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Product Marketing & Sales

NICF - Product Marketing and Sales Digital Business

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Course Outcome

Define Go-to-Market Strategy for your Enterprise Products
Learn how to use the sales canvas to create your sales strategy and develop a sales kit along with a sales engagement cycle
Training

Get Trained

Learn how to identify customer persona, create product market-fit matrix, create Unique Value Proposition for products, sales presentations and sales kits, for the solutions offered for your start up / enterprise
Training

Get Experiential

With the guidance of experienced mentors, learners can create, refine and implement effective Go-to-Market strategy and Sales Kit, as part of their module project
Training

Get Certified

Upon successful course completion, learners will receive the following NICF Statements of Attainment (SOA):

  • IT-SA-401S-1 Develop Sales Proposal & Quotation (2 CV)
  • IT-GSM-401S-1 Develop and plan sales and marketing activities (2 CV)

How You Learn

How You Learn?

Learning & Course Duration
When you enrol, you will commit to the following learning hours.

Learning Duration (GLH*) 42.5 Hours

On Campus Hours
12.5 hours
Off Campus hours
30 hours

Course Duration with Study Options

Full Time

2 weeks

9 am to 5 pm (5 days/week)

 

Part Time

4 weeks

(12 hours/week)

* Guided Learning Hours

Course Structure

Course Structure

NICF - Product Marketing and Sales

Lithan's Product Marketing and Sales module enables learners to master skills required for defining and implementing a Product Marketing Strategy and create Sales Kit for an enterprise or startup.  

They will first learn how to create a Product Marketing Strategy through the use of a Sales Canvas. They will secondly learn how to engage in sales through the use of sales pitch. This sales pitch will be composed of a set of ‘open’, ‘control’ and ‘confirming’ questions during the phases of Discovery, Solutioning, Closing and After Sales. Thirdly, they will learn to develop and implement a sales kit.  

 

This module is part of the PCP Bundle – Infocomm Sales and Marketing or can be offered independently as CAT B modular course. The learner should have completed Innovative Venture Creation module before enrolling into this course.  

 

This module contains 8 instructional units and is delivered in blended mode. The learning journey is described in the session plan.  

 

The learner shall perform e-learning and assignments for the Instructional Units with online support from the Mentors. Subsequently, the learner shall perform a modular project with the guidance of an Industry expert who play the role of Project Mentor.

Course Modules :

Outline Outline Schedule Schedule

PMS - NICF - Product Marketing & Sales

Outline
Schedule
Module Name

NICF - Product Marketing & Sales

Session Outline Activities

Session 1: Orientation & Lecture - Live (3 hrs)

The student has to attend a Live Orientation Session conducted at LA campus or go through a recording of the Orientation Session.

After the Orientation, the Learning Facilitator will introduce the module by conducting the lectures on:

  • IU 1: Introduction to Sales canvas

Session 2: E-learning- Off campus (3 hrs)8

The Student will engage in e-learning to LEARN IU2 

  • IU 2: Develop Sales Canvas
  • IU3: Customer Persona & product Market fit

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU2 & IU3  if the Learning Facilitation session is scheduled in the Published Schedule

Session 3: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 1 related to IU1 & IU3

The Learning Facilitator shall review the Assignment and assign scores as part of Formative Assessment 

Session 4: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU4: Discovery Phase
  • IU5: Solutioning Phase

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU4 - IU5 if the Learning Facilitation session is scheduled in the Published Schedule

Session 5: Assignment – Off campus (3 hrs)

The Student will  PERFORM the Assignment 2 related to I4 & IU5.

The Learning Facilitator shall review the Assignment  and assign scores as part of Formative Assessment 

The student has an option to attend Live Flipped Class session of IU4 & IU5  if the Learning Facilitation session is scheduled in the Published Schedule

Session 6: E-learning- Off campus (3 hrs)

The Student will engage in e-learning to LEARN the following IUs:

  • IU6: Closing Phase
  • IU7: After sales Engagement

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

The student has an option to attend Live Flipped Class session of IU6 - IU7 if the Learning Facilitation session is scheduled in the Published Schedule

Session 7: E- learning - Off campus (3 Hours)

The Student will engage in e-learning to LEARN the following IUs:

  •  IU8: Develop and implement Sales Kit

The Student should complete self-assessments

Student can approach Online Support for any queries or guidance

Activity Description

Session 8: Project Orientation + Mentoring - Live (3 hrs)

The Mentor will conduct a project orientation, discuss the project brief, expectations and guidelines

After session: 

  • Student should complete the tasks up to the milestone 1 (off campus – 3 hrs)

Student can seek online support if needed

Session 9: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 1 and seek mentor’s feedback.
  • Student can seek support & guidance for the milestone 2  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 2 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback given by the mentor & peer learners to enhance the project

Session 10: Mentoring - Live (3 hrs)

  • Student should present the project up to milestone 2 and seek mentor’s feedback
  • Student can seek support & guidance for the milestone 3  of the project
  • Mentor will provide necessary feedback & guidance

After session:

  • Student should complete the tasks up to the milestone 3 (off campus – 3 hrs) 
  • Student can seek online support if needed
  • Students should use the feedback  given by the mentor & peer learners to enhance the project

Session 11: Summative Assessment (30 mins)

