Product
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing (Bundled Programme - Digital Marketing)
9 Months Part Time / 3 Months Full Time Instructor-led Live & Mentor-led Blended Learning
Be certified as a digital marketer skilled at driving brand awareness and conceptualising your business idea into a viable business product.
What do I Get?
Acquire Digital Marketing Skills
Learn social media marketing for platforms such as Facebook, Instagram and LinkedIn, as well as Google Analytics, SEO, SEM, email and content marketing to prepare yourself for a Digital Marketing role.
Mentor-Led Blended Learning Delivery
We deliver blended learning through a combination of self-paced e-learning, instructor-led flipped classes and personalised mentoring with industry practitioners to greatly increase your efficiency and effectiveness in acquiring knowledge and skills.
Job Placement Assistance
We will assist you in getting hired with more than 50 hiring companies working with us.
Up to 90% Funding
Singapore Citizens / Permanent Residents can receive up to 90% funding* from SkillsFuture Singapore and further subsidies using your SkillsFuture credit and Post-Secondary Education Account.
*Terms and conditions apply.
Audience and Certificates
Target Audience
- Individuals who want to acquire digital marketing skills or transit into a digital marketer specialist career.
Prerequisite
Academic Qualification: 2 GCE A level passes / NITEC or Diploma in any specialization with 2 credits.
Work Experience: Minimum 1 year experience in relevant field.
For Mature Candidate: Minimum 30 years old with at least 8 years of work experience
Graduation Requirements
- Minimum attendance of 75% for all sessions in each of the modules of the qualification
- Should be assessed Competent (C) in each of the modules of the qualification
Certificate(s)
- Professional Diploma in Digital Marketing by Lithan Academy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing
- Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 - Brand Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy
- Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management
Blended Learning Journey
E-Learning
60 hours
Flipped Class/Mentoring
81 hours
Projects / Assignments
111 hours
Assessment
3 hours
Modules
NICF-Digital Marketing Fundamentals (Bundled) (SF) (CRS-Q-0036118-ICT)
You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the Learner should be able to gain the following knowledge:
- Understand the fundamentals of digital marketing
- Understand the various channels in digital marketing
- Understand the fundamentals of content marketing
- Understand the fundamentals of social media marketing
- Learn the principles of SEO and understand effective landing pages and basic analytics
- Learn about using Google Adwords for search engine marketing and Facebook for advertising
Skills
By the end of this module, the Learner should be able to apply the following skills:
- To create a brand strategy
- To set up and optimise social media pages for business
- To create an editorial calendar for content
- To create landing pages, create a customised URL for tracking campaigns
- To set up and execute search campaigns in Google Adwords and ad campaigns in Facebook
- Create effective ads To analyse campaign data in Google Analytics to optimise campaigns
Other Information
Funding Validity Period: Until 23-Jan-2021
Course Developer: Lithan Academy
NICF-Digital Marketing Analytics (PCP) (SF) (CRS-Q-0036591-ICT)
You will learn digital marketing analytics and how to set up Google Analytics. You will also understand Google Analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
Understand the components of a business and marketing strategy and plan
Understand the customer journey map
Understand customer lifecycle
Understand the various tools available for marketing automation
Understand Google Analytics reports, dashboards and various features for reporting and analysing to improve campaigns and website
Understand the various tools, processes and tests for Conversion Rate Optimisation
Skills
By the end of this module, the learner should be able to apply the following skills:
- To create a marketing strategy and plan
- To create effective landing pages and optimise for conversion
- To develop plans for customer acquisition and engagement for all stages of the customer lifecycle
- To create dashboards, custom segments, set up goals and use multi-channel funnels in Google Analytics
Other Information
Funding Validity Period: Until 30-July-2021
Course Developer: Lithan Academy
NICF-Social Media Marketing Tools & Techniques (SF) (CRS-Q-0036589-ICT)
You will learn how to master social media marketing strategies and execute, monitor and optimise social media marketing plans as well as understand how to develop a social media marketing strategy and a content strategy to build a strong presence on social media and engage with the target audience.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
- Processes to establish a sustainable presence on Facebook and Instagram
- Social media strategy and planning
- Social media content creation for your brand
- Effective social media practices on various networks
- Influencer Marketing
- Overview of social media marketing tools for social listening and social media management
Skills
By the end of this module, the learner should be able to apply the following skills:
- Create content for customer acquisition, nurturing, conversion and engagement
- Create, execute and monitor ad campaigns on Facebook, Instagram and other social media channels
- Create retargeting campaigns
- Automate social media campaigns using campaign automation tools
- Use social listening tools
- Use social media analytics tools for analysing visitor behavior & conversions and to optimise campaign performance
Other Information
Funding Validity Period: Until 30-July-2021
Course Developer: Lithan Academy
NICF-Content Marketing (PCP) (SF) (CRS-Q-0036523-ICT)
You will learn how to master content strategies, understand the role of content in inbound marketing and execute content & email marketing campaigns. You will understand inbound marketing planning and content creation, content promotion and optimization, email marketing fundamentals & Implementation & optimisation of email campaigns.
