Facebook Professional Diploma in Digital Marketing - Products - Lithan

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Product Name

Professional Diploma in Digital Marketing
Module Name

NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504701)
# Activities Duration (Hours)
1

e-learning 1
IU1 - Introduction to Digital Marketing
IU2 - Creating an Online Strategy
3
2

e-learning 2
IU3 - Building an Online Presence
IU4 - Creating a Website
3
3

Flipped Class
3
4

Assignment 1
3
5

Assignment 2
3
6

e-Learning 3
IU5 - Creating Engaging Content
IU6 - Marketing with Facebook
3
7

e-learning 4 

IU7 - Getting Found on Google

IU8 - Marketing with E-mail
3
8

Flipped Class
3
9

Assignment 3
3
10

Project Mentoring 1
3
11

Project Implementation 1
3
12

Project Implementation 2
3
13

Project Mentoring 2
3
14

Project Implementation 3
3
15

Summative Assessment
0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing
Module Name

NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501552)
# Activities Duration (Hours)
1

e-learning 1 

IU1: Business and Marketing Strategies

IU2: Marketing Plans
3
2

e-learning 2
IU3 - Customer Acquisition
IU4 - Customer Lifecycle Marketing & Automation
3
3

Flipped Class
3
4

Assignment 1
3
5

Assignment 2
3
6

e-learning 3 

IU5 - Introduction to Google Analytics
IU6 - Google Analytics - Reports and Dashboards
3
7

e-learning 4

IU7 - Google Analytics - Segmentation and Tracking
IU8 - Conversion Rate Optimisation
3
8

Flipped Class
3
9

Assignment 3
3
10

Project Mentoring 1
3
11

Project Implementation 1
3
12

Project Implementation 2
3
13

Project Mentoring 2
3
14

Project Implementation 3
3
15

Summative Assessment
0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing
Module Name

NICF-Social Media Marketing Tools and Techniques (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501592)
# Activities Duration (Hours)
1

E-learning 1
IU1 - Planning a Social Media Strategy
IU2 - Social Media Content
3
2

E-learning 2
IU3 - Social Media Listening & Influencer Marketing
IU4 - Facebook & Instagram Marketing
3
3

Flipped Class
3
4

Assignment 1
3
5

Assignment 2
3
6

E-learning 3
IU5 - LinkedIn Marketing
IU6 - Marketing on Twitter
3
7

E-learning 4
IU7 - Other Social Media Channels
IU8 - Measuring and optimizing ROI
3
8

Flipped Class
3
9

Assignment 3
3
10

Project Mentoring 1
3
11

Project Implementation 1
3
12

Project Mentoring 2
 
3
13

Project Implementation 2
3
14

Project Implementation 3
3
15

Assessment
0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing
Module Name

NICF-Content Marketing (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501594)
# Activities Duration (Hours)
1

e-learning 1
IU1 - Content Planning
IU2 - Content Creation
3
2

e-learning 2
IU3 - Branding & Storytelling
IU4 - Design & Production
3
3

 Flipped Class
3
4

Assignment 1
3
5

Assignment 2
3
6

e-learning 3
IU5 - Content Distribution
IU6 - Optimisation & Testing
3
7

e-learning 4
IU7 - Conversions
IU8 - Content Audit & Review
3
8

Flipped Class
3
9

Assignment 3
3
10

Project Mentoring 1
3
11

Project Implementation 1
3
12

Project Mentoring 2
3
13

Project Implementation 2
3
14

Project Implementation 3
3
15

Assessment
0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing
Module Name

NICF-SEO and SEM (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501593)
# Activities Duration (Hours)
1

e-learning 1
IU1 - Keywords for SEO
IU2 - On Page Optimisation
3
2

e-learning 2
IU3 - Role of Content
IU4 - Off Page Optimisation
IU5 - SEO Tools and Tracking
3
3

Flipped Class
3
4

Assignment 1
3
5

Assignment 2
3
6

e-learning 3
IU6 - Overview of Google Advanced Ads
IU7 - Implementing Search Campaigns
3
7

e-learning 4
IU8 - Campaigns Management & Optimisation
IU9 - Remarketing with Google Adwords
3
8

Flipped Class
3
9

Assignment 3
3
10

Project Mentoring 1
3
11

Project Implementation 1
3
12

Project Mentoring 2
3
13

Project Implementation 2
3
14

Project Implementation 3
3
15

Assessment
0.5
Total Duration
42.5
Product Name

Professional Diploma in Digital Marketing
Module Name

NICF-Digital Marketing Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504749)
# Activities Duration (Hours)
1

Session 1: Orientation & Lecture - Live (3 hrs)
3
2

Session 2: Mentoring - Live (3 hrs)
3
3

Session 3: Mentoring - Live (3 hrs)
3
4

Session 4: Mentoring - Live (3 hrs)
3
5

Session 5: Mentoring - Live (3 hrs)
3
6

Session 6: Mentoring - Live (3 hrs)
3
7

Session 7: Mentoring - Live (3 hrs)
3
8

Session 8: Summative Assessment (30 mins)
30
Total Duration
42.5