Assessor will review and provide feedback on the project 

Before session: Student should submit the project report on the LMS

During session: Student will make the final project presentation

Module Name

NICF - Product Marketing & Sales

Competency Unit

IT-SA-401S-1 PDSE : Develop Sales Proposal & Quotation (2 CV)

IT-GSM-401S-1 PDSE : Develop and plan sales and marketing activities (2 CV)

By the end of this module, the learner should be able to gain the following knowledge:

  • Understand what Customer Personas are
  • Understand how to improve sales performance using the Sales Canvas
  • Understand how to create Unique Value Proposition for product/services positioning
  • Understand Customer Buying journey and anticipate objections
  • Understand how to prepare sales scripts for different phases of selling
  • Understand the importance of differentiated sales approaches for better customer engagement

By the end of this module, the learner should be able to apply the following skills:

  • Define specific Customer Personas
  • Create a comprehensive one page summary of sales strategy using Sales Canvas
  • Craft an effective Sales Presentation
  • Create sales scripts for different phases of selling
  • Craft a customized sales kit for your organization 

Who Should Attend

Ideal Candidates

Entry requirements

No minimum age is required    

Academic Qualification and Work Experience: GCE A Level OR Polytechnic Diploma, NITEC in any specialization OR GCE O Level with minimum 3 years of relevant experience      

Language Proficiency: IELTS 5.0 

Who Should Attend

  • Persona

    Individuals who want to acquire skills to specialize in product marketing and sales. The learner should have completed Innovative Venture Creation module before enrolling into this course.

  • Persona

    Individuals who want to acquire skills to specialize in product marketing and sales. The learner should have completed Innovative Venture Creation module before enrolling into this course.

Advance Your Career

Advance Your Career

Programme Options

Career

Train Only Program (CAT B funding)

Acquire Product Marketing and Sales skills by enrolling to this modular course using SSG CAT B funding. After the completion of this course acquire deeper Digital Sales or Entrepreneurship skills by enrolling into PCP Bundle – Infocomm Sales and Marketing, while exploring entry level Digital Sales jobs or Startup roles

Grad Requirements

Graduation Requirements

To graduate from the modular courses, the learner should meet the following criteria:

  • Minimum attendance of 75% in all the sessions of the modular course
  • Should be assessed Competent (C) in the modular course

Certificates

Certificates

Following certifications will be awarded to the student upon meeting graduation requirements

  1. Statement of Attainment by SSG, Singapore: IT-SA-401S-1 - Develop sales proposals and quotations
  2. Statement of Attainment by SSG, Singapore: IT-GSM-401S-1 - Develop and plan sales and marketing

Course Fees & Funding

Course Fees & Funding
(All fees stated below, are in SGD)

For Self-sponsored Individuals

Category of Individuals
Type Singapore PR & Singapore Citizen Age >= 21 Singapore Citizen Age >= 40 Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0 2400.0 2400.0
Less: SkillsFuture Funding 637.5 2125.0 2280.0
Course Fee after SkillsFuture Funding 1762.5 275.0 120.0
Add: GST (7%) 168.0 168.0 168.0
Course Fee after GST 1930.5 443.0 288.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 1930.5 443.0 288.0

For Company sponsored

Type of Companies
Type Non-SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore PR & Singapore Citizen Age >= 21 SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0 2400.0 2400.0
Less: SkillsFuture Funding 637.5 2125.0 2280.0
Course Fee after SkillsFuture Funding 1762.5 275.0 120.0
Add: GST (7%) 168.0 168.0 168.0
Course Fee after GST 1930.5 443.0 288.0
Add: Fee Protection Scheme (inclusive of GST) 0.0 0.0 0.0
Total Fee Payable to Lithan 1930.5 443.0 288.0

For Self-sponsored Individuals

Category of Individuals
Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0
Less: SkillsFuture Funding 2280.0
Course Fee after SkillsFuture Funding 120.0
Add: GST (7%) 168.0
Course Fee after GST 288.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 288.0
Singapore Citizen Age >= 40
Course Fee 2400.0
Less: SkillsFuture Funding 2125.0
Course Fee after SkillsFuture Funding 275.0
Add: GST (7%) 168.0
Course Fee after GST 443.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 443.0
Singapore PR & Singapore Citizen Age >= 21
Course Fee 2400.0
Less: SkillsFuture Funding 637.5
Course Fee after SkillsFuture Funding 1762.5
Add: GST (7%) 168.0
Course Fee after GST 1930.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 1930.5

For Company sponsored

Type of Companies
SME & Singapore Citizen Age >= 35 & earning <= 2000.00/month
Course Fee 2400.0
Less: SkillsFuture Funding 2280.0
Course Fee after SkillsFuture Funding 120.0
Add: GST (7%) 168.0
Course Fee after GST 288.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 288.0
SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2400.0
Less: SkillsFuture Funding 2125.0
Course Fee after SkillsFuture Funding 275.0
Add: GST (7%) 168.0
Course Fee after GST 443.0
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 443.0
Non-SME & Singapore PR & Singapore Citizen Age >= 21
Course Fee 2400.0
Less: SkillsFuture Funding 637.5
Course Fee after SkillsFuture Funding 1762.5
Add: GST (7%) 168.0
Course Fee after GST 1930.5
Add: Fee Protection Scheme (inclusive of GST) 0.0
Total Fee Payable to Lithan 1930.5

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