*Please note this is an elective module.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
- Methodology to create a content marketing plan
- Identify target customer groups and determine content objectives for all stages of the customer lifecycle
- Best practices of companies using content for inbound marketing
- Overview of email and content marketing tools for content creation, management & promotion
- Design and create effective email campaigns for lead nurturing using email marketing tools
- Analyse data to improve on content performance, distribution of content and customer engagement
Skills
By the end of this module, the learner should be able to apply the following skills:
- Create and execute email and content marketing strategy and plan
- Create and promote content for lead generation, nurturing, conversion and engagement
- Create lead magnets and content upgrades to build subscriber lists
- Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
- Use Google Analytics to understand effectiveness and recommend improvements in content
Other Information
Funding Validity Period: Until 30-July-2021
Course Developer: Lithan Academy
NICF-SEO and SEM (PCP) (SF) (CRS-Q-0036588-ICT)
You will lean SEO strategies and on-page & off-page optimisation and understand the role of content in SEO. You will be able to execute ad campaigns in Google Ads by end of this module.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
- On-page and off-page optimization for websites
- Role of content marketing in SEO
- Google Ads advanced features
- Create innovative search strategies
- Display, mobile and Video Ads campaigns
- Remarketing campaigns
- Campaign analysis
Skills
By the end of this module, the learner should be able to apply the following skills:
- Implement on page and off page optimisation
- Use various SEO tools to conduct competitive SEO analysis
- Execute, monitor and optimise paid search, display, video and mobile campaigns
- Include extensions in your ads
- Create remarketing lists
- Analyse Google ads campaign effectiveness with Google Analytics
Other Information
Funding Validity Period: Until 30-July-2021
Course Developer: Lithan Academy
NICF-Video Content Planning and Optimization (PCP) (SF) (CRS-Q-0036119-ICT)
You will learn how to master video marketing strategies and fundamentals of video content production and understand how to plan video marketing campaigns, basics of pre-production, production & post production for creating video content and how to distribute video content on YouTube and other channels.
*Please note this is an elective module.
Session Plan
Learning Outcome
Knowledge
By the end of this module, the learner should be able to gain the following knowledge:
- Video content and film styles
- Video content plan creation
- Fundamentals and stages of video production
- Techniques in filming and editing
- Distribution channels for video content
- YouTube advertising
Skills
By the end of this module, the learner should be able to apply the following skills:
- Create a video content strategy
- Create a YouTube channel and optimise it for SEO
- Complete all stages in producing a film – budget, creating script & storyboard, producing and post production
- Set up and execute an ad campaign on YouTube
- Measure key metrics for content and campaign performance
Other Information
Module fee: SGD 2,200
Funding validity period: until 30-Jul-2021.
Module duration: 5 weeks part time / 2 weeks full time
Course developer: Lithan Academy
NICF-Digital Marketing Capstone (PCP) (SF) (CRS-Q-0036508-ICT)
You will practice Digital Marketing skills and learn how to develop a marketing plan, monitor email marketing and digital marketing campaigns on Social Media, Google Ads & Facebook, and optimise campaigns and provide recommendations for improving ROI.
Session Plan
Learning Outcome
Skills
By the end of this module, the learner should be able to:
- Create a Digital Marketing Plan
- Create social media channels
- Create a content marketing plan
- Plan, implement and monitor a Google Ads Search campaign
- Plan, implement and monitor a Facebook Ads campaign and campaigns on relevant social media channels
- Plan, implement and monitor an Email Marketing campaign
- Analyse and optimise campaigns and website using Google Analytics
Other Information
Funding Validity Period: Until 30-July-2021
Course Developer: Lithan Academy
