Express Digital Marketing (EDM)
What is it

 

Our 3 months Express Digital Marketing provides you with the following essential skills to: 

 

        •  Create a marketing plan using omni-channel digital marketing

        •  Create an omni-channel digital marketing plan for inbound and outbound marketing 

        •  Learn digital marketing strategies, e-commerce strategies and a social media strategy and plan

        •  Be guided by experienced mentors to plan and execute a digital marketing campaign for lead generation

        •  Learn how to use tools to analyse and optimise the campaign performance

 

What you will learn

Our Basic Digital Marketing training helps you to grip key understanding of various social media marketing platforms. You will be exposed to different methodologies & techniques and apply the following skills:

 

          •  Set up social media pages for business

          •  Create buyer personas for target audience

          •  Create an editorial calender for social media content

          •  Create landing pages and customised URL for tracking campaigns

          •  Set up and execute PPC campaign in Google Adwords

          •  Set up and execute a Facebook Ads campaign using Ads Manager

 

The Social Media Marketing module enables you to master skills required for social media strategy and planning. You will apply the skills for the following:

 

          •  Create, execute and monitor ad campaign various social media channels 

          •  Automate social media campaigns using campaign automation tools

          •  Use social media analytics tools to optimise campaign performance

          •  Use social listening tools

 

Our Email & Content Marketing module equips you with the concepts for content marketing and the skills to use email marketing tools for campaigning purpose. You will learn how to:

 

          •  Create and execute email and content marketing strategy and plan 

          •  Create content for customer acquisition, nurturing, conversion and engagement

          •  Create lead magnets and content upgrades to build subscriber lists

          •  Segment and create targeted email campaigns using Mailchimp or Activ Campaign

 

 

You may also want to study the following modular courses for bite-sized digital marketing skills learning:

 

        •  Digital Marketing Primer

        •  Email & Content Marketing

        •  Mobile Marketing

        •  Video Marketing

        •  Search Engine Optimisation & Marketing

        •  Social Media Marketing

 

Register above to receive more information.