
  • Create landing pages
  • Create a customized URL for tracking campaigns

Marketing Analytics & SEO

Search Engine Marketing and Optimization module enables the learners to master SEO strategies and on page & off-page optimization and understand the role of content in SEO. The learners will be able to execute ad campaigns in Google Ads. The learners also learn how to set up Google Analytics and gain insights from various reports, set up dashboards, customize reports, create and track goals and perform conversion rate analysis and analysis of user behavior on websites.

*This module is part of Post-Graduate Certificate in Digital Marketing 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • On-page and off-page optimization for websites
  • Role of content marketing in SEO
  • Google Ads advanced features
  • Create innovative search strategies
  • Display, mobile and Video Ads campaigns
  • Remarketing campaigns
  • Campaign analysis

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Implement on page and off page optimization 
  • Use various SEO tools to conduct competitive SEO analysis
  • Execute, monitor and optimize paid search, display, video and mobile campaigns
  • Include extensions in your ads
  • Create remarketing lists
  • Analyze Google Ads campaign effectiveness with Google Analytics

Contents Marketing & Communication

For this module, learners gained conceptual knowledge and skills for content marketing. It covers activities such as establishing customer journey, develop content plan, design and develop compelling content. Learners will also create and implement a content marketing campaign.

*This module is part of Post-Graduate Certificate in Digital Marketing 

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Methodology to create a content marketing plan
  • Identify target customer groups and determine content objectives for all stages of the customer lifecycle
  • Best practices of companies using content for inbound marketing
  • Overview of email and content marketing tools for content creation, management & promotion
  • Design and create effective email campaigns for lead nurturing using email marketing tools
  • Analyse data to improve on content performance, distribution of content and customer engagement

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Create and execute email and content marketing strategy and plan 
  • Create and promote content for lead generation, nurturing, conversion and engagement
  • Create lead magnets and content upgrades to build subscriber lists
  • Segment and create targeted email campaigns, using Mailchimp or Active Campaign for all stages of customer lifecycle
  • Use Google Analytics to understand effectiveness and recommend improvements in content

Marketing Business Development

This course focus on the role of the marketing in the business development for the B2B, B2C as well new and existing markets. Learners will learn the marketing strategies, planning and execution. Learners will define product market fit using sales canvas methodology to identify buyer persona, establish problems statement, design solution mapping, predict sales objections, formulate sales & marketing channels, and determine market viability.

*This module is part of Post-Graduate Certificate in Digital Marketing Implementation

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Marketing processes of an enterprise
  • Different methodologies to generate leads and qualify leads
  • How to do inside sales calling
  • How to generate appointments
  • How to do telemarketing
  • How to manage Events, Networking and Door Canvassing activities
  • Various effective selling methodologies
  • How to get advocates of products / solutions
  • How to do online demos of your solutions and products

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Design and Implement the marketing Process
  • Generate and Qualify Leads using different methodologies
  • Perform Inside sales calling activities, generate appointments and do telemarketing
  • Manage Events, Networking and Door Canvassing activities
  • Perform Email Marketing Activities using CRM tool
  • Seek advocates of products/solutions offered by the enterprise
  • Perform online demonstrations of solutions and products 

Marketing & CRM Applications   

This module describes the marketing theories, Develop sales support and customer management programs Implement sales and marketing activities.

*This module is part of Post-Graduate Certificate in Digital Marketing Implementation

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Industry standards and professional codes of practice relating to the management of customers and their information
  • Legislation directly related to the delivery of sales support and customer management, such as data protection, health and safety etc.
  • The concept of key customers, marketing and sales support, customer services and how they add value to key customers of the organisation
  • Competitor activities in sales support and customer management
  • The knowledge of developing service standards and how to use them as measures to performance
  • Service level agreements and how they will be monitored and evaluated
  • How to use information communication technology to manage customer relationship and information

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Contribute to the planning and preparation of sales support and customer management programs by providing constructive ideas and insights into the efficient and effective management of customers based on market segment
  • Establish resource requirements to deliver excellent sales support and customer service to key customers
  • Build relationships with internal business functions where there are strong links with service delivery, communicating and consulting them on a proactive basis
  • Identify customer needs and requirements so as to incorporate into the sales support and customer management programs 
  • Supply accurate and up-to-date customer service information to marketing and sales
  • Personnel via various communication methods
  • Develop customer service plan to support customer
  • Develop customer management programs for key customers

Omni-Marketing Campaign Development

This module introduces the learner to the functionalities in Omni Comm that grow and nurture your community (Content Marketing). The learner will learn how to manage profile data and the process to upload/import contacts from external systems. The learner will also learn about Campaign Management using EDM (Mass emailing). By the end of the modular course, the learner will be able to design, document and configure Content Management Processes and promote every customer-facing page using online mediums such as Facebook & LinkedIn.

