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Digital Commerce Foundations

2 weeks Full Time Instructor-led Live & Mentor-led Blended Learning RETSF-Digital Commerce Foundations

What do I Get?

Digital Marketing Skills

Acquire an understanding of digital marketing tools, concepts & channels and learn how to  develop and manage an ecommerce site and execute basic digital marketing campaigns to promote products

Personalized Mentoring from Industry Practitioner

With the guidance of experienced mentors, develop an ecommerce site and execute a digital marketing campaign to promote products

Earn Certification

Upon successful Module completion, learners will receive the following NICF Statements of Attainment (SOA):

  • RET-PCM-4002-1.1 Develop detailed ecommerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns (4 CV)
  • RET-CAR-2001-1.1 Collect data pertaining to target customers' characteristics, conduct analysis and prepare reports to present initial findings (2 CV)

Who should attend & prerequisites

Target Audience

  • Entrepreneurs and SMEs who want to help promote and sell products/services
  • Students, IT & Non-IT Professional (PME) from Marketing departments who want to acquire digital marketing and ecommerce skills

Prerequisite

Academic Qualifications: GCE A Level OR Polytechnic Diploma OR Nitec in any specialization OR GCE O Level with minimum 3 years of relevant working experience


Language Proficiency: IELTS 5.0

Graduation Requirements

  • Minimum attendance of 75% for all Sessions in the modular course
  • Should be assessed Competent (C) in the modular course

Blended Learning Journey

(61 Hours)

E-Learning

15 hours

Assignments / Labs

18 hours

Flipped Class Sessions

9 hours

Project Implementation

12 hours

Project Mentoring

6 hours

Summative Assessment

0.5 hours

Modules

RET - Digital Commerce Foundations

Lithan’s Digital Commerce Foundations enables the Learner to master basic digital marketing & ecommerce Skills by introduction to  various digital marketing channels and ecommerce platforms. A Learner learns the requisites of an ecommerce business and ecommerce management, including uploading product details online, setting up online payments, inventory and supply-chain management and delivery of products. They will also be able to set up ad campaigns on Google Ads & Facebook and e-mail marketing campaigns, to promote their products.

 

This course is divided into two types of sessions – Knowledge and Skill sessions.

  • During the Knowledge sessions, the learner will perform e-learning, assignments and attend flipped class sessions.
  • During the Skill sessions, the learner will perform a simulated or real-time project and attend mentoring sessions.

Session Plan

More Details

Learning Outcome

Knowledge

  • E-Commerce strategies
  • E-Commerce campaign management tactics
  • Types of customers
  • Customer satisfaction
  • Campaign messages and schedules
  • Campaign evaluation tools and methods

Skills

  • Develop online mechanics and activities for e-Commerce campaigns
  • Select potential mobile, online and social media platform to reach out to target customers Manage execution of campaign to achieve the desired results
  • Manage execution of campaign to achieve the desired results
  • Evaluate customer satisfaction and sales to determine effectiveness of campaigns
  • Refine campaign to enhance its effectiveness
  • Manage pre-campaign testing
  • Manage mobile, online and social media platforms
  • Manage campaign budgets
  • Collaborate with business partners to create sales opportunities and enhance online awareness, websites’ and campaigns’ visibility

Knowledge

  • Customer acquisition plans
  • Methods to build customer relationships
  • Methods to generate customer acquisition reports
  • Criteria for identifying customer preferences and needs
  • Ways to identify customer acquisition rate

Skills

By the end of this module, the Learner should be able to apply the following skills:

  • Set up a Shopify ecommerce site
  • Set up products, including integration with Amazon, Facebook shop and other selling sites
  • Integrate social media into the Shopify site
  • Configure payment options and schedule delivery
  • Set up and execute PPC campaigns in Google Ads & Facebook ads campaign
  • Configure Mailchimp account for email marketing
  • Use analytics tools to optimise campaigns and maximise profits

Skills

  • Conduct necessary research to support identification of target customers' characteristics
  • Prepare and generate customer acquisition reports
  • Identify customer preferences and needs
  • Identify special events and anticipating customer demands
  • Gather data from current database and other relevant sources to identify personal preferences of target customers
  • Participate in tasks relating to generating and preparing customer acquisition reports

Certificate(s)

  • Statement of Attainment by SSG, Singapore: RET-PCM-4002-1.1 - Develop detailed ecommerce campaigns, liaise with partners to enhance online awareness, website and campaign visibility and manage campaigns

  • Statement of Attainment by SSG, Singapore: RET-CAR-2001-1.1 - Collect data pertaining to target customers' characteristics, conduct analysis and prepare reports to present initial findings

Pricing and Funding

SGD 3000.00

Pricing

Fee Description

Detailed Breakdown

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