Product
Professional Diploma in Digital Marketing
Professional Diploma in Digital Marketing (E-Learning)
9 months Part time / 3 months Full Time (Bootcamp) Instructor-led Live & Mentor-led Blended Learning
Get certified as a digital marketer skilled at driving brand awareness and conceptualising your business idea into a viable business product.
What do I Get?
Acquire Digital Marketing Skills
Learn the fundamentals of digital marketing and gain expertise in creating a digital brand strategy. Gain in-depth knowledge in effectively running Facebook marketing, email marketing, and Google Ads campaigns; analyzing campaign data in Google Analytics; and creating effective content and landing pages.
Acquire Digital Marketing Analytic Skills
Learn to prepare business and marketing strategies based on customer lifecycles. Gain insights on how to interpret and analyse different Google Analytics reports to scale up digital marketing channels. Understand various concepts of conversion rate optimization, A/B testing, multichannel funnels, and custom segments.
Acquire Search Engine Optimization Skills
Master various aspects of SEO, including driving users to your website with keyword management and research, on-page and on-page optimization, link building, URL building, and SEO analytics. Also, acquire the skills to increase conversions, brand awareness, and traffic for SEM campaigns, skills to achieve goals and optimise the campaigns for acquisition and RoI goals.
Acquire Digital Marketing Campaign Execution Skills
Build and execute an integrated digital marketing plan via concepts of conversions, defining objectives, measuring, and evaluation; tweak your plan with analytics skills. Execute your marketing strategies via digital marketing channels like social media, SEM, Google Ads, and email. Distribute and promote your content aligned with campaign and business objectives.
Audience and Certificates
Target Audience
- Individuals who want to acquire digital marketing skills or transit into a digital marketer specialist career.
Prerequisite
Academic Qualification and Work Experience
(1) 2 GCE A level passes / NITEC or Diploma in any specialisation with 2 credits with minimum 1 year of experience in a relevant field. OR
(2) O level with minimum 2 credits with 3 years’ experience in a relevant field.
*For mature candidates: 30 years or older with at least 8 years of work experience in a relevant field.
Language Proficiency: IELTS 5.5 or its equivalent
Graduation Requirements
- Minimum attendance of 75% for all the sessions in each module
- Should be assessed as ‘Competent (C)’ in each module
Certificate(s)
- Professional Diploma in Digital Marketing by Lithan Academy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4006-1.1 Integrated Marketing
- Statement of Attainment by SSG, Singapore: ICT-SNM-4008-1.1 Marketing Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4002-1.1 - Brand Management
- Statement of Attainment by SSG, Singapore: ICT-SNM-4004-1.1 Content Strategy
- Statement of Attainment by SSG, Singapore: ICT-SNM-4005-1.1 Customer Experience Management
- Statement of Attainment by SSG, Singapore: ICT-PMT-4002-1.1 Programme Management
Blended Learning Journey
E-Learning
60 hours
Flipped Class/Mentoring
81 hours
Projects / Assignments
111 hours
Additional Practice – for Bootcamp only
228 hours
Assessment
3 hours
Modules
NICF-Digital Marketing Fundamentals (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504701)
You will learn digital marketing fundamentals, digital marketing channels, how to execute basic social media marketing campaigns and create effective content for each stage of the customer lifecycle.
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- Understand the fundamentals of digital marketing
- Learn about various digital marketing channels
- Understand the fundamentals of content marketing
- Understand the fundamentals of social media marketing
- Learn the principles of SEO, understand effective landing pages, and basic analytics
- Learn about using Google Ads for search engine marketing and Facebook for advertising
Skills
By the end of this module, you will acquire following skills:
- Brand strategy development
- Setting up social media accounts/pages and optimizing them for business
- Content calendar creation
- Creating landing pages with customised URLs for campaign tracking
- Search campaign set up and execution in Google AdWords
- Facebook ad campaigns
- Creating effective ads
- Campaign data analysis in Google Analytics and campaign optimisation
Other Information
Funding Validity Period: Until 31-Dec-2022
Course Developer: Lithan Academy
NICF-Digital Marketing Analytics (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501552)
You will learn digital marketing analytics and how to set up Google Analytics. You will also understand Google Analytics reports, dashboards and various features for reporting and analysis to improve your campaigns and website.
*This is an elective module.
*This is an elective module.