*This module is part of Post-Graduate Certificate in Digital Marketing Implementation

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • The profile data and it’s expandable profile capability (i.e. expandable profile with custom field)
  • The process to upload/import contacts from external system
  • The structure of the Customer Centric Campaign (mini-sites) and how to deploy and track the performance of this mini-site
  • The concept of multi-country, multi-fees structure product catalog
  • The Forms Builder Engine and its application
  • The concept of EDM campaigns (e.g. Drip Marketing), configuration of email templates and EDM blast management
  • Promote every customer-facing page using social mediums such as Facebook & LinkedIn

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Conduct necessary research to support identification of target customers' characteristics
  • Prepare and generate customer acquisition reports
  • Identify customer preferences and needs
  • Identify special events and anticipating customer demands
  • Gather data from current database and other relevant sources to identify personal preferences of target customers
  • Participate in tasks relating to generating and preparing customer acquisition reports
  • Add contacts/profile through bulk upload of records from external system to the contact database
  • Configure the search filter for the Member Directory
  • Construct the mini-sites with the custom form build from the Forms Builder Engine
  • Launch mini-sites to drive campaigns to promote various courses to target segments based on Personas
  • Track and monitor the leads originated from the minisite
  • Define a multi-stage EDM campaign thematic plan, followed by the respective EDM campaign activities corresponding to the theme/plan
  • Define an email template with content for each of the EDM campaign activities
  • Schedule the EDM blast and track the response for the EDMs sent

Digital Marketing Capstone

Learners will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimize campaigns and provide recommendations for improving ROI.

*This module is part of Post-Graduate Certificate in Digital Marketing Implementation

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the Learner should be able to apply the following skills:  

  • Perform Customer Segmentation
  • Define Distribution Channel Strategy
  • Identify Product – Market fit
  • Create Sales Canvas for all or some of the products / solutions
  • Prepare Sales Presentation
  • Prepare Go-To-Market Strategy and Plan
  • Prepare Digital Marketing Strategy and Plan
  • Prepare Campaign Plan

Product Marketing & Sales

Learners will define product market fit using sales canvas methodology to identify buyer persona, establish problems statement, design solution mapping, predict sales objections, formulate sales & marketing channels, and determine market viability. Learners will prepare sales pitch and presentation guided by Sales Canvas developed to support full sales cycle engagement from sales discovery, solutioning & sales closing to customer advocacy.

*This module is part of Post-Graduate Certificate in Solution Marketing & Sales

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Customer Personas
  • Sales performance using the Sales Canvas
  • Unique Value Proposition for product/services positioning
  • Customer Buying journey and anticipate objections
  • Sales scripts for different phases of selling
  • The importance of differentiated sales approaches for better customer engagement

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Create Unique Value Proposition for product/services positioning
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Innovative Venture Creation

Learners will gain understanding of the digital economy and business models to create digital commerce venture using Lean Canvas methodology. Learners will identify customers segment, understand the problems, design the solution, establish unique value propositions, formulate go to market channels, determine revenue and cost structure to develop an innovative digital business venture.

*This module is part of Post-Graduate Certificate in Solution Marketing & Sales

Session Plan

More Details

Learning Outcome

Knowledge

By the end of this module, the Learner should be able to gain the following knowledge:

  • Business model design using Lean Canvas methodology​
  • Learn new customers segment
  • Different problems of the customers
  • Solution to the customers problems
  • Unique Value Preposition (UVP)
  • Go-to-Market Strategies and channel development​
  • Revenue & cost structure

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Develop Lean Canvas to the start up ​
  • Identify the new customers segment
  • Analyse the customers problems ​
  • Design the ​solution to the customers problems
  • Determine revenue and cost structure to develop an innovative digital business venture

Digital Sales Capstone Project

Digital sales development is a key process in which enterprises leverage various digital technologies, tools, and best practices to develop the digital business. Learners will apply their knowledge and skills gained from this program including digital sales, digital marketing and content development skills to support the business development. 

*This module is part of Post-Graduate Certificate in Solution Marketing & Sales

Session Plan

More Details

Learning Outcome

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Create Unique Value Proposition for product/services positioning
  • Create a brand strategy, Set up and optimize social media pages for business
  • Create an editorial calendar for content
  • Create landing pages
  • Create a customized URL for tracking campaigns
  • Seek advocates of products / solutions offered by the enterprise
  • Perform online demonstrations of solutions and products

Pricing and Funding

USD 8000.00

Pricing

Fee Description

Detailed Breakdown

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