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- Understand the components of a business and marketing strategy and plan
- Understand the customer journey map
- Understand customer lifecycle Understand the various tools available for marketing automation
- Understand Google Analytics reports, dashboards and various features for reporting and analysing to improve campaigns and website
- Understand the various tools, processes and tests for Conversion Rate Optimisation
- Understand the components of a business and marketing strategy and plan
- Understand the customer journey map
- Understand customer lifecycle Understand the various tools available for marketing automation
- Understand Google Analytics reports, dashboards and various features for reporting and analysing to improve campaigns and website
- Understand the various tools, processes and tests for Conversion Rate Optimisation
Skills
By the end of this module, you will acquire following skills:
- Creating a marketing strategy and plan
- Building effective landing pages and optimising them for conversion
- Customer acquisition and engagement plans for all stages of the customer lifecycle
- Create and set up dashboards, custom segments, goals, and multi-channel funnels in Google Analytics
Other Information
Funding Validity Period: Until 31-Dec-2022
Course Developer: Lithan Academy
NICF-Social Media Marketing Tools and Techniques (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501592)
Learn and execute social media marketing strategies, monitor & optimise social media marketing plans. Learn to develop a social media marketing and content strategy to build a strong presence on social media channels and engage with the target audience.
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- Processes to establish a sustainable presence on Facebook and Instagram
- Social media strategy and planning
- Social media content creation for your brand
- Effective social media practices on various networks
- Influencer marketing
- Overview of social media marketing tools for social listening and social media management
Skills
By the end of this module, you will acquire following skills:
- Create content for customer acquisition, nurturing, conversion, and engagement
- Create, execute, and monitor ad campaigns on Facebook, Instagram, and other social media channels
- Create retargeting campaigns
- Automate social media campaigns using campaign automation tools
- Use social listening tools
- Use social media analytics tools for analysing visitor behavior and conversions and to optimise campaign performances
Other Information
Funding Validity Period: Until 31-Dec-2022
Course Developer: Lithan Academy
NICF-Content Marketing (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501594)
You will learn to master the content marketing strategies, understand the role of content in inbound marketing, and execute content & email marketing campaigns. You will also learn inbound marketing planning & content creation, content promotion & optimization, email marketing fundamentals & implementation, and optimisation of email campaigns.
*This is an elective module.
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- Methodology to create a content marketing plan
- Identify target customer groups and determine content objectives for all stages of a customer lifecycle
- Best practices of companies using content for inbound marketing
- Overview of email and content marketing tools for content creation, management, and promotion
- Design and create effective email campaigns for lead nurturing using email marketing tools
- Analyse data to improve content performance, distribution of content, and customer engagement
Skills
By the end of this module, you will acquire following skills:
- Create and execute email and content marketing strategy and plan
- Create and promote content for lead generation, nurturing, conversion and engagement
- Create lead magnets and content upgrades to build subscriber lists
- Segment and create targeted email campaigns, using Mailchimp or Activ Campaign for all stages of customer lifecycle
- Use Google Analytics to understand effectiveness and recommend improvements in content
Other Information
Funding Validity Period: Until 31-Dec-2022
Course Developer: Lithan Academy
NICF-SEO and SEM (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2019501593)
You will lean SEO strategies, and on-page & off-page optimisation, and understand the role of content in SEO. You will be able to execute Google Ads campaigns by end of this module.
Session Plan
Learning Outcome
Knowledge
By the end of this module, you will gain following knowledge:
- On-page and off-page optimisation for websites
- Role of content marketing in SEO
- Google Ads advanced features
- Innovative search strategies
- Display, mobile, and video ads campaigns
- Remarketing campaigns
- Campaign analysis
Skills
By the end of this module, you will acquire following skills:
- Implement on-page and off-page optimisation
- Use various SEO tools to conduct competitive SEO analysis
- Execute, monitor and optimise paid search, display, video and mobile campaigns
- Include extensions in your ads
- Create remarketing lists
- Analyse Google ads campaign effectiveness with Google Analytics
Other Information
Funding Validity Period: Until 31-Dec-2022
Course Developer: Lithan Academy
NICF-Digital Marketing Capstone (Bundled) (SF) (Synchronous and Asynchronous E-Learning) (TGS-2018504749)
You will practice digital marketing skills and learn to develop a marketing plan; monitor email marketing and digital marketing campaigns on social media, Google Ads, and Facebook; and optimise campaigns and provide recommendations for improving RoI.
Session Plan
Learning Outcome
Skills
By the end of this module, the learner should be able to:
- Create a digital marketing plan for your business
- Create social media accounts/pages for brand/products/services
- Create a content marketing plan
- Plan, implement, and monitor a Google Ads search campaign
- Plan, implement, and monitor a Facebook Ads campaign and campaigns on relevant social media channels
- Plan, implement, and monitor an email marketing campaign
- Analyse and optimise campaigns and websites using Google Analytics
Other Information
Funding Validity Period: Until 31-Dec-2022
Course Developer: Lithan Academy
